Opera Beds
Opera Beds is an electric adjustable bed maker.
- Company typePrivate
- Founded2004
- HeadquartersKingston upon Hull, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Opera Beds does
Opera Beds is an electric adjustable bed maker. Founded in 2004 and is based in Hull, Kingston upon Hull, City of, United Kingdom.
Opera Beds firmographics
Firmographics- Name
- Opera Beds
- Legal name
- Opera Group, Inc.
- Website
- https://operabeds.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Opera Beds is an electric adjustable bed maker.
- Ownership category
- akta.pro rank
Opera Beds industry classification
Industry- Product category
- Home Hospital Beds
- NAICS
- Mattress Manufacturing (337910)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF)
- akta.pro secondary industries
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Adjustable Beds & Bases Retail (CRAIABAB), Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
Keywords
Where Opera Beds is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Opera Beds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hospital bed sales: One-time sale of home hospital beds including Classic, Solo, Solo Comfort, Solo Comfort Plus, and Solo Comfort Split King models. Prices range from $2,895 to $11,695. Mattresses sold separately.
- Rotating bed sales: One-time sale of RotoBed rotating chair beds. RotoBed Change starts at $12,995, RotoBed Change Dual at $24,995. Includes SafeSleep mattress as standard.
- Mattress sales: Sale of hospital bed mattresses including Memory Comfort ($795), Ultimate Pressure Care ($895), Enhance Hybrid Air Pressure Care ($2,495), and Emporia Natural Luxury Comfort ($2,395)
- Accessories and bedding: Sale of accessories including grab rails ($345), mattress protectors ($75), fitted sheets ($65), pillows ($95), bed bundles ($594), underbed lighting, reading lights ($595), bedside tables ($995)
- Delivery and installation services: Self-assembly pallet delivery for $295, or professional white-glove delivery and installation for $495. Services include in-home setup and product demonstration.
- Warranty and service upgrades: Extended warranty and service plan upgrades available for purchase beyond the standard 3-year warranty on beds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Home Hospital Bed - Entry-level profiling bed |
| Unit Pricing | Pay-as-you-go | Solo Home Hospital Bed - Low floor height model |
| Unit Pricing | Pay-as-you-go | Solo Comfort Home Hospital Bed - Enhanced comfort model |
| Unit Pricing | Pay-as-you-go | Solo Comfort Plus Home Hospital Bed - Premium care bed |
| Unit Pricing | Pay-as-you-go | Solo Comfort Split King Dual - Dual adjustable bed |
| Unit Pricing | Pay-as-you-go | RotoBed Change - Rotating chair bed |
| Unit Pricing | Pay-as-you-go | RotoBed Change Dual - Split rotating bed |
| Unit Pricing | Pay-as-you-go | Memory Comfort Mattress - Entry-level foam mattress |
| Unit Pricing | Pay-as-you-go | Ultimate Pressure Care Mattress - High-risk pressure relief |
| Unit Pricing | Pay-as-you-go | Enhance Hybrid Air Pressure Care Mattress - Active pressure care |
| Unit Pricing | Pay-as-you-go | Emporia Natural Luxury Comfort Mattress - Premium natural materials |
| Unit Pricing | Pay-as-you-go | Self-assembly pallet delivery |
| Unit Pricing | Pay-as-you-go | White-glove delivery and installation |
| Unit Pricing | Pay-as-you-go | Military and Veterans discount |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels12 records
Opera Beds product offering
Product offeringCore offering
Opera Beds designs, manufactures, and sells electric adjustable home hospital beds across three product lines (Classic, Solo/Solo Comfort family, and RotoBed Change rotating beds), supported by specialized pressure-care and comfort mattresses plus mobility accessories. The company sells directly to consumers across all 50 US states through its own website, phone sales, and a virtual showroom, with warehouse fulfillment from Baltimore and a Florida showroom, offering both self-assembly pallet delivery and white-glove professional installation.
Product overview
Opera Beds is a manufacturer of home hospital beds, profiling mattresses, and mobility care equipment founded in 2004. The product portfolio centers on three hospital bed lines: the Classic (traditional wooden surround with basic profiling), Solo/Solo Comfort/Solo Comfort Plus (premium low-floor profiling beds with auto-regression technology), and the RotoBed Change (award-winning rotating beds that convert from bed to chair in under 60 seconds). The Solo line offers ultra-low floor heights (as low as 4 inches) to prevent fall injuries. Complementing the beds is a range of specialized mattresses including pressure care (Ultimate, Enhance Hybrid Air), comfort (Memory Comfort, Emporia Natural Luxury with natural fillings), and RotoBed-specific options (SafeSleep, Roho Dry Flotation, BariaSleep). Accessories include grab rails, underbed lighting, LED reading lights, bedside tables, mattress protectors, fitted sheets, and pillows. Products are designed in the UK with European manufacturing and distributed in the US from a warehouse in Baltimore, MD. The company emphasizes UK/European technologies like auto-regression and upholstered care bed designs that differentiate from typical US offerings.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Bed to chair transition in under 60 seconds enabling independent exit
- +2 more outcomes
Companies that use Opera Beds
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Opera Beds technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Opera Beds partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Opera Beds competitors and assessment
Company assessmentBroad incumbents
- Drive DeVilbiss Healthcare: Drive DeVilbiss is one of the largest US durable medical equipment manufacturers and distributors, offering hospital beds, mobility aids, and respiratory equipment. It is comparable to Opera Beds as a competing supplier of home hospital beds, though it operates at much greater scale with broader product portfolio and established Medicare/insurance billing infrastructure.
- Invacare Corporation: Invacare is a long-established US manufacturer of home and long-term care medical equipment including manual and electric hospital beds, pressure care mattresses, and patient lifts. It is comparable to Opera Beds in the home hospital bed category, with deeper institutional penetration and broader clinical channel access.
- Hill-Rom (Baxter): Hill-Rom, now part of Baxter International, is a leading global manufacturer of hospital beds, care beds, and patient support systems including home care models. It is comparable as a large incumbent in the care bed category, though it primarily serves acute care hospitals rather than competing directly in the premium home DTC segment.
Direct peers
- Transfer Master: Transfer Master manufactures electric adjustable home hospital beds with specialized features for bariatric and mobility-impaired users, sold direct to consumer. It is one of the closest direct competitors to Opera Beds in the premium home hospital bed DTC market.
- Flexabed: Flexabed is a US manufacturer of adjustable beds and home hospital beds sold direct to consumers, with positioning similar to Opera Beds in offering premium profiling beds for home care and aging-in-place use cases.
- Joerns Healthcare: Joerns Healthcare is a US manufacturer of hospital beds, patient lifts, and pressure care surfaces serving post-acute care, skilled nursing, and home care markets. It is comparable to Opera Beds as a competing supplier of home and institutional care beds, with stronger institutional channel access.
- Sizewise: Sizewise is a US medical equipment manufacturer specializing in hospital beds, pressure care mattresses, and patient handling equipment for acute and post-acute care. It is comparable to Opera Beds as a competing specialty bed maker serving mobility-impaired populations.
- Med-Mizer: Med-Mizer is a US manufacturer of hospital and long-term care beds with adjustable height and low-floor fall-prevention designs. It is comparable to Opera Beds in the home and institutional care bed market, particularly for fall-risk and bariatric patient segments.
Emerging players
- Reverie: Reverie is a US-based DTC brand specializing in adjustable bed bases and mattresses for sleep and lifestyle use. It is comparable as a competitor in the electric adjustable bed category, though it targets broader consumer sleep positioning rather than clinical/carebed use cases like Opera Beds.
Others
- RotoBed (Denmark): RotoBed is the original Danish manufacturer of the rotating chair bed that Opera Beds distributes in the US under partnership. It is comparable as the technology partner whose product forms Opera Beds' flagship premium offering and as a category-defining peer in the rotating bed niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Opera Beds social profiles
Digital presenceOpera Beds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opera Beds leadership team
Management profileNumber of profiles
Opera Beds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opera Beds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opera Beds
What does Opera Beds do?
Opera Beds designs, manufactures, and sells electric adjustable home hospital beds across three product lines (Classic, Solo/Solo Comfort family, and RotoBed Change rotating beds), supported by specialized pressure-care and comfort mattresses plus mobility accessories. The company sells directly to consumers across all 50 US states through its own website, phone sales, and a virtual showroom, with warehouse fulfillment from Baltimore and a Florida showroom, offering both self-assembly pallet delivery and white-glove professional installation.
Is Opera Beds a public or private company?
Opera Beds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opera Beds founded?
Opera Beds was founded in 2004. It employs 11 to 50 people.
Where is Opera Beds based?
Opera Beds is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Opera Beds make money?
Six revenue lines are on record. Hospital bed sales are the primary driver. The others are rotating bed sales, mattress sales, accessories and bedding, delivery and installation services and warranty and service upgrades.
Who are Opera Beds's main competitors?
Broad incumbents on record are Drive DeVilbiss Healthcare, Invacare Corporation and Hill-Rom (Baxter). Direct peers are Transfer Master, Flexabed, Joerns Healthcare, Sizewise and Med-Mizer. Reverie is listed as an emerging player. RotoBed (Denmark) is listed as an others.
Does Opera Beds have an API?
No public API is recorded for Opera Beds.
What industry is Opera Beds in?
Opera Beds's product category is Home Hospital Beds. Its primary akta.pro industry code is HSABAKAF, Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings), with a secondary code of HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals. Its NAICS code is 337910 and its SIC code is 3842.