HAGOR Products
HAGOR Products GmbH is a German family-owned specialist manufacturer of professional display mounting solutions — including wall, ceiling, and floor mounts, motorized lifts, video wall systems, and IP65 outdoor enclosures — sold B2B to retail, corporate, education, and hospitality customers across Germany and export markets, with OEM-specific designs for Samsung, LG, Cisco, and others.
- Company typePrivate
- Founded1996
- HeadquartersBad Oeynhausen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HAGOR Products does
HAGOR Products GmbH is a German privately held specialist manufacturer of professional display mounting and presentation technology hardware, headquartered in Bad Oeynhausen, Germany. Founded approximately 25 years ago and operating with 11–50 employees under family leadership (Horst Hahndorf and Sascha Hahndorf as CEOs), the company designs and sells mounting solutions, stands, motorized lift systems, video wall hardware, and indoor and outdoor steles/enclosures for displays ranging from 15" to 98". Its portfolio is anchored by the modular comPROnents (CPS) platform and includes proprietary outdoor enclosures rated IP65/NEMA 4 with integrated heating and ventilation for -25°C to +40°C operation, motorized height-adjustable solutions using igus components, solvent-free powder coating, and internal cable management systems.
HAGOR maintains manufacturer-specific mounting solutions for major display and collaboration OEMs including Samsung (OH, Flip, OMN series), LG, Cisco, Poly, Logitech, NEC/Sharp, Philips, Hisense, Maxhub, and Nureva, positioning the firm as an ecosystem-aligned accessory provider rather than a commodity bracket vendor. The customer base spans digital signage and retail, corporate AV/enterprise, education, and hospitality verticals, with no named end-customer logos publicly disclosed.
The company operates a B2B, sales-led, quote-based go-to-market model with no public pricing or e-commerce. Distribution is split between a domestic Germany sales team (Matthias Jonek) and a dedicated export sales team (Hans Bahe, Vildan Kanat) operating under FCA Incoterms 2020. Revenue is generated through one-time hardware sales, custom/special-order project solutions, and aftermarket accessories, with no recurring subscription or service revenue disclosed. There are no public funding rounds, no external institutional investors, and no AI, software, or API components to the product set.
HAGOR Products firmographics
Firmographics- Name
- HAGOR Products
- Legal name
- HAGOR Products GmbH
- Website
- https://hagor.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HAGOR Products GmbH is a German family-owned specialist manufacturer of professional display mounting solutions — including wall, ceiling, and floor mounts, motorized lifts, video wall systems, and IP65 outdoor enclosures — sold B2B to retail, corporate, education, and hospitality customers across Germany and export markets, with OEM-specific designs for Samsung, LG, Cisco, and others.
- Ownership category
- akta.pro rank
HAGOR Products industry classification
Industry- Product category
- Display Mounting Hardware
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Monitor Accessories & Mounting (Arms, Stands, Calibration) (HDACADAO)
- akta.pro secondary industries
- Wall Mounting (TVs, Shelves, Mirrors, Art) (HSAGAHAB), Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ)
Keywords
Where HAGOR Products is headquartered
LocationHeadquarters
- HQ city
- Bad Oeynhausen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HAGOR Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: One-time sale of physical mounting solutions, display stands, and outdoor enclosures. B2B transaction model with terms specified in AGB (General Terms and Conditions). Pricing is quote-based, not publicly disclosed.
- Custom/Special Order Solutions: Custom mounting solutions and special configurations for specific manufacturer displays (Samsung, LG, Cisco, etc.). Made-to-order basis with project-specific pricing.
- Aftermarket/Accessories: Replacement parts, mounting accessories, and component additions for existing installations. Ongoing revenue from established customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard product catalog pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
HAGOR Products product offering
Product offeringCore offering
HAGOR Products GmbH manufactures and sells professional mounting solutions and display systems for monitors, TVs, projectors, cameras, tablets, and headsets, covering displays from 15" to 98". The portfolio spans wall mounts, ceiling mounts, floor-ceiling mounts, stand systems, video wall systems, indoor and outdoor steles/enclosures, motorized height-adjustable solutions, and the modular comPROnents (CPS) platform. Manufacturer-specific mounting solutions are produced for Samsung, LG, Cisco, Poly, Logitech, Nureva, Maxhub, NEC/Sharp, Philips, and Hisense displays, with custom/special-order configurations available on a project basis.
Product overview
HAGOR Products GmbH is a German specialist for professional media and presentation technology, offering a comprehensive portfolio of mounting solutions and display systems. The product portfolio is organized around a unified platform approach with specialized product lines including: the modular comPROnents (CPS) system for customized installations; CON-Line media steles available in multiple configurations (freestanding, mobile, motorized); motorized solutions across wall, stand, and stele categories; and manufacturer-specific mounting solutions for Samsung, LG, Cisco, Poly, Logitech, Nureva, Maxhub, and Hisense displays. Core product categories span Wandhalterungen (wall mounts), Deckenhalterungen (ceiling mounts), Boden-Deckenhalterungen (floor-ceiling mounts), Standsysteme (stand systems), Videowand Systeme (video walls), indoor and outdoor Stelen & Gehaeuse (steles and enclosures), Menuboards, Motorisch (motorized solutions), and accessories including Kabelmanagement (cable management), Projektor-Halterungen, Monitorhalterungen, Tablethalterungen, Kamerahalterungen, and Headset Halterungen. The portfolio covers displays from 15" to 98" and includes weatherproof outdoor solutions rated IP65/NEMA 4 with integrated heating and ventilation systems for temperatures from -25°C to +40°C.
Differentiator
Problem solved
Functional benefit
Products and services
- Brackit Lift 55-86
Quantifiable outcome
- Temperature operation range: -25°C to +40°C for outdoor enclosures
- +1 more outcomes
Companies that use HAGOR Products
Customer profileSegments4 records
Ideal customer profiles4 records
HAGOR Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HAGOR Products partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SamsungcoreHAGOR develops manufacturer-specific mounting solutions for Samsung display products including OH-Serie (outdoor high-brightness), Flip-Serie (interactive whiteboards), OMN-Serie (window-facing displays), and QH115FX. Custom-designed floor stands, floor mounts, and display enclosures optimized for Samsung's form factors and mounting specifications.
- LGcoreManufacturer-specific mounting solutions for LG digital signage displays, including LED video wall solutions and standard digital signage configurations. Products designed to LG's mounting specifications.
- CiscocoreComprehensive Cisco-specific mounting ecosystem including wall solutions, stand systems (manual and motorized), media steles, and adapters for Cisco collaboration and video conferencing displays.
- DHLminorLogistics partner for package shipments, referenced in shipment tracking section of website.
- UPSminorLogistics partner for freight shipments, referenced in shipment tracking section of website.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
HAGOR Products competitors and assessment
Company assessmentDirect peers
- Ergotron: US-based specialist in monitor mounts, sit-stand solutions, and AV carts with motorized lift systems. Direct overlap on motorized display mounting (HAGOR's Brackit Lift / Twin Lift competes with Ergotron's WorkFit/Lift systems).
- Chief (Milestone AV Technologies): US-headquartered AV mount brand within Milestone AV Technologies, covering wall mounts, ceiling mounts, video wall, and motorized solutions. Direct competitor in professional display mounting with broader global footprint than HAGOR.
- Vogel's: Dutch specialist in display and TV mounting solutions with a broad wall/ceiling/stand portfolio. Most directly comparable peer — same niche, B2B/consumer dual channel, and active across Europe where HAGOR also competes.
- Atdec: Australian manufacturer of commercial display and monitor mounting solutions, including motorized and modular systems. Comparable B2B specialist with similar product breadth in wall/ceiling/floor mounting for AV integrators.
- Peerless-AV: US-based manufacturer of AV mounting, display, and outdoor solutions including IP-rated outdoor enclosures. Directly comparable product portfolio including outdoor signage enclosures that compete with HAGOR's SOPW/SOPK lines.
- Multibrackets: Nordic mounting solutions brand (now part of Vogel's group) covering wall mounts, ceiling mounts, and professional AV stands. Direct competitor in the same European B2B mount category with overlapping product lines.
Emerging players
- SMART Technologies: Interactive display and education technology vendor with its own mounting ecosystems. Adjacent in the mounting solutions for interactive flat panels — same use case as HAGOR's education segment mounts.
- Future Automation: UK-based specialist in motorized and concealed TV/display mounting solutions for luxury and corporate AV. Niche overlap with HAGOR's motorized lift and CON-Line products, primarily in custom integration projects.
Broad incumbents
- Middle Atlantic Products (Legrand AV): US-based AV infrastructure brand within Legrand, offering racks, mounts, and enclosures for professional AV. Overlaps with HAGOR on mounting solutions but as part of a much broader commercial AV portfolio.
Regional players
- König & Meyer: German manufacturer of stands, holders, and accessories for music, AV, and presentation technology. Same German Mittelstand context and partial product overlap (tablet/headset/camera holders) but broader into music/lighting stands.
Market position
Competitive moat4 records
Key highlights6 records
Customer concentration
HAGOR Products social profiles
Digital presenceHAGOR Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAGOR Products leadership team
Management profileNumber of profiles
Profiles6 records
HAGOR Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAGOR Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAGOR Products
What does HAGOR Products do?
HAGOR Products GmbH manufactures and sells professional mounting solutions and display systems for monitors, TVs, projectors, cameras, tablets, and headsets, covering displays from 15" to 98". The portfolio spans wall mounts, ceiling mounts, floor-ceiling mounts, stand systems, video wall systems, indoor and outdoor steles/enclosures, motorized height-adjustable solutions, and the modular comPROnents (CPS) platform. Manufacturer-specific mounting solutions are produced for Samsung, LG, Cisco, Poly, Logitech, Nureva, Maxhub, NEC/Sharp, Philips, and Hisense displays, with custom/special-order configurations available on a project basis.
Is HAGOR Products a public or private company?
HAGOR Products is a private company. It is classified as family owned and is currently operating.
When was HAGOR Products founded?
HAGOR Products was founded in 1996. It employs 11 to 50 people.
Where is HAGOR Products based?
HAGOR Products is headquartered in Bad Oeynhausen, Germany, in the Europe region.
How does HAGOR Products make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are custom/Special Order Solutions and aftermarket/Accessories.
Who are HAGOR Products's main competitors?
Direct peers on record are Ergotron, Chief (Milestone AV Technologies), Vogel's, Atdec, Peerless-AV and Multibrackets. Emerging players are SMART Technologies and Future Automation. Middle Atlantic Products (Legrand AV) is listed as a broad incumbent. König & Meyer is listed as a regional player.
Does HAGOR Products have an API?
No public API is recorded for HAGOR Products.
What industry is HAGOR Products in?
HAGOR Products's product category is Display Mounting Hardware. Its primary akta.pro industry code is HDACADAO, Monitor Accessories & Mounting (Arms, Stands, Calibration), with a secondary code of HSAGAHAB, Wall Mounting (TVs, Shelves, Mirrors, Art). Its NAICS code is 337215 and its SIC code is 2540.