Adclick Africa

What Adclick Africa does

Adclick Africa is an independent, privately held digital performance marketing agency headquartered in Roodepoort, Johannesburg, South Africa, founded in 2013. The firm operates as a B2B agency targeting enterprise and mid-market clients across multiple verticals, including banking (Nedbank, ABSA, FNB, Standard Bank), FMCG (Unilever, Tiger Brands, Coca-Cola, KFC), automotive (BMW, Mercedes-Benz, Audi, Volkswagen, Nissan), telecommunications (Vodacom, Telkom, Neotel), technology (Microsoft, IBM, Samsung), healthcare and pharma (Bonitas, Pfizer), and government bodies (SARS, SABC, Eskom, RSA Retail Savings Bonds, Ithuba National Lottery). The agency is BBBEE Level 1 certified as a 100% Black-Owned entity, a procurement-critical credential in the South African market, and is also a Google Partner. Self-reported scale metrics include 10,000+ campaigns, 100M+ clicks, 16B+ impressions, and reach across 54 countries.

The company's core service portfolio spans four product lines: Paid Media (strategic planning and buying across Google Ads, PPC, programmatic, and social), Creative Production (copywriting, graphic design, animation, video, photography), Media & Publishing (WordPress, eCommerce, SEO, email marketing, automation, UI/UX), and Web & App Development. Underlying the service delivery is a proprietary technology stack consisting of an in-house Demand-Side Platform and Supply-Side Platform connected to over 30 ad exchanges, with API integrations providing a unified reporting and optimization layer. The agency applies the SOSTAC methodology (Situation, Objectives, Strategy, Tactics, Action, Control) for structured campaign development and positions itself as a results-based, data-driven operator with an in-market audience data approach.

Revenue is generated through professional services and managed services arrangements, including retainers, project-based fees, and media spend management charges, with all pricing custom-quoted per client. The go-to-market motion is enterprise field sales, with direct outreach, website enquiry forms, and consultative engagement as primary acquisition channels. The firm has been recognized with two MMA Smarties 2026 awards for an AI-driven healthcare campaign (Doctor B), a New Gen Awards 2023 Bronze for the Bonitas Price Freeze campaign, and finalist status in the Agency of the Year and Best Revenue Generating Marketing Campaign categories. Leadership comprises Founder & CEO Velly Bosega and Group Digital Marketing Manager Joseph Neusu.

Name

Adclick Africa

Legal name

Adclick Africa Ltd

Website

https://adclickafrica.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Adclick Africa is an independent South African digital performance marketing agency offering paid media, creative, web development, and programmatic services to enterprise and government clients across banking, FMCG, automotive, telecoms, healthcare, and technology verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Paid Social Advertising (BPAFACAB), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Digital media buying
• Programmatic advertising
• Media planning
• Performance marketing
• Creative production services

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Performance Marketing Services: The primary revenue stream consists of fees charged for digital marketing services including paid media planning and buying, programmatic advertising, social media campaigns, SEO, email marketing, and analytics. Services are billed through retainer arrangements or project-based engagements aligned to clients' media investment budgets. The agency operates on a results-based approach backed by real-time data, with performance outcomes driving client value and continued engagement.
2. Programmatic Media Buying: Revenue generated through programmatic media buying using the company's proprietary DSP and SSP platforms. The agency manages different buying platforms and connects to over 30 ad exchanges, charging management fees or a percentage of media spend managed on behalf of clients.
3. Creative Production Services: Creative studio services including copywriting, graphic design, animation, video, and photography for brand campaigns, generating revenue as part of integrated service packages or standalone creative engagements.
4. Web and App Development Services: Website design, development, and digital touchpoint creation for clients, including UX/UI design, CMS implementation, and ongoing maintenance. Revenue generated through project-based fees or retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Adclick Africa is an independent digital performance marketing agency that delivers media planning, media buying, and advertising distribution across digital, traditional, and programmatic channels. The agency bundles paid media (Google Ads, social, programmatic, banners), creative production (copywriting, design, animation, video, photography), media & publishing (WordPress, eCommerce, SEO, email marketing, automation, UI/UX), and web & app development into integrated client engagements executed through its proprietary Demand-Side Platform connected to 30+ ad exchanges.

Product overview

Adclick Africa is an independent digital performance marketing agency offering a unified suite of integrated marketing services. Their core product portfolio consists of Paid Media (strategic media planning and buying across digital, traditional, and programmatic channels), Creative Production (copywriting, design, animation, video, photography), Media & Publishing (WordPress, eCommerce, SEO, email marketing, automation), and Web & App Development. These services are delivered through their proprietary Demand-Side Platform technology connected to 30+ ad exchanges. The agency also provides access to their own Supply-Side Platform, enabling unified reporting and optimization across campaign goals. They leverage the SOSTAC marketing model and an omnichannel approach to deliver data-driven performance marketing across 54 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Strategic paid media planning, buying, and tracking across digital channels including Google Ads, PPC campaigns, social media ads, online banners, and programmatic buying, delivered for enterprise and mid-market brand clients across South Africa.
• Creative Production Strategic creative services including copywriting, graphic design, animation, video production, and photography to shape brands and build reputations, delivered as integrated or standalone creative engagements for client campaigns.
• Media & Publishing WordPress publishing, eCommerce solutions, SEO, email marketing, and automation services along with UI/UX design for digital presence management, including community management across owned publishing platforms such as SME South Africa.
• Web & App Development Website and application development services including analytics integration, email marketing setup, SEO implementation, UX/UI design, CMS implementation, and digital platform creation for client projects.

Quantifiable outcome

• 100,000+ qualified leads generated from a single AI-driven healthcare marketing campaign (Doctor B)
• +8 more outcomes

Named customers40 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationAdclick Africa holds an official Google Partner badge, indicating certified expertise in Google Ads and related Google marketing technologies. The partnership enables the agency to deliver search, display, and YouTube advertising services to clients using Google's advertising platforms. The agency meets Google's certification requirements for partner status, which include managed spend thresholds and client performance standards.
• SME South AfricaminorGTM or Marketing PartnerSME South Africa is listed as a partner on Adclick Africa's website under 'Our Partners'. Adclick Africa has served as both media partner and full-service agency for SME South Africa for over a decade (2013–2024), managing its website, campaigns, and community. The partnership involves co-marketing and brand amplification for the SME South Africa publishing brand.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AdClickAfrica
• Facebookfacebook.com/adclickafrica
• LinkedInlinkedin.com/company/2728730

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adclick Africa