Shine Brighter Media

What Shine Brighter Media does

Shine Brighter Media is an independent offline media agency founded in 2010 by Daniel Greenspan, who serves as President and primary client relationship lead. The firm plans and executes media campaigns across out-of-home (billboards, transit, airport, street furniture, programmatic), radio (terrestrial, streaming, podcast), television (broadcast, local/national cable, OTT/CTV), direct mail, and print, with end-to-end management from strategy and RFP through vendor negotiation, execution, and post-campaign analysis. The offering is complemented by add-on services including on-site activations, branded merchandise, creative production (graphic design, video, audio), and digital media services (geo-fencing, search marketing).

The company operates a B2B sales-led go-to-market targeting startups, national brands, and advertising agencies, with named clients spanning restaurants (Denny's, Chopt, Dos Toros), healthcare (Biogen Pharmaceuticals, Veterinary Emergency Group, Sullivan Surgery, Diamond Braces), sports and entertainment (NJ Jackals, Sussex County Miners, State Fair Meadowlands), resorts (Okemo, Windham Mountain), beauty (Supercuts, Glowbar), airlines (Philippine Airlines), consumer services (Care.com), real estate/fintech (Juniper Square), and agency partners (Hill Holliday, Ruder Finn). Revenue is generated through professional service fees on a quote-based engagement model with no publicly disclosed pricing. The firm claims execution of 500+ campaigns across 100+ markets over 15+ years, supported by a network of external partners rather than disclosed full-time technical staff.

Operationally, the firm is founder-owned, privately held, and structured as a small boutique — the firmographics indicate 1-10 employees, and the single public contact ([email protected]) routes through the President. There is no disclosed institutional funding, no subsidiaries, no M&A activity, and no regulatory actions. The company has no app, no API, no disclosed integrations, and no AI/ML capabilities in the source material. Its competitive positioning rests on vendor buying power, founder expertise, and a 500+ campaign track record across diverse verticals and geographies.

Name

Shine Brighter Media

Legal name

Shine Brighter Media

Website

https://shinebrightermedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Shine Brighter Media is an independent, founder-led offline media agency founded in 2010 that plans and executes out-of-home, radio, television, direct mail, and print campaigns for startups, national brands, and advertising agencies across 100+ markets.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro industry

PRIMARYBPAFALAI

Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYBPAFALAA

Static Billboards & Posters (Roadside, Wallscapes)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYMPAAAKAH

Experiential OOH & Ambient Media (Guerilla, Pop-Ups)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYMPAAABAE

Video/CTV/OTT Media Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Offline media buying
• Advertising agency services
• Out-of-home advertising
• Media planning strategy
• Direct mail campaigns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Strategy Services: Full-service agency providing end-to-end offline media campaign services including strategy development, media planning, campaign design, vendor negotiation, execution, and post-campaign analysis. Revenue derived from service fees for strategic consulting and campaign management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Shine Brighter Media is an independent offline media agency that plans, negotiates, buys, and executes advertising campaigns across out-of-home (billboards, transit, airport, street furniture, programmatic OOH), radio, television (broadcast, cable, OTT/CTV), print, and direct mail channels. The agency manages the entire campaign lifecycle from conceptual strategy through vendor negotiation, execution, and post-campaign analysis, serving brands and advertising agencies seeking cost-efficient offline media expertise.

Product overview

Shine Brighter Media is an independent offline media agency offering a unified suite of media services. The core offering consists of five primary media channels: Out-of-Home (billboards, transit, airports, street furniture, programmatic), Direct Mail, Radio (terrestrial, streaming, podcasts), Television (broadcast, cable, OTT/CTV), and Print. These core services are supported by ancillary capabilities including media research and analysis, on-site activations, branded merchandise, creative production (graphic design, video, audio), and digital media services (geo-fencing, search). The agency manages the complete campaign lifecycle from strategy through post-campaign analysis, positioning itself as a full-service offline media partner rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Out-of-Home Media Services Strategic placement and execution of out-of-home advertising including billboards, transit, airport, and street furniture formats, with programmatic OOH capabilities for automated buying. Offered to brands and agencies seeking cost-efficient offline brand exposure.
• Direct Mail Campaigns End-to-end direct mail services including list acquisition, production, printing, and postage management for client campaigns. Offered to brands and agencies.
• Radio Advertising Radio media buying across terrestrial, streaming, and podcast platforms. Offered to brands and agencies.
• Television Advertising Broadcast, local/national cable, and OTT/CTV television advertising placement and buying. Offered to brands and agencies.
• Print Advertising Print media placement across newspapers, magazines, and advertorials. Offered to brands and agencies.
• On-Site Activations In-person brand experiences including brand ambassadors, product sampling, and sponsorship activations as an add-on to offline media campaigns.
• Creative Production Services Graphic design, video production, audio production, and content creation services that complement the agency's offline media buying offering.
• Digital Media Services Digital media buying, geo-fencing campaigns, and search marketing services offered as complementary capabilities to the agency's offline media offerings.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Kinetic Worldwide: Specialist OOH and out-of-home media agency within WPP. Directly comparable as an OOH-focused agency serving enterprise brands with planning, buying, and activation services.
• Billups: Independent OOH media planning and buying agency with global reach and proprietary measurement tools. Highly comparable as a specialized offline-media boutique serving enterprise brands and agencies.
• Butler/Till: Independent media agency offering planning and buying across channels including OOH, radio, TV, and digital. Closely comparable in independent, multi-channel offline-media positioning.
• Rapport (IPG Mediabrands): Specialist OOH agency within IPG Mediabrands focused on out-of-home media planning and buying for global brands. Comparable as an OOH-focused agency serving enterprise clients.
• Posterscope: Dedicated OOH media agency within Dentsu, offering planning, buying, and activation across global markets. Directly comparable in OOH specialization though backed by a holding company.

Broad incumbents

• PHD Worldwide: Global media planning and buying agency within Omnicom with strong OOH capabilities. Comparable in multi-channel offline media planning but operates at much larger scale.
• Horizon Media: Largest US independent media agency with broad multi-channel planning and buying. Comparable in independent agency model and offline channel expertise, but significantly larger scale.
• Wavemaker: Global media agency within WPP focused on growth and media investment. Overlaps with SBM in offline media buying and agency-to-agency partnerships.
• Carat: Global media agency within Dentsu with full-service planning and buying across all channels including OOH. Overlaps in offline media buying but operates at significantly greater scale and breadth.

Regional players

• Outdoor Plus: OOH-focused media planning and buying agency operating in North American markets. Comparable as a specialized OOH agency serving brand and agency clients, with similar boutique positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ShineBrighterAd
• Facebookfacebook.com/shinebrightermedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Brighter Media