RCBC Securities Inc

What RCBC Securities Inc does

RCBC Securities Inc is a Philippine stockbrokerage firm founded in August 1973 (originally as Pacific Basin Securities Company, renamed in 1995) and headquartered in Makati City. It operates as a wholly-owned subsidiary of RCBC Capital Corporation, which in turn is wholly owned by Rizal Commercial Banking Corp (RCBC), part of the Yuchengco Group of Companies; Cathay Financial Group holds a 23.35% stake in the RCBC parent. The firm's primary product is RCBC ezTrade, an online stock trading platform launched in 1999 that was the first bank-owned online trading service in the Philippines, with companion iOS and Android mobile apps and online account opening that does not require personal appearance. Backroom operations were fully computerized in 1998 to support online trading, and the platform received a major upgrade in 2014 to enable faster real-time execution of buy and sell transactions.

RCBC Securities serves two principal customer segments: retail individual investors trading Philippine equities through ezTrade, and Japanese institutional investors accessing Philippine equities via a strategic alliance with Okasan Securities Group established in 2013. The firm monetizes through standard brokerage commissions and transaction fees on equity trades, with no disclosed recurring subscription or asset-under-management revenue line. At end-2019, stockholders' equity stood at PHP 501 million and the firm ranked 29th out of 184 Philippine brokers by value of shares traded — a mid-tier position in a fragmented market. The company offers retail-investor education content such as "Stocks 101" but discloses no AI, machine learning, robo-advisory, or quantitative-research capabilities in the available source material. No acquisition, funding-round, or expansion-event data is provided beyond the historical product, partnership, and corporate-identity milestones summarized above.

Name

RCBC Securities Inc

Legal name

RCBC Securities, Inc.

Website

https://rcbcsec.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

RCBC Securities Inc is a Philippine stockbrokerage firm, wholly-owned under RCBC/Yuchengco Group, that serves retail investors and Japanese institutions with its RCBC ezTrade online and mobile equity-trading platform, earning revenue from brokerage commissions.

Ownership category

akta.pro rank

Product category

Stock Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Equity Prime Brokerage (Custody, Financing & Services) (FSACAFAB)

Keywords

• Stockbrokerage services
• Online stock trading
• Equity brokerage
• Retail trading platform
• Philippine Stock Exchange

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stock Trading Commissions: RSEC generates revenue through buying and selling of shares of publicly listed companies on the Philippine Stock Exchange. Revenue is earned via transaction fees and commissions on each trade executed by clients.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RCBC Securities is engaged in the buying and selling of shares of publicly listed companies on the Philippine Stock Exchange, offering both traditional and online trading accounts. The service is delivered through the RCBC ezTrade online platform and mobile app, providing retail and institutional clients with real-time market access, order execution, portfolio monitoring, and corporate and market research.

Product overview

RCBC Securities Inc operates as a stockbrokerage offering a unified product portfolio centered on the RCBC ezTrade platform — an online stock trading service that provides real-time market access for buying and selling shares on the Philippine Stock Exchange. The core offering includes the RCBC ezTrade web platform and its companion mobile app, which together enable clients to trade stocks, monitor investments, and manage their portfolios. The company also provides traditional and online account opening, corporate and market research, and investor education resources.

Differentiator

Problem solved

Functional benefit

Brands

• RCBC ezTrade: RSEC's online retail platform which allows clients to enjoy real time access to the market, giving them the opportunity to trade stocks, monitor, and manage their investments, anytime, anywhere.

Products and services

• RCBC ezTrade Online Trading Platform Web-based online retail stock trading platform providing real-time access to the Philippine Stock Exchange, enabling clients to trade stocks, monitor, and manage investments anytime, anywhere. Includes account opening, market data, quotes, charts, analytics, research, and news.
• RCBC ezTrade Mobile App Mobile application version of RCBC ezTrade available on iOS and Android, enabling clients to trade stocks and manage investments from mobile devices.
• Stockbrokerage Services Traditional and online stockbrokerage services covering the buying and selling of shares of publicly listed companies on the Philippine Stock Exchange, with corporate and market research support, available to retail and institutional clients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Okasan Securities Group, Inc.non-exclusiveStrategic or Co-development Partner · 1 January 2013In early 2013, RSEC formed a non-exclusive partnership with Okasan Securities Group, Inc., Japan's 6th largest stockbrokerage company in terms of operating revenues. The partnership involves cooperation to sell Philippine equities to Japanese institutional investors, expanding RSEC's market reach to international investors.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BPI Securities Corporation: Stockbrokerage arm of Bank of the Philippine Islands, the largest Philippine bank by assets. Directly comparable to RSEC as a bank-owned retail and institutional broker offering online equity trading.
• China Bank Securities Corporation: Securities affiliate of China Banking Corporation, providing retail and institutional stockbrokerage services on the PSE. Comparable to RSEC as a bank-owned Philippine broker with online and traditional channels.
• BDO Securities Corporation: Securities affiliate of BDO Unibank, the largest Philippine bank by network. Directly comparable to RSEC as a bank-owned retail broker with online execution and research offerings.
• First Metro Securities: Philippine retail and institutional stockbrokerage backed by the Metrobank group, also offering online trading. Directly comparable to RSEC as a bank-affiliated online broker competing for the same PSE flow and retail client base.
• AB Capital Securities, Inc. Philippine retail and institutional stockbrokerage serving clients on the PSE. Comparable to RSEC as a domestic broker providing traditional and online trading for retail investors.
• Philstocks Financial, Inc. Philippine online-focused retail stockbroker with its own mobile/web trading platform. Comparable to RSEC in product offering (online PSE equity execution) and customer base (retail investors).
• COL Financial Group: Philippines' largest online retail stockbroker, with a dominant share of active retail accounts and a flagship mobile/web trading platform. Most directly comparable to RSEC on product (equity execution for retail), channel (self-serve online), and customer base (Philippine retail investors).
• Sun Securities Corporation: Philippine securities firm offering retail and institutional brokerage services on the PSE. Comparable to RSEC in product mix (online and traditional equity execution) and target customer base.

Regional players

• Okasan Securities Group: Japan's 6th-largest stockbrokerage and an existing non-exclusive partner of RSEC for Philippine-equity distribution to Japanese institutions. Comparable as a peer broker in business model, while also being a counterparty/customer for RSEC.

Broad incumbents

• Maybank Securities (formerly ATR Kim Eng): Regional Malaysian bank's brokerage arm covering Philippines and broader ASEAN institutional and retail equities. Comparable as a regional securities intermediary with Philippine execution capability, though operating at broader geographic scale than RSEC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RCBC Securities Inc