Barrett Media

What Barrett Media does

Barrett Media is a privately held digital media publication founded in 2015 and based in Wallkill, New York, that delivers daily coverage of the sports, news, and music media industries. The company's core product is a multi-vertical content platform structured around four editorial verticals (Sports, News, Music, Business) with named contributing writers and editors assigned to each. Its most differentiated offering is the "BM Top 20" annual ranking series, which has been published continuously since 2015 and now spans three sub-brands: BSM (Barrett Sports Media), BNM (Barrett News Media, added 2022), and BMM (Barrett Music Media, added 2024). The rankings are produced from ballots submitted by industry executives (36 executives casting votes across 580 shows in the 2025 sports digital ranking cycle).

The company generates revenue across four streams: subscription-based newsletters, sponsored content (explicitly labeled), display advertising on its website, and event revenue from the annual Barrett Audio Summit. Content distribution spans a website, email newsletters, a YouTube channel, and active accounts on eight social platforms including Facebook, X, Instagram, LinkedIn, TikTok, Bluesky, Threads, and Rumble. In April 2026, Barrett Media entered a distribution partnership with Yahoo Media Group as one of eight outlets powering a new sports business hub on Yahoo Sports and Yahoo Finance, targeting a combined audience of over 100 million monthly visitors.

Barrett Media operates with a small team of 1-10 employees, is founder-led by Jason Barrett, and has no disclosed institutional investment, parent company, or external funding. The company produces over 20 stories per day and maintains a jobs board as an additional monetization surface. Its strategic positioning is that of a niche B2B trade publication serving media industry decision-makers, on-air talent, advertising professionals, and digital creators rather than a consumer-facing media brand.

Name

Barrett Media

Legal name

Barrett Media

Website

https://barrettmedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Barrett Media is a privately held niche trade publication delivering daily coverage, annual Top 20 rankings, and industry summits for sports, news, and music media professionals across North America.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade media publishing
• Media industry analysis
• Industry rankings
• Digital newsletters
• Industry conferences

Headquarters

HQ city

Wallkill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription/Newsletters: Barrett Media offers subscription-based newsletter delivery to industry professionals, providing daily updates on sports, news, and music media industries.
2. Sponsored Content: The publication offers sponsored content opportunities, clearly labeled as 'Sponsored Content' to distinguish from editorial coverage.
3. Advertising: Display advertising on the Barrett Media website and digital platforms.
4. Summit/Events: Barrett Media organizes the Barrett Audio Summit (and Barrett Sports Media Summit), providing event-based revenue through ticket sales and sponsorships.

Distribution channels5 records

Marketing channels7 records

Core offering

Barrett Media is a digital trade media publisher producing daily editorial coverage, original reporting, interviews, columns, and analysis on the sports, news, and music media industries. Its core products include the barrettmedia.com publication, annual Top 20 industry rankings (BSM, BNM, BMM), subscription email newsletters, YouTube video content, the Barrett Audio Summit event, and a media industry jobs board.

Product overview

Barrett Media is a unified media industry analysis and insights platform that provides daily coverage of the sports, news, and music media industries. The core offering consists of the Barrett Media publication delivering original reporting, interviews, and analysis, supported by several complementary features: the annual BM Top 20 rankings series covering radio stations, shows, and digital media across sports, news, and music categories; the Barrett Audio Summit industry conference; email newsletters; video content on YouTube; and a jobs board. The platform targets industry decision-makers, on-air talent, advertising professionals, and digital creators.

Differentiator

Problem solved

Functional benefit

Brands

• BSM (Barrett Sports Media): Sports Media division Top 20 rankings
• BNM (Barrett News Media)
• BMM (Barrett Music Media)
• Barrett Audio Summit

Products and services

• Barrett Media Publication Daily digital publication delivering original reporting, interviews, and analysis on the sports, news, and music media industries for industry decision-makers, on-air talent, advertising professionals, and digital creators.
• BM Top 20 Series Annual industry rankings covering sports, news, and music radio categories — stations, shows, program directors, and digital shows — voted on by industry executives.
• Barrett Audio Summit

Quantifiable outcome

• 36 sports media executives participated in the 2025 Top 20 ranking process
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yahoo Media GroupmajorGTM or Marketing Partner · 30 April 2026Barrett Media is one of eight media outlets partnering with Yahoo Media Group (which operates Yahoo Sports and Yahoo Finance) to power a new sports business hub covering the intersection of sports and finance. The hub targets the combined 100+ million monthly visitors across Yahoo Sports and Yahoo Finance. The platform is free to access and features original reporting from Yahoo contributors alongside content from Barrett Media and other partner outlets including Front Office Sports, Sportico, Sports Business Journal, Awful Announcing, JohnWallStreet, Sports Business Radio, and The 4th Quarter.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Barrett_Media
• YouTubeyoutube.com/@barrettsportsnewsmedia/videos
• Facebookfacebook.com/BarrettMedia1
• LinkedInlinkedin.com/company/barrettmedia
• Instagraminstagram.com/barrettmedia_
• TikToktiktok.com/@barrettmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrett Media