Tournament Sports Marketing

What Tournament Sports Marketing does

Tournament Sports Marketing Inc. operates the Jackson Ultima Skates brand, a global manufacturer of figure skate boots, blades, and complete skates serving competitive and recreational figure skaters. Founded in 1966 as Don Jackson Skate Products and acquired by Tournament Sports Marketing in 1986, the company has built a 60+ year presence in figure skating equipment, anchored by proprietary boot-blade matching technology, aircraft-grade aluminum Matrix blades, titanium-coated Apex blades, and a Support Ratings system that calibrates equipment to skater skill and body characteristics. Manufacturing is centered at a state-of-the-art factory in Waterloo, Ontario, supplemented since 2003 by Taiwan-based production partners for high-volume lines.

The portfolio spans the Jackson Ultima brand (Synergy, Supreme, Premiere, Debut, Fusion, Ascend boot and complete-skate series; Matrix, Apex, Legacy, Ultima blade families), the recreational Softec sub-brand, and the entry-level Jackson Finesse line, plus accessories, custom skate services, and inline roller skates. Revenue is generated through hardware sales to an authorized global dealer network including specialty skate retailers, pro shops, ice rinks, and sporting goods stores across 45+ countries, supplemented by Shopify-powered e-commerce for accessories. Customer segments range from advanced competitive skaters and dance/synchro specialists to beginners and recreational users, with the #JacksonFamily ambassador program and partnerships with US Figure Skating and Skate Canada supporting brand pull at the governing-body level.

In late 2021, Tournament Sports Marketing was sold by Kim Bauer to Sport Maska Inc., the owner of the CCM Hockey brand, making Jackson Ultima a subsidiary within a broader ice sports equipment platform with stated synergies between figure skating and hockey product development. European distribution is anchored by the wholly-owned Jackson Ultima Europe BV in the Netherlands, and product design and quality are controlled by an in-house team in conjunction with the Waterloo manufacturing facility and Taiwan partners.

Name

Tournament Sports Marketing

Legal name

Tournament Sports Marketing Inc.

Website

https://tournament-sports.com

Company type

Private

Founded year

1966

Operating status

Acquired

Headcount range

11–50 employees

Short description

Tournament Sports Marketing Inc. operates the Jackson Ultima Skates brand, a global manufacturer of figure skate boots, blades, and complete skates serving competitive and recreational skaters through a worldwide authorized dealer network and direct e-commerce channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Figure Skate Products: Manufacturing and sale of figure skate boots, blades, and complete skates at various price points from entry-level recreational to high-end competitive skates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tournament Sports Marketing Inc., operating as Jackson Ultima Skates, designs, manufactures, and distributes figure skate boots, blades, and complete skates for skaters ranging from first-time recreational users to elite competitive athletes. Its portfolio covers the full skill progression through proprietary boot and blade matching systems (Perfect Match and Support Ratings), with recreational sub-brands Jackson and Softec, inline roller skates, performance accessories, and a custom scan-fitted skate program.

Product overview

Jackson Ultima Skates, operated by Tournament Sports Marketing Inc. (now owned by Sport Maska Inc./CCM Hockey since 2021), is a global leader in figure skate boots, blades, and complete skates. The company operates as 'The Figure Skate Company' and offers a comprehensive portfolio spanning recreational and competitive segments. Boot products include the Synergy Series (Torch, Ignite, Spark) and Supreme Series (5300, 5320, 5362, Low Cut models) for advanced skaters, Premiere and Debut Series for intermediate levels, and Fusion and Ascend Series for recreational/beginner skaters. Blade offerings comprise the Matrix family (Matrix, Matrix RXS, Matrix Legacy) with aircraft-grade aluminum construction, Apex Series (Advanced, Dance, Synchro) with titanium coating, and Ultima Legacy blades for specialized disciplines. Complete skate lines include Fusion Series with Swarovski crystals and Ascend Series for beginners. The company also markets recreational sub-brands Jackson and Softec, along with accessories (skate guards, luggage, performance accessories) and a custom skate program. The company is headquartered in Cambridge, Ontario, Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Softec: The Softec Skate Program is engineered for comfort, warmth and durability, offering men's and women's figure skates, leisure skates, and Tri-Grip Series and Vibe Adjustable skates for children. Softec is the industry leader in sport and figure style recreational skates.
• Jackson
• Jackson Ultima

Products and services

• Synergy Series Boots

Quantifiable outcome

• Matrix blade became #1 figure skate blade in the market since 2008 introduction

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Sport Maska Inc. (SMI) / CCM HockeyflagshipStrategic or Co-development Partner · 1 January 2021In late 2021, Tournament Sports Marketing Inc. was sold by Kim Bauer to Sport Maska Inc. (SMI), owner of the CCM Hockey Brand. The union of Jackson Ultima and CCM Hockey marks a new chapter combining decades of expertise from both figure skating and hockey realms. The acquisition brings together innovation commitment and greater reach to all ice skating enthusiasts.
• US Figure Skating (USFSA)coreGTM or Marketing PartnerJackson Ultima is a proud supplier of US Figure Skating, demonstrating official endorsement and partnership with the governing body for figure skating in the United States.
• Skate CanadacoreGTM or Marketing PartnerJackson Ultima is a proud partner of Skate Canada, the national governing body for figure skating in Canada.
• Taiwan Manufacturing PartnerscoreStrategic or Co-development PartnerIn 2003, Mr. Loveridge established an Asian sourced strategy in partnership with two Taiwan-based companies that had produced hockey skates and entry level figure skates. Dedicated production lines were designed for Jackson Ultima boots and blades with Raj Misir controlling innovative product design and quality control standards.
• Jackson Ultima Europe BVcoreChannel Partner/ Reseller/ DistributorEstablished in 2008 by Mr. Schagena in partnership with Mr. Gerry Gobel. Headquartered south of Amsterdam in the Netherlands, this subsidiary enabled rapid growth in the European market.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Riedell Shoes: Riedell is a leading US-based figure skate and roller skate manufacturer offering boots and complete skates across competitive and recreational segments. Direct head-to-head competitor to Jackson Ultima in the North American figure skate market, with similar dealer distribution and athlete endorsement strategies.
• Edea Skates: Edea is an Italian figure skate boot manufacturer known for lightweight, technical designs favored by elite competitive skaters. Direct competitor in the high-end boot category, often seen on international ice dance and freestyle champions.
• Risport Skates: Risport is an Italian figure skate manufacturer producing boots for freestyle, ice dance, and synchronized skating. Directly competes with Jackson Ultima in the advanced competitive boot segment globally, including in North America.
• Graf Skates: Graf is a Swiss skate manufacturer producing both figure and hockey skates, including the famous GRAF figure skate line. Direct competitor in figure skates and a sibling-category competitor in hockey, now under the same parent family of ice-sport equipment makers.
• John Wilson (HD Sports) Blades: John Wilson is a heritage British figure skate blade brand, now part of HD Sports alongside MK Blades. Directly competes with Jackson's Matrix, Apex, and Legacy blade lines across competitive and recreational segments.
• MK Blades: MK Blades is a leading figure skate blade manufacturer (also under HD Sports) producing professional-grade blades used by elite skaters. Direct competitor to Jackson's Matrix and Apex blade families in the global figure skating market.

Emerging players

• Harlick Skates: Harlick is a US-based custom figure skate boot maker focused on hand-built, made-to-measure boots for serious competitive and artistic skaters. A niche but established player in the custom/premium figure boot segment overlapping with Jackson's Supreme and Custom lines.
• Paramount Skates: Paramount is a North American figure skate maker offering boots and complete skates at intermediate and competitive levels. An emerging direct competitor in the mid-tier figure skate category, distributed through specialty retailers.

Broad incumbents

• Roces Skates: Roces is an Italian ice and inline skate manufacturer with broad recreational and fitness product lines. Broader incumbent in ice/roller skates that overlaps with Jackson's Softec recreational sub-brand and Atom inline offering.

Others

• CCM Hockey: CCM Hockey is the parent company of Tournament Sports Marketing since 2021, and a global leader in ice hockey equipment. Sibling/parent brand in the same ice-sports equipment category, providing distribution, manufacturing, and innovation synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jacksonultima
• YouTubeyoutube.com/channel/UCjLdt8DO9rQvoufLzEtqQjQ/featured
• Facebookfacebook.com/jacksonultima
• Instagraminstagram.com/jackson.ultima/?hl=en
• LinkedInlinkedin.com/company/tournament-sports

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tournament Sports Marketing