What Brico Fenêtre does

Brico Fenêtre, operated under the SAS BIASON corporate entity within the parent group Groupe Biason (founded 1984), is a French manufacturer and direct-to-customer retailer of made-to-measure industrial joinery. The brand was launched in 2007 and operates as a pure-play e-commerce platform at brico-fenetre.com, selling custom-fabricated fenestration products — windows (PVC, aluminum, wood, and wood-aluminum), sliding and pocket-sliding doors, French doors, garage doors, shutters, pergolas, and blinds — to individual consumers, trade professionals (artisans and installers), and select enterprise clients. Manufacturing is concentrated at the Serres-Castet facility near Pau, with delivery coverage extending to international destinations including the French overseas territories.

The product line rests on a defined raw-material base: VEKA-supplied PVC profiles for PVC windows, in-house engineered aluminum profiles for aluminum windows, and a newer wood and wood-aluminum range. The portfolio carries several proprietary components (Sécustik locking system, Powerlock mechanism, pocket-sliding track systems, and aluminum wood-effect finishes) and integrates with smart-home ecosystems including Somfy and Delta Dore. Multiple French and European certifications — CSTB, NF, ACOTHERM, CEKAL — back the regulated fenestration categories. Engineering extensions include insulating exhaust boxes designed specifically for pocket-sliding door configurations.

The business model combines digital-first order capture (online configurator, direct pricing, factory-direct delivery) with in-house custom manufacturing and last-mile logistics. Revenue is generated per-order from customized joinery sales across a B2C/B2B/professional segment mix, supported by capital-intensive capacity investments (most recently a €10M production expansion). Named enterprise customers include Bouygues Construction, Léon Grosse, Pichet, and Eiffage, which offset the volume contributed by individual and trade-buyer orders, while a 2023 acquisition of Techni-Profils and a 2025 wood-line launch point to ongoing vertical and lateral extension of the manufacturing footprint.

Name

Brico Fenêtre

Legal name

SAS BIASON

Website

https://brico-fenetre.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Brico Fenêtre, part of Groupe Biason, is a French e-commerce manufacturer of made-to-measure joinery — windows, doors, shutters, and pergolas — selling directly to consumers, trade professionals, and enterprise clients including Bouygues Construction and Eiffage from its Pau-area facility.

Ownership category

akta.pro rank

Product category

Fenestration Manufacturing

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Fenestration manufacturing
• Custom window manufacturing
• PVC aluminum joinery
• Roller shutters and blinds
• Pergolas and outdoor structures

Headquarters

HQ city

Serres-castet

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (One-time): Brico Fenêtre generates the majority of its revenue through one-time sales of manufactured fenestration products (windows, doors, shutters, pergolas, etc.) sold directly to consumers and trade professionals via its e-commerce platform. Products are priced per unit based on material (PVC, aluminum, wood), size, and options. A 3-step ordering process includes an online configuration, a technical validation call, and home/chantier delivery.
2. Trade/Professional Sales: Artisans and trade professionals can create a professional account on the website and receive volume-based discounts tied to their revenue generated on the platform.
3. Installment Payment (Alma): The company offers installment payment options through partner Alma (2 to 12 times) for both consumers and professionals, generating financing fee revenue.
4. Public Procurement / Large-Volume Supply: Brico Fenêtre supplies large volumes of fenestration products to public sector clients and construction companies (developers, general contractors) for new-build and renovation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Brico Fenêtre designs, manufactures, and sells made-to-measure fenestration products (windows, sliding glass walls, doors, shutters, BSO, special-shape frames, pergolas, carports, garage doors, gates, fencing, glass partitions, and home automation) in PVC, aluminum, and wood through its own e-commerce platform. The customer journey is fully digital: configure the product online, receive a free technical validation call, and have the customized product manufactured in-house and delivered direct from the factory to the customer's home or construction site.

Product overview

Brico Fenêtre operates as an e-commerce platform for custom fenestration and exterior products, primarily serving French consumers and professionals. The core offering centers on windows (Fenêtres) in three materials—PVC, Aluminum (ALU), and Wood—with diverse configurations including fixed, casement, sliding, and folding styles. The company also offers an extensive portfolio of complementary products including sliding glass walls (Baies Coulissantes), entry and service doors (Portes), roller and swing shutters (Volets), special window frames (Châssis Spéciaux), roof windows (Fenêtres de Toit), mosquito nets (Moustiquaires), gates and fencing (Portails/Clôtures), garage doors (Portes de Garage), and outdoor structures such as pergolas (bioclimatic and canvas), carports, and exterior shades. Interior products include glass partitions (Verrières) and interior window treatments (Stores Intérieurs). The platform features a proprietary online configurator enabling custom dimensions, materials, colors, and accessories selection. Domotiquecapabilities via Somfy and Delta Dore motorization integrate with smart home systems. In 2023, the company launched an in-house PVC painting (laquage) service following the acquisition of Techni Profils, expanding customization options for PVC products. Manufacturing is primarily in France (Pyrénées-Atlantiques) with certain products sourced from Portugal (portals, garage doors, pergolas) and the Netherlands (Velux roof windows).

Differentiator

Problem solved

Functional benefit

Products and services

• Fenêtres (Windows) — PVC, ALU, Bois Custom-made windows in PVC (with VEKA profiles), aluminum (with proprietary Biason profiles), and wood, available in fixed, casement, sliding, and folding configurations with various glazing, color, and security options for residential renovation and new build.
• Baies coulissantes (Sliding glass walls) Sliding glass walls and patio doors in PVC, aluminum, and wood, including pocket sliding doors (coulissants à galandage) with proprietary insulating refoulement box technology and the multi-rail Titans ALU series.
• Portes (Doors) — entry, service, French, folding Entry doors (PVC, ALU, steel), service doors (PVC, ALU, wood, steel), French doors (porte-fenêtres), and folding door systems in aluminum and wood, with custom sizing, color options, and laminated glazing variants (FlexyMaxx ALU series).
• Volets roulants (Roller shutters) Roller shutters available in tunnel, monobloc, rénovation, ITE, BB compact, and traditional configurations, with manual or Somfy/Delta Dore motorization options. Certain models are sourced from Portugal.
• Volets battants (Swing shutters) Swing shutters in PVC, aluminum, and wood with pre-frame options for traditional French shutter configurations.
• BSO (Brise-Soleil Orientable) Adjustable exterior solar shading louvers that control light and heat entry, integrated with motorization options for automated climate management.
• Châssis spéciaux (Special-shape frames) Custom-shaped window frames including œil de bœuf (circular), houteau (arched), demi-lune, and trapezoidal configurations in PVC, aluminum, and wood for architectural and renovation projects.
• Fenêtres de toit Velux (Roof windows) Velux-branded roof windows including rotation/projection opening mechanisms, flat roof variants, and Sun Tunnel tubular daylighting devices, plus dedicated accessories and blinds (sourced from the Netherlands).
• Moustiquaires (Mosquito nets) Mosquito nets for windows, French doors, and sliding glass walls, available as standalone products or bundled with roller shutters at promotional pricing.
• Portails, portillons et clôtures (Gates and fencing) Sliding and swing gates, pedestrian gate posts, and fencing systems in aluminum, PVC, and wood, with relevant accessories (sourced from Portugal for certain models).
• Portes de garage (Garage doors) Garage doors in sectional (steel and aluminum), roll-up, swing, and tilting configurations, with optional Somfy/Delta Dore motorization and accessories (sourced from Portugal).
• Pergola bioclimatique Bioclimatic pergolas with adjustable aluminum slats for climate control, configurable in 1 to 3 modules, available in manual or motor-operated versions with Somfy or Delta Dore compatibility.
• Pergola toile (Canvas pergola) Retractable canvas pergolas in standard and custom sizes, manual or motorized, wall-mounted or freestanding (certain models sourced from Portugal).
• Stores extérieur (Exterior shades) Exterior window shades including banne awnings, vertical screens, and shade sails for outdoor sun protection, available with motorization options.
• Carports Carport structures providing covered parking for vehicles (sourced from Portugal).
• Verrières (Glass partitions) Interior glass partitions and steel-framed workshop-style glass partitions (verrières atelier alu and acier), interior steel partitions, and steel-framed glass doors for interior design.
• Stores intérieurs (Interior shades) Interior window treatments including roller shades (stores enrouleurs) and between-glass inserts (stores entre parcloses).
• Domotique (Somfy / Delta Dore motorization) Home automation and motorization solutions compatible with Somfy and Delta Dore ecosystems, including emitters, receivers, connected appliances, and motorization for shutters, pergolas, and garage doors.
• Service de laquage PVC (PVC painting service) In-house PVC painting and lacquering service launched in 2023 following the acquisition of Techni-Profils, enabling color customization of PVC fenestration products with claimed savings of up to 30% versus standard market prices.

Quantifiable outcome

• Up to 30% savings on painted/lacquered PVC products compared to standard market prices
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VEKAcoreTechnology or IntegrationVEKA is the world's leading manufacturer of PVC profile systems. Brico Fenêtre uses VEKA profiles for its PVC window and door ranges, ensuring high-quality raw materials and consistent product performance. VEKA has invested in a state-of-the-art factory in Haute-Savoie (near Thonon-les-Bains, France), reinforcing local manufacturing and environmental commitments. This partnership ensures Brico Fenêtre's PVC products meet current French and European norms.
• SomfycoreTechnology or IntegrationSomfy is a leading provider of home automation and motorization solutions. Brico Fenêtre offers Somfy-compatible motorization options across its product range, including roller shutters, garage doors, pergolas, and other motorized fenestration products.
• Delta DorecoreTechnology or IntegrationDelta Dore is a French provider of home automation and connected device solutions. Brico Fenêtre integrates Delta Dore motorization and connected device compatibility, including emitters, receivers, and connected appliances, for smart home control of fenestration products.
• BMV TransportcoreChannel Partner/ Reseller/ DistributorBMV is France's first express transport network. BMV handles delivery of Brico Fenêtre products to customers, operating as a relay partner in the transport chain.
• RAUD TransportcoreChannel Partner/ Reseller/ DistributorRAUD is a specialist transport company for fenestration and glass products. As a specialist partner, RAUD handles the careful transport and delivery of Brico Fenêtre's window and door products.
• KUEHNE NAGELcoreChannel Partner/ Reseller/ DistributorKUEHNE NAGEL is a global logistics leader. Brico Fenêtre uses KUEHNE NAGEL for transport logistics, particularly for large or complex deliveries requiring specialist handling.
• Pau Football ClubminorGTM or Marketing PartnerBrico Fenêtre became an official sponsor of Pau Football Club in September 2022. This local sponsorship supports regional sports and builds brand awareness in the Béarn region where the company's factories are located.
• Techni-Profils (acquired 2023)coreStrategic or Co-development PartnerIn October 2023, Brico Fenêtre (via Groupe Biason) acquired Techni-Profils, a specialist PVC lacquering/painting plant. This vertical integration strengthens Brico Fenêtre's in-house paint service for PVC products, which launched in 2023 as a new offering allowing customers to order colored PVC windows.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Tryba: One of France's largest window and door manufacturers and franchise networks, offering PVC, aluminum, and wood products. Directly comparable as a multi-material fenestration manufacturer with both consumer and trade channels in the French market.
• Janneau Menuiseries: French window and door manufacturer producing PVC, aluminum, and wood joinery with a strong dealer network. Comparable multi-material fenestration manufacturer serving French renovation and new-build demand.
• Profils Systèmes: French designer and manufacturer of aluminum profiles and systems for windows, sliding doors, and verandas. Comparable to Brico Fenêtre's in-house aluminum profile design and large-format ALU fenestration capabilities.
• K-Line: French manufacturer of aluminum windows, sliding doors, and opening systems. Comparable to Brico Fenêtre's ALU fenestration line and B2B supply into French new-build and renovation projects.
• Mister Menuiserie: French pure-play online retailer of custom windows, doors, and home improvement products. Closely comparable to Brico Fenêtre in DTC fenestration model, online configurator, and target consumers/professionals in France.
• Atlantem: French industrial group manufacturing PVC, aluminum, and wood windows, doors, and shutters. Comparable as a vertically integrated French fenestration manufacturer with multi-material offering.
• France Fenêtres: French manufacturer and distributor of PVC, aluminum, and wood windows and doors with a national network. Comparable as a multi-material French fenestration supplier targeting renovation and trade customers.

Broad incumbents

• Lapeyre: Established French home improvement retailer and manufacturer offering windows, doors, and interior fittings through a national branch and franchise network. Comparable in fenestration and adjacent home products, but operates a much broader portfolio including a physical retail footprint.
• Leroy Merlin: France's leading home improvement retail chain, offering a broad assortment including windows, doors, and shutters across physical stores and e-commerce. Comparable in fenestration retail in France but with a much wider non-specialized catalog and a large physical store footprint.
• Saint-Gobain Distribution Bâtiment: Distribution arm of Saint-Gobain operating Point.P, Cedeo, and other building-materials networks supplying fenestration and related products to French contractors. Comparable as a major channel supplying the same construction-industry customers that Brico Fenêtre serves in B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BricoFenetre

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brico Fenêtre