Hancock Bank & Trust Company

Name

Hancock Bank & Trust Company

Legal name

First Financial Bank NA

Website

https://hancockbankonline.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institutions, Not Federally Chartered (6036), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industries

Real Estate (Commercial Property, REITs) (FSABACAH), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Retail banking services
• Commercial lending
• Mortgage lending
• Wealth management
• Digital banking

Headquarters

HQ city

Hawesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Pricing tiers

Distribution channels5 records

Marketing channels3 records

Core offering

Hancock Bank & Trust Company is an FDIC-insured community bank providing a comprehensive suite of personal banking (checking, savings, CDs, digital banking), business banking (financing, commercial real estate, small business and agriculture loans, treasury/merchant services), home lending (mortgages, construction loans, refinancing, home equity), personal borrowing (auto, personal loans, credit cards), and wealth management services. The bank serves individual consumers, small-to-mid-sized businesses, and high-net-worth clients through physical branches, an online banking platform, and a mobile banking app.

Product overview

First Financial Bank offers a comprehensive banking platform with three main segments: Business Banking (financing, banking services, and business operational services), Personal Banking (checking, savings, CDs, digital banking, home loans, and personal borrowing), and Wealth Management. The product portfolio includes business financing options (commercial real estate, small business, agriculture, government loans), business banking accounts (checking, savings, CDs, credit cards), business services (merchant services, accounts payable/receivable, fraud protection), personal banking products, home loan products including a promotional HELOC (5% APR for 9 months), and wealth management with client portal access.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Financing

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Regional players

• Forcht Bank: Kentucky-headquartered community bank offering personal, business, and mortgage services across multiple KY markets. Comparable as a similarly-sized community bank competing in overlapping rural/secondary Kentucky geographies.
• Independence Bank of Kentucky: Kentucky-headquartered community bank providing personal, business, and mortgage banking across multiple KY markets. Directly comparable as a regional/community bank competing in overlapping rural Kentucky geographies.
• Stock Yards Bank & Trust: Kentucky-based bank offering personal, business, commercial, and wealth/trust services. Comparable as a regional bank with a particularly strong wealth-management offering similar to Hancock's wealth segment.
• German American Bank: Mid-sized community bank serving Indiana, Kentucky, and surrounding states with consumer, business, and wealth services. Comparable as a larger community bank with overlapping geographic footprint and similar full-service product mix.
• Republic Bank & Trust Company: Kentucky-headquartered community-oriented bank providing personal, business, and mortgage banking plus wealth services. Comparable regional community bank with overlapping Kentucky footprint.

Broad incumbents

• Old National Bank: Large multi-state regional bank offering full personal, business, mortgage, and wealth services across the Midwest and Mid-South including Kentucky. Comparable as a scaled incumbent serving overlapping markets.

Emerging players

• Ally Bank: Leading digital-first bank offering high-yield deposits, lending, and investing with no branches. Comparable as a competitor for deposit and consumer-lending share, particularly relevant given Hancock's lack of proprietary technology.
• Marcus by Goldman Sachs: Goldman Sachs' digital banking arm offering high-yield savings, personal loans, and wealth products without branches. Comparable as a direct competitor for retail deposits and unsecured personal lending.

Direct peers

• First Financial Bank: FDIC-insured community/regional bank offering the same full suite of personal, business, home loan, and wealth products. It is the most directly comparable peer given that the company's product, pricing, and website content data references First Financial Bank's brand.

Others

• PNC Bank:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hancock Bank & Trust Company