What Asthma Australia does

Asthma Australia is a national non-profit health charity and the recognized peak body for asthma in Australia, headquartered in Chatswood, NSW and operating since the 1960s. The organization educates and supports the approximately 2.8 million Australians living with asthma — roughly 1 in 9 people — through free services including the 1800 ASTHMA helpline staffed by Asthma Educators, Asthma Action Plans, the validated Asthma Control Questionnaire (ACQ5) and Childhood Asthma Control Test (C-ACT) assessment tools, the Asthma First Aid App and Kiss My Asthma App, multilingual translated resources in ten languages, and the Schools Asthma Health Check program for educational institutions. It operates the National Asthma Research Program (NARP), Australia's only dedicated asthma research program, and the 2021-launched National Asthma Research Agenda that frames national research priorities.

Its core technology consists of a content-heavy website (asthma.org.au), a separate Asthma Shop e-commerce site (asthmashop.org.au) selling spacers and accessories, mobile applications for first aid and symptom management, and digital distribution of clinical and educational resources through the Health Professional Hub. There is no disclosed AI/ML capability, API, or developer platform; the technology stack functions primarily as a content and service delivery layer rather than a software product.

The organization is funded through a mix of unrestricted pharmaceutical grants from major sponsors (GSK, Chiesi, AstraZeneca, Sanofi, and Orion Pharma), individual donations and fundraising (including the Dress Your Way and annual tax appeal campaigns), professional training fees from accredited health professional development, and modest product sales through the Asthma Shop. Beneficiaries include people with asthma across all life stages, people with severe asthma requiring biologic therapies, women and girls (a disproportionately affected population), health professionals who act as referral partners, schools, and workplaces. Asthma Australia is not engaged in M&A, has no parent company, does not raise venture funding, and operates as an independent non-profit governed by a board structure.

Name

Asthma Australia

Legal name

Asthma Australia

Website

https://asthma.org.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Asthma Australia is a national non-profit health charity and peak body for asthma in Australia, providing free education, the 1800 ASTHMA helpline, validated assessment tools, mobile apps, research funding via NARP, and multilingual resources to the 2.8 million Australians living with asthma, health professionals, schools, and workplaces.

Ownership category

akta.pro rank

Product category

Health Charity Services

NAICS

Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Asthma & Airway Disease Specialty Care (HLAKAAAC)

akta.pro secondary industries

Asthma & Allergy-Related Pulmonary Care (HLAKANAD), Respiratory & Allergy Pharmaceuticals (HLAIAAAH), Allergy, Sinus & Respiratory (Non-Asthma) (HLAIADAC)

Keywords

• Asthma education
• Respiratory health support
• Health charity services
• Asthma management resources
• Clinical assessment tools

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pharmaceutical Company Grants and Sponsorships: Major pharmaceutical companies including GSK, Chiesi, AstraZeneca, Sanofi, and others provide unrestricted grant funding and sponsorship to support Asthma Australia's programs, research, and educational materials. This represents the primary funding source for the organization's operations.
2. Donations and Fundraising: Individual donations, bequests, and fundraising activities including the annual tax appeal, Dress Your Way campaign, and general fundraising efforts.
3. Asthma Shop: Separate e-commerce site (asthmashop.org.au) selling asthma-related products including spacers, masks, and inhaler accessories.
4. Training and Professional Development: Accredited online medical education and training programs for health professionals, including asthma workshop series.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Asthma Australia is a non-profit health charity that provides asthma education, support services, and advocacy for people living with asthma in Australia. Its core offering includes the free 1800 ASTHMA helpline staffed by Asthma Educators, clinically validated assessment tools (ACQ5 and C-ACT), Asthma Action Plans, mobile applications (Asthma First Aid App and Kiss My Asthma App), translated multilingual resources, and dedicated portals for health professionals and schools. The organization also runs the National Asthma Research Program (NARP) and distributes asthma-related products through the Asthma Shop.

Product overview

Asthma Australia operates as a non-profit health organization providing asthma education, management tools, and support services rather than a unified software product. The organization's offerings include downloadable Asthma Action Plans and First Aid resources, validated assessment tools (ACQ5 and C-ACT for asthma control measurement), mobile applications (Asthma First Aid App and Kiss My Asthma App), the 1800 ASTHMA telephone educator service, a Health Professional Hub with clinical tools and accredited training, school management resources, the National Asthma Research Program, multilingual translated materials, and the onAIR newsletter. These resources work together to support individuals with asthma, healthcare professionals, and institutions in managing asthma across different life stages and settings.

Differentiator

Problem solved

Functional benefit

Brands

• National Asthma Research Program (NARP): The only dedicated asthma research program in Australia, operating since the 1960s
• Asthma Shop
• Kiss My Asthma App
• Asthma First Aid App

Products and services

• 1800 ASTHMA Educator Service

Quantifiable outcome

• Over 450 lives lost to asthma annually in Australia, highlighting the critical need for proper asthma management education and support
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Bird HealthcareminorGTM or Marketing PartnerBird Healthcare is listed as a supporter of Asthma Australia, providing products or marketing support for asthma-related initiatives.
• eChamberminorGTM or Marketing PartnereChamber is a campaign partner of Asthma Australia. eChamber produces spacer and inhaler accessories that complement Asthma Australia's education about proper inhaler technique. Listed alongside Flo and White Magic as campaign partners on the hay fever treatment page.
• Centre of Excellence in Treatable TraitscoreStrategic or Co-development PartnerThe Centre of Excellence in Treatable Traits collaborated with Asthma Australia on developing materials for Oral Corticosteroid Stewardship. This partnership supports the Smarter Oral Steroids campaign with expert clinical input.
• Healthtalk AustraliaminorStrategic or Co-development PartnerHealthtalk Australia produces podcast series in collaboration with Asthma Australia, including the Severe Asthma podcast series featuring stories from people with lived experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cystic Fibrosis Foundation: US-based chronic respiratory disease charity funding research and care for cystic fibrosis. Comparable as a respiratory-focused charity using research grants and pharmaceutical partnerships to advance treatment of a chronic lung disease.
• Global Allergy and Asthma Patient Platform (GAAPP): International umbrella organization for asthma and allergy patient groups worldwide. Comparable as an emerging player in the same global patient-advocacy space that Asthma Australia could partner with for international reach.

Others

• European Lung Foundation: European umbrella foundation linking respiratory patient organizations and providing translated patient-facing resources. Comparable as a thematic peer in respiratory health information dissemination, especially relevant given Asthma Australia's multilingual content approach.

Broad incumbents

• American Lung Association: The largest US respiratory health charity, covering asthma, COPD, lung cancer, and tobacco control. Comparable as a broad incumbent operating in the same respiratory-health charity space with overlapping asthma education, research, and advocacy activities.

Direct peers

• Lung Foundation Australia: Australia's primary lung-disease-focused charity covering COPD, lung cancer, and respiratory conditions including asthma. Directly comparable as a domestic peer competing for the same Australian respiratory-charity funding, government grants, and corporate sponsorships.
• Asthma + Lung UK: UK-based charity (formed by merger of Asthma UK and British Lung Foundation) delivering asthma education, helpline services, research funding, and digital tools. Directly comparable as a national asthma/respiratory charity with a similar helpline, app, and research-grant model.
• Allergy & Anaphylaxis Australia: Australian national charity supporting people with allergic conditions including allergic asthma. Comparable as a domestic health charity focused on respiratory/allergic conditions, sharing similar pharma partnerships, helpline services, and educational content.
• Asthma and Respiratory Foundation NZ: New Zealand's national respiratory charity providing asthma education, training, and research funding. Directly comparable as a neighboring national asthma charity with overlapping mission, programs, and funding sources.

Regional players

• Cancer Council Australia: Australia's peak national cancer-control nonprofit, with research, advocacy, and education programs. Comparable as a large Australian health charity with a similar funding model (grants, donations, bequests) and government-facing advocacy role.
• National Heart Foundation of Australia: Major Australian health charity focused on cardiovascular disease. Comparable as a domestic nonprofit peer competing for government health grants, donations, and corporate sponsorships under similar operating models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AsthmaAustralia
• YouTubeyoutube.com/user/asthmansw
• Facebookfacebook.com/AsthmaAustralia
• LinkedInau.linkedin.com/company/asthma-australia
• Instagraminstagram.com/asthmaaustralia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asthma Australia