What Mart Cart does

Mart Cart, operating as a brand under the parent entity Kiefer Sage, Inc., is a B2B manufacturer of electric and manual shopping mobility carts founded in 1983 in Rogers, Arkansas. The company was established when founder Bill Sage built the first electric shopping cart for his grandmother, and today it sells a portfolio of six products — four electric models (Zeos, Access, Elite, Loadstar) plus two manual or push-style options (Shopper's Aid and Care Chair) — to enterprise customers including supermarkets and grocery chains (its primary segment), big-box retailers, pharmacies, convenience stores, and healthcare facilities.

Name

Mart Cart

Legal name

Kiefer Sage, Inc.

Website

https://martcart.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

B2B manufacturer founded in 1983 of electric and manual shopping mobility carts sold to supermarkets, big-box retailers, pharmacies, convenience stores, and healthcare facilities across North America and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Shopping Cart Sales: Direct B2B sales of electric mobility carts to retailers, supermarkets, healthcare facilities, and multi-store operators. Products sold include electric shopping carts (Zeos, Access, Elite, Loadstar), manual carts (Shopper's Aid), and Care Chair. Revenue generated through one-time hardware purchases with volume-based pricing.
2. Replacement Parts: Sales of OEM replacement parts including batteries, chargers, wheels, seats, baskets, and electronics. Parts can be ordered individually or as part of fleet service agreements.
3. Maintenance Services: Nationwide service coverage through trained technicians including preventive maintenance, repairs, and fleet upkeep. Flexible scheduling with recurring maintenance options or on-demand service requests.
4. Data Services (Zeos Intelligence): Optional paid data services agreements for customized Zeos intelligence solutions including historical performance data, integration with retailer operating systems, predictive maintenance programs, and advertising/media capabilities.
5. Service Training Programs: Training programs for maintenance service technicians worldwide including contractor onboarding, seminars, workshops, and facility training. Provides certification for performing Martcart service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Mart Cart designs, manufactures, and sells electric shopping carts and manual mobility-assistance seating for retail environments, selling exclusively B2B to supermarkets, big-box retailers, pharmacies, convenience stores, and healthcare facilities. Its product line spans four electric models (Zeos, Access, Elite, Loadstar) and two manual/push options (Shopper's Aid, Care Chair), supported by OEM replacement parts, nationwide preventive maintenance and repair services, technician training programs, and an optional connected fleet intelligence platform (Zeos Intelligence) for monitoring cart health, battery, and location.

Product overview

Mart Cart offers a comprehensive portfolio of mobility solutions for retail environments, comprising four electric shopping cart models (Zeos, Access, Elite, and Loadstar) plus two manual/push-style options (Shopper's Aid and Care Chair). The electric models range from compact, recyclable units (Access) to heavy-duty high-capacity carts (Loadstar), with the flagship Zeos featuring integrated connectivity and fleet intelligence. All products are designed to improve accessibility and shopping independence for mobility-limited customers while helping retailers increase basket size and customer dwell time.

Differentiator

Problem solved

Functional benefit

Products and services

• Martcart Zeos Next-generation connected electric shopping scooter with integrated cellular connectivity, fleet intelligence dashboard (Zeos Intelligence), 16-hour lithium battery runtime, 24-inch comfort seat, 7-inch LCD screen, and the largest basket volume in the Mart Cart line (8,729 in³, 200 lb capacity). Sold to retailers for in-store shopper mobility and ADA accessibility.
• Martcart Access

Quantifiable outcome

• Pilots report 9 out of 10 participants would recommend Zeos cart to others
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• WHILL: Japan/US-headquartered designer of premium connected personal mobility devices with IoT/connected features. Comparable technology direction to Martcart's Zeos platform, though WHILL focuses on consumer and venue mobility rather than in-store retail.
• Golden Technologies: Pennsylvania-based manufacturer of lift chairs, mobility scooters, and power wheelchairs. Smaller niche player than Pride/Drive but uses comparable electric mobility drivetrain technology relevant to Martcart's product engineering.

Broad incumbents

• Pride Mobility Products: Largest US-based manufacturer of personal mobility scooters and power chairs, sold through dealers rather than B2B retail. Comparable core technology (electric personal mobility) but different go-to-market and customer base than Martcart.
• Afikim Electric Vehicles: Israeli manufacturer of electric mobility scooters distributed globally through dealers and dealers/healthcare channels. Comparable electric personal-mobility product category to Martcart's scooter-style carts.
• Merits Health Products: Taiwanese-origin manufacturer of power wheelchairs, mobility scooters, and related electric mobility devices. Comparable electric personal-mobility technology base to Martcart, with broader consumer/medical distribution.
• Drive DeVilbiss Healthcare: Broad-line manufacturer and distributor of mobility products, respiratory, and durable medical equipment. Overlaps with Martcart in personal electric mobility hardware, though primarily serves healthcare/dealer channels rather than retail.

Direct peers

• Wanzl: German-headquartered global leader in retail equipment including shopping carts, basket systems, and store fitting. Most direct competitor to Martcart in shopping-cart hardware for supermarkets and big-box retailers, though Wanzl's portfolio is far broader.
• Sambo Corp: Korean manufacturer of shopping carts, trolleys, and retail handling equipment with global distribution. Comparable product category to Martcart's shopping cart portfolio and serves overlapping supermarket and big-box retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@APC-Martcart
• Facebookfacebook.com/MartCart1
• LinkedInlinkedin.com/company/mart-cart
• Xx.com/martcart1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mart Cart