Proactive Personnel
- Company typePrivate
- Founded1999
- HeadquartersTelford, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Proactive Personnel firmographics
Firmographics- Name
- Proactive Personnel
- Legal name
- Proactive Personnel Ltd and Proactive Personnel (West Midlands) Ltd
- Website
- https://proactivepersonnel.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Proactive Personnel industry classification
Industry- Product category
- Staffing and Recruitment Services
- NAICS
- Employment Placement Agencies (561311), Temporary Help Services (561320), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)
- akta.pro secondary industries
- Administrative, Clerical & Office Support Direct Hire (BPACAFAF), Contingent Workforce / Contractor RPO (Contractor Recruiting) (BPACABAK)
Keywords
Where Proactive Personnel is headquartered
LocationHeadquarters
- HQ city
- Telford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Proactive Personnel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Permanent Recruitment: Placement fees for permanent hires. Revenue likely generated through placement fees charged to employers upon successful placement of candidates in permanent roles.
- Temporary/Contract Staffing: Hourly/daily billing for temporary workers supplied to employers. Payment terms include weekly payments to candidates with accurate pay and timely processing.
- Temp to Perm: Transitional staffing model where temporary workers can convert to permanent employees, likely with placement fees upon conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Permanent Recruitment Services |
| Usage-based | Pay-as-you-go | Temporary Staffing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Proactive Personnel product offering
Product offeringCore offering
Proactive Personnel is a UK recruitment and staffing agency that supplies permanent, temporary, temp-to-perm and on-site workforce solutions to employers, and connects job seekers with roles across six sector specialisms (Industrial, Office, Manufacturing & Engineering, Transport & Logistics, Construction, and Automotive). Its offering is delivered through a 12-branch physical network combined with an online job board for CV and vacancy submission, and is supported by compliance services such as DBS checking and skills testing. The firm earns revenue primarily from employer placement fees and the hourly billing margin on temporary workers supplied.
Product overview
Proactive Personnel operates as a unified recruitment agency platform offering staffing solutions across ten sector specialisms (Industrial, Office, Manufacturing & Engineering, Transport & Logistics, Construction, and Automotive) delivered through four core service types: Permanent Recruitment, Temp Recruitment, Temp to Perm conversion, and On-Site Solutions. The company runs a 12-branch network across Shropshire, West Midlands, and North West regions with a team of over 100 consultants. All services are coordinated through the central platform to connect employers with candidates across the UK, supported by candidate care, compliance management, and job board infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Recruitment Permanent recruitment solutions for employers seeking to fill long-term positions across the Industrial, Office, Manufacturing, Transport, Construction and Automotive sectors. Revenue is generated through placement fees charged to employers upon successful hire of a candidate into a permanent role.
- Temp Recruitment Temporary staffing solutions providing short-term workers to meet immediate business needs and cover workforce fluctuations across industrial, office and specialist sectors. Candidates are paid weekly with accurate, timely processing; revenue is billed to employers on an hourly/daily usage basis.
- Temp to Perm Transitional recruitment service allowing employers to evaluate temporary workers on-site before converting them to permanent employment, and enabling candidates to move from contract work into permanent roles. A placement fee typically applies upon conversion to a permanent contract.
- On-Site Solutions On-site workforce management services embedding Proactive Personnel consultants at client locations to improve overall staffing efficiency and help build high-performing teams through dedicated on-location recruitment and workforce support.
- Industrial Sector Recruitment Recruitment services covering warehouse, production, FLT (forklift truck), assembly, manufacturing, factory, cleaning, machine operating, packing, and management roles within the industrial sector.
- Office Sector Recruitment Recruitment services covering sales, marketing, accounts and finance, administration, reception, secretarial, customer service and call centre, legal, medical, HR, recruitment, purchasing, property, and management office-based roles.
- Manufacturing & Engineering Recruitment Recruitment services for coordination, production and technical fields in manufacturing and engineering, including welders, CNC operators, brake press operators, HGV technicians, panel wirers, engineers, mechanics, plant fitters, and management roles.
- Transport & Logistics Recruitment Recruitment services covering driving roles (van, 7.5 tonne, HGV Class 1 & 2, HIAB, ADR, Tipper) and transport positions including administrators, planners, coordinators, and transport/fleet management roles.
- Construction Recruitment Recruitment services for construction sector roles including labourer, all trades, telehandler, site workers, and construction management positions.
- Automotive Recruitment Recruitment services covering vehicle manufacturing, maintenance, HGV technicians, PSV technicians, body shop roles, dealership roles, and workshop roles across the automotive sector.
- Candidate Matching & Placement Services Work-finding services connecting candidates with suitable job opportunities across the UK, including skills matching, CV submission, interview preparation, and ongoing candidate support throughout temp, temp-to-perm and permanent placements.
Companies that use Proactive Personnel
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Proactive Personnel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proactive Personnel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stronger TogethercoreProactive Personnel is a Business Partner of Stronger Together, a UK initiative tackling modern slavery in recruitment. This partnership demonstrates the company's commitment to ethical recruitment practices and compliance with modern slavery legislation, with Kerry Chapman, Regional Director and Head of Operations & Compliance serving as a spokesperson for the initiative.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Proactive Personnel competitors and assessment
Company assessmentBroad incumbents
- Hays UK & Ireland: Major UK recruitment firm spanning temporary and permanent placements across construction, manufacturing, logistics, office and professional roles. Overlaps directly with Proactive's specialisms, but operates at far broader national and enterprise scale.
- Gi Group UK: International staffing group with substantial UK presence delivering temporary, permanent and on-site workforce solutions across industrial, logistics and professional sectors. Comparable offering to Proactive, with broader geographic and capital base.
- Reed Specialist Recruitment: One of the largest UK-established generalist staffing groups, with deep coverage across permanent, temporary and temp-to-perm placements in industrial, commercial, driving and professional verticals. Competes with Proactive for the same client base but at substantially greater scale and brand reach.
- Adecco UK & Ireland: Subsidiary of global staffing leader Adecco Group; provides temporary, permanent and outsourced workforce solutions across industrial, driving, office and engineering in the UK. Direct overlap in industrial and driving segments but operates as part of a global platform.
- ManpowerGroup UK: Global staffing and workforce solutions provider operating across temporary, permanent and on-site/RPO services. Competes with Proactive for industrial, warehouse, logistics and office placements but at significantly greater scale and with global RPO capability.
Emerging players
- Driver Hire: UK specialist recruitment franchise network focused on temporary and permanent HGV/PCV drivers and transport logistics staff. Direct overlap with Proactive's transport & logistics specialism and on-site driver supply capability.
Direct peers
- Cordant People (Cordant Recruitment): UK generalist recruitment and staffing group offering permanent, temporary and on-site workforce solutions across industrial, driving, commercial and professional sectors. Operates a similar multi-service, branch-led model in overlapping UK regions.
- Blue Arrow UK: UK-focused staffing and recruitment specialist with strong presence in industrial, driving, logistics and customer service placements. Closely comparable in segment mix (warehouse, drivers, customer service) and temporary/permanent offering.
- Search Consultancy: UK generalist recruiter operating across industrial, driving, office and professional specialisms with a regional branch network. Highly comparable service mix and target sectors to Proactive, slightly larger national footprint.
- Pertemps Network Group: UK-based, privately-held general staffing agency with a similar multi-sector, multi-branch model covering industrial, driving, office and professional placements. Direct and very close comparable to Proactive's regional branch-led, multi-sector permanent and temporary staffing approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Proactive Personnel social profiles
Digital presenceProactive Personnel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proactive Personnel leadership team
Management profileNumber of profiles
Profiles2 records
Proactive Personnel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proactive Personnel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proactive Personnel
What does Proactive Personnel do?
Proactive Personnel is a UK recruitment and staffing agency that supplies permanent, temporary, temp-to-perm and on-site workforce solutions to employers, and connects job seekers with roles across six sector specialisms (Industrial, Office, Manufacturing & Engineering, Transport & Logistics, Construction, and Automotive). Its offering is delivered through a 12-branch physical network combined with an online job board for CV and vacancy submission, and is supported by compliance services such as DBS checking and skills testing. The firm earns revenue primarily from employer placement fees and the hourly billing margin on temporary workers supplied.
Is Proactive Personnel a public or private company?
Proactive Personnel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proactive Personnel founded?
Proactive Personnel was founded in 1999. It employs 101 to 250 people.
Where is Proactive Personnel based?
Proactive Personnel is headquartered in Telford, United Kingdom, in the Europe region.
How does Proactive Personnel make money?
Three revenue lines are on record. Permanent Recruitment is the primary driver. The others are temporary/Contract Staffing and temp to Perm.
Who are Proactive Personnel's main competitors?
Broad incumbents on record are Hays UK & Ireland, Gi Group UK, Reed Specialist Recruitment, Adecco UK & Ireland and ManpowerGroup UK. Driver Hire is listed as an emerging player. Direct peers are Cordant People (Cordant Recruitment), Blue Arrow UK, Search Consultancy and Pertemps Network Group.
Does Proactive Personnel have an API?
No public API is recorded for Proactive Personnel.
What industry is Proactive Personnel in?
Proactive Personnel's product category is Staffing and Recruitment Services. Its primary akta.pro industry code is BPACAKAJ, Workforce Management & Scheduling Outsourcing (Non-payroll), with a secondary code of BPACAFAF, Administrative, Clerical & Office Support Direct Hire. Its NAICS code is 561311 and its SIC code is 7361.