Reading Eagle Company
Reading Eagle Company is a privately held local newspaper founded in 1868, serving Berks County, Pennsylvania as part of MediaNews Group. It delivers local news, sports, weather, and classifieds through print, digital subscriptions, mobile apps, and advertising channels.
- Company typePrivate
- Founded1868
- HeadquartersReading, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Reading Eagle Company does
Reading Eagle Company is a privately held local newspaper headquartered in Reading, Pennsylvania, serving Berks County and surrounding Pennsylvania regions. Founded in 1868 and currently operating as a subsidiary of MediaNews Group, the company publishes comprehensive local coverage spanning news, politics, elections, sports (including Philadelphia Phillies, Penn State, and high school athletics), weather, business, opinion, obituaries, and classifieds. It functions as the primary — and effectively sole — comprehensive local daily news source for its geographic market, with no disclosed competing local daily of comparable scope.
The product portfolio centers on the Reading Eagle publication, distributed through a multi-channel platform: print home delivery, the readingeagle.com website, an E-Edition digital replica, iOS and Android mobile applications, and email newsletters. The underlying technology is a standard web-based content management and digital publishing platform with no proprietary AI, ML, or differentiated technical components disclosed. Revenue is generated through five primary streams: Standard Digital and Premium Digital subscriptions (recurring), print subscriptions (recurring, bundled with digital access), display advertising, classifieds/public notices (regional marketplace), and obituary transaction fees paid by funeral homes and families. Pricing is not publicly disclosed but is structured in monthly recurring tiers, with Premium Digital adding ad-free browsing, network-wide local news site access, and account sharing for up to four users.
The go-to-market model is direct-to-consumer across both reader and advertiser segments. The reader base consists of local residents of Berks County seeking community information and small-to-medium local businesses purchasing display and classified advertising. Government and institutional buyers contribute public-notice and legal advertising revenue. The company operates as a privately held entity within MediaNews Group's broader portfolio of regional newspapers, with no publicly traded shares, no disclosed funding rounds, no M&A activity, and no executive leadership information available in the source data.
Reading Eagle Company firmographics
Firmographics- Name
- Reading Eagle Company
- Legal name
- Reading Eagle
- Website
- https://readingeagle.com
- Company type
- Private
- Founded year
- 1868
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Reading Eagle Company is a privately held local newspaper founded in 1868, serving Berks County, Pennsylvania as part of MediaNews Group. It delivers local news, sports, weather, and classifieds through print, digital subscriptions, mobile apps, and advertising channels.
- Ownership category
- akta.pro rank
Reading Eagle Company industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Reading Eagle Company is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reading Eagle Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Digital Subscriptions: Reading Eagle generates revenue through Standard Digital and Premium Digital subscription tiers. Standard Digital includes unlimited journalism, e-Edition access, email newsletters, and subscriber-only content. Premium Digital adds an ad-free experience and account sharing for up to 4 family members or friends.
- Print Subscriptions: Print subscriptions include digital access. Print subscribers can set up digital logins to access online content.
- Advertising: Standard Digital subscribers see advertisements on the website. Local businesses advertise through the platform.
- Classifieds: The newspaper publishes classified ads including obituaries, announcements, public notices, and job listings.
- Obituary Fees: Obituaries are submitted by funeral homes and families. Credit card payment required. Pricing available by phone at 610-371-5018.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Digital subscription with unlimited journalism, daily e-Edition, email newsletters, Reader Rewards program, and curated state/national/international news. |
| Subscription | Monthly | Premium Digital subscription includes everything in Standard Digital plus ad-free experience on readingeagle.com, access to network of local news sites, and ability to share account with up to 4 friends/family members. |
| Subscription | Monthly | Print subscription with digital access included. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Reading Eagle Company product offering
Product offeringCore offering
Reading Eagle Company publishes a daily local newspaper and accompanying digital products covering news, politics, sports, weather, business, entertainment, and obituaries for Berks County, Pennsylvania. Revenue is generated primarily through consumer subscriptions (print home delivery and digital Standard/Premium tiers), local advertising sold to area businesses, and transaction fees for classifieds and obituary placements. The publication distributes its journalism through its website, an e-Edition digital replica, iOS and Android mobile applications, and email newsletters.
Product overview
Reading Eagle Company operates a unified digital news platform offering the core Reading Eagle newspaper along with complementary products. The main offering is the Reading Eagle publication (newspaper website) covering local news, sports, weather, and entertainment for Berks County, PA. The E-Edition provides a digital replica of the printed newspaper. The company offers two subscription tiers: Standard Digital (unlimited journalism, e-Edition access, newsletters, Reader Rewards) and Premium Digital (adds ad-free experience, network-wide access, and family sharing). Additional products include mobile apps for iOS and Android, email newsletter services, classifieds marketplace, Best Reviews consumer content, and Comics Kingdom partnership.
Differentiator
Problem solved
Functional benefit
Brands
- Reading Eagle: Primary news brand covering local news, sports, weather, things to do, business, opinion, obituaries, and classifieds for Berks County, Pennsylvania
Products and services
- Reading Eagle newspaper (print and website) Primary daily local news publication covering Reading, PA news, sports, weather, business, opinion, obituaries, and things to do for Berks County residents and area businesses.
- E-Edition digital replica Digital replica of the printed newspaper, providing an exact replica of the daily print edition accessible to digital subscribers via enewspaper.readingeagle.com.
- Standard Digital Subscription Monthly digital subscription tier providing unlimited exclusive journalism, opinions, reviews, daily e-Edition access, Reader Rewards program, subscriber-only content, email newsletters, and curated state, national, and international news for individual readers.
- Premium Digital Subscription Monthly digital subscription tier including all Standard Digital features plus an ad-free reading experience, access to a network of local news sites across the country, and account sharing with up to four friends or family members.
- Reading Eagle iOS mobile app Native iOS application available on the Apple App Store providing mobile access to Reading Eagle news, sports, and weather content for subscribers.
- Reading Eagle Android mobile app Native Android application available on the Google Play Store providing mobile access to Reading Eagle news, sports, and weather content for subscribers.
- Classifieds marketplace Online classified advertising marketplace for jobs, public notices, and other classified listings, accessible via marketplace.allaroundphilly.com.
- Obituary publishing service
Companies that use Reading Eagle Company
Customer profileSegments3 records
Ideal customer profiles3 records
Reading Eagle Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reading Eagle Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MediaNews GroupcoreReading Eagle is owned and operated by MediaNews Group, a media company that publishes multiple regional newspapers including The Times Herald, Daily Local News, The Mercury, The Reporter, The Trentonian, Delaware Co Daily Times, and other Pennsylvania/New Jersey publications.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Reading Eagle Company competitors and assessment
Company assessmentDirect peers
- The Morning Call (Lehigh Valley): Major regional Pennsylvania newspaper serving the Lehigh Valley. Comparable product mix (digital + print + e-Edition) and similar mid-Atlantic mid-market positioning.
- Delaware County Daily Times: Another MediaNews Group Pennsylvania property. Operates the same digital subscription, e-Edition, and classifieds stack as Reading Eagle, making it a near-perfect functional peer.
- The Times Herald (MediaNews Group): Sibling regional newspaper under MediaNews Group serving Montgomery County, PA. Directly comparable as a MediaNews Group subsidiary with overlapping product mix, subscription tiers, and shared classifieds platform.
- Daily Local News (MediaNews Group): Chester County, PA daily newspaper under the same MediaNews Group umbrella. Highly comparable in business model, subscription structure, and geographic scale.
- The Mercury (MediaNews Group): Pottstown-based regional paper owned by MediaNews Group, serving adjacent Pennsylvania markets. Same parent, similar mid-sized regional newspaper economics.
- Lancaster Online (Lancaster Newspapers): Lancaster County, PA regional newspaper with digital subscriptions, e-Edition, and local advertising. Direct competitor for Pennsylvania regional news audiences and SMB ad budgets.
- York Daily Record: Gannett-owned regional daily serving York County, PA. Comparable in size, product offering, and reliance on subscription + advertising mix.
Emerging players
- Axios Local: Newsletters-first local news product expanding into U.S. cities. Competes for the same local-news subscriber willingness-to-pay, though with a different format and lower production intensity.
- Patch.com: Digital-first hyperlocal news network covering many U.S. towns including parts of Pennsylvania. An emerging competitor for local digital audiences and a substitute for free hyperlocal coverage.
Broad incumbents
- The Philadelphia Inquirer: Dominant metro daily in the broader Philadelphia market. Competes for premium digital subscribers and larger regional ad budgets, but operates at a much larger scale and broader geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reading Eagle Company social profiles
Digital presenceReading Eagle Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reading Eagle Company leadership team
Management profileNumber of profiles
Reading Eagle Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reading Eagle Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reading Eagle Company
What does Reading Eagle Company do?
Reading Eagle Company publishes a daily local newspaper and accompanying digital products covering news, politics, sports, weather, business, entertainment, and obituaries for Berks County, Pennsylvania. Revenue is generated primarily through consumer subscriptions (print home delivery and digital Standard/Premium tiers), local advertising sold to area businesses, and transaction fees for classifieds and obituary placements. The publication distributes its journalism through its website, an e-Edition digital replica, iOS and Android mobile applications, and email newsletters.
Is Reading Eagle Company a public or private company?
Reading Eagle Company is a private company. It is classified as corporate owned and is currently operating.
When was Reading Eagle Company founded?
Reading Eagle Company was founded in 1868. It employs 251 to 500 people.
Where is Reading Eagle Company based?
Reading Eagle Company is headquartered in Reading, United States, in the North America region.
How does Reading Eagle Company make money?
Five revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, advertising, classifieds and obituary Fees.
Who are Reading Eagle Company's main competitors?
Direct peers on record are The Morning Call (Lehigh Valley), Delaware County Daily Times, The Times Herald (MediaNews Group), Daily Local News (MediaNews Group), The Mercury (MediaNews Group), Lancaster Online (Lancaster Newspapers) and York Daily Record. Emerging players are Axios Local and Patch.com. The Philadelphia Inquirer is listed as a broad incumbent.
Does Reading Eagle Company have an API?
No public API is recorded for Reading Eagle Company.
What industry is Reading Eagle Company in?
Reading Eagle Company's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.