Affiliated Dermatologists
Affiliated Dermatologists is a physician-owned dermatology practice operating six locations across the Milwaukee metro, providing medical, surgical (Mohs), and cosmetic dermatology services — including The Skin & Laser Center for advanced aesthetic procedures — to individual patients in southeastern Wisconsin.
- Company typePrivate
- Founded1991
- HeadquartersBrookfield, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Affiliated Dermatologists does
Affiliated Dermatologists, S.C. is a physician-owned dermatology practice headquartered in Brookfield, Wisconsin, that has operated continuously since 1991. The practice runs six clinical sites across the Milwaukee metropolitan area (Brookfield, New Berlin, Waukesha, Germantown, Oak Creek, plus a sixth) under the unified brand "Affiliated Dermatologists & The Skin & Laser Center," staffed by 12 or more providers — nine board-certified dermatologists (including subspecialists in Mohs micrographic surgery, dermatopathology, and procedural/cosmetic dermatology) and three physician assistants — supported by a total headcount of 51–100.
The practice's service portfolio splits into three lines. Medical dermatology covers diagnosis and treatment of skin cancer, melanoma, acne, eczema, psoriasis, and immunobullous disorders, plus Mohs surgery and dermatopathology; these visits are billed primarily through insurance (Medicare, Medicaid, and commercial payers). The Skin & Laser Center sub-brand provides elective aesthetic services using an FDA-cleared device fleet — Sofwave (ultrasound skin tightening), Splendor X (dual-wavelength laser hair removal), Lumenis M22 (IPL photorejuvenation), SkinPen (microneedling), DiamondGlow (3-in-1 skin resurfacing), DiamondTome microdermabrasion, chemical peels, and dermaplaning — priced on a per-treatment, out-of-pocket basis (e.g., dermaplaning $100, brow wax $22). A third revenue line consists of retail medical-grade skincare products sold through the practice's online shop.
The go-to-market is direct-to-consumer: patients self-schedule online, call, or are referred by other healthcare providers (a formal referral program with Jotform-based forms exists for Mohs and general dermatology). Marketing spans local SEO, an extensive patient education library, Facebook and Instagram presence, and HIPAA-compliant 10DLC text messaging. In March 2026 the practice entered a partnership with Epiphany Dermatology, a dermatology-focused services platform, that is expected to provide managed-care, marketing, compliance, and clinical-training support while preserving clinical autonomy.
Affiliated Dermatologists firmographics
Firmographics- Name
- Affiliated Dermatologists
- Legal name
- Affiliated Dermatologists, S.C.
- Website
- https://affiliatedderm.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Affiliated Dermatologists is a physician-owned dermatology practice operating six locations across the Milwaukee metro, providing medical, surgical (Mohs), and cosmetic dermatology services — including The Skin & Laser Center for advanced aesthetic procedures — to individual patients in southeastern Wisconsin.
- Ownership category
- akta.pro rank
Affiliated Dermatologists industry classification
Industry- Product category
- Dermatology Services
- NAICS
- Personal Care Services (8121), Beauty Salons (812112), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)
- akta.pro primary industry
- General & Medical Dermatology (HLAKACAA)
- akta.pro secondary industries
- Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Laser & Energy-Based Dermatology (HLAKACAF), Dermatopathology (HLAKACAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Affiliated Dermatologists is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Affiliated Dermatologists business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Medical Dermatology Services: Fee-for-service medical dermatology consultations, treatments, and procedures billed to insurance. Includes diagnosis and treatment of skin conditions, skin cancer detection and treatment, and Mohs micrographic surgery.
- Cosmetic and Aesthetic Procedures: Elective cosmetic treatments including Sofwave skin tightening, laser hair removal, IPL therapy, chemical peels, microdermabrasion, dermaplaning, and injectables. Typically out-of-pocket pricing.
- Skincare Products: Retail sale of skincare products through the practice's online shop. Includes medical-grade skincare lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dermaplaning treatment |
| Unit Pricing | Pay-as-you-go | Waxing services |
| Unit Pricing | Pay-as-you-go | Tint services |
| Unit Pricing | Pay-as-you-go | Laser hair removal |
| Unit Pricing | Pay-as-you-go | IPL therapy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Affiliated Dermatologists product offering
Product offeringCore offering
Affiliated Dermatologists is a physician-owned dermatology practice providing comprehensive medical and cosmetic dermatology services across six locations in the Milwaukee, Wisconsin metropolitan area. The practice delivers diagnosis and treatment of skin conditions (including skin cancer, acne, eczema, psoriasis), Mohs micrographic surgery, dermatopathology, and a broad portfolio of cosmetic and aesthetic procedures (Sofwave skin tightening, laser hair removal, IPL photorejuvenation, microneedling, chemical peels, microdermabrasion, dermaplaning, and injectables) through its affiliated The Skin & Laser Center division.
Product overview
Affiliated Dermatologists is a dermatology practice operating under the unified brand Affiliated Dermatologists & The Skin & Laser Center, offering a comprehensive portfolio of medical and cosmetic dermatology services across six Wisconsin locations (Milwaukee, Brookfield, New Berlin, Waukesha, Germantown, and Oak Creek). The practice functions as a single core offering supported by specialized service lines: medical dermatology for disease diagnosis and treatment, cosmetic procedures for aesthetic enhancement, and The Skin & Laser Center for advanced aesthetic technology treatments. The Skin & Laser Center features an array of FDA-cleared and approved devices including Sofwave (ultrasound skin tightening), Splendor X (laser hair removal), Lumenis M22 IPL (photorejuvenation), SkinPen (microneedling), and DiamondGlow (skin resurfacing), along with complementary treatments such as chemical peels, microdermabrasion, dermaplaning, and waxing/tinting services.
Differentiator
Problem solved
Functional benefit
Brands
- The Skin & Laser Center: A division of Affiliated Dermatologists offering advanced skin treatments, cosmetic procedures, laser hair removal, and aesthetic services including Sofwave, microdermabrasion, IPL, SkinPen, chemical peels, and DiamondGlow treatments.
Products and services
- Medical Dermatology Diagnosis and treatment of skin, hair, and nail conditions including skin cancer, melanoma, acne, eczema, psoriasis, and other dermatological diseases. Includes dermatopathology services.
- Sofwave Skin Tightening FDA-cleared non-invasive ultrasound treatment using SUPERB Synchronous Ultrasound Parallel Beam Technology for skin tightening, wrinkle reduction, and short-term improvement of cellulite.
- Splendor X Laser Hair Removal Laser hair removal using Lumenis BLEND X technology combining Alexandrite (755nm) and Nd:YAG (1064nm) wavelengths for customized treatment across all skin types.
- Lumenis M22 IPL Photorejuvenation Non-surgical photorejuvenation device treating facial pigmentation, brown spots, spider veins, rosacea, melasma, and signs of photoaging using intense pulsed light.
- SkinPen Microneedling First FDA-cleared microneedling device for facial and acne scar treatment, using controlled micro-injuries to stimulate natural wound healing and collagen production.
- DiamondGlow Skin Resurfacing Non-invasive skin-resurfacing treatment using patented recessed diamond tip wand with 3X1 technology that simultaneously exfoliates, extracts, and infuses SkinMedica Pro-Infusion Serums.
- Skin Cancer Detection and Mohs Surgery Comprehensive skin cancer screening, detection, and treatment including Mohs micrographic surgery and facial reconstructive surgery performed by a fellowship-trained Mohs surgeon.
- Cosmetic Procedures Aesthetic treatments including chemical peels, microdermabrasion, dermaplaning, waxing, brow and lash tinting.
Quantifiable outcome
- 90% of SkinPen clinical trial subjects would recommend the procedure to family and friends
- +2 more outcomes
Companies that use Affiliated Dermatologists
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Affiliated Dermatologists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Affiliated Dermatologists partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Epiphany DermatologycorePartnership announced March 2026 marking Epiphany Dermatology's entry into the New Jersey market. Affiliated Dermatologists & Dermatologic Surgeons, led by Dr. Lauren Cooper and Dr. Kristyna Lee, will benefit from operational support services including managed care, marketing, compliance, and clinical training while maintaining its commitment to high-quality dermatologic care across three New Jersey locations. The partnership reflects cultural alignment between the two organizations as Epiphany expands its dermatology practice network.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Affiliated Dermatologists competitors and assessment
Company assessmentBroad incumbents
- U.S. Dermatology Partners: One of the largest PE-backed dermatology platforms in the U.S., with broad multi-state coverage. Comparable in service offering and payor mix, and represents the most likely competitive threat for patient acquisition and physician recruiting in the Midwest.
- Advanced Dermatology and Cosmetic Surgery: National dermatology platform with comprehensive medical, Mohs, and cosmetic service lines. Comparable in scale of provider base, range of services, and reliance on aesthetic device revenue.
- Schweiger Dermatology Group: Large multi-location dermatology group offering medical, surgical, and cosmetic services with a strong aesthetic device portfolio. Closely comparable to Affiliated's Skin & Laser Center business model and multi-site operating playbook.
Direct peers
- Forefront Dermatology: Large PE-backed dermatology group with a significant Midwest footprint, offering medical, surgical, and cosmetic dermatology across dozens of locations. Highly comparable to Affiliated Dermatologists in service mix, geography, and PE-driven growth strategy.
- Riverchase Dermatology: PE-backed, multi-site dermatology group combining general medical dermatology with cosmetic and Mohs services. Comparable in operating model and provider-level economics, and a relevant benchmark for Affiliated's post-Epiphany trajectory.
- Epiphany Dermatology: Dermatology-focused healthcare services platform that just entered into a strategic partnership with Affiliated Dermatologists. Operates the same medical, surgical, and cosmetic dermatology model and provides the closest reference for Affiliated's post-partnership operating profile.
- Westlake Dermatology: Multi-site dermatology and cosmetic surgery group with a strong aesthetic device portfolio and physician-led culture. Comparable in service mix (medical + cosmetic + Mohs) and in using advanced energy-based devices to drive cash-pay revenue.
- Dermatology Associates of Wisconsin: Wisconsin-based multi-location dermatology practice offering medical, surgical, and aesthetic services. Directly comparable in geography and patient mix, and likely a primary local competitor in the Milwaukee metro.
Emerging players
- Ideal Image: Largest U.S. direct-to-consumer medspa chain offering laser hair removal, body contouring, and skin rejuvenation. Comparable in the cosmetic dermatology service line and a relevant indicator of consumer-driven pricing pressure on Affiliated's aesthetic cash-pay business.
Regional players
- Skin and Allergy Center: Regional dermatology and allergy practice with a comparable mix of medical and aesthetic services. Useful as a regional scale benchmark, though with a narrower cosmetic device footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Affiliated Dermatologists social profiles
Digital presenceAffiliated Dermatologists compliance and trust
Trust signalCompliance2 records
Affiliated Dermatologists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affiliated Dermatologists leadership team
Management profileNumber of profiles
Profiles11 records
Affiliated Dermatologists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affiliated Dermatologists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affiliated Dermatologists
What does Affiliated Dermatologists do?
Affiliated Dermatologists is a physician-owned dermatology practice providing comprehensive medical and cosmetic dermatology services across six locations in the Milwaukee, Wisconsin metropolitan area. The practice delivers diagnosis and treatment of skin conditions (including skin cancer, acne, eczema, psoriasis), Mohs micrographic surgery, dermatopathology, and a broad portfolio of cosmetic and aesthetic procedures (Sofwave skin tightening, laser hair removal, IPL photorejuvenation, microneedling, chemical peels, microdermabrasion, dermaplaning, and injectables) through its affiliated The Skin & Laser Center division.
Is Affiliated Dermatologists a public or private company?
Affiliated Dermatologists is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affiliated Dermatologists founded?
Affiliated Dermatologists was founded in 1991. It employs 51 to 100 people.
Where is Affiliated Dermatologists based?
Affiliated Dermatologists is headquartered in Brookfield, United States, in the North America region.
How does Affiliated Dermatologists make money?
Three revenue lines are on record. Medical Dermatology Services are the primary driver. The others are cosmetic and Aesthetic Procedures and skincare Products.
Who are Affiliated Dermatologists's main competitors?
Broad incumbents on record are U.S. Dermatology Partners, Advanced Dermatology and Cosmetic Surgery and Schweiger Dermatology Group. Direct peers are Forefront Dermatology, Riverchase Dermatology, Epiphany Dermatology, Westlake Dermatology and Dermatology Associates of Wisconsin. Ideal Image is listed as an emerging player. Skin and Allergy Center is listed as a regional player.
Does Affiliated Dermatologists have an API?
No public API is recorded for Affiliated Dermatologists.
What industry is Affiliated Dermatologists in?
Affiliated Dermatologists's product category is Dermatology Services. Its primary akta.pro industry code is HLAKACAA, General & Medical Dermatology, with a secondary code of HLAKACAG, Procedural Dermatology (Office-Based Surgery). Its NAICS code is 8121 and its SIC code is 8011.