Stierlen

What Stierlen does

Stierlen GmbH is a German system supplier of large-scale kitchen equipment (Großküchentechnik) headquartered in Rastatt, Germany, with a market presence dating back to 1889. The company is a 100% subsidiary of Ali-Group, a global commercial kitchen equipment conglomerate headquartered in Milan, Italy. Stierlen's portfolio is organized into four lines: food distribution (active systems including BSmart, BPod, Logiko, and RTS Class-e; passive systems including Thermo Set, Vari Set, Hot Set, Power Set, Frigo Set, Cool Set, and Combi Set; mobile equipment such as dispensers and serving wagons; and tray transport wagons); dishwashing technology (Ecoclean MultiRinse conveyor belt machines, KTM basket conveyor machines, HT hood-type machines, TSF pot washers, front-door dishwashers, cart washers, and proprietary baskets); cooking technology (Metos Proveno combination kettles, 40L–400L); and KREFFT kitchen machines (planetary mixers, slicers, vegetable cutters).

Technically, Stierlen's differentiation rests on its patented MULTIRINSE rinsing system (which achieves 0.6L of water per 18 plates and up to 50% energy and water reduction), integrated heat recovery in the EcoClean MultiRinse-Line, and an electronic HACCP data capture system that continuously documents hygiene-relevant washing parameters. Equipment is built from chromnickelstahl (stainless steel 18/10) and is positioned for HACCP compliance, energy efficiency, and reliability in high-throughput operations.

Commercially, Stierlen operates an indirect B2B model, selling almost exclusively through a network of 20+ factory representative offices (Werksvertretungen) and authorized service partners across Europe, with a separate Stierlen Export division for international markets. End customers are institutional: hospitals, senior and nursing homes, hotels and gastronomy, and canteens/mensas. Revenue is generated through hardware sales of equipment systems plus recurring after-sales service, spare parts, and maintenance contracts. Pricing is quote-based with no public list pricing, and standard payment terms are 30 days from invoice (14 days for repairs and installations).

Name

Stierlen

Legal name

Stierlen GmbH

Website

https://stierlen.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1–10 employees

Short description

Stierlen GmbH is a German system supplier of large-scale kitchen equipment, serving hospitals, care homes, hotels, and canteens across Europe through patented dishwashing, food distribution, and cooking technology distributed via 20+ factory representatives.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

General Industrial Machinery & Equipment, Nec (3569), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Cafeteria, Kitchen & Foodservice Equipment (Serving Lines, Refrigeration, Smallwares) (EDAEAIAJ)

Keywords

• Commercial kitchen equipment
• Food distribution systems
• Industrial dishwashing machines
• Cooking kettle technology
• Institutional food preparation

Headquarters

HQ city

Rastatt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Commercial kitchen equipment sales: Stierlen generates revenue primarily through the sale of food distribution systems, commercial dishwashing machines, cooking equipment, and kitchen machines to institutional customers (hospitals, care homes, hotels, canteens). Equipment is sold directly through its network of factory representatives and service partners.
2. After-sales service, spare parts & maintenance: The company provides service through its network of 20+ factory representative offices and authorized service partners, generating recurring revenue from maintenance contracts, spare parts, and repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stierlen GmbH is a system supplier for large-scale commercial kitchen equipment (Großküchentechnik), selling food distribution systems (active temperature-controlled and passive insulation-based), commercial dishwashing machines (conveyor belt, basket transport, hood-type, front-door, pot and cart washers), cooking technology (Metos Proveno combination kettles) and kitchen preparation machines (KREFFT brand). The company delivers equipment built from chromnickelstahl (stainless steel 18/10) to institutional customers — hospitals, senior and nursing homes, hotels, gastronomy and canteens — primarily across Europe through a network of more than 20 factory representative offices and authorized service partners.

Product overview

Stierlen GmbH is a system supplier for large-scale kitchen equipment, offering an integrated portfolio organized into four main product lines. The Speisenverteilung (Food Distribution) line includes active systems (BSmart, BPod, Logiko, RTS) for controlled temperature transport, passive systems (Thermo Set, Vari Set, Hot Set, Power Set, Frigo Set, Cool Set, Combi Set) for thermal insulation-based holding, and mobile equipment (tube/platform/basket/tray dispensers, serving wagons, stacking wagons, plate wagons) plus tray transport wagons. The Spültechnik (Dishwashing Technology) line encompasses Ecoclean MultiRinse conveyor belt dishwashers, KTM basket conveyor machines, HT hood-type dishwashers, TSF pot washers, door-type dish/glass washers, cart washers, and basket accessories. The Kochtechnik (Cooking Technology) line features the Metos Proveno combination kettle in various sizes. The KREFFT Küchenmaschinen line provides kitchen machines including planetary mixers and slicers. As a 100% subsidiary of the Ali-Group based in Rastatt, Stierlen operates 20 sales locations across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• KREFFT: Kitchen machines for food preparation including planetary mixers, slicers, and vegetable cutters. Krefft products are marketed by Stierlen in Germany.

Products and services

• Ecoclean MultiRinse-Line Bandtransport Spülmaschinen

Quantifiable outcome

• Water consumption reduced to 0.6 liters per 18 plates using MULTIRINSE
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• BurlodgecoreTechnology or IntegrationBurlodge products including BSmart Class-e, BPod Class-e, Logiko (Uno & Duo), RTS Class-e, Minigen, Multigen 105 Plus, LONGA & MALLONGA are distributed and marketed by Stierlen in Germany and Europe. These are active (temperature-controlled) food distribution systems featuring HACCP monitoring, point-symmetric hot/cold compartments, and battery-powered heating/cooling.
• MetoscoreTechnology or IntegrationMetos Proveno Kombikessel (cooking kettles from 40L to 400L capacity) are marketed and distributed by Stierlen. These combination cooking kettles feature optional jacket cooling, HACCP-compatible temperature capture with real-time measurement, and optional connection to an ice bank for shock cooling.
• Krefft KüchenmaschinencoreChannel Partner/ Reseller/ DistributorKrefft kitchen machines (planetary mixers, slicers, vegetable cutters) are marketed and distributed by Stierlen in Germany. Stierlen handles sales, spare parts, warranties, and after-sales service for Krefft products through its factory representative network. Products include planetary stirring and kneading machines (PR 8-T, PR 10-T, PR 21-T) and slicers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Ali Group: Ali Group is the Milan-based parent company that owns Stierlen and multiple commercial kitchen equipment brands globally. It is not a direct external competitor but is the strategic controlling entity whose portfolio decisions shape Stierlen's positioning and partner access.

Direct peers

• Electrolux Professional: Electrolux Professional is a global manufacturer of commercial kitchen, laundry and beverage equipment. It directly competes with Stierlen across food distribution, warewashing and cooking equipment for hospitals, hotels and institutional kitchens in Europe and worldwide.
• MEIKO: MEIKO is a German manufacturer of commercial dishwashing, cleaning and food waste handling systems. It competes head-to-head with Stierlen's conveyor belt, hood-type and pot-washer products across European hospitals, canteens and hospitality customers.
• Winterhalter: Winterhalter is a German specialist in commercial warewashing technology serving hotels, restaurants and catering. Its professional dishwasher range directly overlaps with Stierlen's Spültechnik portfolio and competes for the same European institutional accounts.
• Convotherm (Middleby): Convotherm, part of Middleby, manufactures combi ovens and cooking systems for professional kitchens. It competes with Stierlen's Kochtechnik range and Metos Proveno kettles for institutional catering accounts across Europe.
• Hobart (Illinois Tool Works): Hobart is a long-established US and European manufacturer of commercial food preparation, cooking and warewashing equipment. Its conveyor and flight-type dishwashers, cooking equipment and food distribution products overlap directly with Stierlen's portfolio for institutional kitchens.
• Hoshizaki Europe: Hoshizaki is a Japanese-origin manufacturer of ice makers, refrigeration and commercial kitchen equipment with a European operation. It competes with Stierlen in temperature-controlled food distribution and refrigeration-related kitchen equipment for institutional customers.
• RATIONAL AG: RATIONAL is a German listed manufacturer of combi ovens and cooking systems for professional kitchens. It is a direct peer in cooking technology and serves the same European hospital, hotel and canteen customers as Stierlen, though with a more focused product range.
• Miele Professional: Miele Professional is the commercial division of Miele, focused on commercial dishwashing systems and laboratory/food-service equipment. It serves the same European institutional catering and hospitality segments as Stierlen and is a direct competitor in warewashing technology.

Broad incumbents

• Middleby Corporation: Middleby is a large US-listed conglomerate that owns Welbilt, Convotherm, TurboChef, Hoshizaki-affiliated brands and many other commercial kitchen OEMs. It is a broader incumbent than Stierlen, offering cooking, warewashing and food distribution solutions at scale across the same institutional verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ266l-VchZHVrsZjzyxOcQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stierlen