US Sports Management

Name

US Sports Management

Legal name

Unlimited Success Sports Management, Inc.

Website

https://ussportsmanagement.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAKAA

Athlete & Talent Representation (Agents, Managers)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKAMAF

Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

SECONDARYMPAKAMAD

Athlete Brand Management & Public Relations (Image, Media, Crisis)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

SECONDARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Sports representation services
• NFL contract negotiation
• Athlete marketing services
• NIL representation
• Coaching contract negotiation

Headquarters

HQ city

Indian Trail

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Contract Negotiation Services: Revenue generated through commission-based fees from negotiating player contracts, coaching contracts, and marketing deals on behalf of athletes. The firm negotiates contracts and earns a percentage of the deal value.
2. Marketing and Endorsement Deals: Revenue from securing and negotiating marketing deals, sponsorships, speaking engagements, and appearances for clients, earning commission on negotiated amounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

US Sports Management is a sports representation and marketing firm that negotiates NFL player and coaching contracts, secures marketing and endorsement deals on behalf of clients, and represents college athletes in Name, Image, and Likeness (NIL) matters. The firm is compensated through commission-based fees tied to the value of contracts and endorsements it negotiates, and supports clients through a dedicated client portal.

Product overview

US Sports Management operates as a full-service sports representation and marketing firm offering a portfolio of interconnected services. The core offerings include NFL contract negotiations and coaching contract negotiations, which represent the company's primary revenue streams and leverage over 93 years of combined negotiating experience. These are supported by marketing and endorsement deal services that help maximize client value. The firm has expanded into NIL (Name, Image, Likeness) services to serve college athletes. A client portal called 'Family Access' provides dedicated access for clients, coaches, and agents to manage their representation relationship with the firm.

Differentiator

Problem solved

Functional benefit

Products and services

• NFL Contract Negotiations Contract negotiation services for NFL players, leveraging over two decades of experience and developed rapport with NFL management to maximize contract value for clients.
• Coaching Contract Negotiations Contract negotiation services for NFL coaches, providing representation for coaching professionals in the league including career advancement support.
• Marketing & Endorsement Deals Sports marketing representation services that help clients secure and negotiate endorsement opportunities, sponsorships, speaking engagements, and appearances.
• NIL Representation Services Name, Image, and Likeness (NIL) representation services for college athletes, helping them navigate and monetize NIL opportunities, negotiate sponsorship contracts, and build their personal brand.
• Family Access Portal Client-facing portal providing dedicated access for athletes, coaches, and agents to manage their representation services and relationship with the firm.

Quantifiable outcome

• $400m+ in contracts negotiated, marketing deals, and client wins
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Octagon: Global sports marketing agency with athlete representation, consulting, and event management services. Comparable to US Sports Management in the marketing and endorsement segment though operating at much larger scale and with a broader service portfolio.
• Wasserman: Global sports marketing and talent management firm offering athlete representation, contract negotiation, and brand consulting. Comparable to US Sports Management across the core representation services but operating at a materially larger scale with global reach.
• Creative Artists Agency (CAA) Sports: Global talent and sports agency with a major football practice and integrated marketing/endorsement capabilities. Comparable to US Sports Management as a competitor for athlete representation, though at significantly larger scale and broader scope.

Direct peers

• Roc Nation Sports: Sports division of Roc Nation providing athlete representation, contract negotiation, and marketing deals. Direct peer competing for NFL and elite athlete clients with a more entertainment-integrated offering.
• Sportstars: Athlete representation agency providing contract negotiation, NIL services, and marketing support. Comparable to US Sports Management in mid-market sports representation, particularly for football and college-athlete clients.
• Athletes First: NFL-focused sports agency representing professional football players in contract negotiations and marketing. Highly comparable to US Sports Management given the overlapping focus on football representation, contract advisory, and player marketing services.
• Rep 1 Sports: Football-focused sports agency representing NFL players in contract negotiations and endorsements. Highly comparable to US Sports Management given the overlapping NFL specialization and representation model.
• Excel Sports Management: Boutique sports agency offering contract negotiation, marketing, and brand management across multiple sports. Comparable to US Sports Management as a competitor for athlete representation mandates with similar full-service positioning.
• Range Sports Group: Athlete representation firm offering contract negotiation, marketing, and brand management services. Comparable to US Sports Management as a similarly sized competitor pursuing professional and college athlete mandates.
• Priority Sports & Entertainment: Sports management and talent representation firm providing contract negotiation, marketing, and NIL services. Directly comparable to US Sports Management across NFL representation, coaching representation, and college NIL offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/uss_football
• YouTubeyoutube.com/user/USSportsManagement
• Facebookfacebook.com/USSportsInc
• Instagraminstagram.com/ussportsmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Sports Management