Wheeland Lumber

What Wheeland Lumber does

Wheeland Lumber Company, Inc. is a fourth-generation, family-owned hardwood lumber manufacturer founded in 1940 and headquartered on a 40-acre facility in Liberty, Pennsylvania, in the Appalachian hardwood belt. The company produces Northern Appalachian hardwoods across nine species — Ash, Basswood, Cherry, Hard Maple, Soft Maple, Red Oak, White Oak, Poplar, and Walnut — at approximately 50,000 board feet per day, with annual production exceeding 8 million board feet. Its vertically integrated operation spans primary sawmilling (62-inch McDonough double-cut headrig with USNR YieldMaster G3 scanning, DynaVision Croma+Scan laser optimization, and A&E USA IRIS set-works software on Allen Bradley CompactLogix PLCs), kiln and air drying (12 dry kilns totaling 600,000 BF capacity plus 2M+ BF air-dried storage), and secondary value-added manufacturing including surfacing-2-sides, gang ripping, straight line ripping, optimized cross cut, moulding (Weinig Powermat 1000 and Wadkin K-23), edge/face gluing, end matching, and clear strips. The company is FSC, SFI, Smartwood (Rainforest Alliance), and NEPCon chain-of-custody certified and operates as carbon neutral.

The company serves three primary customer segments through a direct enterprise sales motion: secondary wood manufacturers (cabinet, flooring, millwork, and architectural component producers — its primary segment), construction and architectural projects, and international export markets. Wheeland exports nearly 40% of production to more than 20 countries across Europe, the Middle East, the Far East, and the Pacific Rim, with services including container loading, export packaging, package tallying, sorting of special lengths and widths, and grading to overseas standards. Named reference customers include Riva 1920 (architectural flush door stiles) and the 9/11 Memorial Museum (ceiling construction). Pricing is quote-based and not publicly disclosed; revenue is generated through one-time lumber sales and value-added secondary manufacturing services. The sales organization is structured by product line and geography, with the Wheeland family (Ray, Derek, Damen, Gina) holding senior commercial and operational roles alongside long-tenured non-family staff.

Name

Wheeland Lumber

Legal name

Wheeland Lumber Company, Inc.

Website

https://wheelandlumber.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Wheeland Lumber is a fourth-generation, family-owned hardwood lumber manufacturer in Pennsylvania producing Appalachian hardwood lumber and secondary-manufactured products for domestic and export markets across more than 20 countries.

Ownership category

akta.pro rank

Product category

Hardwood Lumber Manufacturing

NAICS

Sawmills (321113), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Sawmills & Planting Mills, General (2421), Wholesale-Lumber & Other Construction Materials (5030), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Hardwood Lumber Sawmills (IMAMABAB)

akta.pro secondary industries

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Planing Mills & Lumber Surfacing (IMAMABAE), Hardwood Lumber Distribution & Trading (IMAMAIAB)

Keywords

• Hardwood lumber manufacturing
• Appalachian hardwood products
• Kiln dried lumber services
• Veneer log processing
• Sustainable forestry lumber

Headquarters

HQ city

Liberty

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardwood Lumber Manufacturing and Sales: Core revenue from manufacturing and selling high-quality hardwood lumber products. Produces approximately 50,000 board feet per day. Species include Ash, Basswood, Cherry, Hard Maple, Soft Maple, Red Oak, White Oak, Poplar, and Walnut. Lumber produced in thicknesses from 4/4 to 12/4.
2. Secondary Manufacturing Services: Value-added services including kiln dried lumber, clear strips, surfacing-2-sides (S2S), gang ripping/parallel sawing, straight line ripping, optimized cross cut, moulding and millwork, edged and face glued products, and end matching for cabinet parts and flooring. The company manufactures 2.5 million board feet through the secondary manufacturing facility.
3. Export and International Sales: Nearly 40% of lumber production exported to more than 20 countries worldwide. Services include export preparation, container loading, package tallying, sorting of special lengths and widths, and grading to overseas standards.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Wheeland Lumber manufactures and distributes Northern Appalachian hardwood lumber in nine species (Ash, Basswood, Cherry, Hard Maple, Soft Maple, Red Oak, White Oak, Poplar, Walnut) at approximately 50,000 board feet per day, with thicknesses ranging from 4/4 to 12/4. The company operates a vertically integrated sawmill with state-of-the-art optimization technology, kiln and air drying capacity, secondary manufacturing services (kiln drying, surfacing, gang ripping, straight line ripping, optimized cross cut, moulding, edge/face gluing, end matching, and clear strips), and export container loading to more than 20 countries. Products are FSC certified and sourced from Appalachian forests within a 100+ mile procurement range.

Product overview

Wheeland Lumber Company is a fourth-generation family-owned hardwood lumber manufacturer offering a vertically integrated product portfolio. The core offering consists of Appalachian hardwood lumber in nine species (Ash, Basswood, Cherry, Hard Maple, Soft Maple, Red Oak, White Oak, Poplar, Walnut) produced at approximately 50,000 board feet per day. The portfolio spans primary manufacturing (sawmill with optimization technology, veneer log processing) through kiln and air drying services (12 kilns, 600,000 BF capacity), to secondary value-added processing including Surfacing-2-Sides, Gang Ripping, Straight Line Ripping, Optimized Cross Cut, Molding Millwork, Edge/Face Gluing, End Matching, and Clear Strips. The company also provides export container services to over 20 countries globally. Products are FSC certified and carbon neutral through sustainable forestry practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Appalachian Hardwood Lumber (Ash, Basswood, Cherry, Hard Maple, Soft Maple, Red Oak, White Oak, Poplar, Walnut) Nine species of kiln-dried Northern Appalachian hardwood lumber in thicknesses from 4/4 to 12/4, produced at approximately 50,000 board feet per day for secondary wood manufacturers, architectural millwork firms, and international distributors.
• Kiln Dried Lumber Kiln-dried hardwood lumber processed through 12 dry kilns with a total capacity of 600,000 board feet and dried lumber storage for over 2 million board feet, supplied to downstream wood product manufacturers.
• Air Dried Lumber Air-dried hardwood lumber stored under covered facilities accommodating over 2 million board feet with more than 1 million board feet under roof, providing pre-dried material prior to kiln drying or as a standalone supply option.
• Veneer Logs Cherry and other hardwood veneer logs prepared in 2-Side Clear to slicing/rotary veneer configurations for domestic and international buyers requiring high-quality veneer-grade raw material.
• Secondary Manufacturing and Value-Added Processing Services Bundle of value-added processing services including Surfacing-2-Sides (S2S), gang ripping/parallel sawing, straight line ripping, optimized cross cut, moulding and millwork via Weinig Powermat 1000 and Wadkin K-23 six-head moulders, edged and face glued panels, end matching for cabinet parts and flooring, clear strips, and pre-cut cross cut components. The secondary manufacturing facility produces 2.5 million board feet annually for cabinet, furniture, flooring, and architectural millwork customers.
• Export Container Loading and International Shipping Services International export preparation and shipping services including container loading, export packaging, package tallying, sorting of special lengths and widths, and grading to overseas standards, supporting nearly 40% of lumber production exported to 20+ countries.
• Hardwood Flooring Hardwood flooring products manufactured from Appalachian hardwood species for residential and commercial applications, produced within Wheeland Lumber's value-added secondary manufacturing operations.

Quantifiable outcome

• 50,000 board feet produced per day with state-of-the-art optimization technology
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sustainable Forestry Initiative of PennsylvaniacoreOthersWheeland Lumber is an active member and recognized by the Sustainable Forestry Initiative of Pennsylvania for practicing and upholding the principles of the Sustainable Forestry Program. Through participation in SFI and Best Management Practices, the company preserves forest areas for future generations.
• NEPConcoreOthersNEPCon provides chain of custody certification for Wheeland Lumber, ensuring proper traceability and verification of wood products from sustainably managed forests throughout the supply chain.
• American Hardwood Export CouncilminorGTM or Marketing PartnerIndustry association helping promote American hardwood exports globally. Wheeland Lumber is a member supporting international market development for hardwood products.
• National Hardwood Lumber AssociationcoreOthersNHLA provides lumber grading standards and training. Ray Wheeland completed the NHLA grading school in Memphis, Tennessee, and the company upholds NHLA standards for all products.
• International Wood Products AssociationminorGTM or Marketing PartnerIWPA supports international trade in wood products. Wheeland Lumber is a member participating in global hardwood markets.

Scale indicators9 records

Recent moves12 records

Expansion highlights4 records

Broad incumbents

• Northwest Hardwoods: Northwest Hardwoods is the largest hardwood lumber producer in North America, operating a network of sawmills across the U.S. with a broader species portfolio and national distribution footprint. It competes broadly with Wheeland but at significantly greater scale and with a multi-region, multi-species advantage.

Direct peers

• Cole Hardwood: Cole Hardwood is a family-owned hardwood lumber manufacturer in Logansport, Indiana, producing Appalachian and Northern species with kiln drying and surfacing capabilities. It directly competes for the same secondary wood manufacturer customers and offers overlapping value-added services such as ripping, moulding, and end matching.
• Allegheny Wood Products: Allegheny Wood Products operates multiple hardwood sawmills across Pennsylvania, West Virginia, and Virginia producing Appalachian species very similar to Wheeland's mix (Cherry, Oak, Maple, Poplar). It is a direct geographic and product peer serving the same secondary wood manufacturers and export channels.
• Rex Lumber Company: Rex Lumber is a hardwood sawmill and dimension manufacturer in Quitman, Mississippi producing Appalachian and Southern species with similar kiln drying and secondary manufacturing capabilities. It is a comparable mid-sized family-owned hardwood producer serving cabinet, millwork, and furniture customers.
• Anderson-Tully Company: Anderson-Tully is a Mississippi hardwood sawmill producing Southern Appalachian species with substantial kiln drying and export capabilities. It is a comparable mid-sized family-owned hardwood manufacturer with similar export-driven business model.
• McClain Forest Products: McClain Forest Products is an Arkansas-based hardwood sawmill producing oak, hickory, and other species with kiln drying, dimension, and rip services. It is a comparable family-owned hardwood producer serving furniture and cabinet manufacturers.
• Midwest Hardwood Corporation: Midwest Hardwood Corporation is a hardwood sawmill producing Northern Appalachian and Midwest species (Ash, Cherry, Hard Maple, Walnut) with kiln drying and dimension manufacturing. It serves the same secondary wood products customers as Wheeland and is a direct product peer.
• Kretz Lumber Company: Kretz Lumber is a family-owned hardwood sawmill in Antigo, Wisconsin producing Northern hardwood species (Maple, Oak, Ash, Birch) with kiln drying, surfacing, and rip services. It directly competes for secondary wood manufacturers in the cabinetry and furniture end markets.
• Baillie Lumber: Baillie Lumber is a fourth-generation, family-owned hardwood sawmill headquartered in Hamburg, NY, with operations across the eastern U.S. It directly competes with Wheeland in Appalachian hardwood lumber manufacturing, kiln drying, and secondary services for the same cabinet, millwork, and architectural customer base.
• Hardwood Industries: Hardwood Industries is an Ohio-based hardwood manufacturer producing Appalachian species with rip, chop, and dimension services for secondary wood manufacturers. It is a comparable mid-sized operation in the same competitive set as Wheeland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheeland Lumber