Mulders Autogroep

What Mulders Autogroep does

Mulders Autogroep is a privately held, family-owned automotive dealership group founded in 1928 by Wilhelmina Mulders-Jansen in Tiel, Netherlands, and currently led by director Wouter Jan Mulders (since 2008). The company operates three full-service dealership and workshop locations in Tiel, Culemborg, and Nijmegen, serving the Betuwe, Gelderland, and Nijmegen regions. It is an authorized dealer for eight brands — Opel, Citroën, Peugeot, Fiat, Fiat Professional, Abarth, Jeep, and the Chinese EV maker Leapmotor (added 2024) — and also runs a luxury Jeep customization sub-brand (BRUTE Jeeps) at the Nijmegen site.

The business operates as an integrated mobility platform spanning new and used vehicle sales (including the MuldersDeals pre-registered inventory channel), workshop maintenance and repair, APK inspections, parts sales, private and operational leasing, financing (Betaalplan), car rental through an Oscar Autoverhuur partnership, and an online parts ordering portal. Underlying technology is conventional dealer operations technology: a multilingual website with inventory browsing, online quote requests, test drive booking, workshop appointment scheduling, and parts ordering, complemented by WhatsApp messaging for sales inquiries and Klantenvertellen for verified customer reviews. Backend workshop and facility investments include 240 kWh battery storage at Culemborg, solar panels and heat pumps across sites, a sedum-planted workshop roof in Nijmegen, and BOVAG trade affiliation plus Erkend Duurzaam sustainability certification (held since 2016).

The company earns revenue through one-time vehicle sales (new and used, the latter carrying 12-month warranty and 100-point inspection), recurring leasing contracts (private and operational), usage-based rental income, professional workshop service fees, and parts sales. Customers are predominantly individual retail buyers in its regional catchment, supplemented by SME, entrepreneur, and fleet customers for commercial vehicles and operational lease. Customer concentration is low and the customer base is diversified across thousands of transactions, evidenced by 8,433 aggregate customer reviews averaging 9.1/10. The group has pursued a measured roll-up strategy — acquiring the Nijmegen Motorhuis Opel dealership in 2017 and the Visscher PGH Peugeot/Citroën dealer activities in 2021 — to consolidate its regional position.

Name

Mulders Autogroep

Legal name

Mulders Autobedrijf B.V.

Website

https://mulders-autogroep.nl

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Mulders Autogroep is a family-owned Dutch automotive dealership group operating three full-service locations (Tiel, Culemborg, Nijmegen) since 1928, selling and servicing eight brands including Opel, Peugeot, Citroën, Fiat, Jeep, and Leapmotor for retail consumers and regional business/fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Mobility Services

NAICS

Automobile Dealers (4411), Automotive Parts and Accessories Retailers (44133), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Omnichannel (CRAFAEAL)

Keywords

• Multi-brand auto dealership
• Automotive retail services
• Vehicle leasing services
• Commercial vehicle dealer
• Used car sales

Headquarters

HQ city

Tiel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New vehicle sales: Sale of new passenger cars and commercial vehicles from brands Opel, Citroën, Peugeot, Fiat, Fiat Professional, Abarth, Jeep, and Leapmotor. Vehicles sold include inventory from showroom stock and factory orders.
2. Used vehicle sales (Occasions): Sale of pre-owned vehicles including dealer-quality occasions and youngtimer cars. Vehicles include various makes and models, sold with 12-month warranty, 12-month APK, and 100-point inspection.
3. Workshop, maintenance, and repair services: Full workshop services including maintenance, APK inspections, repairs, and diagnostics. Also covers Eurorepar Car Service for all vehicle brands (cars 3+ years old), and Stellantis SPOTiCAR roadside assistance for used vehicles.
4. Car rental: Car and van rental through Oscar Autoverhuur partnership at Nijmegen location. Rental includes insurance and 100 km/day. Nijmegen recognized as best-performing Oscar Autoverhuur branch.
5. Private Lease: Private lease contracts for new vehicles from Opel, Citroën, Peugeot, Fiat, Fiat Professional, Abarth, Jeep, and Leapmotor. Fixed monthly payment covering maintenance, insurance, and roadside assistance.
6. Operational Lease: Business operational leasing for commercial vehicles and passenger cars, with fixed monthly costs excluding fuel/charging.
7. Financing / Betaalplan: Financing plans allowing customers to pay for vehicles in monthly installments rather than upfront payment.
8. Parts and accessories sales: Sale of vehicle parts and components through online ordering portal and in-house parts warehouse. Parts available for all represented brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mulders Autogroep is a multi-brand automotive dealership group that sells new passenger and commercial vehicles across eight brands (Opel, Citroën, Peugeot, Fiat, Fiat Professional, Abarth, Jeep, and Leapmotor), including a premium customized Jeep sub-brand (BRUTE Jeeps). It also sells pre-owned vehicles under its own Occasions program and SPOTiCAR label, and provides supporting mobility services: workshop maintenance and repair (including Eurorepar for all brands), parts ordering, APK inspections, private and operational leasing, payment plans, auto taxatie, car rental via Oscar Autoverhuur (Nijmegen), and stock-vehicle deals via MuldersDeals. The business operates from three physical showrooms in Tiel, Culemborg, and Nijmegen serving both retail consumers and business/commercial fleet customers.

Product overview

Mulders Autogroep is a multi-brand automotive dealership group operating as a unified platform across three locations (Tiel, Culemborg, and Nijmegen) in the Netherlands. The company offers new and used passenger vehicles through 8 core brands (Opel, Citroën, Peugeot, Fiat, Fiat Professional, Abarth, Jeep, and Leapmotor) plus a premium customized sub-brand (BRUTE Jeeps). The product portfolio spans compact city cars, family vehicles, SUVs, performance cars, and commercial vans. Service offerings include private and operational leasing, vehicle maintenance and repair workshops, parts ordering, Eurorepar independent car service, SPOTiCAR certified used cars, and car rental through Oscar partnership. The company targets both retail and business customers with comprehensive mobility solutions including electric vehicle options across most brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Opel German automobile brand offering passenger cars and commercial vehicles. Sold through Mulders Autogroep's official dealerships in Tiel, Culemborg, and Nijmegen.
• Citroën French automobile manufacturer known for comfort-focused vehicles and innovative design. Official dealer offering through Mulders Autogroep's Tiel and Culemborg locations.
• Peugeot French automotive brand offering passenger cars and commercial vehicles. Official dealer through Mulders Autogroep's Tiel and Culemborg locations.
• Fiat Italian automobile manufacturer offering compact city cars and family vehicles. Official dealer through Mulders Autogroep's Tiel and Culemborg locations.
• Fiat Professional Commercial vehicle division of Fiat offering light commercial vehicles including Doblò, Scudo, and Ducato. Official dealer through Mulders Autogroep's Tiel and Culemborg locations.
• Abarth Italian performance car brand specializing in sporty versions of Fiat models. Official dealer through Mulders Autogroep's Tiel location.
• Jeep American SUV brand known for off-road capability and iconic design. Official dealer through Mulders Autogroep's Tiel location.
• Leapmotor Chinese electric vehicle brand offering affordable EVs including the T03 city car, B10 compact SUV (BEV and REEV variants), and C10 luxury electric SUV with range-extender options. Official dealer through Mulders Autogroep's Tiel, Culemborg, and Nijmegen locations.
• BRUTE Jeeps Specially customized Jeep vehicles designed for luxury and exclusivity, offering premium personalization with high-end materials. Managed by location manager Bob Willemsen at the Mulders Nijmegen location.
• MuldersDeals Stock vehicle deals offering new cars from the dealership's inventory with kenteken (license plate) already assigned, allowing immediate driving with significant discounts versus factory orders.
• Mulders Occasions Pre-owned vehicle program offering dealer-quality used cars with 12-month warranty, 12-month APK inspection, maintenance service, 100-point check, and 12-month European roadside assistance. Vehicles are all-in drive-away priced.
• Private Lease Personal leasing service for individual consumers, offering fixed monthly payments on new vehicles that include maintenance, insurance, and roadside assistance coverage.
• Operational Lease Business leasing service for commercial vehicles and passenger cars with fixed monthly costs covering the vehicle but excluding fuel or charging expenses, targeted at entrepreneurs, SMEs, and fleet operators.
• Werkplaats (Workshop Services) Full-service workshop offering APK inspections, scheduled maintenance, repairs, tire changes, and diagnostics. Loaner vehicles or bicycles are provided during service. Available at all three locations staffed by qualified technicians.
• Parts Ordering Auto parts ordering service available online and through the in-house parts warehouse, covering all vehicle brands represented by Mulders Autogroep.
• Eurorepar Car Service Independent multi-brand car maintenance and repair service for vehicles 3 years and older, using quality parts at competitive prices. Two-year warranty on Eurorepar parts including fitting. Offered at all three Mulders Autogroep locations.
• SPOTiCAR Certified Used Car Program Stellantis-backed certified used-car program providing 12 months of roadside assistance (SPOTiCAR Pechhulp), including mobile workshops, towing, replacement vehicles, and hotel accommodation across multiple European countries.
• Oscar Autoverhuur Car Rental Car and van rental service through partnership with Oscar Autoverhuur at the Nijmegen location. Rental includes insurance and 100 km/day. Nijmegen operates the largest Oscar rental fleet in the region.
• Auto Taxatie (Car Appraisal) Online car valuation service that estimates current market value based on the vehicle's license plate number, supporting trade-in and sales decisions.

Quantifiable outcome

• 9.1 out of 10 customer rating based on 8,433 reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Oscar AutoverhuurcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Oscar Autoverhuur is a flexible car rental company with online booking. Mulders Nijmegen serves as the Oscar Autoverhuur location for the region, offering passenger cars and vans for daily, weekend, or long holiday rental. Insurance and 100 km/day included. Mulders Nijmegen was recognized as the best-performing Oscar branch in Q1, with the largest rental fleet, highest customer satisfaction score, and most bookings in the network.
• SPOTiCARminorChannel Partner/ Reseller/ DistributorSPOTiCAR is the Stellantis-backed brand for quality used vehicles. Mulders Autogroep offers SPOTiCAR Pechhulp (roadside assistance) for occasions, providing 12 months of coverage from warranty start date. Services include mobile workshops, towing, replacement vehicles, and hotel accommodation across multiple countries.
• EuroreparcoreTechnology or IntegrationEurorepar Car Service is an official Stellantis-backed independent car service brand for vehicles 3 years and older. Offered at all three Mulders Autogroep locations, providing maintenance, repairs, APK inspections, and parts for virtually all car brands at competitive pricing. Two-year warranty on Eurorepar parts including fitting.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorLeapmotor is a Chinese electric vehicle manufacturer. Mulders Autogroep became an official Leapmotor dealer in 2024, offering the full range of Leapmotor models (T03, B03X, B05, B10, C10) at all three locations in Tiel, Culemborg, and Nijmegen. The partnership adds a complete electric vehicle lineup to the dealership's portfolio.
• BOVAGminorOthersMulders Autogroep is affiliated with BOVAG (the Dutch automotive trade association). BOVAG general terms and conditions apply to all transactions, covering both commercial and private customers. BOVAG provides independent arbitration and standardized consumer protections.
• Brute JeepsminorStrategic or Co-development PartnerBRUTE Jeeps are specially customized Jeep vehicles designed for luxury and exclusivity. Mulders Autogroep offers BRUTE Jeeps with full personalization options. Sales managed by vestigingsmanager Bob Willemsen at the Nijmegen location.
• Visscher PGHminorChannel Partner/ Reseller/ DistributorMulders Autogroep acquired the dealer activities of Visscher PGH in Tiel and Culemborg effective August 1, 2021, adding Peugeot and Citroën brands to existing Tiel and Culemborg locations.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Louwman Group: Family-owned Dutch automotive group with multi-brand dealerships, leasing, and mobility services. Comparable in family-business ethos, multi-brand model, and integrated service portfolio including parts and leasing.
• Van Mossel Automotive Group: Largest Dutch multi-brand automotive dealer group operating across passenger and commercial vehicles. Comparable in offering new/used vehicle sales, workshop services, leasing, and rental across multiple OEM brands, but at a national scale versus Mulders' regional Betuwe focus.
• Stern Groep: Publicly-listed Dutch automotive dealer group operating multi-brand dealerships and after-sales services. Similar business model with new/used vehicle sales and workshop operations, but larger scale and publicly-traded status.
• Amega Group: Dutch multi-brand automotive dealer group with multiple locations. Similar business model combining new car sales, used vehicles, workshop services, and financial services across comparable OEM brands.
• Dusseldorp Groep: Dutch automotive dealer group operating multiple locations across the Netherlands. Comparable multi-brand dealer structure with sales, service, and leasing operations, primarily focused on volume and premium brands.
• Hedin Automotive Netherlands: European automotive dealer group with growing Dutch presence. Offers multi-brand vehicle sales, services, and parts distribution comparable to Mulders' integrated model, with similar expansion through acquisitions.
• Wensink Automotive Group: Dutch multi-brand automotive dealer with multiple locations across the Netherlands. Comparable in multi-brand dealership model (including Stellantis brands), workshop services, and integrated customer offerings.
• Broekhuis Groep: Dutch multi-brand automotive dealer with multiple locations across the Netherlands. Offers new/used vehicle sales, leasing, and workshop services across comparable OEM portfolios including Stellantis brands, making it a direct operational and structural peer.

Broad incumbents

• Pon Holdings Automotive: Large Dutch family-owned conglomerate with significant automotive operations including Volkswagen, Audi, and other premium brands. Provides broader market context but operates at much larger scale with overlapping mobility services.

Others

• Halfords (Europe operations): UK-based automotive parts and accessories retailer with omnichannel presence. Comparable to Mulders' parts operation and online parts ordering capability, but does not compete in new vehicle sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulders Autogroep