Affiliated Dermatologists

What Affiliated Dermatologists does

Affiliated Dermatologists, S.C. is a physician-owned dermatology practice headquartered in Brookfield, Wisconsin, that has operated continuously since 1991. The practice runs six clinical sites across the Milwaukee metropolitan area (Brookfield, New Berlin, Waukesha, Germantown, Oak Creek, plus a sixth) under the unified brand "Affiliated Dermatologists & The Skin & Laser Center," staffed by 12 or more providers — nine board-certified dermatologists (including subspecialists in Mohs micrographic surgery, dermatopathology, and procedural/cosmetic dermatology) and three physician assistants — supported by a total headcount of 51–100.

The practice's service portfolio splits into three lines. Medical dermatology covers diagnosis and treatment of skin cancer, melanoma, acne, eczema, psoriasis, and immunobullous disorders, plus Mohs surgery and dermatopathology; these visits are billed primarily through insurance (Medicare, Medicaid, and commercial payers). The Skin & Laser Center sub-brand provides elective aesthetic services using an FDA-cleared device fleet — Sofwave (ultrasound skin tightening), Splendor X (dual-wavelength laser hair removal), Lumenis M22 (IPL photorejuvenation), SkinPen (microneedling), DiamondGlow (3-in-1 skin resurfacing), DiamondTome microdermabrasion, chemical peels, and dermaplaning — priced on a per-treatment, out-of-pocket basis (e.g., dermaplaning $100, brow wax $22). A third revenue line consists of retail medical-grade skincare products sold through the practice's online shop.

The go-to-market is direct-to-consumer: patients self-schedule online, call, or are referred by other healthcare providers (a formal referral program with Jotform-based forms exists for Mohs and general dermatology). Marketing spans local SEO, an extensive patient education library, Facebook and Instagram presence, and HIPAA-compliant 10DLC text messaging. In March 2026 the practice entered a partnership with Epiphany Dermatology, a dermatology-focused services platform, that is expected to provide managed-care, marketing, compliance, and clinical-training support while preserving clinical autonomy.

Name

Affiliated Dermatologists

Legal name

Affiliated Dermatologists, S.C.

Website

https://affiliatedderm.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Affiliated Dermatologists is a physician-owned dermatology practice operating six locations across the Milwaukee metro, providing medical, surgical (Mohs), and cosmetic dermatology services — including The Skin & Laser Center for advanced aesthetic procedures — to individual patients in southeastern Wisconsin.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Personal Care Services (8121), Beauty Salons (812112), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Laser & Energy-Based Dermatology (HLAKACAF), Dermatopathology (HLAKACAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical dermatology
• Cosmetic dermatology
• Skin cancer treatment
• Mohs surgery
• Aesthetic laser treatments

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Dermatology Services: Fee-for-service medical dermatology consultations, treatments, and procedures billed to insurance. Includes diagnosis and treatment of skin conditions, skin cancer detection and treatment, and Mohs micrographic surgery.
2. Cosmetic and Aesthetic Procedures: Elective cosmetic treatments including Sofwave skin tightening, laser hair removal, IPL therapy, chemical peels, microdermabrasion, dermaplaning, and injectables. Typically out-of-pocket pricing.
3. Skincare Products: Retail sale of skincare products through the practice's online shop. Includes medical-grade skincare lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Affiliated Dermatologists is a physician-owned dermatology practice providing comprehensive medical and cosmetic dermatology services across six locations in the Milwaukee, Wisconsin metropolitan area. The practice delivers diagnosis and treatment of skin conditions (including skin cancer, acne, eczema, psoriasis), Mohs micrographic surgery, dermatopathology, and a broad portfolio of cosmetic and aesthetic procedures (Sofwave skin tightening, laser hair removal, IPL photorejuvenation, microneedling, chemical peels, microdermabrasion, dermaplaning, and injectables) through its affiliated The Skin & Laser Center division.

Product overview

Affiliated Dermatologists is a dermatology practice operating under the unified brand Affiliated Dermatologists & The Skin & Laser Center, offering a comprehensive portfolio of medical and cosmetic dermatology services across six Wisconsin locations (Milwaukee, Brookfield, New Berlin, Waukesha, Germantown, and Oak Creek). The practice functions as a single core offering supported by specialized service lines: medical dermatology for disease diagnosis and treatment, cosmetic procedures for aesthetic enhancement, and The Skin & Laser Center for advanced aesthetic technology treatments. The Skin & Laser Center features an array of FDA-cleared and approved devices including Sofwave (ultrasound skin tightening), Splendor X (laser hair removal), Lumenis M22 IPL (photorejuvenation), SkinPen (microneedling), and DiamondGlow (skin resurfacing), along with complementary treatments such as chemical peels, microdermabrasion, dermaplaning, and waxing/tinting services.

Differentiator

Problem solved

Functional benefit

Brands

• The Skin & Laser Center: A division of Affiliated Dermatologists offering advanced skin treatments, cosmetic procedures, laser hair removal, and aesthetic services including Sofwave, microdermabrasion, IPL, SkinPen, chemical peels, and DiamondGlow treatments.

Products and services

• Medical Dermatology Diagnosis and treatment of skin, hair, and nail conditions including skin cancer, melanoma, acne, eczema, psoriasis, and other dermatological diseases. Includes dermatopathology services.
• Sofwave Skin Tightening FDA-cleared non-invasive ultrasound treatment using SUPERB Synchronous Ultrasound Parallel Beam Technology for skin tightening, wrinkle reduction, and short-term improvement of cellulite.
• Splendor X Laser Hair Removal Laser hair removal using Lumenis BLEND X technology combining Alexandrite (755nm) and Nd:YAG (1064nm) wavelengths for customized treatment across all skin types.
• Lumenis M22 IPL Photorejuvenation Non-surgical photorejuvenation device treating facial pigmentation, brown spots, spider veins, rosacea, melasma, and signs of photoaging using intense pulsed light.
• SkinPen Microneedling First FDA-cleared microneedling device for facial and acne scar treatment, using controlled micro-injuries to stimulate natural wound healing and collagen production.
• DiamondGlow Skin Resurfacing Non-invasive skin-resurfacing treatment using patented recessed diamond tip wand with 3X1 technology that simultaneously exfoliates, extracts, and infuses SkinMedica Pro-Infusion Serums.
• Skin Cancer Detection and Mohs Surgery Comprehensive skin cancer screening, detection, and treatment including Mohs micrographic surgery and facial reconstructive surgery performed by a fellowship-trained Mohs surgeon.
• Cosmetic Procedures Aesthetic treatments including chemical peels, microdermabrasion, dermaplaning, waxing, brow and lash tinting.

Quantifiable outcome

• 90% of SkinPen clinical trial subjects would recommend the procedure to family and friends
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• Epiphany DermatologycoreStrategic or Co-development Partner · 24 March 2026Partnership announced March 2026 marking Epiphany Dermatology's entry into the New Jersey market. Affiliated Dermatologists & Dermatologic Surgeons, led by Dr. Lauren Cooper and Dr. Kristyna Lee, will benefit from operational support services including managed care, marketing, compliance, and clinical training while maintaining its commitment to high-quality dermatologic care across three New Jersey locations. The partnership reflects cultural alignment between the two organizations as Epiphany expands its dermatology practice network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• U.S. Dermatology Partners: One of the largest PE-backed dermatology platforms in the U.S., with broad multi-state coverage. Comparable in service offering and payor mix, and represents the most likely competitive threat for patient acquisition and physician recruiting in the Midwest.
• Advanced Dermatology and Cosmetic Surgery: National dermatology platform with comprehensive medical, Mohs, and cosmetic service lines. Comparable in scale of provider base, range of services, and reliance on aesthetic device revenue.
• Schweiger Dermatology Group: Large multi-location dermatology group offering medical, surgical, and cosmetic services with a strong aesthetic device portfolio. Closely comparable to Affiliated's Skin & Laser Center business model and multi-site operating playbook.

Direct peers

• Forefront Dermatology: Large PE-backed dermatology group with a significant Midwest footprint, offering medical, surgical, and cosmetic dermatology across dozens of locations. Highly comparable to Affiliated Dermatologists in service mix, geography, and PE-driven growth strategy.
• Riverchase Dermatology: PE-backed, multi-site dermatology group combining general medical dermatology with cosmetic and Mohs services. Comparable in operating model and provider-level economics, and a relevant benchmark for Affiliated's post-Epiphany trajectory.
• Epiphany Dermatology: Dermatology-focused healthcare services platform that just entered into a strategic partnership with Affiliated Dermatologists. Operates the same medical, surgical, and cosmetic dermatology model and provides the closest reference for Affiliated's post-partnership operating profile.
• Westlake Dermatology: Multi-site dermatology and cosmetic surgery group with a strong aesthetic device portfolio and physician-led culture. Comparable in service mix (medical + cosmetic + Mohs) and in using advanced energy-based devices to drive cash-pay revenue.
• Dermatology Associates of Wisconsin: Wisconsin-based multi-location dermatology practice offering medical, surgical, and aesthetic services. Directly comparable in geography and patient mix, and likely a primary local competitor in the Milwaukee metro.

Emerging players

• Ideal Image: Largest U.S. direct-to-consumer medspa chain offering laser hair removal, body contouring, and skin rejuvenation. Comparable in the cosmetic dermatology service line and a relevant indicator of consumer-driven pricing pressure on Affiliated's aesthetic cash-pay business.

Regional players

• Skin and Allergy Center: Regional dermatology and allergy practice with a comparable mix of medical and aesthetic services. Useful as a regional scale benchmark, though with a narrower cosmetic device footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Affiliated-Dermatologists-123602297724502
• Instagraminstagram.com/affiliateddermatologists

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliated Dermatologists