North Carolina Rural Water Association

Name

North Carolina Rural Water Association

Legal name

North Carolina Rural Water Association

Website

https://ncrwa.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from System, Associate, and Individual members including local governments, sanitary districts, water/sewer authorities, and nonprofit corporations engaged in water/wastewater distribution/treatment
2. Training and Certification Programs: Revenue from certification schools, continuing education courses, and safety emergency response training offered at discounted rates for members
3. Annual Conference and Leadership Summit: Registration fees, exhibitor booth sales, and sponsorship revenue from annual events
4. Digital Advertising: Revenue from digital advertising including eNewsletter sponsorships, website advertising, digital retargeting, and Training Email Sponsorships through The Association Partner
5. Publication Advertising: Advertising revenue from Tarheel Pipeline magazine distributed quarterly to members

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

NCRWA is a nonprofit membership association that delivers training and certification programs, on-site technical, managerial, and financial assistance, GIS/GPS mapping and utility boundary management, source water protection and energy efficiency programs, and legislative/regulatory advocacy to water and wastewater utilities across North Carolina. It also operates the NCWaterWARN emergency mutual aid network and publishes the Tarheel Pipeline quarterly magazine and The Connection monthly e-newsletter.

Product overview

North Carolina Rural Water Association (NCRWA) is a nonprofit membership organization offering a comprehensive suite of services for water and wastewater utilities across North Carolina. The core offerings include Training Services (certification schools, continuing education, apprenticeship programs), Technical Assistance (on-site support, GIS/GPS mapping, cybersecurity resources), and Publications (The Tarheel Pipeline quarterly magazine). Additional programs include NC WaterWARN emergency response network, ServLine insurance programs, Energy Efficiency Assistance, and Source Water Protection services. The association also organizes Annual Conferences, Leadership Summits, and provides member resources including a Membership Directory. Services are delivered through various membership tiers (System, Associate, Individual) and are funded through membership fees, training registrations, and event sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• The Tarheel Pipeline: The official quarterly magazine of the North Carolina Rural Water Association featuring articles on water and wastewater industry topics, member stories, and industry updates.
• NC WaterWARN
• The Connection

Products and services

• Training Services Hands-on workshops, certification courses, and continuing education for water and wastewater professionals, including Backflow Cross Connection, Safety Emergency Response, Utility Management Certification, and the Registered Apprenticeship Program. Open to operator and utility professional members and the broader NC water sector.
• Technical Assistance On-site technical, managerial, and financial assistance for water and wastewater utilities, including water technical assistance, wastewater assistance, GIS/GPS mapping, Lead and Copper Rules support, and cybersecurity resources. Targeted at NC water and wastewater utility members.
• NC WaterWARN Water/Wastewater Agency Response Network providing voluntary mutual aid and assistance for emergency response and recovery operations across North Carolina. Open to NC water and wastewater utilities.
• ServLine Leak Adjustment Program Water and sewer line insurance program backed by Hanover Insurance Company that covers water loss with no deductible and offers repair/replacement services to participating NC water utility customers.
• Energy Efficiency Assistance Program Program helping water and wastewater systems reduce energy consumption and costs through efficiency assessments and implementation support. Targeted at NC water and wastewater utility members.
• Source Water Protection Program Program providing free Wellhead and Source Water Protection program development assistance to member utilities in North Carolina.
• Website Development Services Website development services for small water and wastewater utilities, provided through the Rural Water Impact partnership. Targeted at small NC utility members.
• The Tarheel Pipeline Magazine Quarterly magazine providing industry insights, member stories, regulatory updates, and water/wastewater best practices for NCRWA members. Distributed to members across North Carolina.
• Annual Conference & Exhibition Annual industry conference and exhibition for water and wastewater professionals featuring certification schools, networking, exhibitor booths, competitive events such as the water taste test and Tarheel Hydrant Challenge.
• Leadership Summit Annual leadership event for water and wastewater utility executives focusing on industry leadership and professional development, held in Asheville, NC.
• Registered Apprenticeship Program Registered apprenticeship program for water and wastewater professionals in North Carolina, kicked off during National Apprenticeship Week.
• Membership Directory Annual directory listing local and state government representatives, key state agencies, and NCRWA members; available to System, Associate, and Individual Members.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Association PartnercoreGTM or Marketing PartnerNCRWA partners with The Association Partner for digital advertising services. This includes The Connection eNewsletter sponsorships delivered to over 4,500 professionals, website advertising and digital retargeting, and Digital Training Email sponsorships for official Training Email Sponsors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kentucky Rural Water Association: Kentucky's state rural water association. Operates the same training, technical-assistance, and mutual-aid model for water/wastewater utilities, making it a tight analog to NCRWA's structure.
• Virginia Rural Water Association: Virginia's state rural water association. Direct state-chapter peer with parallel training, technical assistance, and legislative advocacy programs for member utilities.
• Tennessee Association of Utility Districts: Tennessee's statewide utility association providing training, certification, and legislative advocacy to water/wastewater utilities. Highly comparable in mission and revenue mix.
• South Carolina Rural Water Association: State-level rural water association serving South Carolina utilities. The closest direct peer — same membership model, same training/technical-assistance/advocacy scope, just a different state footprint.
• Alabama Rural Water Association: Alabama's state rural water association with parallel training, technical assistance, and mutual-aid offerings for small utilities. Same model, same scale envelope as NCRWA.
• Georgia Rural Water Association: Georgia's state rural water association. Same operating model — membership, training schools, circuit riders, annual conference — serving small and mid-sized water/wastewater systems.
• Florida Rural Water Association: Florida's statewide rural water association providing similar membership, training, and on-site technical assistance to small water/wastewater systems. Functionally identical structure to NCRWA.

Broad incumbents

• National Rural Water Association: National umbrella body for state rural water associations. Directly comparable as the parent-tier peer to NCRWA, providing federal advocacy, training resources, and program support that NCRWA delivers at the state level.
• American Water Works Association: Large international nonprofit serving water professionals with standards, certification, training, and advocacy. Comparable as a broader incumbent in the same water-sector training and certification space where NCRWA operates at the state level.
• Water Environment Federation: International nonprofit focused on water quality and wastewater professionals. Comparable as a broader incumbent offering overlapping training, certification, and technical resources that intersect with NCRWA's wastewater training scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ncruralwater
• Facebookfacebook.com/NCRWA

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Carolina Rural Water Association