Yarmouth Stadium

What Yarmouth Stadium does

Yarmouth Stadium is a privately-owned live racing entertainment venue located on Yarmouth Road in Caister-on-Sea, Great Yarmouth, Norfolk, England. Founded in 1940 and operated by the Franklin family (Stephen Franklin), the venue runs a regular schedule of greyhound racing — Monday and Wednesday evenings at 6:15pm, Saturday evenings at 7:00pm, and Sunday mornings at 11:00am — supplemented by banger and stock car racing on selected dates throughout the year, promoted by Spedeworth. Core products are dual-format: live greyhound racing and motor racing, both anchored by a 240-seat Raceview Restaurant that delivers table-side Tote betting via fourteen 65-inch Full HD screens, and Executive Lounges accommodating 20–90 guests for private and corporate events with themed buffets (American Lounge, Hot & Cold Buffet). Supporting digital services include free online race video replays and advance race cards/results.

The business operates on a multi-stream ticket-and-admission revenue model: pay-at-the-door greyhound general admission priced at £6–£12.50 (with children/seniors discounts), restaurant packages at £10–£25.99 bundling admission and a main course, motor racing admission at £8–£22 managed by Spedeworth, on-site Tote betting on a transaction-fee basis, and pre-booked executive lounge packages for private parties with tiered minimums (20–90 adults). Distribution is primarily regional and direct: on-site turnstile sales, advance phone/email booking through the booking office, and self-serve PDF race cards online, with Spedeworth handling third-party motor racing ticket sales. The venue also operates the Yarmouth Greyhound Homefinders registered charity (founded 1999 by Stephen Franklin), which has rehomed over 2,600 retired racing greyhounds and pays full veterinary costs for track-injured animals, providing reputational differentiation within an industry facing welfare scrutiny. The venue aligns with the Greyhound Board of Great Britain's 'A Good Life for Every Greyhound' welfare strategy adopted in 2022.

Name

Yarmouth Stadium

Legal name

Yarmouth Stadium

Website

https://yarmouthstadium.co.uk

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Yarmouth Stadium is a privately-owned greyhound and banger/stock car racing venue in Great Yarmouth, England, serving local families, racing enthusiasts, and corporate group bookers through weekly ticketed events, a 240-seat restaurant, and executive lounges, with an affiliated greyhound rehoming charity.

Ownership category

akta.pro rank

Product category

Live Racing Entertainment Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Greyhound racing venue
• Stock car racing
• Racing hospitality dining
• Executive lounge hire
• Live motorsport events

Headquarters

HQ city

Great Yarmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. General Admission Tickets: Pay-on-the-door admission to greyhound racing events. General admission includes access to Raceview bars, snack bar, trackside area, and outside betting ring. Prices vary by day of week with discounted rates for children and seniors.
2. Restaurant and Lounge Packages: Pre-booked dining experiences including the Raceview Restaurant (240-seater) and Executive Lounges. Packages bundle admission with meals (breakfast, buffet, or themed dining) and racecards. Table service includes drinks and Tote betting delivery.
3. Banger & Stock Car Racing Tickets: Pay-on-the-door admission for motor racing events. Turnstiles open one hour before first race. Spectator options include undercover grandstand, Raceview bars, trackside area, and grass banks.
4. Tote Betting: On-site betting services delivered to restaurant tables via fourteen 65-inch Full HD screens featuring live racing and Tote betting.
5. Private Events and Group Bookings: Executive lounges available for private parties and corporate events with minimum adult requirements (20-90 people depending on lounge configuration). Cancellation policy requires deposits with tiered refund windows.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Yarmouth Stadium is a live racing and entertainment venue in Great Yarmouth, Norfolk that runs weekly greyhound racing meetings (Monday, Wednesday and Saturday evenings and Sunday mornings) plus selected banger and stock car racing dates. Its core revenue offerings are pay-on-the-door general admission tickets, pre-booked Raceview Restaurant dining packages, and themed Executive Lounge private-event packages that bundle admission with meals and Tote betting service, with on-site Tote betting as a secondary revenue stream.

Product overview

Yarmouth Stadium is a racing entertainment venue offering live greyhound racing and banger & stock car racing events. The core offering consists of Greyhound Racing (evening and weekend races) and Banger & Stock Car Racing (selected dates). Supporting hospitality services include the Raceview Restaurant (240-seat dining with live race viewing on 65-inch screens) and Executive Lounges (private event spaces for 20-90 guests with themed buffets). The stadium also operates charitable programs through Yarmouth Greyhound Homefinders (greyhound rehoming charity) and Greyhound Welfare initiatives. Digital services include Race Video Replays and Advance Cards/Results for racing information.

Differentiator

Problem solved

Functional benefit

Brands

• Yarmouth Greyhound Homefinders: Independent registered charity focused on rehoming retired racing greyhounds, founded in 1999

Products and services

• Greyhound Racing Events
• Banger & Stock Car Racing Events
• Raceview Restaurant Dining Experience
• Executive Lounges Private Hire
• Yarmouth Greyhound Homefinders Rehoming Programme
• Greyhound Welfare Standards
• On-Site Tote Betting Service

Quantifiable outcome

• Over 2,600 greyhounds rehomed since 1999 through Yarmouth Greyhound Homefinders

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SpedeworthcoreChannel Partner/ Reseller/ DistributorSpedeworth is the promoter and operator of banger and stock car racing events at Yarmouth Stadium. They manage race dates, ticket sales through their website (spedeworth.co.uk), and event logistics. Turnstiles open one hour before first race with pay-on-the-door pricing managed by Spedeworth.
• Yarmouth Greyhound HomefinderscoreStrategic or Co-development PartnerYarmouth Greyhound Homefinders is an independent registered charity founded in 1999 by Stadium owner Stephen Franklin. The charity focuses on rehoming retired racing greyhounds, particularly those that raced at Yarmouth Stadium. The charity pays full veterinary costs for greyhounds injured on the track. The stadium hosts the charity's kennels and supports the initiative.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Spedeworth: UK promoter and operator of banger and stock car racing, already a channel partner for Yarmouth's motor racing events. Comparable as a motorsport event operator with overlapping customer base.

Direct peers

• Crayford Stadium: Kent-based greyhound racing venue with regular evening meetings, restaurant service, and event-hire operations. Closely comparable regional racing venue.
• Henlow Stadium: UK greyhound racing venue with dining and hospitality packages. Comparable in offering scope and customer demographics to Yarmouth Stadium.
• Towcester Racecourse: UK greyhound and horse racing venue with comparable general admission, restaurant, and private event hospitality offerings. Similar scale and event-driven operating model.
• Sittingbourne Stadium: Independent UK greyhound racing stadium with regular race meetings and on-site hospitality; comparable in scale and ownership profile (independent/family-run).
• Perry Barr Stadium: Birmingham greyhound racing stadium with regular evening race meetings, restaurant/lounge packages, and Tote betting. Closely comparable regional UK greyhound venue with similar hospitality-driven revenue model.
• Belle Vue Stadium: Manchester-based greyhound racing and speedway venue operating under a similar live-entertainment venue model with regular race meetings, on-site dining, and betting facilities. Most directly comparable to Yarmouth Stadium in product mix and customer base.
• Doncaster Greyhound Stadium: Regional greyhound racing venue with regular race meetings, restaurant dining, and event hire; directly comparable in product mix and target customer to Yarmouth.

Others

• GBGB (Greyhound Board of Great Britain): Industry regulator for licensed greyhound racing in Great Britain. Not a commercial peer but the governing body whose welfare rules define the operating environment for Yarmouth Stadium.

Broad incumbents

• Arena Racing Company: Largest UK greyhound and horse racing operator running multiple venues across the country. Broad incumbent providing scale benchmark for the independent venue model Yarmouth operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yarmouth Stadium