Michelle Humes Group

What Michelle Humes Group does

Michelle Humes Group is a privately held residential real estate brokerage team headquartered in Peachtree City, Georgia, serving the South Atlanta submarkets of Peachtree City, Fayetteville, Newnan, Senoia, Sharpsburg, and Tyrone. Founded by Michelle Humes in 2015 and formalized as a team in 2018, the company operates through two flagship programs: the Worry-Free Listing Program for sellers (featuring flexible commission options, anytime cancellation, MLS access, professional photography, and concierge coordination) and the Buyer's Advantage Program for buyers (featuring real-time listing alerts updated every 15 minutes, cancellation guarantees, and lifetime moving truck access). Supporting products include a Curaytor-powered property search platform (search.michellehumesgroup.com), a mortgage calculator, and a human-prepared home value report.

The technology stack is built on third-party platforms: Curaytor for the website and marketing infrastructure, GAMLS (Georgia MLS) for IDX listing data updated daily, and standard social/marketing channels (Facebook, Instagram, YouTube, email). The company's principal proprietary asset is a "Buyers in Waiting" database of 5,168+ pre-qualified buyers that it markets as its core demand-side advantage. The team comprises 30+ real estate agents and dedicated listing managers, transaction coordinators, and concierge staff. Michelle Humes is the founder and CEO; the company is bootstrapped with no disclosed institutional funding, parent entity, or external investment.

Revenue is generated through traditional real estate commissions on home sale transactions, with commission rates not publicly disclosed. The company has reached $535M+ in lifetime sales volume, with the team achieving $100M+ in 2024 Fayette County sales and a #1 team ranking in that market. Reported operational performance includes an average 13-day time-to-sale versus a 41.5-day market average and a 3.3% premium on sale price versus the average agent (per 2018 MLS statistics). The firm has received industry recognition including the Inc. 5000 list (2022) and Top 1% of Georgia Realtors (2024), and maintains 840+ five-star reviews across Google and Zillow.

Name

Michelle Humes Group

Legal name

Michelle Humes Group

Website

https://michellehumesgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Michelle Humes Group is a privately held residential real estate brokerage team serving South Atlanta (Peachtree City, Fayetteville, Newnan, Senoia, Sharpsburg, Tyrone) with 30+ agents, $535M+ in lifetime sales, and a 5,168+ pre-qualified buyer database.

Ownership category

akta.pro rank

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from home buying and selling transactions. Sellers pay commission upon successful sale. Flexible commission options available including self-sell options with no fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Michelle Humes Group is a residential real estate brokerage that helps individual consumers buy and sell homes in the South Atlanta area, anchored by two flagship programs: the Worry-Free Listing Program (flexible commission options, MLS access, professional photography, concierge coordination, relisting guarantee) for sellers, and the Buyer's Advantage Program (real-time home alerts, cancellation guarantee, lifetime moving truck access) for buyers. The team of 30+ licensed agents delivers these services through dedicated listing managers, transaction coordinators, and a proprietary Buyers in Waiting database of 5,168+ pre-qualified buyers.

Product overview

Michelle Humes Group is a real estate team serving the South Atlanta area (Peachtree City, Fayetteville, Newnan, Senoia, Sharpsburg, Tyrone) offering two core programs: the Worry-Free Listing Program for sellers with flexible commissions, MLS access, professional photography, marketing, and transaction coordination; and the Buyer's Advantage Program for buyers featuring real-time alerts, cancellation guarantee, and lifetime moving truck access. Supporting services include a property search platform, mortgage calculator, home value reports, and comprehensive real estate marketing including professional photography and video tours. The team has over $535M in lifetime sales and employs over 30 real estate agents and staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Worry-Free Listing Program
• Buyer's Advantage Program
• Home Value Report A detailed property valuation report prepared by a human expert using MLS data, recent sales data, and current market expertise to determine an accurate estimated home value. Intended for homeowners and prospective sellers evaluating pricing in today's dynamic real estate market.
• Real Estate Marketing Services Comprehensive marketing services for property listings, including high-definition, drone, and twilight photography, video tours, email marketing with automated follow-ups and analytics, Facebook and Instagram social media advertising, and targeted neighborhood marketing campaigns. Designed for property sellers seeking premium exposure.

Quantifiable outcome

• Homes sell in 13 days on average (vs 41.5 days market average) - 28 days faster
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Wellspring LivingminorOthersMichelle and her husband served as ambassadors for Wellspring Living, a nationally known non-profit organization in Atlanta that provides sex trafficking victims with life changing recovery services and resources. This is a charitable/community partnership rather than a commercial business partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with heavy local-agent market share in suburban markets. Same commission-driven model and same customer base as Michelle Humes Group; competes directly for local listings in Peachtree City and surrounding areas.
• Compass: Tech-enabled national residential brokerage that combines traditional agent representation with proprietary technology and marketing. Highly comparable business model and customer base, though Compass operates at vastly greater scale across major US metros, pursuing the same sponsored-agent acquisition strategy.
• Keller Williams Realty: Largest US residential real estate franchise by agent count, with a market-center and team-centric operating model analogous to Michelle Humes Group. Both rely on commissioned agents operating under a shared brand with shared marketing and lead-generation infrastructure.
• Berkshire Hathaway HomeServices: National premium residential brokerage franchise with strong suburban and luxury positioning. Comparable to Michelle Humes Group's Distinguished Marketing and luxury segment while also serving mainstream residential clients through affiliated agents.
• Coldwell Banker: Long-established national residential brokerage franchise with full-service listing and buyer representation. Competes for the same sellers and buyers in the South Atlanta region through affiliated local agents and offices.

Direct peers

• eXp Realty: Cloud-based, commission-driven residential brokerage with a distributed agent model and revenue-sharing component. Closely mirrors the agent-team structure of Michelle Humes Group while leveraging lower overhead to capture market share against traditional brokerages.
• Redfin: Tech-enabled residential brokerage offering both listing and buyer representation at reduced commission rates. Direct competitor to traditional brokerages like Michelle Humes Group on the same residential purchase and sale transactions, though at much larger scale with a built digital platform.

Regional players

• Engel & Völkers: International residential brokerage with a strong luxury and international-buyer focus. Comparable to the international portfolio and luxury marketing aspects of Michelle Humes Group's Distinguished Marketing offering, particularly for cross-border buyer demand in the South Atlanta market.
• Atlanta Fine Homes Sotheby's International Realty: Atlanta metro luxury-focused affiliate of Sotheby's International Realty, headquartered in the same regional market. Directly comparable on the luxury segment where Michelle Humes Group positions its Distinguished Marketing Package, and a local competitor for high-end listings.
• Howard Hanna: Large privately-held regional residential brokerage serving the Eastern US with full-service agent teams. Closely aligned to Michelle Humes Group's team-based service model and suburban market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@michellehumes4797
• Facebookfacebook.com/michellehumesrealtor
• Instagraminstagram.com/michellehumesgroup
• Xx.com/MHGatexp
• LinkedInlinkedin.com/company/michelle-humes-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michelle Humes Group