Glengarry Wines
Glengarry Wines is New Zealand's oldest family-owned liquor retailer, operating 18 retail stores and a national e-commerce platform selling wine, spirits, beer, glassware, and gifts, supplemented by tasting events and the Wine Academy.
- Company typePrivate
- Founded1940
- HeadquartersAuckland, New Zealand
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Glengarry Wines does
Glengarry Wines, founded in 1940 by Croatian-born Joseph (Josef) Jakicevich in Auckland, is New Zealand's oldest family-owned liquor retailer and was the country's first holder of a liquor licence. The business remains under family ownership into its fourth generation (Jak, Martin and Joe Jakicevich) and operates 18 retail stores across New Zealand alongside a national e-commerce storefront at glengarrywines.co.nz with nationwide age-verified delivery and Click & Collect. The core product offering spans wine (red, white, Champagne, sparkling, dessert, fortified, rosé, Low & No Alcohol, eco-friendly), premium spirits (bourbon, gin, whisky, cognac, tequila, rum, vodka, liqueurs, RTDs), beer and cider (mainstream and craft, including growler fills from tap), plus ancillary glassware (RIEDEL, Spiegelau, Eisch) and gifting (hampers, vouchers, winery packs).
The commercial model is predominantly retail unit-pricing across bottles and cases, augmented by a high-margin experiential layer: regular in-store tastings, the long-running Glengarry Wine Academy (NZ's first wine school, launched in the 1980s), and dedicated tasting clubs for fine wine, Pinot Noir, craft beer and spirits, plus room-hire / function hosting. Customer segments are horizontal across wine enthusiasts and discerning consumers, hospitality/dining buyers (BYO restaurant traffic, dinner-party hosts), and wine-education seekers. Distribution spans physical storefronts, the company's own e-commerce site, dedicated microsites for whisky (whiskyshop.co.nz) and Bordeaux futures (enprimeur.co.nz), and a monthly Wineletter publication supplemented by active Facebook, Instagram, Twitter, and YouTube channels. Pricing spans value SKUs (e.g., Tavernello Bianco Tetra Brik at ~NZ$13.99) to fine-wine top-shelf bottles (Chateau La Mission Haut Brion Blanc 2021 at ~NZ$1,980, Vega Sicilia Unico Cosecha 2014 at ~NZ$970.99), supported by case-deal promotions. Adjacent operating subsidiary Dida's Wine Lounge and Tapas (opened 2005 adjacent to the Jervois Road flagship) extends the brand into food and beverage hospitality; an acquisition of the La Barrique site added the Bassett Rd store location. Pricing and inventory data are publicly disclosed, but company revenue and financial performance are not.
Glengarry Wines firmographics
Firmographics- Name
- Glengarry Wines
- Legal name
- Glengarry Wines
- Website
- https://glengarrywines.co.nz
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Glengarry Wines is New Zealand's oldest family-owned liquor retailer, operating 18 retail stores and a national e-commerce platform selling wine, spirits, beer, glassware, and gifts, supplemented by tasting events and the Wine Academy.
- Ownership category
- akta.pro rank
Glengarry Wines industry classification
Industry- Product category
- Wine and Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine Bars (THAFAEAF)
Keywords
Where Glengarry Wines is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices7 records
Markets served
Glengarry Wines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine, Spirits, and Beer Retail: Retail sales of wines, spirits, craft beer, champagne, and accessories through physical retail stores and online e-commerce platform. Revenue generated through individual bottle purchases and case deals.
- In-Store Events and Tastings: Wine Academy courses, tasting events, and functions generating revenue through event bookings and room hire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bottle pricing across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Glengarry Wines product offering
Product offeringCore offering
Glengarry Wines is New Zealand's oldest family-owned liquor retailer, selling wines, premium spirits, craft beer and cider, glassware, and gifts through 18 physical stores across New Zealand and a nationwide e-commerce platform. The company complements retail with tasting events, tasting clubs (Fine Wine, Pinot Noir, Craft Beer, Spirits), and the Glengarry Wine Academy for wine education.
Product overview
Glengarry Wines operates as an online wine, spirits, and craft beer retailer with 18 physical stores throughout New Zealand. Founded in 1940, it is the country's oldest family-owned liquor retailer. The platform offers a unified e-commerce experience for purchasing wines (including fine wine, Champagnes, and wines from regions like France, Argentina, Australia, and New Zealand), premium spirits, craft beers, glassware, and gifts. Additional services include tasting events, tasting clubs (Fine Wine, Pinot Noir, Craft Beer, Spirit, and Wine Academy), and click-and-collect or delivery options. The product portfolio encompasses core retail categories of Wine, Spirits, and Beer & Cider, supported by ancillary categories for Glassware, Gifts, and Growlers.
Differentiator
Problem solved
Functional benefit
Brands
- Dida's: Wine Lounge and Tapas restaurant opened in 2005, named after the Croatian word for Grandfather
Products and services
- Online Wine Shop E-commerce platform for purchasing wines, spirits, and beer online with nationwide delivery and click-and-collect options, including age verification for alcohol purchases.
- Wine Retail Extensive range of wines including Red Wine, White Wine, Champagne, Sparkling, Dessert Wine, Port/Sherry, Rosé, Low & No Alcohol, and Eco Friendly wines, sourced from New Zealand, Australia, France, Spain, Italy and other regions.
- Premium Spirits Retail Premium spirits including Bourbon, Brandy/Cognac, Gin, Liqueurs, RTD/Premix, Rum, Tequila, Vodka, Whiskey, American Whiskey, Irish Whiskey, Scotch Whisky, Single Malt, NZ Whisky and Aussie Whisky.
- Beer and Cider Retail Mainstream and craft beers, ciders (Apple, Pear, Other), and growlers (1, 2, or 2.5 litre refillable containers) filled with tap beer from craft breweries.
- Glassware and Accessories Wine glasses, cocktail accessories, and glassware brands including RIEDEL, SPIEGELAU, EISCH, and POLYSAFE.
- Gifts and Gift Hampers Gift options including gift hampers, gift vouchers, pre-packaged gifts, winery gift packs, and gifts for him/her/Dad/Mum/the Oldies, with category themes for birthdays, Father's Day, Mother's Day and Valentine's Day.
- Glengarry Wine Academy New Zealand's first wine school offering interactive courses for wine novices and advanced learners, covering wine styles, regions, and tasting techniques.
- Tasting Events and Clubs In-store tasting events including General Tastings, Craft Beer Club, Fine Wine tastings, Pinot Noir Club, Spirit Tastings, and Wine Academy courses, featured across Auckland locations and available for booking.
- En Primeur (Bordeaux Wine Futures) Bordeaux wine futures purchasing service operated through a dedicated enprimeur.co.nz site, allowing customers to buy wine en primeur.
- Whisky Shop Dedicated whisky retail storefront at whiskyshop.co.nz offering a curated range of whiskies.
- Dida's Wine Lounge and Tapas Wine lounge and tapas restaurant opened alongside the original Jervois Road store, named after the Croatian word for Grandfather, functioning as a wholly owned subsidiary.
Companies that use Glengarry Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Glengarry Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Glengarry Wines partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Glengarry Wines competitors and assessment
Company assessmentBroad incumbents
- Total Wine & More: US specialist alcohol retailer with 200+ superstores; comparable multi-store wine/spirits/beer retail model at scale, although skewed toward mass-market rather than the curated fine-wine niche.
Emerging players
- Master of Malt: Online specialist spirits, wine and beer retailer with deep educational content; comparable business model in pure-play alcohol e-commerce and a useful like-for-like on Glengarry's whiskyshop.co.nz site.
- Naked Wines: Online-first wine retailer with a subscription/DTC funding model; relevant as a digital-native category disruptor benchmarking Glengarry's e-commerce stack and younger-consumer outreach.
Regional players
- BWS (Beer, Wine & Spirits): Endeavour Group's Australian supermarket-affiliated liquor banner and the largest Australian alcohol retail chain; a relevant competitive benchmark for store count and assortment breadth in a trans-Tasman peer context.
- Dan Murphy's: Australia's largest off-premise liquor specialty chain, owned by Endeavour Group; offers the scale-based, multi-category assortment benchmark against which NZ independent specialists like Glengarry position their premium and expertise-led differentiators.
Direct peers
- Laithwaites: One of the UK's largest wine merchants and active in NZ with an office and wine club operations; directly parallels Glengarry on wine-club subscription dynamics, customer segmentation and DTC fulfilment.
- Berry Bros. & Rudd: Britain's oldest fine-wine and spirits merchant (est. 1698) with multi-channel retail, educational content and a heritage brand — closely mirrors Glengarry's oldest-family-merchant, expertise-led positioning in fine wine.
- Liquorland New Zealand: Major NZ multi-store off-premise alcohol chain offering wine, beer and spirits; competes head-to-head for everyday bottle-shop spend while Glengarry defends premium and fine-wine share.
- Moore Wilson's: Iconic Wellington-based multi-store family-owned gourmet grocer and fine-wine merchant with a comparable premium, expertise-led assortment and tasting/in-store education culture — the closest NZ structural analog to Glengarry.
- The Whisky Shop: Multi-store UK specialist spirits/whisky retailer with strong in-store education and tasting culture; directly comparable in its sub-brand adjacency (spirits) given Glengarry's whiskyshop.co.nz storefront and Spiritual Guide publication.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Glengarry Wines social profiles
Digital presenceGlengarry Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glengarry Wines leadership team
Management profileNumber of profiles
Profiles7 records
Glengarry Wines subsidiaries and ownership
Company hierarchySubsidiaries1 record
Glengarry Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glengarry Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glengarry Wines
What does Glengarry Wines do?
Glengarry Wines is New Zealand's oldest family-owned liquor retailer, selling wines, premium spirits, craft beer and cider, glassware, and gifts through 18 physical stores across New Zealand and a nationwide e-commerce platform. The company complements retail with tasting events, tasting clubs (Fine Wine, Pinot Noir, Craft Beer, Spirits), and the Glengarry Wine Academy for wine education.
Is Glengarry Wines a public or private company?
Glengarry Wines is a private company. It is classified as family owned and is currently operating.
When was Glengarry Wines founded?
Glengarry Wines was founded in 1940. It employs 251 to 500 people.
Where is Glengarry Wines based?
Glengarry Wines is headquartered in Auckland, New Zealand, in the Oceania region.
How does Glengarry Wines make money?
Two revenue lines are on record. Wine, Spirits, and Beer Retail is the primary driver. The others are in-Store Events and Tastings.
Who are Glengarry Wines's main competitors?
Total Wine & More is listed as a broad incumbent. Emerging players are Master of Malt and Naked Wines. Regional players are BWS (Beer, Wine & Spirits) and Dan Murphy's. Direct peers are Laithwaites, Berry Bros. & Rudd, Liquorland New Zealand, Moore Wilson's and The Whisky Shop.
Does Glengarry Wines have an API?
No public API is recorded for Glengarry Wines.
What industry is Glengarry Wines in?
Glengarry Wines's product category is Wine and Spirits Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 44532 and its SIC code is 5180.