Geoinfo

What Geoinfo does

Geoinfo A/S is Denmark's largest dedicated GIS consulting house and the official Danish distributor of Esri's ArcGIS platform. Founded in 1993 and headquartered in Glostrup with regional offices in Kolding and Aalborg, the company serves more than 500 customers across Denmark, the Faroe Islands, and Greenland, including more than half of all Danish municipalities, government agencies, utilities, AEC firms, retail/real estate, and higher education institutions. It operates as a subsidiary of Norwegian Geogroup AS, with Geodata in Norway as a sister company.

The company's core technology stack is built around the ArcGIS platform (ArcGIS Online, ArcGIS Pro, ArcGIS Enterprise, ArcGIS Platform, ArcGIS Business Analyst, ArcGIS Utility Network, ArcGIS GeoBIM, Experience Builder, Developer APIs/SDKs, and VertiGIS extensions), which it resells, implements, and supports. Layered on top, Geoinfo has developed a portfolio of Danish-localized proprietary solutions — Geofokus (a municipal case management suite including Søgning, Konfliktsøgning, Redline, Partshøring, and Print), Find Ejeren (property-owner lookup), Geoinfo Data Hub and Dataleverance (open-data integration and analytics), Geoinfo 3D Skummodel, Geoinfo Servicetool, Geoinfo Adressesøger, Geoinfo Offline Map, and a suite of real estate and retail analytics tools (Site Analysis, Site Collector, Market Landscape, Property Viewer, Pitchbook, and multiple performance dashboards). The firm also delivers Esri-certified GIS training and operates an Esri Young Scholars program.

Geoinfo monetizes through a mix of recurring software distribution (ArcGIS subscriptions and perpetual licenses with annual maintenance, Esri Credits, and VertiGIS resales), professional services (more than 70 GIS consultants, developers, and project managers delivering consulting, custom development, and integrations), managed support (Basis and Standard system/operations service agreements, plus Esri Premium Support), training, and project-based analytical reports. Go-to-market is sales-led with direct enterprise field sales targeting public sector and large private accounts, supplemented by the Esri webshop for self-service, the SKI public procurement framework for government buyers, and indirect channels through consulting partners such as Ramboll, WSP, and DHI. The company is ISO/IEC 27001:2022 certified for ArcGIS Online in the European hosting environment, SKI-approved, and Great Place to Work certified.

Name

Geoinfo

Legal name

Geoinfo A/S

Website

https://geoinfo.dk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Geoinfo A/S is Denmark's largest GIS consulting house and the official Danish distributor of Esri's ArcGIS platform, serving more than 500 customers including the majority of Danish municipalities, government agencies, utilities, AEC, and retail clients across Denmark, the Faroe Islands, and Greenland. It is a subsidiary of Norwegian Geogroup AS.

Ownership category

akta.pro rank

Product category

Geographic Information Systems Software

NAICS

Geophysical Surveying and Mapping Services (54136), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC), Geospatial BI & Location Analytics (HDAEAMAK), Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD)

Keywords

• Geographic information systems
• GIS consulting services
• ArcGIS software distribution
• Location intelligence solutions
• Spatial analysis services

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ArcGIS Software Distribution: As the official Danish distributor of Esri's ArcGIS software, Geoinfo resells ArcGIS licenses (perpetual and subscription/term-based), subscriptions (ArcGIS Online, Named User, Developer), and related Esri products including VertiGIS. ArcGIS licenses are available as perpetual licenses with annual maintenance agreements or as term/subscription licenses renewed annually. The company also sells ArcGIS credits used for cloud services and premium content.
2. GIS Consulting Services: Professional consulting services including GIS advisory, project management, solution architecture, custom development, implementation of ArcGIS, data strategy development, and integration with third-party systems. Services are provided by more than 30 GIS consultants and project managers for both public and private sector clients.
3. System, Operation and Support Services: System and operations service agreements (S&D) and technical support contracts. Two levels: Basis (monitoring and optimization routines) and Standard (proactive management and close collaboration). Support agreements are annual and auto-renew. Premium Support tier offering 24/7/365 support with faster response times and direct access to Esri's Technical Account Manager.
4. GIS Training and Courses: GIS courses offered as standard public courses and customized group courses. All instructors are Esri-certified. Courses cover all levels from beginner to advanced, including ArcGIS Pro, ArcGIS Online, Enterprise, scripting, and specialized tracks for new GIS consultants and super users.
5. Analytical Reports and Solutions: Specialized analytical reports such as optimal restaurant/café location reports and retail site selection analysis. These are sold as one-time or project-based deliverables.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Geoinfo is the official Danish distributor of Esri's ArcGIS platform — the world's leading geographic information system (GIS) and location intelligence software — and provides GIS consulting, implementation, training, system operations, and technical support around it. The company also resells VertiGIS software and offers a suite of proprietary Danish-specific solutions (Geofokus, Find Ejeren, Geoinfo Data Hub, Geoinfo 3D Skummodel, Geoinfo Servicetool, Geoinfo Adressesøger, Geoinfo Offline Map) tailored to Danish municipal workflows, regulatory requirements, and public data standards (DAWA, DAR).

Product overview

Geoinfo is Denmark's largest GIS consulting firm and Danish distributor of ArcGIS – the world's leading GIS software from Esri. The product portfolio consists of ArcGIS as the core platform (including ArcGIS Online, ArcGIS Pro, ArcGIS Enterprise, ArcGIS Platform, and ArcGIS Business Analyst), supplemented by Geoinfo's own custom solutions including Geofokus (municipal case management), Find Ejeren (property lookup), Data Hub, and various specialized tools (Redline, Print, Partshøring, Konfliktsøgning). Additional solutions include real estate/retail tools (Site Analysis, Site Collector, Market Landscape, Property Viewer, Pitchbook, Portfolio Performance Explorer, Market Explorer Dashboard, Sales Performance Dashboard, Executive Review Dashboard). Geoinfo also resells VertiGIS software and provides professional services including GIS training, consulting, and system operations/support.

Differentiator

Problem solved

Functional benefit

Brands

• Geofokus: A specially developed tool for case processing with search, conflict search, redline, hearing, and print functionalities.
• Geoinfo Data Hub
• Geoinfo Dataleverance
• Geoinfo 3D Skummodel
• Find Ejeren
• Geoinfo Servicetool
• Geoinfo Adressesøger
• Geoinfo Offline Map
• Fodaftrykket af Danmark

Products and services

• ArcGIS (Esri platform distribution)

Quantifiable outcome

• More than 500 customers served across Denmark, Faroe Islands, and Greenland
• +6 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EsricoreChannel Partner/ Reseller/ DistributorGeoinfo is the official Danish distributor of Esri's ArcGIS platform — the world's leading GIS and location intelligence software. This is the company's core business relationship and primary revenue driver. The partnership makes Geoinfo the exclusive channel for ArcGIS distribution in Denmark, with direct access to Esri's support organization, product updates, certification programs, and marketing resources. Esri provides the software platform while Geoinfo handles localization, consulting, training, and support for the Danish market.
• Geogroup AScoreOthersGeoinfo is a subsidiary of Norwegian Geogroup AS. Geogroup is the parent company providing strategic ownership and oversight. Geoinfo's sister company is Geodata in Norway, creating a Nordic group structure for GIS services.
• Geodata (Norway)coreOthersGeodata in Norway is Geoinfo's sister company, both owned by Geogroup AS. This creates a Nordic cross-border collaboration in the GIS consulting market, with potential for knowledge sharing and joint project delivery across Denmark and Norway.
• RambollminorImplementation/ SI/ Consulting PartnerRamboll is a major international engineering and architecture consultancy that uses ArcGIS in their projects. Ramboll strengthened their GIS operations with Esri Premium Support and is mentioned as a technology partner that integrates ArcGIS into their consulting and engineering projects. Ramboll's Director of Digital Innovation has publicly endorsed ArcGIS.
• WSPminorImplementation/ SI/ Consulting PartnerWSP is a major global engineering and professional services consultancy that partners with Geoinfo to integrate ArcGIS solutions into their projects.
• LuVa ConsultminorImplementation/ SI/ Consulting PartnerLuVa Consult is listed as a consulting partner working with Geoinfo.
• VertiGIScoreChannel Partner/ Reseller/ DistributorGeoinfo is a reseller of VertiGIS software in Denmark. VertiGIS enhances the Esri ArcGIS platform with specialized solutions including VertiGIS Studio, VertiGIS Networks, VertiGIS FM, and VertiGIS ConnectMaster, targeting utilities, land management, government, energy, and telecommunications sectors.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Others

• COWI: COWI is a major Danish-headquartered engineering consultancy that uses GIS for infrastructure, environment, and transportation projects. It is a relevant peer for the Danish AEC market and a partner through the Geoinfo Widget for COWI Gadefotos.
• WSP: WSP is a global engineering consultancy listed as a technology partner of Geoinfo that integrates ArcGIS into infrastructure and environmental projects. It is comparable as a large multi-disciplinary consultancy that internalizes GIS capability through Geoinfo-style partnerships.
• Ramboll: Ramboll is both a customer of Geoinfo (using ArcGIS Premium Support) and a technology partner integrating ArcGIS into its Nordic engineering and environmental consulting projects. It is a relevant peer as a large Nordic consulting firm that buys and resells ArcGIS-based GIS capacity internally.
• Esri Inc. Esri is the platform provider whose ArcGIS technology underpins Geoinfo's entire portfolio. While not a direct competitor, Esri is a strategic partner and parent ecosystem whose product roadmap, pricing, and channel strategy directly determine Geoinfo's revenue trajectory and competitive position.

Direct peers

• Hexagon Geospatial: Hexagon Geospatial competes directly with Esri ArcGIS in the enterprise GIS, remote sensing, and location intelligence market (e.g., ERDAS Imagine, Luciad, M.App Enterprise). It is a credible alternative for utilities, defense, and government customers evaluating GIS platforms.
• Trimble (Geospatial / GIS division): Trimble's geospatial division offers GIS, surveying, and mapping software (e.g., Trimble Maps, eCognition) and competes with Esri ArcGIS for municipal, utility, and AEC customers in the Nordic market and globally.
• Precisely (MapInfo): Precisely owns MapInfo Pro and related location intelligence products, competing in the desktop and enterprise GIS market against Esri ArcGIS. It is a relevant comparable for Geoinfo's municipal and enterprise mapping offerings.
• Geodata (Norway): Geodata AS in Norway is Geoinfo's sister company under parent Geogroup AS. It operates an essentially identical business model — Esri ArcGIS distribution plus GIS consulting in Norway — making it the most directly comparable peer for benchmarking revenue mix, headcount productivity, and Nordic market dynamics.

Regional players

• Sweco: Sweco is a large Nordic engineering and design consultancy with significant GIS and geospatial capabilities across Sweden, Norway, Finland, and Denmark. It is a relevant regional peer for benchmarking Nordic engineering consultancy scale and GIS utilization.

Emerging players

• QGIS (open source): QGIS is the leading open-source GIS platform, increasingly adopted by cost-sensitive municipalities and enterprises as an alternative to ArcGIS. While not directly head-to-head in the premium enterprise tier, it represents the most credible substitute in the Danish public-sector market.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLGZUzt4E4O2K1wNhmu8qcQ0cPb0Wd5Y3J
• Xx.com/geoinfodk
• Facebookfacebook.com/geoinfodk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geoinfo