Consor Capital

What Consor Capital does

Consor Capital, LLC is a privately-held venture capital firm founded in 2002 by Josh Huffard and Jay Huffard, headquartered in Sausalito, California. The firm manages venture capital investments focused on early-stage companies serving consumers and small businesses, seeking to back entrepreneurs running companies in rapidly changing markets that leverage technology as a key component of their business model. Its stated operating philosophy emphasizes honesty, ethics, meritocracy, and respect for operators, with investment selection guided by a partnership-based approach with strong management teams. The firm is structured as an LLC, operates as the General Partner for its venture capital investments, and is owned and controlled by its two founders with no external parent or institutional investor disclosed.

The firm's revenue model is consistent with traditional venture capital: earnings derive from returns on portfolio investments, management fees from fund operations, and carried interest from successful portfolio company exits. Select past and current investments documented on the founders' bios include Yahoo! (Yahoo Marketplace), Wired Ventures, LivePerson, ArgyleTV, Rapid Logic, Wit Capital, Master Replicas, JetEye, Cloudmark, and Piedmont Community Bank Holdings, spanning internet/technology, media, financial technology, collectibles, and banking verticals. Advisory assignments have included Visa International, Pacific Telesis, and Triarc (RC Cola and Arby's).

Consor Capital operates with a small team (1-10 employees) and relies on direct relationship-based sourcing rather than traditional marketing or distribution channels. The founders bring deep institutional pedigree: Josh Huffard began his direct investing career in 1992 at Donaldson, Lufkin & Jenrette's Merchant Banking Group and later served as a Principal at Sterling Payot Company; Jay Huffard began at DLJ in 1966, retired in 1988 as EVP/Managing Director and CEO of certain DLJ subsidiaries, and concurrently manages Huffard & Co. (since 1988) and Prima Management Corp. (since 1993). Both founders hold BA degrees from Yale, and Jay also holds an MBA from Stanford Graduate School of Business.

Name

Consor Capital

Legal name

Consor Capital, LLC

Website

https://consorcapital.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Consor Capital, LLC is a privately-held venture capital firm founded in 2002 by Josh and Jay Huffard, focused on early-stage equity investments in technology-enabled companies serving consumer and small business markets. The Sausalito-based firm operates as a General Partner with a small team and founder-led sourcing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Investment Returns and Management Fees: As a venture capital firm, Consor Capital generates revenue through returns on its venture capital investments, management fees from fund operations, and carried interest from successful portfolio company exits.

Go-to-market motion1 record

Core offering

Consor Capital is a privately held venture capital firm formed in 2002 by Josh and Jay Huffard to manage venture capital investments. It focuses on early-stage companies serving consumers and small businesses, partnering with strong leaders in rapidly changing markets that leverage technology as a key part of their business model. The firm makes direct equity investments in portfolio companies as General Partner.

Product overview

Consor Capital is a venture capital investment firm that manages investments in early-stage companies serving consumers and small businesses. The firm partners with entrepreneurs and operators who are building companies in rapidly changing markets and leveraging technology as a key aspect of their business model. The firm was founded in 2002 by Josh and Jay Huffard and operates with a merit-based philosophy focused on earning reputation through hard work and real results.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Forerunner Ventures: Early-stage venture firm exclusively focused on consumer companies. Shares Consor's consumer-first thesis at the seed/Series A stage, though operates at a larger fund size and more recent vintage cadence.
• Precursor Ventures: Pure seed-stage venture firm investing in consumer, fintech, and SMB software. Closely comparable in stage (pre-seed/seed), check size range, and consumer/SMB thesis overlap with Consor Capital.
• Lerer Hippeau: Seed and early-stage investor in consumer, SMB, and frontier-tech companies. Directly comparable due to overlapping consumer/SMB thesis and lean, partner-driven decision-making model.
• Cowboy Ventures: Seed and early-stage investor focused on consumer, enterprise, and frontier-tech with an emphasis on founder support. Shares Consor's lean, founder-first approach to early-stage consumer and SMB investing.
• Maveron: Consumer-only venture firm investing at seed and Series A in technology-enabled consumer brands and services. Directly comparable thesis on consumer-tech investing and partner-led deal sourcing.
• First Round Capital: Seed-stage venture firm investing in consumer, enterprise, and fintech. Comparable thesis around early-stage technology-enabled companies, though operates a much larger fund and dedicated platform team.
• Floodgate (Floodgate Fund): Early-stage venture firm investing in technical founders across consumer and enterprise. Comparable in stage focus, lean team size, and willingness to lead seed rounds in rapidly changing markets.
• Homebrew: Seed-stage venture firm investing in infrastructure, commerce, and consumer-oriented businesses. Comparable in stage, check size range, and boutique partner-driven model, though with broader sector coverage.
• Notation Capital: Seed-stage venture firm investing in technical founders across consumer and enterprise. Comparable in lean partner-driven model and early-stage consumer/tech thesis, with overlapping founder profile of repeat operators.
• Sterling Payot Capital: Small, San Francisco-based early-stage venture firm where co-founder Josh Huffard was previously a Principal. Operates a comparable boutique, partner-led model targeting technology-enabled consumer and SMB opportunities, making it the closest structural and stylistic peer to Consor Capital.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consor Capital