Tamaki Regeneration Company
Crown entity established 2012 to lead the 20-year regeneration of Auckland's Tāmaki suburbs (Glen Innes, Panmure, Point England), replacing 2,500 state homes with 10,500 new mixed-tenure homes via the OWN IT shared home ownership programme, social housing management, and community employment services for Māori and Pasifika whānau.
- Company typePrivate
- Founded2012
- HeadquartersPanmure, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Tamaki Regeneration Company does
Tāmaki Regeneration Company (legal name: Tāmaki Redevelopment Company Limited) is a New Zealand Crown entity established in 2012 to lead a 20-year urban regeneration programme across the Tāmaki suburbs of Auckland — Glen Innes, Panmure, and Point England. The core mandate is to replace approximately 2,500 ageing state houses with 10,500 new homes (3,500 public, 7,000 affordable and market) through mixed-tenure development, while upgrading streets, parks, cycleways (including the 11km Tāmaki Loop), and town centres. Population in the area is projected to grow from 18,000 to 60,000 residents over the programme horizon.
The company's flagship commercial product is the OWN IT Shared Home Ownership programme, in which TRC co-purchases homes with eligible first-home buyers, initially holding up to 30% of equity. Buyers contribute a 5% deposit (versus the typical 20% required by banks), make reduced mortgage payments, and gradually buy back TRC's interest-free share over up to 20 years until reaching full ownership. Eligibility is restricted to NZ citizens/residents earning $85K–$150K (or up to $205K for multi-generational whānau of 6+) with a Tāmaki connection. TRC also operates Tāmaki Housing, managing approximately 2,500 social/public housing units with 28 transitional housing units across 4 sites, and the Tāmaki Jobs and Skills Hub, which has placed 850+ locals into employment and hit a 1,000-jobs milestone. Supporting products include the OWN IT Financial Capability Workshops (4 free Zoom sessions), Mai Tāmaki community magazine, and an interactive Community Impact Map.
The business model combines Crown/government grant funding (via Kāinga Ora partnership for public housing), shared ownership equity release through staged buybacks, market and affordable home sales, social housing rental income, and community employment services. Distribution is direct and community-led: a Household Advisor team supports buyers through registration, eligibility assessment, mortgage approval (with ASB, Westpac, and SBS as lending partners), and settlement. Build delivery is outsourced to development partners including Precision Construction, Dominion Constructors, and Signature Construction. Indicative home prices range from $650K (2-bedroom) to $1M+ (4-bedroom) across the three suburbs. The company is geographically constrained — it explicitly does not build outside the Tāmaki area.
Tamaki Regeneration Company firmographics
Firmographics- Name
- Tamaki Regeneration Company
- Legal name
- Tāmaki Redevelopment Company Limited
- Website
- https://tamakiregeneration.co.nz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crown entity established 2012 to lead the 20-year regeneration of Auckland's Tāmaki suburbs (Glen Innes, Panmure, Point England), replacing 2,500 state homes with 10,500 new mixed-tenure homes via the OWN IT shared home ownership programme, social housing management, and community employment services for Māori and Pasifika whānau.
- Ownership category
- akta.pro rank
Tamaki Regeneration Company industry classification
Industry- Product category
- Urban Regeneration and Affordable Housing Development
- NAICS
- Community Housing Services (62422), Other Individual and Family Services (624190), Services to Buildings and Dwellings (5617)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Services-To Dwellings & Other Buildings (7340), Services-Social Services (8300)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Public Housing & Social Housing Development/Modernization Programs (FSALAKAH)
Keywords
Where Tamaki Regeneration Company is headquartered
LocationHeadquarters
- HQ city
- Panmure
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Tamaki Regeneration Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Shared Home Ownership (OWN IT Programme): TRC co-purchases homes with eligible buyers, initially owning up to 30% of the property. Buyers pay a reduced deposit (as little as 5%), smaller mortgage repayments, and gradually buy back TRC's share over up to 20 years until they own 100%. TRC does not charge interest on its share. Revenue comes from the initial sale of the buyer portion and subsequent share buybacks.
- Public Housing (Tāmaki Housing): TRC manages approximately 2,500 public/social housing units that are being progressively redeveloped. Social housing tenancy management generates rental income subsidised by government. Transitional housing units (28 units across 4 sites) provide short-term accommodation.
- Market & Affordable Home Sales: TRC develops and sells market-priced and affordable homes to private buyers through the regeneration programme. Mix of duplexes, terraces, apartments ranging from 2–5 bedrooms. Homes sold to open market buyers, and affordable homes sold at below-market prices.
- Affordable Rentals: TRC delivers 66 affordable rental homes as part of the development pipeline. These homes are offered at below-market rental rates to eligible households.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2-bedroom homes across Panmure, Point England, and Glen Innes |
| One time/ perpetual license | Pay-as-you-go | 3-bedroom homes across Panmure, Point England, and Glen Innes |
| One time/ perpetual license | Pay-as-you-go | 4-bedroom homes across Panmure, Point England, and Glen Innes |
| Other | Multi-year contract | OWN IT programme income eligibility - standard household |
| One time/ perpetual license | Pay-as-you-go | Lawyer and administration fees for home purchase |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Tamaki Regeneration Company product offering
Product offeringCore offering
Tāmaki Regeneration Company runs a 20-year, 10,500-home urban regeneration programme in the Tāmaki area of Auckland (Glen Innes, Panmure, Point England), replacing 2,500 old state homes with a mix of public, affordable, and market homes. It sells homes through the OWN IT shared home ownership scheme (TRC co-owns up to 30%, buyers contribute a 5% deposit and gradually buy back TRC's share over up to 20 years with no interest), manages approximately 2,500 social housing tenancies, and operates the Tāmaki Jobs and Skills Hub for local employment support.
Product overview
Tāmaki Regeneration Company operates a portfolio of interconnected housing and community development products and services. The core offering is the Tāmaki Regeneration Programme, a 20-year urban regeneration initiative building 10,500 new homes across three suburbs. This programme is supported by the OWN IT Shared Home Ownership Programme, which enables first-home buyers to purchase homes with lower deposits by co-owning with TRC. The Tāmaki Jobs and Skills Hub provides employment support services to local residents. Tāmaki Housing manages social housing stock. Additional offerings include OWN IT Financial Capability Workshops for mortgage preparation, Mai Tāmaki Magazine for community communications, the Tāmaki Loop recreational infrastructure, and interactive community impact mapping tools. The company also offers transitional housing and community grants through the Community Liaison Committee.
Differentiator
Problem solved
Functional benefit
Brands
- OWN IT: Shared home ownership programme helping whānau purchase homes with a lower deposit and mortgage through a partnership model where TRC co-owns a portion of the home.
- Tāmaki Jobs and Skills
- Mai Tāmaki
Products and services
- Tāmaki Regeneration Programme A 20-year urban regeneration initiative transforming the Tāmaki area (Glen Innes, Panmure, Point England) by replacing 2,500 old state homes with 10,500 new homes across public, affordable, and market tenures, while upgrading streets, parks, infrastructure, and town centres. Delivered in partnership with Kāinga Ora.
- OWN IT Shared Home Ownership Programme Shared home ownership programme where TRC co-purchases homes with eligible first-home buyers, covering up to 30% of the purchase price. Buyers contribute a 5% deposit and mortgage payments on their portion and gradually buy back TRC's share over up to 20 years until they own 100%. No interest is charged on TRC's share.
- Tāmaki Housing (Social Housing Management)
Quantifiable outcome
- 200+ Tāmaki whānau have completed OWN IT Workshops and many now own their own home since 2016
- +4 more outcomes
Companies that use Tamaki Regeneration Company
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Tamaki Regeneration Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Tamaki Regeneration Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Kāinga OracoreKāinga Ora (New Zealand's housing and urban development authority) is TRC's key government partner for the Tāmaki regeneration programme. TRC works closely with Kāinga Ora to deliver new warm, dry homes for whānau within Tāmaki's boundaries. Kāinga Ora is the primary funder and co-developer of public housing in the area, with TRC acting as the regeneration delivery entity.
- Precision Construction LtdcorePrecision Construction Ltd is the build partner for TRC's Concord development in Glen Innes — a major development bringing 84 new homes (a mix of apartments and terraced houses) with 55% public and 45% affordable homes. Concord is TRC's second major development designed for 100% TRC takeout. Precision Construction is delivering the development expected to complete in August 2026.
- Dominion Constructors LtdcoreDominion Constructors Ltd is the build partner for the Pīrangi development in Point England — 88 public and shared ownership homes (2–5 bedrooms) on 17,598 m2 land area, expected to complete January 2027. Development includes apartments, terraced, duplex and standalone homes.
- Signature ConstructioncoreSignature Construction partners with TRC as a build partner for housing developments in the Tāmaki regeneration programme.
- Ngāti PāoacoreNgāti Pāoa is a mana whenua partner in the Tāmaki regeneration. The Concord development partnership with Ngāti Pāoa recognises their connection to the whenua and moana, and ancestral ties to the area. The partnership opens doors to connect with the Te Whanake development and TRC's 136 Taniwha Street development. Design feedback from Ngāti Pāoa ensures the development acknowledges and facilitates their visibility in the landscape.
- Avail Financial Services LimitedminorAvail Financial Services Limited (Level 3, Building 10, 666 Great South Road, Ellerslie, Auckland) is a third-party service provider referenced in the OWN IT programme privacy statement. TRC shares applicant information with Avail Financial Services as needed for assessing suitability for affordable housing options.
- F C & E ConsultingminorF C & E Consulting (1 Robert Street, Ellerslie, Auckland) is a third-party service provider referenced in the OWN IT programme privacy statement. TRC shares applicant information with F C & E Consulting as needed for assessing suitability for affordable housing options.
- Ministry of Pacific PeoplesminorMinistry of Pacific Peoples (PO Box 833, Wellington 6140) is referenced in the OWN IT programme privacy statement. TRC shares applicant information with MPP as needed for assessing suitability for affordable housing options. MPP supports Pacific communities in New Zealand, aligning with the programme's focus on Pasifika whānau.
- Manaiakalani (Digital Learning Programme)minorManaiakalani is a groundbreaking digital learning programme in which some Tāmaki schools are pioneering participants. The programme supports education innovation in the Tāmaki area as part of the 20-year Tāmaki Education Change Plan.
- Ruapotaka MaraeminorRuapotaka Marae is an urban marae in the Glen Innes town centre that serves as a community service hub for all ethnicities. It plays a critical role in the cultural life of the Glen Innes/Tāmaki community and is an important community partner for TRC in reaching Māori and Pasifika whānau.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Tamaki Regeneration Company competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Tamaki Regeneration Company social profiles
Digital presenceTamaki Regeneration Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tamaki Regeneration Company leadership team
Management profileNumber of profiles
Profiles12 records
Tamaki Regeneration Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tamaki Regeneration Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tamaki Regeneration Company
What does Tamaki Regeneration Company do?
Tāmaki Regeneration Company runs a 20-year, 10,500-home urban regeneration programme in the Tāmaki area of Auckland (Glen Innes, Panmure, Point England), replacing 2,500 old state homes with a mix of public, affordable, and market homes. It sells homes through the OWN IT shared home ownership scheme (TRC co-owns up to 30%, buyers contribute a 5% deposit and gradually buy back TRC's share over up to 20 years with no interest), manages approximately 2,500 social housing tenancies, and operates the Tāmaki Jobs and Skills Hub for local employment support.
Is Tamaki Regeneration Company a public or private company?
Tamaki Regeneration Company is a private company. It is classified as state government owned and is currently operating.
When was Tamaki Regeneration Company founded?
Tamaki Regeneration Company was founded in 2012. It employs 51 to 100 people.
Where is Tamaki Regeneration Company based?
Tamaki Regeneration Company is headquartered in Panmure, New Zealand, in the Oceania region.
How does Tamaki Regeneration Company make money?
Four revenue lines are on record. Shared Home Ownership (OWN IT Programme) is the primary driver. The others are public Housing (Tāmaki Housing), market & Affordable Home Sales and affordable Rentals.
Does Tamaki Regeneration Company have an API?
No public API is recorded for Tamaki Regeneration Company.
What industry is Tamaki Regeneration Company in?
Tamaki Regeneration Company's product category is Urban Regeneration and Affordable Housing Development. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of FSALAKAH, Public Housing & Social Housing Development/Modernization Programs. Its NAICS code is 62422 and its SIC code is 6552.