Brove

What Brove does

Brove Agente de Seguros y de Fianzas, S.A. de C.V. is a privately held Mexican insurance and bonding brokerage founded in 2013 and headquartered in Mexico City, with a second office in Monterrey (San Pedro Garza García). Operating as an Agente de Seguros y de Fianzas, the company connects individuals and businesses with coverage from a network of over 30 insurance carriers, including global firms (AXA, Allianz, Chubb, Zurich, MetLife, Mapfre, Bupa) and Mexican leaders (GNP, Quálitas, ANA, Afirme). Its core offering is organized across four service lines: Seguros Empresariales (commercial damage, employee benefits, fleets, special accounts), Seguros Personales (major medical, life, auto, home, travel), Fianzas (administrative, credit, judicial, and supplier bonds), and Consultoría (risk management consulting including international program coordination).

The company's underlying capability is licensed brokerage expertise rather than proprietary technology; the website is built on Webflow and the digital surface consists of a quote-request platform (cotiza.brove.com.mx), contact forms, and an educational blog. Brove earns revenue primarily through commissions paid by insurance carriers for placed coverage, with no public pricing disclosed and quotes generated per client based on risk profile, coverage type, and selected carrier. The go-to-market is sales-led and relationship-based: direct advisory from in-house professionals at the CDMX and Monterrey offices, complemented by website-driven inbound quote requests and content marketing. Customer segments span individuals and families, SMEs (PYMES), and larger enterprises, with risk management consulting layered on top of pure placement. The firm has 11–50 employees, is founder-owned with no external PE/VC investment, and is certified as a Great Place to Work in Mexico (2024).

Name

Brove

Legal name

BROVE AGENTE DE SEGUROS Y DE FIANZAS, S.A. DE C.V.

Website

https://brove.com.mx

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Brove is a privately held Mexican insurance and bonding brokerage founded in 2013, placing personal, commercial, and bond coverage for individuals, SMEs, and enterprises through a network of 30+ carriers from offices in Mexico City and Monterrey.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Surety Insurance (6351)

akta.pro industry

PRIMARYFSAEADAI

Surety & Bond Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAJAIAB

Commercial Surety Bonds

Financial & Insurance/Insurance — Motor, Property & Casualty/Surety & Fidelity Bonds

Keywords

• Insurance brokerage
• Business insurance
• Personal insurance
• Surety bonds
• Risk consulting

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage Commissions: Brove operates as an insurance and bonding broker (Agente de Seguros y de Fianzas), earning commissions from insurance companies for placing coverage on behalf of clients. The company connects customers with appropriate insurance products from their network of partner insurers and receives compensation through brokerage commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Brove is an insurance and surety bonds brokerage (Agente de Seguros y de Fianzas) founded in 2013, operating in Mexico with offices in Mexico City (CDMX) and Monterrey. The firm intermediates insurance policies and surety bonds on behalf of multiple carriers for both businesses and individuals, supported by risk management consulting services.

Product overview

Brove is an insurance and bonds broker (Agente de Seguros y de Fianzas) offering a comprehensive portfolio of insurance and bond products alongside risk management consulting services. The core offering consists of four main service lines: Seguros Empresariales (Business Insurance) covering corporate damages, employee benefits, fleets, and special accounts; Seguros Personales (Personal Insurance) including major medical expenses, life, auto, home, and travel coverage; Fianzas (Bonds) encompassing administrative, credit, judicial, and supplier bonds; and Consultoría (Consulting) providing claims handling, risk prevention, coverage design, and international program coordination. This is a service-based brokerage model rather than a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance (Seguros Empresariales) Brokerage of commercial insurance policies for Mexican businesses, covering property, liability, fleet, employee benefits, and other corporate lines across multiple carriers. Designed for enterprises and SMBs needing tailored commercial coverage.
• Personal Insurance (Seguros Personales) Brokerage of personal insurance policies for individuals and families in Mexico, including auto, home, life, and medical expense coverage sourced from multiple insurance carriers.
• Surety Bonds (Fianzas) Brokerage of surety bonds (fianzas) required for contracts, tenders, and regulatory obligations in Mexico. Targeted at businesses that must post performance, fidelity, or compliance bonds.
• Risk Management Consulting (Consultoría) Advisory service helping clients identify, evaluate, and mitigate risks before selecting insurance or bond coverage. Supports corporate and individual clients in designing appropriate risk transfer programs.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core network.

• Afirme Seguroscore networkOthersInsurance carrier partner providing property, casualty, and specialty insurance products. Brove facilitates placement of client coverage with Afirme and processes claims through their network.
• Allianzcore networkOthersGlobal insurance carrier partner offering property, casualty, health, and life insurance products. Brove places client coverage and processes claims with Allianz.
• ANA Seguroscore networkOthersMexican insurance carrier partner providing auto and property insurance. Brove works with ANA for coverage placement and claims processing.
• AXAcore networkOthersGlobal insurance carrier partner offering property, casualty, health, and life insurance products. Brove facilitates coverage placement and claims services with AXA.
• Bupacore networkOthersHealth insurance carrier partner specializing in medical expense coverage. Brove places health insurance clients with Bupa.
• Chubbcore networkOthersGlobal property and casualty insurance carrier partner. Brove places commercial and personal lines coverage with Chubb.
• GNP Seguroscore networkOthersOne of Mexico's largest insurance carriers, GNP provides property, casualty, health, and life insurance. Brove places coverage and processes claims with GNP.
• Mapfrecore networkOthersGlobal insurance carrier partner offering auto, property, health, and life insurance products in Mexico. Brove works with Mapfre for coverage placement.
• MetLifecore networkOthersGlobal life insurance and employee benefits carrier. Brove places life insurance and employee benefit coverage with MetLife.
• Zurichcore networkOthersGlobal insurance carrier partner offering property, casualty, and specialty insurance. Brove facilitates coverage placement and claims with Zurich.
• Quálitascore networkOthersMexico's leading auto insurance carrier specializing in vehicle coverage. Brove places auto insurance clients with Quálitas.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Howden México: International insurance broker with growing Latin American presence including Mexico, focused on commercial insurance and surety for corporate clients. Comparable as an independent multi-carrier broker competing for similar Mexican enterprise mandates.
• WTW México (Willis Towers Watson): Global advisory and insurance brokerage firm with Mexican operations offering risk management, insurance broking, and actuarial consulting. Comparable to Brove in serving Mexican corporates with integrated risk and insurance solutions.
• Lockton México: Independent global insurance broker operating in Mexico, focused on commercial and specialty risk placement for mid-market and large clients. Comparable as a relationship-led, multi-carrier broker competing for the same Mexican corporate accounts as Brove.
• Aon México: Global insurance and reinsurance broker with a strong Mexican presence offering commercial insurance placement, risk management, and surety services. Comparable to Brove as a multi-line advisory broker serving Mexican businesses across personal and commercial lines.
• Marsh México: Global insurance broker with substantial operations in Mexico serving corporate clients with risk advisory, insurance placement, and surety solutions. Directly competes with Brove in the Mexican commercial brokerage market, especially with mid-market and large enterprise accounts.

Broad incumbents

• Quálitas Controladora: Mexico's leading auto insurance carrier with dominant market share in vehicle coverage. Brove places auto clients with Quálitas, but Quálitas also sells direct and through other brokers, competing for the same auto insurance wallet.
• Zurich México: Global property, casualty, and specialty insurer with a substantial Mexican operation serving personal and commercial lines. Dual role as a carrier partner that Brove places business with and as a direct competitor for Mexican insurance customers.
• GNP Seguros: One of Mexico's largest insurance carriers offering property, casualty, health, and life insurance. While Brove is a broker partner that places business with GNP, GNP also competes for direct customers and sets commission economics that affect Brove's revenue.
• MetLife México: Global life insurance and employee benefits carrier with significant Mexican operations. Comparable to Brove's life and benefits lines, with overlap in the personal and corporate benefits segments and the ability to disintermediate via direct sales.
• AXA México: Global insurance carrier with a major Mexican operation providing personal and commercial coverage. Functions both as a carrier partner (Brove places business with AXA) and as a direct competitor in the Mexican insurance market through its own distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/broveseguros
• Facebookfacebook.com/broveseguros
• LinkedInlinkedin.com/company/brove-agente-de-seguros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brove