Laser Performance
Laser Performance is a German privately held laser show production company founded in 1995 that designs and executes custom and repertoire laser and multimedia shows for corporate events, trade fairs, government celebrations, sports venues, and film/TV productions across 35+ countries, using patented water screen technology and Coherent diode laser systems.
- Company typePrivate
- Founded1995
- HeadquartersSchönheide, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Laser Performance does
Laser Performance is a privately held German laser show production company founded in 1995 and headquartered in Schorfheide, Brandenburg. The company provides 360-degree laser and multimedia show services for corporate events, product launches, trade fairs, brand activations, city celebrations, sports and stadium events, and film/TV/theatre productions. Its core technology stack combines latest-generation Coherent Genesis TAIPAN diode laser sources with award-winning LaserAnimation Sollinger Lasergraph DSP Mark 2 controllers, supported by patented modular water screen systems (330 jets/meter, capable of 25m x 12m outdoor water shields) and Gerriets carbon fiber roll screens (up to 12m wide, 0.9 m/s roll rate). The product portfolio spans five show types: Graphics Shows (3D hologram-like gauze projections), Beam Shows (music-synchronized fog and beam combinations), Laser Displays (building projection and outline mapping), Custom Individual Shows, and fixed-price Repertoire Shows (e.g., "Elements", "Around the World").
Laser Performance monetizes through project-based custom show production, fixed-price repertoire show packages within Germany, and equipment rental of carbon and water screens. Pricing is quote-based and not publicly disclosed, with repertoire shows sold under multi-year contracts and custom shows billed per project based on size and complexity. The go-to-market is exclusively direct sales via the company's bilingual website (laserperformance.de), Facebook, and YouTube, supplemented by word-of-mouth driven by ILDA Award recognition and a deep reference portfolio across automotive (Audi, BMW, Porsche, VW, Opel, Ford), pharmaceutical (Schering, Bayer), finance (Deutsche Bank, Sparkasse), technology (Siemens, Deutsche Telekom), energy (Vestas, Siemens Windpower), logistics (DB Schenker), and government clients (Tag der Deutschen Einheit, Brandenburg state government, BUGA). Customer base is split between enterprise B2B (corporations, automotive OEMs) and B2G (municipalities and federal government), with no intermediary resellers or channel partners.
The company is founder-owned and operated by Frank Henning, bootstrapped since inception with no external funding rounds or institutional investment. The team is small (1-10 employees) but delivers productions internationally across Germany, Austria, Switzerland, Denmark, Spain, Italy, Turkey, the USA, Singapore, the UAE, and Portugal. Despite its size, the company has secured marquee government contracts including the official opening show for Tag der Deutschen Einheit 2016 in Dresden (30,000-laser systems, 108,000W total power) and won the ILDA Award 1st Place for Graphics Show ("Nosferatu") in Dubai in 2015.
Laser Performance firmographics
Firmographics- Name
- Laser Performance
- Legal name
- LASER Performance
- Website
- https://laserperformance.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laser Performance is a German privately held laser show production company founded in 1995 that designs and executes custom and repertoire laser and multimedia shows for corporate events, trade fairs, government celebrations, sports venues, and film/TV productions across 35+ countries, using patented water screen technology and Coherent diode laser systems.
- Ownership category
- akta.pro rank
Laser Performance industry classification
Industry- Product category
- Event Production Services
- NAICS
- Other Performing Arts Companies (711190)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE), Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)
Keywords
Where Laser Performance is headquartered
LocationHeadquarters
- HQ city
- Schönheide
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Laser Performance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Custom Laser Show Production: Project-based custom laser and multimedia show production for entertainment, corporate events, product/trade fair presentations, advertising, special effects for theatre/film/TV, and outdoor displays. Pricing is tailored based on event size, character, show complexity, and hardware configuration.
- Repertoire Show Packages: Pre-designed laser show packages (e.g., 'Elements', 'Around the World') offered at fixed prices across Germany, available in multiple system variants. Supplementable with additional show elements such as logo displays.
- Equipment Rental: Rental of carbon screens and water screen systems for video projections and laser displays, offered at attractive conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Repertoire Shows (Fixed Price) |
| Other | Multi-year contract | Custom/Individual Shows (Project-based) |
| Unit Pricing | Pay-as-you-go | Carbon Screen Rental |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Laser Performance product offering
Product offeringCore offering
Laser Performance produces professional laser and multimedia shows for corporate events, product launches, trade fairs, public celebrations, film/TV/theatre productions, and outdoor displays. The company provides end-to-end services from initial consultation through show finale, using modular diode laser systems (Coherent Genesis TAIPAN), LaserAnimation DSP controllers, patented water screen modules, and carbon fiber projection screens.
Product overview
Laser Performance is a 360-degree service provider for laser-based productions offering a comprehensive portfolio of laser show services and specialized equipment. The core offering includes five types of laser shows: Graphics Shows (laser-generated moving pictures on gauze screens), Beam Shows (fog and laser combinations synchronized with music), Laser Displays (outdoor building/projection mapping), Custom/Individual Shows (bespoke productions), and Repertoire Shows (pre-produced packages at fixed prices). Supporting the shows is a modular equipment ecosystem: Coherent diode laser sources paired with LaserAnimation modules, Lasergraph DSP Mark 2 control systems, Carbon Screens (carbon fiber roll screens up to 12m wide), Water Screens/Shields (indoor water walls and outdoor water film displays), and laser safety consulting services. The company operates since 1995 with over 31 years of experience creating laser and multimedia productions for entertainment, corporate events, trade fairs, advertising, and special effects.
Differentiator
Problem solved
Functional benefit
Products and services
- Lasershow (Laser Show)
Quantifiable outcome
- 8,000+ spectators attended single BUGA opening show in Brandenburg an der Havel
- +2 more outcomes
Companies that use Laser Performance
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles4 records
Laser Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Laser Performance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Coherent® (Genesis TAIPAN laser sources)coreLASER Performance uses Coherent® Genesis TAIPAN diode laser sources as their primary laser technology. These lasers provide high beam quality (1.4mm diameter, <1.0 mrad divergence), long service life, and reliability. This is the foundational technology for all their laser shows.
- LaserAnimation Sollinger® (Lasergraph DSP Mark 2)coreLASER Performance uses the award-winning Workstation Lasergraph DSP Mark 2 by LaserAnimation Sollinger® as their primary show controller. This specialized computer was designed for laser output requirements, featuring 6-color management, electronic masking for safety zones, dynamic interpolation, and scanning rates up to 250 kHz.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Laser Performance competitors and assessment
Company assessmentBroad incumbents
- PRG (Production Resource Group): Global leader in event production technology, providing lighting, video, audio, and effects across concerts, corporate events, and broadcast. Overlaps with Laser Performance on AV/staging for large-scale live events at much greater scale.
- Solotech: Canadian-headquartered global AV and lighting production company serving entertainment, corporate, and sporting events. Competes for some of Laser Performance's automotive and municipal showcase contracts.
Direct peers
- HSL Group: UK-based lighting and visual design hire/rental company serving concerts, TV, and corporate events. Comparable role in event production technical services with cross-over into corporate brand and sport engagements.
- ER Productions: UK-headquartered laser show and SFX company serving global concerts, festivals, and corporate events with custom laser design and touring productions. Comparable custom-show/bespoke service model and international touring footprint.
- LaserAnimation Sollinger: Berlin-based laser show producer and hardware OEM (maker of the Lasergraph DSP Mark 2 that Laser Performance uses). Comparable laser show production services while also being a technology supplier to the industry.
- LOBO Electronic: Germany-based laser show and multimedia production company with a similar full-service model (hardware + content + safety). Direct head-to-head competitor in the DACH laser show market, overlapping on automotive, municipal, and entertainment clients.
Regional players
- GFM Veranstaltungstechnik: German event production technology provider offering lighting, video, and stage solutions for corporate events, trade fairs, and TV. Comparable DACH customer base with overlapping trade-fair and corporate event engagements.
- Nüssli Group: Swiss-headquartered global event construction and staging specialist serving trade fairs, sporting events, and large public ceremonies. Comparable role on municipal/government showcases such as Tag der Deutschen Einheit-related events.
Others
- Pangolin Laser Systems: US-based laser show software and control hardware vendor (Beyond/QuickShow). Enabling technology provider rather than direct competitor; supplies the broader laser display industry's control systems.
Emerging players
- PTV (Projection Television) / HoloDrops: European projection-mapping and immersive event specialist. Competes for some of Laser Performance's outdoor display / landmark projection work using complementary projection mapping technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Laser Performance social profiles
Digital presenceLaser Performance compliance and trust
Trust signalCompliance6 records
Laser Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laser Performance leadership team
Management profileNumber of profiles
Profiles1 record
Laser Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laser Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laser Performance
What does Laser Performance do?
Laser Performance produces professional laser and multimedia shows for corporate events, product launches, trade fairs, public celebrations, film/TV/theatre productions, and outdoor displays. The company provides end-to-end services from initial consultation through show finale, using modular diode laser systems (Coherent Genesis TAIPAN), LaserAnimation DSP controllers, patented water screen modules, and carbon fiber projection screens.
Is Laser Performance a public or private company?
Laser Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laser Performance founded?
Laser Performance was founded in 1995. It employs 1 to 10 people.
Where is Laser Performance based?
Laser Performance is headquartered in Schönheide, Germany, in the Europe region.
How does Laser Performance make money?
Three revenue lines are on record. Custom Laser Show Production is the primary driver. The others are repertoire Show Packages and equipment Rental.
Who are Laser Performance's main competitors?
Broad incumbents on record are PRG (Production Resource Group) and Solotech. Direct peers are HSL Group, ER Productions, LaserAnimation Sollinger and LOBO Electronic. Regional players are GFM Veranstaltungstechnik and Nüssli Group. Pangolin Laser Systems is listed as an others. PTV (Projection Television) / HoloDrops is listed as an emerging player.
Does Laser Performance have an API?
No public API is recorded for Laser Performance.
What industry is Laser Performance in?
Laser Performance's product category is Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of HSACAOAE, Event Lighting Decor (Uplighting, String Lights, Effects). Its NAICS code is 711190 and its SIC code is 7812.