Prognosis

What Prognosis does

Prognosis is a privately held Mexican marketing and business strategy agency founded in 2016, headquartered in Zapopan (Guadalajara metropolitan area) with a regional office in Monterrey (San Pedro Garza García). The firm operates as a full-service integrated agency organized around seven practice areas: Strategy (market research, segmentation, trend analysis), Branding (identity, positioning, competitive analysis), Marketing (planning, commercial tools, loyalty programs), Digital (web, e-commerce, apps, social media, influencer programs), Creativity (design, Brand Idea Map, promotions), Production (audiovisual, stands, printing), Execution (BTL, events, PR), and a 360° Media Strategy offering spanning traditional, digital, OOH, and specialized channels.

Its business model is professional services revenue earned through project-based engagements and retainers, acquired via a sales-led motion using direct outreach, website inquiry, phone, and WhatsApp Business. Pricing is quote-based and not publicly disclosed. The go-to-market targets two parallel primary segments: (1) international businesses entering or expanding in the Mexican market that require localized market-entry strategy, and (2) Mexican enterprises seeking to strengthen brand positioning and execute integrated marketing plans. Named clients include Tyson Foods, Electrolit, Arca Continental, Zurich, CSL Behring, Rotoplas, and TOTAL Lubricantes, among others across food & beverage, insurance, healthcare, industrial, real estate, education, financial services, technology, retail, and consumer goods.

Prognosis has no proprietary technology platform, software products, or disclosed AI/ML capabilities; its delivery model rests on human expertise, codified through a proprietary "FACTS" (Focus Attention Creativity That Sells) creative process and a differentiated emphasis on adopting each client's purpose. The company is independently operated with no disclosed parent, investors, or subsidiaries, maintains active social media and a thought-leadership blog as top-of-funnel demand generation, and signals cross-border ambition through an English-language brand identity ("Prognosis Innovative Vision") alongside its Spanish-market presence.

Name

Prognosis

Legal name

Prognosis

Website

https://prognosis.com.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Prognosis is a privately held, full-service Mexican marketing and business strategy agency, headquartered in Guadalajara with a Monterrey office, serving both Mexican enterprises and international brands entering Mexico with integrated strategy, branding, digital, creative, production, and 360° media services.

Ownership category

akta.pro rank

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Strategy Services: Prognosis generates revenue through professional services fees for business and marketing strategy consulting. Services include market research, brand development, digital strategy, marketing execution, and media planning/buying. Revenue is earned through project-based engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prognosis is a Mexican marketing and business strategy agency that designs and executes integrated marketing solutions for enterprise clients. It delivers services across strategy (market research, segmentation, trend analysis), branding (identity, positioning, competitive analysis), digital (websites, e-commerce, social media, paid media), creativity (Brand Idea Map, FACTS process), production (audiovisual, printing, stands), execution (BTL, events, PR), and 360° media planning and buying across traditional and digital channels.

Product overview

Prognosis is a business and marketing strategy agency offering integrated marketing services. The company operates as a service-based agency rather than a software platform, providing a comprehensive suite of marketing and advertising services organized around six core areas: Strategy (market research and strategy development), Branding (brand identity and positioning), Marketing (plans and commercial tools), Digital (web, e-commerce, social media), Creativity (design and Brand Idea Map), Production (audiovisual and print), Execution (BTL and events), and Media (360-degree media planning and buying across traditional, digital, OOH, and specialized channels).

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia (Strategy)
• Branding
• Marketing
• Digital
• Creatividad (Creativity)
• Producción (Production)
• Ejecución (Execution)
• Estrategia de Medios 360° (360° Media Strategy)

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Grey Mexico: Mexican office of Grey (WPP), offering advertising, brand strategy, digital, and integrated marketing. Competes with Prognosis for similar enterprise brand-building and campaign execution mandates across B2C categories.
• Publicis Mexico: Mexican operations of Publicis Groupe, offering advertising, media, digital, and marketing services across all major disciplines. Competes with Prognosis for enterprise retainers but with substantially greater scale, global network resources, and integrated media-buying scale.
• Ogilvy Mexico: Mexican arm of Ogilvy (WPP), providing brand strategy, advertising, digital, PR, and integrated marketing services. Comparable offering to Prognosis across strategy, creative, and digital, with deeper global network integration for multinational clients.
• DDB Mexico: Mexican office of DDB (Omnicom), providing creative, brand strategy, digital, and integrated marketing services. Comparable in scope to Prognosis's full-service offering with global network backing for multinational accounts.
• FCB Mexico: Mexican affiliate of FCB (Interpublic), historically founded in Mexico as Olabuenaga/FCB. Provides full-service advertising, brand strategy, and digital with deep local heritage and cultural fluency comparable to Prognosis's Mexican market expertise.
• Leo Burnett Mexico: Mexican presence of Leo Burnett (Publicis), specializing in brand creativity and integrated advertising. Comparable to Prognosis's branding and creative service lines, especially for international brands seeking Mexican-market execution.
• BBDO Mexico: Mexican office of BBDO (Omnicom), delivering full-service advertising, brand strategy, and digital marketing. Competes for enterprise brand-building mandates similar to Prognosis's branding and strategy service lines, particularly for multinational accounts.
• McCann Mexico: Mexican operations of McCann (IPG), offering advertising, brand strategy, digital, and media services. Comparable end-to-end agency offering to Prognosis with global network reach for multinational clients and established local Mexican execution capability.
• Wunderman Thompson Mexico: Mexican arm of Wunderman Thompson (WPP), offering integrated marketing, digital transformation, and creative services. Overlaps with Prognosis's digital strategy, e-commerce, and creative capabilities for enterprise clients seeking digitally-led mandates.

Direct peers

• Terán TBWA: Mexican-based full-service advertising agency affiliated with the TBWA global network. Operates with similar positioning to Prognosis—strategy, branding, digital, and media capabilities for enterprise and international clients in Mexico—and competes head-to-head for the same cross-border and Mexican enterprise mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PrognosisMarketing
• LinkedInlinkedin.com/company/agencia-prognosis
• Instagraminstagram.com/prognosismkt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prognosis