TQM

What TQM does

TQM is a Thailand-based insurance broker and financial advisory firm founded in 1950 that intermediates retail insurance policies between consumers and more than 40 partner insurance carriers. Its core product portfolio spans motor, travel, health, accident, and home insurance, supplemented by lifestyle-segmented sub-brands including FLEXIBLE (usage-based car insurance), TQM Raining Day, For Lady, and a digital-only Online Car Insurance product. The company's underlying technology is an online comparison and purchase platform (www.tqm.co.th) that integrates with partner insurers to deliver side-by-side plan comparison, online policy purchase, renewal, and claims initiation, complemented by a 24/7 hotline (1737) staffed by over 4,000 professionals.

TQM generates revenue through brokerage commissions paid by partner insurance carriers on premiums collected from customers across its five core personal lines. Pricing follows a per-policy unit model, with motor insurance publicly listed from 7,499 baht and supported by 0% installment plans. The company pursues a hybrid go-to-market combining self-serve digital (PLG), inside sales via the 1737 hotline, and a nationwide branch channel of 95 locations. Its target segment is Thai individual consumers purchasing personal lines coverage, a base it claims exceeds 5,000,000 cumulative customers.

The business model is that of a traditional insurance broker monetizing carrier commissions rather than underwriting risk itself, with revenue and margin tied to policy volume, product mix, and commission rates negotiated with carrier partners. Geographic concentration is total — operations are exclusively domestic to Thailand with no disclosed international footprint. Ownership is private with no disclosed parent company, institutional investors, or funding rounds in the source data.

Name

TQM

Website

https://www.tqm.co.th/

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TQM is a Thailand-based insurance broker founded in 1950 that distributes motor, travel, health, accident, and home insurance from 40+ partner carriers to Thai individual consumers through a digital platform, 24/7 hotline, and 95 nationwide branches.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: TQM operates as an insurance broker earning commissions from partner insurance companies for policies sold. Revenue is generated through commission payments based on insurance premiums collected from customers across motor, travel, health, accident, and home insurance product lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

TQM operates as an insurance broker and advisor in Thailand, giving customers a single platform to compare and purchase insurance plans from more than 40 partner insurance companies. Core product lines include motor, travel, health, accident, and home/fire insurance, with usage-based, women-focused, and online-only sub-brands extending the portfolio. Distribution is hybrid: self-serve at www.tqm.co.th, 24/7 hotline 1737, and 95 branches nationwide staffed by 4,000+ professionals.

Product overview

TQM operates as an insurance broker and advisor platform offering a comprehensive portfolio of insurance products. The core offering includes car insurance, travel insurance, health insurance, accident insurance, and home insurance, with products available from over 40 insurance partner companies. The platform provides a comparison service allowing customers to evaluate and purchase insurance plans online. Specialized sub-brands include FLEXIBLE (usage-based car insurance), TQM Raining Day (lifestyle insurance), For Lady (women-targeted insurance), and Online Car Insurance (digital purchase option). TQM serves over 5,000,000 customers across Thailand with support available 24/7 via hotline 1737.

Differentiator

Problem solved

Functional benefit

Brands

• FLEXIBLE: Flexible car insurance plans tailored to usage patterns
• TQM Raining Day
• For Lady

Products and services

• Car Insurance (ประกันรถยนต์) Motor vehicle insurance for car owners, with prices starting from 7,499 baht, available via comparison and purchase from over 40 partner insurance companies on TQM's platform.
• Travel Insurance (ประกันเดินทาง) Travel insurance covering individuals traveling domestically or internationally, with promotional discounts offered by TQM (e.g., 15% off).
• Health Insurance (ประกันสุขภาพ) Health insurance product providing medical coverage and healthcare benefits for individuals, available from TQM's partner insurance companies.
• Accident Insurance (ประกันอุบัติเหตุ) Personal accident insurance covering injuries and accident-related expenses for individual policyholders.
• Home Insurance (ประกันบ้าน/อัคคีภัย) Home insurance product covering property damage, fire (อัคคีภัย), and related risks for homeowners, with promotional discounts (e.g., 10% off) offered by TQM.
• Other Insurance (ประกันอื่น ๆ) Special insurance products and promotional offerings covering various other insurance needs beyond the standard lines.
• FLEXIBLE (ประกันรถยืดหยุ่นตามการใช้งาน) Usage-based flexible car insurance that adapts coverage based on the policyholder's actual vehicle usage patterns, targeted at lifestyle-driven car owners.
• TQM Raining Day (ประกันภัย TQM Raining Day) Specialized insurance product tailored to lifestyle needs, offering coverage for rainy-day scenarios and related events.
• For Lady (ประกัน For Lady) Insurance plans designed specifically for women, addressing a range of lifestyle needs of female policyholders.
• Online Car Insurance (ประกันรถยนต์ออนไลน์) Digital-first car insurance product that can be purchased easily online with fast coverage activation, targeted at self-serve online buyers.

Quantifiable outcome

• Over 5,000,000 customers served nationwide
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Insurance Company Partners (40+)coreChannel Partner/ Reseller/ DistributorTQM has established partnerships with over 40 insurance companies in Thailand, offering customers a comprehensive selection of insurance products including motor, travel, health, accident, and home insurance. These partnerships enable TQM to provide price comparison services and act as an insurance broker distributing products from multiple insurers.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/TqmBroker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TQM