What Mark Vitow does

Mark Vitow Ltd is a family-owned UK distributor and manufacturer of plumbing, heating and bathroom supplies, established in 1989 and headquartered in Welwyn Garden City, Hertfordshire, with a registered office in High Wycombe. The company operates in two complementary capacities: as a B2B trade distributor supplying over 3,000 products from leading industry brands (ADEY, Fernox, JG Speedfit, Fluidmaster, Monument Tools, DosaFil) and as the owner/manufacturer of an exclusive brand portfolio including Black Swan PVC Cement, OB1 hybrid sealants and adhesives, OX Tools, FlushDaddy cistern spares, Korona toilet seats, FlowPro macerators, FireMaster gas torches, JAXIKIT sanitary fixings, the VITOW Valve Collection, and the MV Brand ranges.

The customer base is exclusively B2B trade: over 2,500 independent plumbing and heating merchant branches across the UK, plus national merchant chains and buying groups. Distribution is delivered through a hybrid channel mix — regional field sales managers covering defined UK territories, an account-only merchant portal (online.markvitow.com), an inside sales/phone order desk, and presence at major trade events including InstallerSHOW and NMBS. Pricing is quote-based and not publicly disclosed; standard trade terms include 30-day invoicing and free UK Mainland delivery on orders above £120.

Commercially, Mark Vitow monetises through hardware sales of distributed trade brands and manufactured exclusive brands, supplemented by 30-day trade credit and exhibition rebates. The company reports over 100% sales growth across the past four years and targets a further doubling in the coming four years, funded organically without external institutional capital. Strategic moves in 2023–2025 have centred on adding exclusive-brand distribution partnerships (OB1/Siroflex, DosaFil, Tucson Pumps), launching in-house product extensions (TOP-FIX, VITOW Valves, MV AquaLinear, T-Smart), and reinforcing family-led leadership succession.

Name

Mark Vitow

Legal name

Mark Vitow Ltd

Website

https://markvitow.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Mark Vitow Ltd is a UK family-owned distributor and manufacturer of plumbing, heating and bathroom supplies, serving over 2,500 independent merchant branches with 3,000+ stocked products under both exclusive MV brands and leading trade brands.

Ownership category

akta.pro rank

Product category

Plumbing & Heating Supplies Distribution

NAICS

Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Plumbing supplies distribution
• Heating products wholesale
• Bathroom supplies merchant
• Exclusive brand distribution
• Trade merchant supplies

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution: Mark Vitow distributes a wide range of plumbing, heating and bathroom products from leading trade brands (ADEY, JG Speedfit, Fernox, Fluidmaster, Black Mamba, Davant) and exclusive MV brands to independent plumbing & heating merchants across the UK. Revenue is generated through product sales with next-day delivery.
2. Own Brand Manufacturing: Mark Vitow manufactures its own exclusive product ranges including Black Swan PVC Cement, FlushDaddy cistern spares, JAXI, Korona toilet seats, FlowPro macerators, FireMaster gas torches, and the MV Brand product lines. Revenue comes from sale of these manufactured products through the same distribution network.
3. Trade Account / Credit Terms: Mark Vitow extends specific credit terms to trade account holders and invoices for products purchased. Credit terms and invoicing arrangements are provided at the company's discretion and may be withdrawn or varied. Invoices are payable within 30 days of receipt. This B2B credit model is standard for merchant-facing distribution businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mark Vitow Ltd distributes and manufactures plumbing, heating, and bathroom supplies, stocking over 3,000 products available with next-day delivery to more than 2,500 independent merchant branches across the UK. The portfolio combines MV Exclusives (proprietary brands such as Black Swan PVC Cement, OB1 sealants/adhesives, OX Tools, FlowPro Macerators, FlushDaddy, Korona toilet seats, JAXIKIT, Firemaster, VITOW Valve Collection, MV Brand) with distributed trade brands from third-party manufacturers (ADEY, Fernox, JG Speedfit, Fluidmaster, Monument Tools, DosaFil Residential Technologies, Tucson Pumps, TOP-FIX). Sales are made exclusively to B2B trade merchants through field sales, a merchant portal, telephone/email, and trade exhibitions.

Product overview

Mark Vitow Ltd is an independent distributor and manufacturer of plumbing, heating, and bathroom supplies serving UK merchants for over 35 years. The company operates primarily as a B2B distributor with a proprietary merchant portal (online.markvitow.com) for order management. The product portfolio consists of two main categories: (1) MV Exclusives - proprietary brands including Black Swan PVC Cement, OB1 hybrid sealants/adhesives, OX Tools, TRACER, SMART, FlowPro macerators, FlushDaddy cisterns/pan connectors, Korona toilet seats, JAXIKIT sanitary fixings, Firemaster gas/torches, VITOW Valve Collection, and MV Brand; and (2) Trade Brands distributed on behalf of manufacturers including ADEY, Fernox, JG Speedfit, Fluidmaster, Monument Tools, and DosaFil Residential Technologies. The company stocks over 3,000 products available for next-day delivery to approximately 2,500 independent merchant branches.

Differentiator

Problem solved

Functional benefit

Brands

• BLACK SWAN: Exclusive brand of PVC cement products
• OB1
• OX TOOLS
• TRACER
• SMART
• FLOWPRO MACERATORS
• FLUSHDADDY
• KORONA
• FIREMASTER
• JAXIKIT
• VITOW Valve Collection
• MV BRAND
• DosaFil Residential Technologies
• TOP-FIX
• UltraGrime
• T-Smart
• Eye-Light
• Monument Tools

Products and services

• MV Exclusives — Black Swan PVC Cement Exclusive Mark Vitow brand of PVC cement products for plumbing applications, described as an installer favourite and one of Mark Vitow's best-selling exclusive brands. Sold to UK plumbing and heating merchants through Mark Vitow's distribution network.
• MV Exclusives — OB1 Multi-Surface Sealant & Adhesive Exclusive UK plumbing and heating distribution of the OB1 hybrid polymer sealant and adhesive range, including OB1 Multi-Surface, OB1 Diamond Crystal Clear Universal, and OB1 PlumbersPal Hybrid Sanitary Sealant. OB1 is the UK's fastest growing hybrid sealant & adhesive brand.
• MV Exclusives — OX Tools Exclusive UK plumbing and heating distribution of professional OX Tools plumbing tools.
• MV Exclusives — FlowPro Macerators Exclusive Mark Vitow brand of specialist quality-engineered macerators for plumbing installations in spaces not set up for traditional drainage.
• MV Exclusives — FlushDaddy Exclusive Mark Vitow brand of cistern spares and pan connectors for toilet installations.
• MV Exclusives — Korona Toilet Seats Exclusive Mark Vitow brand of toilet seats including luxury bidet sets with thermostatic valves and heavy-duty options.
• MV Exclusives — JAXIKIT / JAXI Exclusive Mark Vitow brand of sanitary fixings for toilet and bathroom installations.
• MV Exclusives — Firemaster Gas and Torches Exclusive Mark Vitow brand of gas and torch equipment for plumbing and heating applications.
• MV Exclusives — VITOW Valve Collection Exclusive Mark Vitow range of radiator valves, launched in 2024 and showcased at the NMBS Exhibition.
• MV Brand (including MV AquaLinear Wetroom Kit) Mark Vitow's own-brand product portfolio, including the MV AquaLinear Wetroom Kit (20mm sloping board, 25-year waterproofing warranty, 54mm installation height, ABS drain, 5m² tanking membrane, reversible stainless steel/tileable grating).
• Trade Brand Distribution — ADEY, Fernox, JG Speedfit, Fluidmaster Distribution of established plumbing and heating trade brands to UK merchants — ADEY (heating/plumbing treatment), Fernox (water treatment and heating system chemicals), JG Speedfit (plumbing fittings), and Fluidmaster (toilet and cistern repair products).
• Trade Brand Distribution — Monument Tools UK distribution of Monument Tools, a five-generation family-owned manufacturer of professional quality plumbing, heating, roofing, and drainage tools based in Hackbridge, Surrey, and one of the largest hand tool manufacturers in Europe.
• Trade Brand Distribution — DosaFil Residential Technologies SOLID Chemicals Exclusive UK merchant distribution of DosaFil's sustainable SOLID chemical water treatment range, including DR1 SOLID INHIBITOR (NSF CIAS accredited), DR2 SOLID CLEANER, DR3 SOLID HEAVY DUTY CLEANER, and DR4 SOLID BIOCIDE — lightweight (20–90g) and compact products that eliminate plastic bottle waste.
• Eye-Light Magnetic Flexible LED Work Light Mark Vitow's magnetic flexible gooseneck rechargeable LED work light, available in Eye-Light Plus (270mm gooseneck) and Eye-Light Pro (450mm gooseneck) variants, delivering 1000 lumens for 3.5 hours with USB charging and power bank functionality.
• T-Smart Hot Water Cylinder Thermostat Mark Vitow's smart learning hot water cylinder thermostat for immersion heaters, featuring self-learning capability, 7-day programmer, Android/iOS apps, remote control, and five modes (Manual, Eco, Smart, Timer, Travel) plus Anti-Legionella and Frost protection.
• Tesla T-Bar Kit (Expansion Vessel Mounting) Mark Vitow's complete mounting solution for hanging expansion vessels up to 25 litres, including wall fixing bracket, manual air vent, 3-bar safety valve with pressure gauge, expansion vessel fixing kit, and 15mm x ½" male adaptors.
• UltraGrime Pro Multiuse Wipes Mark Vitow's XXL+ (38cm x 25cm) professional cleaning wipes for plumbers and heating engineers, removing grease, paint, silicone, uncured PU foam, and adhesives; stays wet for over an hour, dermatologically tested, alcohol-free with vitamin E and aloe, and uses over 77% less plastic than regular tubs.
• Mark Vitow Merchant Portal B2B online ordering platform for registered trade merchant accounts, providing product catalogue browsing, account management, downloadable resources, and next-day delivery on orders placed by 4:30pm. Self-registration is not offered; new accounts require contacting the sales team.

Quantifiable outcome

• Over 100% sales growth achieved in four years, projected to repeat in the next four years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Tucson PumpsminorChannel Partner/ Reseller/ Distributor · 14 May 2025Mark Vitow was named exclusive UK distributor of Tucson Pumps to Plumbing and Heating Merchants through a new strategic partnership expanding Mark Vitow's exclusive brand portfolio.
• The Early Careers FoundationminorOthers · 6 August 2024Mark Vitow partnered with The Early Careers Foundation, a social mobility charity whose mission is to ensure that young people are not unfairly disadvantaged by their background. Staff volunteer one hour per month as mentors to young people from low-income backgrounds. This partnership supports Mark Vitow's PositivePlumbing initiative and commitment to social mobility.
• Siroflex (OB1)coreChannel Partner/ Reseller/ Distributor · 5 June 2023Mark Vitow formed a strategic partnership with Siroflex for the exclusive supply of the OB1 range of multi-surface construction adhesive and sealant products to its network of independent UK plumbing and heating merchants. OB1 is the UK's fastest growing hybrid sealant & adhesive brand, launched in January 2020. Mark Vitow serves as the exclusive distributor of OB1 to Plumbing & Heating merchants.
• OB1 (Siroflex)coreChannel Partner/ Reseller/ Distributor · 5 June 2023OB1 (OB stands for Original and Best) is a global hybrid polymer formulation brand created in the Netherlands and launched in 2020. Mark Vitow gained exclusive rights to distribute OB1 products to the independent UK plumbing and heating merchant channel. Mark Vitow also gained access to OB1 Diamond, described as a ground-breaking clear hybrid system.
• DosaFil Residential TechnologiescoreStrategic or Co-development PartnerMark Vitow partnered with DosaFil Residential Technologies, the world's first ever manufacturer of sustainable SOLID chemicals for the residential heating and plumbing sector, to supply merchants nationwide with the revolutionary SOLID water treatment range (DR1-DR4 products). This partnership was highlighted at NMBS Exhibition and InstallerSHOW 2024.
• Cancer Research UKminorOthersMark Vitow supports Cancer Research UK through fundraising activities including The Crick Abseil challenge, in which team members participated to descend the Francis Crick Institute building. The company has a dedicated fundraising page for CRUK and integrates charitable giving into its PositivePlumbing initiative.
• Women Installers Together (WIT)minorOthersMark Vitow is a supporter and sponsor of the Women Installers Together (WIT) Conference, a gathering of tradeswomen from across the UK in the plumbing sector. Mark Vitow has participated in multi-year sponsorship commitments (3-year sponsorship mentioned in one source) and continues its support into 2026.
• Monument ToolsminorChannel Partner/ Reseller/ DistributorMark Vitow is a UK supplier for Monument Tools, a five-generation family-owned manufacturer of professional quality plumbing, heating, roofing and drainage tools based in Hackbridge, Surrey. Mark Vitow stocks the complete Monument Tools range for plumbers and heating engineers.
• TOP-FIXminorChannel Partner/ Reseller/ DistributorMark Vitow partnered with TOP-FIX, a brand revolutionising waste installation, with products showcased alongside OB1 and other brands at the NMBS Exhibition.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Screwfix: UK's largest trade tools, accessories and hardware retailer, owned by Kingfisher. Comparable as a scaled B2B-adjacent trade supplier serving professional plumbers and heating installers with tools and consumables.
• Travis Perkins: UK's largest builders' merchant group, parent of Plumb Center. Comparable as a major trade distribution incumbent that competes broadly with MV across plumbing/heating and adjacent categories via national scale.
• Saint-Gobain Distribution UK: UK arm of global building products distributor, parent of Graham and other specialist merchants. Comparable as a large incumbent operating a multi-brand trade distribution model overlapping with MV's product set.
• Toolstation: UK trade tools and hardware retailer (Travis Perkins Group). Comparable as a broad trade supply incumbent that competes for the same professional plumber/heating installer end-customer purchasing tools and consumables.

Direct peers

• Plumb Center: UK's largest specialist plumbing and heating merchant chain, operated by Travis Perkins. Directly comparable as a B2B distributor/manufacturer-supplier of plumbing, heating and bathroom products to trade installers, with both own-brand and third-party ranges.
• Graham Plumbers' Merchant: Saint-Gobain-owned UK plumbing and heating merchant chain. Comparable as a national trade distributor of plumbing, heating and bathroom supplies to independent and chain installer customers.
• City Plumbing Supplies: Major UK plumbing and heating merchant chain with national branch coverage. Closely comparable to Mark Vitow in serving plumbing/heating installers via a multi-branch trade distribution model with branded and exclusive product ranges.
• Williams Trade Centre: Independent UK plumbing and heating merchant/distributor with a regional branch network and own-brand ranges. Comparable to MV as a mid-sized trade-focused plumbing distributor serving independent installers.
• BES (Bathroom Essential Supplies): UK bathroom products distributor supplying independent bathroom retailers, installers and merchants. Comparable in B2B distribution of branded and own-label bathroom/plumbing products to trade customers.
• PTS (Plumbing Trade Supplies): UK plumbing, heating and bathroom trade supplier with national branch network. Closely comparable in product mix, exclusive-brand strategy and trade-installer customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MarkVitow
• Facebookfacebook.com/MarkVitow
• LinkedInlinkedin.com/company/mark-vitow-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Vitow