Allied Oil & Supply

What Allied Oil & Supply does

Allied Oil & Supply is a petroleum-products distributor founded in 1958 and headquartered in Omaha, Nebraska. The company distributes lubricants, Diesel Exhaust Fluid (DEF), fuels, and industrial chemicals from seven distribution centers across six states, serving customers across eleven upper Midwest states. It has been Shell's top distributor in the region for more than fifty consecutive years, reflecting long-tenured supplier relationships and operational continuity in a relationship-driven distribution category.

The company serves three customer segments: transport (commercial fleets and trucking operators), industrial (manufacturing and heavy-equipment operators requiring lubricants and chemicals), and consumer (retail-facing fuels and automotive products). Its business model is traditional distribution economics — buying product at supplier pricing, holding inventory across a regional network of bulk terminals and warehouses, and reselling to customers with logistics markup and supplier rebates, particularly from Shell. Value capture hinges on physical logistics scale, supplier relationships, and route density across the Midwest.

Since March 2023, Allied has operated as a subsidiary of RelaDyne LLC, a larger lubricants and reliability-services platform. Steve Phillips serves as President. As a private subsidiary of an active industry consolidator, Allied is positioned as a regional distribution platform within a broader national roll-up strategy rather than as a standalone growth-stage business.

Name

Allied Oil & Supply

Legal name

Allied Oil

Website

https://alliedoil.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Allied Oil & Supply is an Omaha-based petroleum-products distributor founded in 1958, serving transport, industrial, and consumer customers across eleven upper Midwest states with lubricants, DEF, fuels, and chemicals from seven distribution centers. It has been Shell's top regional distributor for over fifty years and is a subsidiary of RelaDyne LLC since March 2023.

Ownership category

akta.pro rank

Product category

Industrial Lubricants Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Other Chemical and Allied Products Merchant Wholesalers (42469), Petroleum and Petroleum Products Merchant Wholesalers (4247)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013), Miscellaneous Chemical Products (2890), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

akta.pro secondary industries

Lubricant Testing, Certification & Technical Services (Labs, OEM approvals, QA/QC) (EUALAJAL), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Industrial lubricants distribution
• Diesel exhaust fluid supply
• Fleet fueling services
• Industrial reliability services
• Specialty chemical distribution

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Lubricant Distribution: Distribution of industrial and automotive lubricants, including major brands such as Shell, Chevron, Phillips 66, and proprietary brands like Drydene and RelaTECH. Revenue generated through product sales to commercial and industrial customers.
2. Diesel Exhaust Fluid (DEF) Solutions: Distribution of DEF solutions for commercial transport and industrial applications requiring SCR emissions compliance.
3. Industrial Reliability Services: Value-added services including oil analysis, tank monitoring, tank decontamination, high velocity oil flushing, chemical cleaning, and equipment installation, maintenance, and repair services.
4. Fueling Services: Cardlock and fueling services for fleet operations, providing fuel and lubricant access through company-operated facilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Allied Oil & Supply distributes industrial and automotive lubricants, diesel exhaust fluid (DEF), fuels, and specialty chemicals from seven distribution centers across the upper Midwest. The distribution offering is complemented by industrial reliability services including oil analysis, tank monitoring, oil purification, varnish mitigation, equipment installation/maintenance/repair, custom blending, cleaning and sanitation, and waste stream management. The company distributes national-brand product lines from Shell, Chevron, Phillips 66, Drydene, and RelaTECH to transport, industrial, and consumer customers.

Product overview

Allied Oil & Supply, a Midwest leader established in 1958 and acquired by RelaDyne in March 2023, operates as a lubricant, diesel exhaust fluid (DEF), and fuel distributor serving Transport, Industrial, and Consumer segments across 11 states in the upper Midwest from 7 distribution centers. The company offers a portfolio of national brand products (Chevron, Shell, Phillips 66, Drydene, RelaTECH) alongside industrial reliability services including oil analysis, tank monitoring, cleaning/decontamination services, custom blending, and equipment services. The product offering spans lubricants (engine oils, gear oils, industrial oils, greases), fuels, chemicals, coolants, and diesel exhaust fluid, complemented by technical services focused on equipment reliability and fluid management.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial and Automotive Lubricants Bulk and packaged lubricants distributed from seven regional distribution centers to commercial, industrial, and consumer customers in the upper Midwest, covering engine oils, gear oils, industrial oils, greases, coolants, and fuel additives under national brands.
• Diesel Exhaust Fluid (DEF) Diesel exhaust fluid distributed to commercial fleets, agricultural operators, and industrial customers for diesel emissions systems requiring SCR compliance.
• Fuels Gasoline and diesel fuels supplied to commercial and consumer customers via the Cardlock fueling network and direct delivery.
• Specialty Chemicals Specialty chemicals including cleaning and sanitation chemicals distributed to industrial and commercial customers.
• Shell Lubricants Products Shell-branded lubricants and related petroleum products distributed under a 50+ year supply partnership to transport, industrial, and consumer customers.
• Chevron Lubricants Chevron-branded lubricants distributed as part of Allied's national-brand portfolio.
• Phillips 66 Products Phillips 66-branded lubricants and petroleum products distributed to commercial and industrial customers.
• Drydene Products Drydene-branded commercial lubricants distributed to fleet and industrial customers.
• RelaTECH Products RelaTECH-branded reliability technology products distributed alongside Allied's reliability services.
• Reliability Services Technical services including oil analysis, remote tank monitoring, oil purification, and varnish mitigation to extend equipment life and reduce unplanned downtime for industrial customers.
• Equipment Services Installation, maintenance, and repair of fluid-handling and lubrication equipment on customer sites.
• Cleaning and Sanitation Services High velocity oil flushing, chemical flushing, and tank decontamination services for industrial fluid systems.
• Custom Blending Custom blending of lubricants and specialty fluids to customer specifications.
• Cardlock Fueling Services Card-based access to fueling sites for commercial and fleet customers in the Allied service region.
• Waste Stream Management Management of used-oil and related industrial waste streams for commercial and industrial customers.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• RelaDynecoreStrategic or Co-development Partner · 1 March 2023In March 2023, RelaDyne acquired Allied Oil, making it a RelaDyne company. The partnership combines Allied Oil's 60+ years of Midwest lubricant and DEF expertise with RelaDyne's national commercial and industrial sector presence. Allied Oil continues operating under its brand while benefiting from RelaDyne's expanded geographic reach and product/service diversification opportunities.
• ShellcoreChannel Partner/ Reseller/ DistributorAllied Oil has maintained a strong business relationship with Shell for over 50 years and is recognized as Shell's top distributor within the company's market footprint in the upper Midwest. Allied Oil serves as a full-line Shell distributor offering comprehensive lubricant products and services.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• RelaDyne: Parent company and direct peer; national lubricant, fuel, and reliability services distributor with overlapping product lines (Shell, Chevron, Drydene, RelaTECH) and the same reliability services portfolio Allied operates. Most directly comparable as the platform into which Allied has been consolidated.
• PetroChoice: Privately held regional lubricant and DEF distributor serving commercial and industrial customers in the eastern U.S., competing head-to-head with Allied/RelaDyne for fleet and industrial accounts via similar product-and-service bundles.
• Pilot Thomas Logistics: Specialty fuel, lubricant, and chemicals distributor with strong upstream/midstream focus; overlaps with Allied on industrial lubrication and DEF distribution and competes for similar enterprise and energy-industry accounts.

Regional players

• Mid-Continent Petroleum: Upper-Midwest-headquartered regional fuel, lubricant, and DEF distributor operating in geographies adjacent to Allied; a regional competitor for fleet and industrial accounts across overlapping states.

Broad incumbents

• Brenntag: Global chemical and ingredients distributor with significant North American specialty chemicals and lubricants footprint; competes for industrial chemical distribution business and offers scale that regional players like Allied cannot match.
• Heritage-Crystal Clean: Public-listed environmental services company providing used oil collection, oil analysis, and industrial cleaning services that overlap directly with Allied's reliability services and waste stream management offerings.
• Univar Solutions: Large North American chemical and ingredient distributor serving industrial customers with specialty chemicals and additives; competes for Allied's chemical and lubricant-adjacent product lines at the enterprise level.
• Safety-Kleen (Clean Harbors): Established national provider of parts cleaning, used oil collection, and industrial waste services; a broader-incumbent competitor offering adjacent reliability services and competing for the same industrial and fleet customers as Allied.
• Castrol (BP) Industrial Lubricants: Global lubricant brand with industrial distribution and direct enterprise sales competing with Shell/Chevron via Castrol distributors; competes with Allied in the same channel as both a brand partner and direct enterprise seller.

Emerging players

• Lubrication Engineers: Manufacturer and direct seller of specialty industrial lubricants with its own field force and reliability-services framing; an emerging/adjacent player competing for industrial lubrication accounts with a more tightly focused specialty product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/reladyne
• Facebookfacebook.com/RelaDyne
• LinkedInlinkedin.com/company/reladyne-llc
• Xx.com/AlliedOil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Oil & Supply