Next Level Fitness

What Next Level Fitness does

Next Level Fitness, doing business as Nex Level Sports & Fitness, is a single-location, for-profit fitness and wellness operator serving residents of Hunterdon County, New Jersey. The company's core offering is a 7,200-square-foot high-performance training facility in Raritan Township, opened on March 8, 2026, equipped with Olympic lifting platforms, power racks, free weights, and cardio equipment. Services are structured to accommodate all ages and athletic levels, spanning open gym access via membership, structured group fitness classes, and one-on-one and small-group personal training sessions. The facility operates extended hours — 5 a.m. to midnight on weekdays and 6 a.m. to midnight on weekends — to maximize accessibility for working schedules.

The business model is a subscription/recurring revenue model built on gym memberships supplemented by personal training and group class fees. Pricing is not publicly disclosed. The go-to-market motion is direct-to-consumer through a single physical storefront, with local marketing support via the Hunterdon County Chamber of Commerce, which hosted the facility's ribbon-cutting ceremony. The target customer is a broad horizontal segment of fitness enthusiasts — from beginners to advanced athletes — within driving distance of Raritan Township. There is no disclosed digital product, mobile application, or technology platform; the value proposition is grounded in physical infrastructure and human-delivered training rather than software.

The company operates with 1-10 employees, is privately held, and has no disclosed funding history, investors, parent company, patents, or regulatory actions. Ownership structure and management team are not identified in available sources. Beyond the March 2026 opening, no prior milestones, additional locations, or historical operating data are available, indicating a very early-stage operating history or limited public footprint.

Name

Next Level Fitness

Website

https://nextlevelfitness.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Next Level Fitness (DBA Nex Level Sports & Fitness) operates a single 7,200-square-foot high-performance fitness facility in Raritan Township, New Jersey, offering memberships, group classes, and personal training to local fitness enthusiasts of all ages and athletic levels.

Ownership category

akta.pro rank

Product category

Health and Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Fitness center services
• Personal training services
• Group fitness classes
• Strength training facility
• Health and wellness membership

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fitness Memberships and Services: Revenue generated through gym/fitness center memberships, personal training sessions, and group fitness classes. The facility offers services for all ages and athletic levels, indicating a broad consumer membership model.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Next Level Fitness operates a 7,200-square-foot high-performance fitness center in Raritan Township, New Jersey, offering access to Olympic lifting platforms, power racks, free weights, and cardio equipment. The facility provides group fitness classes and personal training services for individuals of all ages and athletic levels, supported by extended daily operating hours. The business sells memberships and training services directly to local fitness enthusiasts.

Product overview

Nex Level Sports & Fitness operates as a single-location fitness facility offering integrated wellness services. The facility combines high-performance strength training equipment (Olympic lifting platforms, power racks, free weights), cardio equipment, group fitness classes, and personal training services under one roof. The Raritan Township location is a 7,200-square-foot operation open from 5 a.m. to midnight on weekdays and 6 a.m. to midnight on weekends.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Facility (Raritan Township Location) A 7,200-square-foot fitness facility open to the public, offering high-performance equipment including Olympic lifting platforms, power racks, free weights, and cardio machines. Designed for residents of Raritan Township and surrounding Hunterdon County communities across all ages and athletic levels.
• Group Fitness Classes Structured group exercise sessions offered at the Raritan Township facility, targeting individuals across various fitness levels and athletic abilities.
• Personal Training Services One-on-one and small group personal training services for all ages and athletic levels, providing customized fitness coaching and support at the Raritan Township facility.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hunterdon County Chamber of CommercecoreGTM or Marketing Partner · 8 March 2026The Hunterdon County Chamber of Commerce hosted the ribbon-cutting ceremony for the new Nex Level Sports & Fitness facility on March 8, 2026, marking the official opening of the Raritan Township location and providing community endorsement.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Planet Fitness: Largest low-cost fitness chain in the US with thousands of locations. Comparable because it competes for the same local fitness membership dollars that Nex Level targets in Hunterdon County, though it operates at a far lower price point and lacks the Olympic-grade strength equipment focus.
• Life Time Fitness: Large-format fitness resort operator offering memberships, group classes, personal training, and amenities. Comparable because Nex Level's bundled access + classes + PT offering mirrors Life Time's core value proposition, though Life Time operates at vastly larger scale and broader amenity set.
• Equinox: Premium full-service fitness operator with clubs, personal training, and group classes. Comparable in the sense that Nex Level's premium-equipment positioning targets the same high-touch, willingness-to-pay consumer — though Equinox operates at significantly higher price points and urban geographies.
• LA Fitness: Mid-market multi-service fitness chain offering memberships, group classes, and personal training. Comparable because LA Fitness is the archetypal incumbent competing for the same suburban, middle-market fitness consumer that Nex Level is targeting.

Direct peers

• F45 Training: Group-training franchise specializing in short, coached functional workouts. Comparable as a competing premium group-fitness format targeting fitness enthusiasts seeking structured coaching — an overlapping demographic with Nex Level's group class offering.
• Anytime Fitness: 24/7-access franchised fitness chain with a similar small-format, single-location operating model. Comparable because of the extended-hours convenience positioning and member-based recurring revenue model — both core to Nex Level's value proposition.
• Crunch Fitness: Mid-market fitness chain offering memberships, group classes, and personal training. Comparable because Crunch's product mix (access + classes + PT) closely mirrors Nex Level's bundled offering, and it competes in similar suburban catchment areas.
• Gold's Gym: Iconic strength-training-focused fitness chain. Comparable because its core differentiator is serious strength and free-weight training — the same positioning Nex Level is building around with Olympic lifting platforms and power racks.
• CrossFit (CrossFit, Inc.): Affiliate-based strength and conditioning training brand focused on Olympic lifting, powerlifting, and high-intensity training. Comparable because CrossFit affiliates operate small-box strength/conditioning facilities — a model structurally analogous to Nex Level's strength-and-conditioning positioning.
• Orangetheory Fitness: Premium group fitness franchise offering coached, structured classes for general fitness consumers. Comparable because Nex Level also offers group classes and personal training alongside facility access — though Orangetheory leads with heart-rate-based interval programming rather than strength.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/NextLevelFitnessIrvine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Level Fitness