The Christian Connector

What The Christian Connector does

The Christian Connector, Inc. is a privately held, for-profit information services company founded around 2003 and headquartered in Grand Junction, Colorado. It operates a free, web-based platform that connects prospective college students with Christian colleges, universities, and Bible colleges. The platform centralizes discovery across 90+ partner institutions, allowing students to request information from multiple schools through a single form, browse 70+ majors, and access a scholarship database aggregating $150 million in available aid. Adjacent offerings include an annual $5,000 scholarship drawing and four $500 Visa gift card drawings, and a partnership with ApplicationU that lets students apply to 70+ participating schools via one application. Supporting content includes a 28-topic FAQ, financial aid guides, and a blog covering admissions, college selection, and faith integration.

The core technology is a web-based platform with information request forms, a scholarship drawing system, and a college directory — no mobile app, no API, and no disclosed SDK or MCP. The platform is GDPR, CCPA, and ADA/WCAG 2.0/2.1 AA compliant. Headcount is 1–10 employees; the company operates from a single US office.

The business model is a two-sided marketplace funded by advertisers rather than students. Students use the service entirely free of charge, generating lead data that the company monetizes by selling or sharing with 90+ Christian colleges and universities under quote-based advertising arrangements. Revenue streams are advertising and data monetization to the supply side (colleges), with no disclosed pricing to the demand side. Distribution is direct-to-consumer via the self-serve website, supplemented by phone support, email marketing, partner referral traffic, and organic content/SEO.

Name

The Christian Connector

Legal name

The Christian Connector, Inc.

Website

https://christianconnector.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Christian Connector is a privately held, free web platform that connects prospective students with 90+ Christian colleges and universities, monetizing via advertising and lead generation. It serves US high school students and parents searching for Christian higher education.

Ownership category

akta.pro rank

Product category

Higher Education Marketing Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Christian Colleges with Theological Programs (EDAHAKAG)

akta.pro secondary industries

Scholarship & Fellowship Foundations and Trusts (EDADAHAC), University-Affiliated Pathway & Foundation Programs (EDAIAJAA)

Keywords

• Christian college search
• College information requests
• Scholarship resources
• Faith-based higher education
• Education lead generation

Headquarters

HQ city

Grand Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising to Christian Colleges: Christian colleges and universities pay to advertise their programs to prospective students who submit information requests. The company provides a media guide and information request forms for advertising inquiries.
2. Data Sharing with Partner Colleges: Student information collected through free request forms is shared with Christian colleges selected by students. This data exchange with 80+ partner institutions is the core business model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Christian Connector operates a free online platform that allows prospective students to request information from 90+ Christian colleges and universities through a single unified form. The platform includes a Major Selection Tool covering 70+ majors and Scholarship Resources aggregating $150 million in scholarships offered by participating colleges, along with annual scholarship drawings worth $15,000+. All services are provided at no cost to students, with the company monetizing through advertising fees paid by partner colleges.

Product overview

The Christian Connector operates as a free one-stop-shop information platform connecting prospective students with Christian higher education opportunities. The core service combines three integrated offerings: the Christian College Information Request Service (enabling requests from 90+ institutions), the Major Selection Tool (covering 70+ majors), and Scholarship Resources (featuring $150M in available scholarships plus annual giveaways). The platform also provides ApplicationU as a streamlined single-application option for 70+ schools, complemented by educational content including financial aid tips, admissions guidance, and a 28-topic FAQ knowledge base. All information services are provided absolutely free to students.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian College Information Request Service

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ApplicationUminorGTM or Marketing PartnerApplicationU is a partner platform that allows students to complete only ONE application to apply to 70+ participating Christian schools. The Christian Connector promotes ApplicationU as a convenience for students using their platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Common App: Dominant single-application platform used by 1,000+ colleges. While not faith-specific, it competes with the ApplicationU partnership layer and reduces incremental value of multi-school information request portals.
• Niche: Large-scale K-12 and college search platform with reviews, rankings, and scholarship tools. Competes for the same high-intent college search keywords and increasingly overlaps on values/faith filters, though it serves a much broader audience.
• College Board (BigFuture): Dominant nonprofit college search, SAT, and AP platform. Captures college-bound students at scale with free search and scholarship tools, putting pressure on niche players like The Christian Connector for top-of-funnel attention.
• Peterson's: Long-established college search, test prep, and scholarship resource provider. Overlaps with The Christian Connector's college search and scholarship content offerings, though at a much broader secular scale.

Emerging players

• ApplicationU: Single-application platform for 70+ Christian colleges and universities. Already a partner of The Christian Connector; a deeper or competing single-application tool could partially disintermediate the information-request step that drives The Christian Connector's lead flow.
• Raise.me: Micro-scholarship platform that lets students earn college scholarships from high school achievements. Adjacent in the scholarship-discovery and college-recruitment funnel that underpins The Christian Connector's monetization.
• Scholarship America: Large nonprofit scholarship administrator that helps students find and apply for scholarships. Comparable scholarship-discovery value proposition that overlaps with the scholarship-resources component of The Christian Connector.

Direct peers

• Cappex: College search and scholarship matching platform targeted at prospective undergraduates. Comparable lead-generation and data-sharing business model aimed at connecting students with colleges.
• Fastweb: One of the largest free scholarship and college search databases, monetized through advertising and lead generation to colleges. Closely analogous business model to The Christian Connector, though at significantly larger scale.
• Christian Universities Online: Niche content and search platform focused on helping prospective students find and compare Christian colleges and universities. Directly competes with The Christian Connector for the same faith-oriented audience, with similar advertising-driven monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/christianconnector
• LinkedInlinkedin.com/company/the-christian-connector

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Christian Connector