IARA
IARA is a Paris-based company that develops HORUS, an augmented reality mobile application that overlays Building Information Modeling (BIM) 3D models onto real construction and maintenance sites in France, enabling field workers to verify work, detect deviations, and access technical data offline.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What IARA does
IARA is a Paris-based, privately held software company founded in 2018 by Matthieu Ferrua. The company develops and sells HORUS, a mobile augmented reality application paired with a cloud platform that overlays Building Information Modeling (BIM) 3D models onto real construction and maintenance sites. HORUS allows field personnel to compare planned models with as-built reality, access BIM property data (manufacturer, reference, dimensions) on equipment, detect deviations between planned and executed work, capture photographic evidence for dispute resolution, and operate without network connectivity — a feature the company explicitly markets as critical for construction sites. The product is built on the open IFC format standard for BIM ingestion and integrates with GMAO maintenance systems for operations-phase use cases.
IARA generates revenue through enterprise subscriptions to the HORUS application and cloud platform, sold via direct enterprise sales to French construction, energy, infrastructure, and industrial-services groups. Named customers include VINCI, Bouygues, EIFFAGE, Engie, Dalkia, Veolia, Spie, Groupe Snef, Gexpertise, Artelia, BG Ingénieurs, BIMTECH, and SXD. Pricing is quote-based and not publicly disclosed; the company sells through direct sales (with phone and email contact points), industry events such as BIM World and MIPIM PropTech, content marketing via its blog, and a 2023 channel partnership with surveying firm Gexpertise. Distribution is domestic — IARA operates exclusively in France with no disclosed international presence — and the HORUS mobile app is published on the Apple App Store and Google Play.
The company is small (1-10 employees per firmographic data), bootstrapped (no funding rounds disclosed in the input), and has a single headquarters at 10 rue de Penthièvre, 75008 Paris. Strategic activity has concentrated in 2023, with two partnership announcements (Groupe Snef in March 2023, Gexpertise in May 2023) and continued event presence. The company is GDPR-compliant with EU data residency and has appointed a Data Protection Officer.
IARA firmographics
Firmographics- Name
- IARA
- Legal name
- IARA
- Website
- https://horus-bim.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IARA is a Paris-based company that develops HORUS, an augmented reality mobile application that overlays Building Information Modeling (BIM) 3D models onto real construction and maintenance sites in France, enabling field workers to verify work, detect deviations, and access technical data offline.
- Ownership category
- akta.pro rank
IARA industry classification
Industry- Product category
- Construction Technology Software (BIM / AR)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where IARA is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
IARA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- HORUS Application Licensing: SaaS/mobile application model for augmented reality BIM verification. Available on App Store and Google Play with cloud platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing (implied) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
IARA product offering
Product offeringCore offering
IARA develops and sells HORUS, a mobile augmented reality application paired with a cloud platform that enables construction and maintenance professionals to overlay BIM (Building Information Modeling) 3D models onto real-world construction sites. The solution supports offline operation, deviation detection between planned and actual work, IFC format compatibility, and integration with GMAO maintenance systems for on-site verification of construction progress and equipment data.
Product overview
IARA offers HORUS, a single unified mobile augmented reality application for the construction industry. HORUS consists of a mobile AR app and a cloud platform, enabling construction professionals to visualize BIM models on-site, detect discrepancies between planned and actual work, and access technical property data. The solution works offline and supports IFC format for BIM file import.
Differentiator
Problem solved
Functional benefit
Products and services
- HORUS HORUS is a mobile augmented reality application combined with a cloud platform that enables construction and maintenance professionals to overlay BIM 3D models onto real-world construction sites. It supports offline operation, deviation detection between planned and realized work, photographic evidence capture, IFC format compatibility, and integration with GMAO maintenance systems. It is targeted at enterprise construction companies, engineering firms, and maintenance operators.
Quantifiable outcome
- Non-compliance costs the building sector 10 billion euros per year (10% of sector revenue)
- +3 more outcomes
Companies that use IARA
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
IARA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
IARA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GexpertisecorePartnership signed with Gexpertise, a company with 200 specialists dedicated to topography, development, construction, and real estate. Gexpertise accompanies clients throughout the building lifecycle. The partnership enables use of HORUS augmented reality on site for BIM projects.
- Groupe SnefcoreContract signed with Groupe Snef, a specialist in design, integration, and maintenance in electricity, telecommunications, industrial processes, mechanics, and Industry 4.0. Groupe Snef uses HORUS augmented reality solution for BIM projects.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
IARA competitors and assessment
Company assessmentDirect peers
- Buildots: Buildots uses 360° imagery and AI to automate progress tracking against BIM models. Direct competitor to IARA for construction verification, dispute documentation, and deviation reporting.
- OpenSpace: OpenSpace provides 360° photo-based construction progress tracking and AI-driven deviation detection. Competes with IARA on the same 'verify BIM vs. as-built' use case, with a different capture modality.
- Trimble: Trimble offers Trimble Connect and Trimble SiteVision, which overlay BIM/CAD models on physical sites using mixed reality. Directly comparable to IARA's HORUS in product functionality and target buyer (construction site managers and BIM coordinators).
- Reconstruct: Reconstruct creates digital twins of construction sites by fusing BIM with reality capture (point clouds, photos). Overlaps with IARA on the BIM-to-site visual verification use case for owners and contractors.
- Dalux: Dalux provides BIM-based construction management software including mobile viewers and on-site model access. Comparable to IARA in BIM-on-mobile positioning and European construction market focus.
- HoloBuilder: HoloBuilder delivers 360° reality capture and progress documentation tied to BIM models for construction projects. Competes directly with IARA for the on-site verification and stakeholder reporting workflow.
Broad incumbents
- Procore: Procore is a leading construction management platform with mobile field tools. A broad incumbent that competes for the field-worker wallet and could embed AR/BIM verification capabilities into its platform.
- Autodesk: Autodesk's BIM 360 / Construction Cloud and Revit ecosystem dominate BIM authoring and project management. A broad incumbent that could subsume IARA's AR visualization use case within its mobile and Forge-based tooling.
- Hexagon (Leica Geosystems): Hexagon's Leica Geosystems division provides reality capture, scanning, and BIM integration for AEC. A broad incumbent whose hardware + software stack competes in the same 'verify design vs. reality' workflow.
Emerging players
- ALICE Technologies: ALICE applies AI to construction scheduling and optioneering. Adjacent to IARA — both target digital optimization of construction execution, though ALICE focuses on planning rather than on-site verification.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IARA social profiles
Digital presenceIARA compliance and trust
Trust signalCompliance1 record
IARA financial estimates
Financial estimateRevenue estimate
Valuation estimate
IARA leadership team
Management profileNumber of profiles
Profiles1 record
IARA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IARA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IARA
What does IARA do?
IARA develops and sells HORUS, a mobile augmented reality application paired with a cloud platform that enables construction and maintenance professionals to overlay BIM (Building Information Modeling) 3D models onto real-world construction sites. The solution supports offline operation, deviation detection between planned and actual work, IFC format compatibility, and integration with GMAO maintenance systems for on-site verification of construction progress and equipment data.
Is IARA a public or private company?
IARA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IARA founded?
IARA was founded in 2018. It employs 1 to 10 people.
Where is IARA based?
IARA is headquartered in Paris, France, in the Europe region.
How does IARA make money?
One revenue line is on record: HORUS Application Licensing.
Who are IARA's main competitors?
Direct peers on record are Buildots, OpenSpace, Trimble, Reconstruct, Dalux and HoloBuilder. Broad incumbents are Procore, Autodesk and Hexagon (Leica Geosystems). ALICE Technologies is listed as an emerging player.
Does IARA have an API?
No public API is recorded for IARA.
What industry is IARA in?
IARA's product category is Construction Technology Software (BIM / AR). Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its SIC code is 7371.