Standard & Strange
Standard & Strange is a privately held DTC heritage apparel retailer curating 60+ premium and Japanese-made brands through a Shopify storefront and two physical stores in Berkeley and New York City, serving menswear, women's, and unisex customers.
- Company typePrivate
- Founded2012
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Standard & Strange firmographics
Firmographics- Name
- Standard & Strange
- Website
- https://standardandstrange.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Standard & Strange is a privately held DTC heritage apparel retailer curating 60+ premium and Japanese-made brands through a Shopify storefront and two physical stores in Berkeley and New York City, serving menswear, women's, and unisex customers.
- Ownership category
- akta.pro rank
Where Standard & Strange is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Standard & Strange business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Sales: Direct retail sales of curated heritage apparel, footwear, and accessories from Japanese and international makers. One-time purchase model with products ranging from $175 to $1,300+.
- Hemming and Repair Services: Chainstitch and lockstitch hemming services plus general repair services for garments, offering both service revenue and enhancing customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Standard & Strange product offering
Product offeringCore offering
Standard & Strange operates a curated direct-to-consumer retail business, selling premium, heritage-inspired apparel, footwear, and accessories from more than 60 international brands (including The Real McCoy's, OrSlow, John Lofgren Bootmaker, Freenote Cloth, Kapital, Visvim, and Momotaro) alongside its own private-label S&S Wakayama Loopwheel Knits collection. The company sells through its Shopify e-commerce storefront and two physical retail stores in Berkeley and New York City, and offers in-house chainstitch hemming, lockstitch hemming, and general repair services, plus digital gift cards and a Garage Sale channel for pre-owned pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard & Strange Branded Products (Private Label) The company's own private-label apparel line, anchored by the S&S Wakayama Loopwheel Knits collection manufactured in Wakayama, Japan using vintage loopwheel machines to produce heritage-grade knitwear.
- The Real McCoy's Brand Collection Curated collection of The Real McCoy's Japan-made heritage reproduction apparel including leather jackets, coats, knitwear, shirts, tees, denim, trousers, and accessories across sub-labels Buco, Double Diamond, and Joe McCoy.
- OrSlow Brand Collection Japanese-made vintage-inspired clothing including 1950s Coverall Jackets, Relax Fit Chambray Work Shirts, WWII U.S. Navy Utility Trousers, and standard-fit denim with heritage detailing.
- Freenote Cloth Brand Collection American-made heritage menswear rooted in workwear and outdoor traditions with contemporary styling and quality construction.
- John Lofgren Bootmaker Collection Japanese-made handcrafted footwear including engineer boots, shoes, and sandals built with exceptional attention to construction and materials.
- Chainstitch Hemming Service Professional hemming service using vintage Union Special chainstitch machines to produce the characteristic roping effect on denim and casual pants.
- Lockstitch Hemming Service Professional hemming service using lockstitch machines for a flatter, more minimal hem finish on garments.
- Repair Services General repair services for garments including darning, hand-repairs, and other alterations to extend the life of purchased clothing.
- Digital Gift Card Digital gift cards available for purchase, redeemable across the store's curated selection of heritage apparel, footwear, and accessories.
- Garage Sale (Pre-owned Channel) Pre-owned and vintage Standard & Strange pieces available for purchase through a dedicated online marketplace platform (standardandstrange.treet.co).
- Papa Nui Coral Cruiser Sunglasses Handcrafted sunglasses made in Japan's Sabae Prefecture featuring green-tinted CR-39 lenses with UV and IR protection, inspired by vintage military shades.
Companies that use Standard & Strange
Customer profileSegments3 records
Ideal customer profiles2 records
Standard & Strange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Standard & Strange partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The Real McCoy'scorePrimary house brand partnership with The Real McCoy's, arguably the best reproduction brand in the world. Headquartered and manufactured entirely in Japan, The Real McCoy's creates obsessive-quality reproductions of iconic Americana styles from the last 100+ years, with completely custom fabrics, leathers, trims, and thread.
- Hendrix ParkminorCollaboration with Sausalito-based maker Rix Cannell to create signature garments for Standard & Strange. S&S featured Hendrix Park workshop and maker profile in their S&S Stories content.
- OrSlowcorePrimary brand partnership featuring OrSlow products - Japanese-made vintage-inspired clothing including 1950s coveralls, work shirts, fatigue pants, and denim. One of the most prominently featured brands on the platform.
- Freenote ClothcoreFeatured American heritage brand specializing in quality menswear. Featured as 'New Delivery' with dedicated collection page showing new arrivals.
Scale indicators2 records
Standard & Strange competitors and assessment
Company assessmentBroad incumbents
- END. END. is a UK-based premium multi-brand menswear and womenswear retailer operating globally through DTC e-commerce. Comparable to S&S as a curated premium multi-brand platform, with broader category and price coverage.
- Huckberry: Huckberry is a US-based DTC retailer curating men's outdoor, heritage, and lifestyle apparel and gear with its own private label. Comparable to S&S on premium menswear DTC positioning and private label strategy, though at significantly larger scale and broader lifestyle scope.
- Mr. Porter: Mr. Porter (a Richemont-owned Net-a-Porter Group property) is a global luxury multi-brand menswear e-commerce platform. Comparable to S&S as a premium multi-brand DTC channel, though it operates at much larger scale across many more categories.
Direct peers
- Reinhardt Provisions: Reinhardt Provisions is a curated heritage menswear retailer offering premium denim, footwear, and accessories from Japanese and American makers. Closely comparable to S&S on curation focus, product category mix, and price tier.
- Blue Owl Workshop: Blue Owl Workshop is a Seattle-based curated heritage menswear retailer specializing in raw denim and Japanese brands. Comparable to S&S as a multi-brand heritage specialist serving a similar enthusiast customer base with premium pricing.
- 3sixteen: 3sixteen is a heritage menswear retailer and brand based in NYC and LA, curating raw denim, Japanese-made apparel, and Americana workwear. It is among the most directly comparable multi-brand heritage retailers to Standard & Strange, with overlapping brand roster (The Real McCoy's, Iron Heart) and similar premium price points.
- Self Edge: Self Edge operates multi-brand heritage menswear stores in NYC, LA, San Francisco, and Portland, with an especially deep Japan-heritage assortment. Directly comparable to S&S on curation philosophy, premium price tier, and emphasis on Japanese reproduction brands.
- Norse Projects: Norse Projects is a Copenhagen-based premium menswear brand and retailer offering contemporary, craftsmanship-focused apparel. Comparable to S&S in premium DTC positioning and emphasis on quality, though more design-led and less reproduction-focused.
- Nepenthes New York: Nepenthes operates retail stores in NYC and Tokyo curating Japanese and international heritage menswear. Directly comparable to S&S in Japan-led curation philosophy and premium positioning.
- Union Made Goods: Union Made is a San Francisco-based heritage menswear retailer offering a curated mix of American and Japanese-made apparel and accessories. Directly comparable to S&S on geography, brand mix, and target customer.
Market position
Customer concentration
Standard & Strange social profiles
Digital presenceStandard & Strange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard & Strange leadership team
Management profileNumber of profiles
Profiles1 record
Standard & Strange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard & Strange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard & Strange
What does Standard & Strange do?
Standard & Strange operates a curated direct-to-consumer retail business, selling premium, heritage-inspired apparel, footwear, and accessories from more than 60 international brands (including The Real McCoy's, OrSlow, John Lofgren Bootmaker, Freenote Cloth, Kapital, Visvim, and Momotaro) alongside its own private-label S&S Wakayama Loopwheel Knits collection. The company sells through its Shopify e-commerce storefront and two physical retail stores in Berkeley and New York City, and offers in-house chainstitch hemming, lockstitch hemming, and general repair services, plus digital gift cards and a Garage Sale channel for pre-owned pieces.
Is Standard & Strange a public or private company?
Standard & Strange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Standard & Strange founded?
Standard & Strange was founded in 2012. It employs 11 to 50 people.
Where is Standard & Strange based?
Standard & Strange is headquartered in Oakland, United States, in the North America region.
How does Standard & Strange make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are hemming and Repair Services.
Who are Standard & Strange's main competitors?
Broad incumbents on record are END., Huckberry and Mr. Porter. Direct peers are Reinhardt Provisions, Blue Owl Workshop, 3sixteen, Self Edge, Norse Projects, Nepenthes New York and Union Made Goods.
Does Standard & Strange have an API?
No public API is recorded for Standard & Strange.