Gulf States Credit Union

What Gulf States Credit Union does

McCoy Federal Credit Union is a federally chartered, member-owned financial cooperative headquartered at 1900 McCoy Road in Orlando, Florida, serving consumers, families, small businesses, and youth/student members across the Central Florida metropolitan area. According to the source data, the institution operates five branches spanning Orlando, Apopka, Clermont, Lake Mary, and Ocoee, and extends its service reach nationally through participation in the Co-Op Shared Branching and Co-Op ATM networks. The cooperative was founded in 1954, with origins linked to the former McCoy Air Force Base area, and is regulated and insured by the National Credit Union Administration (NCUA) up to $250,000 per member.

The credit union operates a multi-product platform organized around Save, Spend, Borrow, and Manage categories. Deposit products include Smarter Checking, Smart Checking, Simply Checking, Fresh Start Checking, Student Checking, traditional savings, Youth Savings, Health Savings Accounts, Money Management Share Accounts (MMSA), Share Certificates (CDs), and Individual Retirement Accounts (IRAs). Lending products span vehicle loans (new as low as 5.40% APR, used as low as 5.65% APR), personal loans and personal lines of credit (as low as 12.50% APR), mortgages and refinancing (as low as 6.00% APR / 6.137% APY), and home equity loans and credit lines. Credit cards include Visa Signature Rewards, Visa Platinum Rewards, Visa Platinum, Visa Debit Rewards, and secured card options plus dedicated credit rebuilding products. Supporting services include the myMcCoy online and mobile banking platform, Zelle person-to-person payments, McCoy Card Controls, NXG Protect identity protection, Financial Wellness education, and a Business Services sub-brand.

Revenue is generated primarily through net interest income on the lending portfolio, supplemented by deposit account fees and service charges (including courtesy pay and overdraft protection), credit card merchant transaction fees, and referral-based income from investment services. Customer acquisition is community-led, relying on local branch presence, member testimonials, financial education content, online rate advertising, and digital self-service account opening. The underlying technology stack is conventional digital banking infrastructure, including third-party loan application platforms (loanspq.com, mtgsvc.com), with no disclosed proprietary AI/ML capabilities.

Name

Gulf States Credit Union

Legal name

McCoy Federal Credit Union

Website

https://gulfstatescu.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

McCoy Federal Credit Union is a federally chartered, member-owned credit union serving consumers, families, small businesses, and youth across Central Florida through five branches and digital banking, offering deposit, lending, and credit card products under NCUA oversight.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Credit union lending
• Consumer deposit accounts
• Mortgage and vehicle loans
• Small business banking

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income from Loans: McCoy Federal Credit Union generates revenue primarily through interest charged on loans including vehicle loans, mortgages, home equity loans, personal loans, and credit cards. Interest rates are competitive, starting as low as 5.40% APR for new auto loans.
2. Deposit Account Fees and Service Charges: Revenue from various deposit account-related fees, including courtesy pay, overdraft protection services, and other account maintenance charges.
3. Credit Card Transaction Fees: Income generated from merchant transaction fees on credit card purchases made with McCoy Visa credit cards.
4. Financial Services and Investment Products: Revenue from investment services offered to members, including referrals to investment product providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

McCoy Federal Credit Union is a federally chartered, member-owned financial cooperative that delivers retail banking products and services to consumers and small businesses in the Orlando, Florida metropolitan area. Its core offerings span consumer deposit accounts (checking, savings, money market, CDs, IRAs), consumer lending (vehicle loans, personal loans, mortgages, home equity), credit cards (Visa Platinum, Platinum Rewards, Signature Rewards, Secured), digital banking (myMcCoy online and mobile), Zelle P2P payments, and small business banking products. Members access services through physical branches, the Co-Op Shared Branching network, Co-Op ATMs, and digital channels.

Product overview

McCoy Federal Credit Union offers a comprehensive suite of financial products and services organized as a single-platform credit union with multiple product lines. The core offerings include checking and savings accounts (with products like Smarter Checking, Simply Checking, Fresh Start Checking, and Student Checking), savings vehicles (Money Management Share Accounts, Share Certificates, IRAs), and lending products (Vehicle Loans, Personal Loans, Home Loans/Mortgages, Home Equity products). Credit card offerings span the Visa platform with variants including Visa Signature Rewards, Visa Platinum Rewards, Visa Platinum, Secure Credit Cards, and Credit Rebuilding options. Supplementary services include myMcCoy online banking, NXG Protect identity protection, McCoy Card Controls, and Financial Wellness resources. Business Services provide business-specific banking solutions. All products are designed to serve the Central Florida community with membership options for both existing members and non-members.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts Multiple checking account options including Smarter Checking, Smart Checking, Simply Checking, Fresh Start Checking, and Student Checking, designed for diverse personal banking needs of credit union members.
• Savings Accounts Traditional savings accounts for members, including youth savings and health savings accounts.
• Money Management Share Accounts (MMSA) Money market savings account offering competitive rates for members maintaining higher balances.
• Share Certificates (CDs) Certificate of deposit products with fixed terms and guaranteed rates for member savings.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts, including traditional and Roth IRA options.
• Vehicle Loans Auto loans for new and used vehicles with rates as low as 5.40% APR for new autos and 5.65% APR for used autos.
• Personal Loans and Personal Lines of Credit Unsecured personal loans and personal lines of credit with rates as low as 12.50% APR.
• Mortgage and Refinance Loans Mortgage and refinancing products with rates as low as 6.00% APR / 6.137% APY, including purchase and refinance options.
• Home Equity Loans and Credit Lines Home equity loans and credit lines allowing members to borrow against their home's value for improvements or other needs.
• Visa Signature Rewards Credit Card Premium Visa rewards credit card offering travel benefits and reward points on purchases for members.
• Visa Platinum Rewards Credit Card Rewards Visa credit card offering points and benefits to members.
• Visa Platinum Credit Card Standard Visa Platinum credit card with rates as low as 12.00% APR for members.
• Secure Credit Cards Secured Visa credit cards designed for members building or rebuilding their credit history.
• Credit Rebuilding Program Credit-building products and services for members working to improve their credit scores.
• Visa Debit Rewards Card Visa debit card linked to a member's checking account that earns rewards on everyday purchases.
• myMcCoy Online and Mobile Banking Online and mobile banking platform for member account management, transfers, bill pay, card management, and access to Zelle P2P payments.
• Business Services (Business Checking and Business Loans) Business banking products including business checking accounts and business loans for small business owners in the Orlando area.
• Investment Services Investment services offered to members through referrals to investment product providers.

Quantifiable outcome

• Auto loans as low as 5.40% APR for qualified borrowers
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Co-Op Shared BranchingcoreTechnology or IntegrationMcCoy Federal Credit Union is a member of the Co-Op Shared Branching network, which allows McCoy members to conduct transactions at other credit union branches nationwide and provides access to the Co-Op ATM network for surcharge-free cash withdrawals. This partnership extends McCoy's service reach far beyond its own branch locations.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Emerging players

• Digital Federal Credit Union (DCU): Tech-forward credit union emphasizing digital banking and competitive deposit/loan rates. Comparable focus on consumer banking products, with a digital-first model that competes for share-of-wallet.
• Alliant Credit Union: Large, digitally focused credit union serving nationwide membership through robust online and mobile banking. Competes with McCoy for digitally savvy members and rates-leading deposits, though without FL branch presence.

Direct peers

• Space Coast Credit Union: Florida-based credit union with strong Central Florida presence offering full consumer and business banking. Competes directly with McCoy for Orlando-metro members and small businesses.
• Addition Financial (formerly CFE Federal Credit Union): Central Florida credit union headquartered near Orlando, serving educators, employees, and community members statewide. Direct competitor with overlapping branch footprint and product range.
• Central Florida Postal Credit Union: Small community credit union operating in the Orlando/Central Florida region serving select employee groups. Local competitor with similar small-footprint community banking model.
• Fairwinds Credit Union: Orlando-based federal credit union serving Central Florida with a similar multi-branch community model and comparable consumer/SMB product suite. Most direct local competitor to McCoy.

Broad incumbents

• VyStar Credit Union: One of the largest credit unions in Florida with statewide branch coverage and broad product suite. Operates a much larger asset and member base than McCoy and competes for the same Central Florida deposits and loans.
• Navy Federal Credit Union: Largest credit union in the US with deep national reach and comprehensive banking products. Sets the benchmark for federal credit union capabilities and competes for members relocating to Central Florida.
• Suncoast Credit Union: Florida's largest credit union by membership, offering a similar full-service consumer and commercial banking suite. Larger scale peer competing for the same Florida membership pool.

Regional players

• Tropical Financial Credit Union: Florida-based credit union headquartered in Miramar with statewide membership. Comparable consumer/SMB banking focus and product suite, though centered in South Florida.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gulfstatesCU
• Facebookfacebook.com/GulfStatesCreditUnion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulf States Credit Union