CRAFT Hospital & Research Centre

What CRAFT Hospital & Research Centre does

CRAFT Hospital & Research Centre is a Kerala, India-based fertility care provider specializing in in-vitro fertilization (IVF) and broader assisted reproductive technology (ART) services. Founded in the 1980s and headquartered in Kodungallur, the company has accumulated approximately four decades of clinical expertise in reproductive medicine, operating multiple fertility centres across the state of Kerala. Its core service offering encompasses IVF procedures and related fertility treatments delivered through physical clinic locations, addressing infertility for couples and individuals in a region where the fertility rate of 1.35-1.7 children per woman sits well below the replacement level of 2.1.

The company generates revenue on a professional services basis, charging patients directly for fertility treatments and ART procedures; pricing is not publicly disclosed and varies with treatment complexity, medication requirements, and individual patient protocols. CRAFT markets primarily through physician and gynecologist referrals within Kerala's healthcare ecosystem, serving a B2C patient base at the consumer/individual level.

In March 2026, Nova IVF Fertility — itself backed by Asia Healthcare Holdings (AHH) and global private equity firm TPG Capital — acquired a majority stake in CRAFT at an enterprise valuation of approximately $40 million (₹368 crore), with pre-money $30M and post-money $40M structure. The deal was facilitated by investment bank Advay Capital. Post-acquisition, CRAFT gains access to Nova IVF's pan-India network of over 150 fertility specialists and 200 embryologists (performing 19,000-21,000 IVF treatments annually), with stated plans to open 10 new IVF centres across Kerala over the following 3-5 years.

Name

CRAFT Hospital & Research Centre

Legal name

CRAFT Hospital & Research Centre

Website

https://craftivf.com

Company type

Private

Founded year

1980

Operating status

Acquired

Headcount range

251–500 employees

Short description

CRAFT Hospital & Research Centre is a Kerala-based fertility care provider offering IVF and assisted reproductive technology services to infertile couples and individuals in South India. Founded in the 1980s with four decades of clinical expertise, the company was majority-acquired by Nova IVF Fertility in March 2026 at approximately $40 million valuation.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (62141)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

Keywords

• IVF treatment services
• Fertility care
• Reproductive medicine
• Assisted reproduction
• Infertility treatment

Headquarters

HQ city

Kodungallur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Fertility Treatment Services: CRAFT generates revenue through providing fertility treatments and assisted reproductive technology services to patients seeking reproductive healthcare solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CRAFT Hospital & Research Centre is a Kerala-based fertility care provider offering in-vitro fertilization (IVF) and assisted reproductive technology services to couples and individuals experiencing infertility. The company operates multiple fertility centres across Kerala, delivering reproductive medicine treatments built on four decades of clinical expertise, and was recently acquired for majority control by Nova IVF Fertility.

Product overview

CRAFT Hospitals and Research Centre is a single, unified fertility care provider offering in-vitro fertilization (IVF) services and reproductive medicine treatments. The company operates as a specialized healthcare facility in Kerala, India, with four decades of clinical expertise. Nova IVF Fertility has acquired a majority stake in the company, expanding its footprint in South India's specialized healthcare market.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF and Fertility Treatment Services In-vitro fertilization (IVF) and assisted reproductive technology treatments delivered to couples and individuals experiencing infertility, across multiple clinic locations in Kerala.

Quantifiable outcome

• Addressed Kerala's declining fertility rate of 1.35-1.7 children per woman, below the replacement level of 2.1

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Indira IVF: India's largest IVF chain by centres, offering IVF, IUI, ICSI, and related reproductive services through a pan-India network. Directly comparable to CRAFT in service mix and patient segment.
• Gunasheela Fertility Centre: Bengaluru-based fertility centre with 40+ years of clinical experience, highly comparable to CRAFT's heritage. Offers IVF and ART services to South Indian patients with strong specialist reputation.
• Oasis Fertility: Pan-India fertility chain offering IVF, IUI, andrology, and fertility preservation. Competes directly with CRAFT for patients seeking standardized fertility treatment across South India.
• Milann (formerly Bangalore IVF Centre): South India-headquartered fertility chain with strong clinical reputation, offering IVF, ICSI, and andrology services. Highly comparable to CRAFT in geography (South India) and clinical positioning.
• Nova IVF Fertility: India's second-largest fertility chain with 150+ specialists and 200 embryologists. Now the majority owner of CRAFT, but historically a direct competitor offering identical IVF services across India and increasingly in Kerala.
• Cloudnine Fertility: Fertility vertical of Cloudnine Group, operating fertility centres across major Indian cities. Offers the same IVF/ART service portfolio and competes for the same urban, upper-middle-class patient base as CRAFT.

Broad incumbents

• Manipal Fertility: Fertility arm of Manipal Hospitals, offering IVF within a broader multi-specialty hospital network. Comparable to CRAFT through hospital-backed clinical infrastructure and pan-India reach.
• Bloom Fertility (Fortis Bloom): Fertility services brand associated with the Fortis Healthcare network, providing IVF and reproductive medicine in major metros. Competes with CRAFT for similar patient demographics in urban South India.
• Apollo Fertility (Apollo Hospitals): Fertility vertical of Apollo Hospitals, leveraging the Apollo brand and hospital network. Provides IVF services at premium price points and competes with CRAFT for affluent patients across South India.

Emerging players

• ART Fertility Clinics: Gulf-headquartered fertility chain expanding into India with premium ART services. Emerging competitor in the Indian market with overlapping service offerings to CRAFT, focused on affluent and medical-tourist segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/craftivf
• Facebookfacebook.com/craftivf
• LinkedInlinkedin.com/company/craft-fertility-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAFT Hospital & Research Centre