What Lenord, Bauer does

Lenord, Bauer & Co. GmbH is a privately held German specialist in motion sensors and integrated drive technology, founded in 1965 and headquartered in Oberhausen with a production facility in Gladbeck. The company designs, develops, and manufactures precision rotary encoders (including bearingless MiniCODER and VarioCODER inductive rotor position sensors), heavy-duty speed and position sensors for mobile machinery, positioning drives for industrial automation, digital position displays, and condition monitoring sensors, with sub-9-microsecond latency and 14 arc-second accuracy on flagship absolute encoders. Its product portfolio supports industrial communication protocols including EtherCAT, PROFINET, CANopen, EtherNet/IP, POWERLINK, IO-Link, and PROFIBUS, enabling integration into broader automation architectures.

The company serves enterprise and industrial customers across eight primary verticals: rail systems, machine tools, e-mobility, maritime applications, packaging machines, renewable energy, oil and gas, and mobile machinery, with named customers including Bosch, Siemens, Schaeffler, NIO, Kessler, Nidec, MTA, and VEM. Revenue is generated primarily through direct sales with technical consultation, supplemented by a network of 20 distribution partners worldwide and a wholly-owned Italian subsidiary. Pricing is quote-based with multi-year contracts and no publicly disclosed list pricing; a small share of revenue derives from technical training and customer webinars.

Lenord+Bauer operates with approximately 250 employees and €45 million in annual revenue, reinvesting 9% of revenue into research and development. The company maintains ISO 9001, ISO 14001, ISO 22163 (IRIS), UIC rail, UL, and ATEX certifications, and is a partner in Bosch Rexroth's ctrlX World ecosystem and a member of Packaging Valley Germany. Ownership remains with the founding Lenord and Bauer families, with Dr. Rudo Grimm and Dr. Matthias Lenord serving as Managing Directors.

Name

Lenord, Bauer

Legal name

Lenord, Bauer & Co. GmbH

Website

https://lenord.de

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Lenord, Bauer & Co. GmbH is a German specialist, founded in 1965, that designs and manufactures precision motion sensors and integrated positioning drives for industrial customers across rail, machine tools, e-mobility, maritime, packaging, renewable energy, oil and gas, and mobile machinery verticals.

Ownership category

akta.pro rank

Product category

Motion Sensors and Positioning Drives

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ)

akta.pro secondary industries

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Gearmotors, Gearboxes & Speed Reducers (IMAGACAF)

Keywords

• Motion sensor technology
• Rotary encoders
• Integrated drive systems
• Industrial automation sensors
• Condition monitoring sensors

Headquarters

HQ city

Oberhausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sensor Products: Sale of motion sensors including rotary encoders, bearingless encoders, heavy-duty sensors, motor feedback systems, condition monitoring sensors, temperature sensors, and inclination sensors for industrial applications.
2. Positioning Drives: Sale of integrated positioning drives (SeGMo-Positioning) that combine gearmotors, power electronics, and absolute encoders for automated positioning applications.
3. Digital Position Displays: Sale of digital position indicators (SeGMo-Assist) for partial automation of manual adjustment processes.
4. Controllers: Sale of controllers including the GEL 8400 for system control applications.
5. Customer Training: Technical webinars and training services including motor feedback system theory, sensor technology basics, and SeGMo system hands-on training for engineers and sales personnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lenord+Bauer develops and manufactures precision motion sensors and integrated drive technology for industrial automation. The portfolio spans bearingless rotary encoders, inductive rotor position sensors, heavy-duty speed sensors, positioning drives (SeGMo-Positioning), digital position displays (SeGMo-Assist), condition monitoring sensors, diagnostic devices, and controllers. Products reliably detect dynamic processes ranging from the smallest position changes to high speeds across rail, machine tools, e-mobility, maritime, packaging, renewable energy, oil and gas, and mobile machinery applications.

Product overview

Lenord+Bauer is a specialist for motion sensors and integrated drive technology, offering a comprehensive portfolio of precision sensor and automation solutions. The core products include: (1) SeGMo-Positioning drives (GEL 6008, GEL 6009, GEL 6109, GEL 6110, GEL 6113) which combine gear motors with matched power electronics and battery-free absolute encoders in an all-in-one plug-and-play concept for semi-automation and full-automation format changes; (2) SeGMo-Assist digital position displays (GEL SEPOD, GEL SEHMI, GEL SEROT, GEL SELIN) for manual adjustment monitoring with recipe management; (3) Incremental and absolute rotary encoders including the MiniCODER series (bearingless) and VarioCODER inductive rotor position sensors; (4) Heavy-duty sensors (GEL 247x series, GEL 2460, GEL SEI10) for rugged applications; (5) Condition monitoring solutions (GEL MIO10, GEL 2475CM) integrating vibration, speed, and temperature sensing; (6) Diagnostic devices (GEL 211CS, GEL 211CV0); and (7) Supporting infrastructure including the GEL 8400 controller and SeGMo-Box/SeGMo-Connect components. The products support multiple fieldbus protocols (CANopen, EtherCAT, EtherNet/IP, PROFINET, IO-Link, etc.) for industrial automation integration across rail systems, machine tools, e-mobility, maritime, packaging, renewable energy, oil and gas, and mobile machinery industries.

Differentiator

Problem solved

Functional benefit

Brands

• SeGMo: Positioning system brand for semi-automated and fully automated format adjustment solutions in packaging machines and other automation applications.
• SeGMo-Positioning
• SeGMo-Assist
• MiniCODER
• VarioCODER
• CombiCODER

Products and services

• SeGMo-Positioning Drives Plug-and-play positioning drive lineup (GEL 6008, GEL 6009, GEL 6109, GEL 6110, GEL 6113) that combines gearmotors, power electronics, and battery-free absolute encoders for automated format adjustment and full machine automation in industrial applications.
• SeGMo-Assist Digital Position Displays Digital position indicators (GEL SEPOD, GEL SEHMI, GEL SEROT, GEL SELIN) used for partial automation of manual adjustment processes, displaying setpoint and actual positions to reduce misadjustment.
• MiniCODER Bearingless Incremental Encoders Maintenance-free and wear-free bearingless incremental rotary encoders (including GEL 2432, GEL 2444, GEL 244xF, GEL 244xM, GEL 2449, GEL SDA10, ZAN) that capture linear and rotary speed and position without mechanical bearing wear.
• VarioCODER Inductive Rotor Position Sensors Inductive rotor position sensors (GEL SEK10, GEL SEK11, GEL SEK20) that detect pole position, angle, and speed in electric drives with compact form factors for confined installation spaces.
• GEL AIK10 Absolute Singleturn Encoder Inductive absolute singleturn encoder with accuracy up to 14 arc seconds, repeatability up to 5 arc seconds, and latency less than 9 microseconds for absolute position measurement across industrial applications.
• Incremental Rotary Encoders Incremental rotary encoder series (GEL 207/208, GEL 260, GEL 293, GEL 295x, GEL 2010, GEL 27xx, GEL 2740) for reliable position and speed measurement in industrial applications.
• Heavy-Duty Sensors Heavy-duty speed and position sensors (GEL 2460, GEL 247x series, GEL 248, GEL SEI10) including Hall-effect and inductive variants for traction control, PTO applications, and rugged mobile machinery environments, including ATEX-certified models.
• Condition Monitoring Sensors Condition monitoring sensors (GEL 2475CM, GEL 2475FD, GEL MIO10) integrating vibration, speed, and temperature sensing in rugged housings for predictive maintenance of rotating shafts and equipment.
• Diagnostic Devices Mobile service and diagnostic units (GEL 211CS, GEL 211CV0) for commissioning, maintenance, calibration, and analysis of rotor position encoders and drive systems, with browser-based operation.
• Temperature Sensors Platinum resistance thermometer (GEL 2161) Pt100/Pt1000 for temperature measurement in industrial applications.
• GEL 8400 Controller Controller (GEL 8400) for positioning and automation system control applications within the Lenord+Bauer product portfolio.
• SeGMo-Box / SeGMo-Connect Gateway Modules Gateway and connectivity modules (SeGMo-Box GEL 6505/GEL 65M, SeGMo-Connect BZK) supporting fieldbus protocols CANopen, EtherCAT, EtherNet/IP, PROFINET IO/RT, POWERLINK, PROFIBUS-DP, sercos III, and IO-Link for system integration.
• Customer Training Services Technical training services including webinars and hands-on courses on motor feedback system theory, sensor technology basics, and SeGMo positioning systems, delivered to engineers and sales personnel of industrial customers.

Quantifiable outcome

• Reduction of changeover times by 50-80%
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Packaging ValleyminorOthersIndustry network membership in Packaging Valley Germany, providing access to relevant packaging industry networks and insights that flow directly into product development. Lenord+Bauer participates in this industry association to stay connected with packaging machine trends and customer needs.
• Bosch Rexroth ctrlX WorldcoreTechnology or IntegrationPartner in Bosch Rexroth's ctrlX World partner community, providing integration compatibility with ctrlX Automation ecosystem. This partnership enables Lenord+Bauer products to be integrated with Bosch Rexroth control systems and provides visibility within the automation industry ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hengstler: German encoder, counter, and motion-control specialist. Direct overlap in rotary encoders, motor feedback, and industrial position counters — competing for the same machine-tool and automation OEMs.
• Renishaw: UK-based precision measurement and encoder specialist with magnetic and optical rotary encoders plus condition-monitoring offerings. Comparable in motor feedback, machine-tool positioning, and high-precision encoder categories.
• TWK-Elektronik: German manufacturer of rotary encoders, inclinometers, and heavy-duty sensors. Directly competes in mobile machinery, marine, and heavy-duty encoder segments where Lenord+Bauer's GEL 247x series is positioned.
• Baumer Group: Swiss-headquartered sensor and encoder manufacturer with a broad incremental/absolute encoder portfolio overlapping Lenord+Bauer's MiniCODER, VarioCODER, and heavy-duty sensor lines across factory automation and motion control.
• Heidenhain: German high-precision encoder and motion-feedback specialist. Closest competitor in incremental/absolute rotary encoders and motor feedback systems, serving many of the same rail, machine-tool, and automation customers.
• Kübler (Fritz Kübler): German specialist in encoders, slip rings, and linear measuring technology. Comparable product architecture in incremental and absolute rotary encoders and similar focus on industrial automation customers.

Broad incumbents

• IFM Electronic: German industrial sensor manufacturer covering position, motion, and condition-monitoring categories. Overlaps in industrial encoders and IO-Link / fieldbus-connected sensors used by the same automation customer base.
• SICK AG: Large German industrial sensor and encoder supplier with a much broader portfolio including LiDAR, safety, and identification. Overlaps with Lenord+Bauer in encoders and motion-feedback but addresses a far wider set of applications.
• Wittenstein: German manufacturer of precision gearboxes, servo motors, and motion-control systems. Overlaps with Lenord+Bauer's SeGMo positioning drives and motion-control component lines, though broader in mechatronic systems.
• Pepperl+Fuchs: German industrial sensor and explosion-protection specialist with a wide encoder and position-sensor portfolio. Competes indirectly across factory automation and process industries where Lenord+Bauer sells encoders and ATEX-rated heavy-duty sensors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lenordbauer
• LinkedInlinkedin.com/company/lenordbauer

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenord, Bauer