What Staingard does

Staingard is a privately held UK-based manufacturer of products designed for the protection and cleaning of homes and cars. The company was founded in 2006 and operates from Ellesmere Port, United Kingdom, with a workforce of 11-50 employees according to available firmographic data.

The company's product portfolio centers on protective and cleaning solutions for two end-use categories: residential (home) and automotive (car) surfaces. Beyond this high-level positioning, no further product detail, pricing structure, distribution channel mix, or technology stack is disclosed in the available source material. The company's website (staingard.co.uk) was inaccessible beyond a verification/loading page during data collection, limiting the ability to triangulate product specifics, customer segments, or commercial model from primary sources.

No information on funding history, ownership structure, management team, partnerships, certifications, or third-party validation is available. Given the absence of disclosed funding rounds and the small employee count, the business appears to be a bootstrapped, small-scale consumer goods manufacturer. The investment-relevant unknowns — revenue scale, growth trajectory, channel strategy, customer base, and competitive positioning — are substantial and would require primary research or management dialogue to resolve.

Name

Staingard

Website

https://staingard.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Staingard is a UK-based manufacturer founded in 2006 that produces protection and cleaning products for home and automotive use, serving consumer and small-business customers in the United Kingdom.

Ownership category

akta.pro rank

Product category

Household and Automotive Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Stain Removers & Pre-Treats (Sprays, Sticks, Soaks) (CRADAKAC)

akta.pro secondary industry

Upholstery & Fabric Spot Cleaners (Non-laundry) (CRAJALAE)

Keywords

• Stain protection products
• Car care products
• Home cleaning supplies
• Fabric protection
• Auto detailing products

Headquarters

HQ city

Ellesmere Port

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Staingard manufactures products for the protection and cleaning of home and car. The company produces stain protection and cleaning solutions intended for household surfaces and automotive applications, serving UK-based consumers from its base in Ellesmere Port.

Differentiator

Problem solved

Functional benefit

Products and services

• Stain Protection Products (Home)
• Stain Protection Products (Car)
• Cleaning Products (Home)
• Cleaning Products (Car)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Autoglym: UK specialist in car cleaning, polishing and protection products; directly comparable to Staingard's automotive product line in target market (car care enthusiasts) and product format (protection sprays and cleaners).
• Guardsman: Long-established furniture and upholstery stain-protection brand; most direct functional overlap with Staingard's home fabric protection line in terms of product category, retail placement (furniture retailers) and consumer use case.
• Astonish: UK-based specialist cleaning products brand with similar scale and channel profile to Staingard; competes in cleaning sprays and specialty surface care within UK grocery and discount retail.
• Folex: Specialist spot and stain remover for carpet and upholstery; competes with Staingard's non-laundry upholstery/care products for households and commercial users.
• Dr. Beckmann: UK and European heritage brand for stain removers, pre-treats and specialty cleaners; comparable as a specialist household stain-care SKU set sold across grocery and pharmacy channels serving similar use cases to Staingard's pre-treat products.
• HG International: European specialist household cleaning formulations (stain removal, surface protection, cleaners); comparable as a niche specialty cleaning brand serving consumer and trade channels across multiple European countries.
• Chemical Guys: Specialist automotive care brand selling interior fabric/leather cleaners and protectants; directly comparable to Staingard's car-protection range, particularly via enthusiast and e-commerce channels.

Broad incumbents

• Scotchgard (3M): Iconic fabric and carpet stain-protection product owned by 3M; competes with Staingard in fabric protection sprays but operates from a much broader chemical/coatings portfolio giving it R&D and distribution advantages.
• Vanish (Reckitt): Mass-market stain-removal brand within Reckitt's broader household portfolio; competes with Staingard's pre-treat and stain-remover SKUs but operates at much larger scale across laundry-adjacent categories.
• Cif (Reckitt): Multi-surface cleaning brand within Reckitt's portfolio; overlapping with Staingard's general cleaning use cases while competing on price, distribution and marketing power of a global CPG incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/StaingardLtd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staingard