Pyrex

What Pyrex does

Pyrex® is a licensed heritage kitchenware brand operating under International Cookware, which holds manufacturing and distribution rights from trademark owner Corning Incorporated following Corning's 1998 divestiture of its Consumer Products Division. Originally founded in 1915 as a Corning Glass Works product, Pyrex today sells a diversified cookware and food-storage portfolio organized into ovenware (glass and cast iron casseroles, roasters), bakeware (cake tins, loaf tins, springform pans, ramekins), cookware (stainless steel Infinity line, PFAS-free Optima+ non-stick, recycled-aluminium Cook&Care), food storage containers (Cook&Go, Cook&Freeze, Cook&Heat, Cook&Store, Cook&Save vacuum, and the all-glass Zero Plastic line), and air-fryer accessories. The core technical differentiator is borosilicate glass engineered for thermal shock resistance from -40°C to +350°C, with production centralized in France; secondary proprietary features include patented microwave-safe lids with steam valves for the Cook&Heat range and 100% glass-lid Zero Plastic containers. Sub-brands (Cook&Go, Cook&Freeze, Cook&Heat, Infinity, Optima+, GLIDE, Création, asimetriA, My First Pyrex+) allow use-case-specific product segmentation.

The business model is direct-to-consumer hardware sales with no subscription component. Pyrex operates its own UK e-commerce storefront at pyrex.co.uk and distributes through Amazon, Walmart, and Target, alongside specialty kitchen retailers; pricing is unit-based and publicly listed, ranging from £3.50 replacement lids to £95.90 cast iron casseroles, with seasonal promotions (e.g., back-to-school sales of up to 40% off) and a 10% newsletter-discount acquisition mechanic. Primary customers are general home cooks and baking enthusiasts, with a secondary segment of meal-preppers; both segments are addressed horizontally rather than via B2B or enterprise contracts. The UK webshop shows a 4.5/5 rating across 558 reviews. Operating geographies are primarily the United Kingdom and France under the European license, while the Pyrex brand appears in US mass-market retailers via Corning's separate US licensing arrangements. The company is privately held with no disclosed funding rounds, no management-team data in the sources, and no public financial reporting.

Name

Pyrex

Legal name

International Cookware

Website

https://pyrex.co.uk

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Short description

Pyrex, operated by International Cookware under license from Corning Incorporated, sells borosilicate glass cookware, bakeware, and food-storage products plus adjacent stainless steel and cast iron lines directly to home cooks and meal-prep consumers via pyrex.co.uk, Amazon, Walmart, and Target.

Ownership category

akta.pro rank

Headquarters

HQ city

Seaham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product sales: Pyrex generates revenue through direct sales of glass and metal cookware, bakeware, food storage containers, and kitchen accessories through e-commerce and retail channels. All products are sold as one-time purchases with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pyrex manufactures and sells durable kitchenware including borosilicate glass ovenware and bakeware, stainless steel and non-stick cookware, and glass food storage containers for cooking, freezing, baking, reheating, and meal preparation. The company distributes its products through its UK e-commerce platform, global online retailers such as Amazon, and brick-and-mortar retailers including Walmart and Target. Pyrex-branded products are manufactured in France under license from Corning Incorporated and emphasize thermal-shock-resistant glass technology.

Product overview

Pyrex is a kitchenware brand offering a diversified portfolio of cookware and bakeware products organized into five main categories: Ovenware (glass and cast iron casseroles, oven dishes, roasters), Bakeware (cake tins, tart tins, loaf tins, springform pans, ramekins, souffle dishes), Cookware (stainless steel and non-stick frying pans, saucepans, stewpots, woks), Food Storage Containers (airtight glass containers, freezer-safe dishes, microwave-safe containers with steam valves, vacuum storage, 100% glass Zero Plastic line), and Air Fryer Dishes (glass and metal dishes designed for air fryers). The brand emphasizes borosilicate glass technology for thermal shock resistance and has expanded into stainless steel and cast iron cookware lines. Products are primarily distributed through their UK e-commerce platform with various collections targeting specific cooking needs.

Differentiator

Problem solved

Functional benefit

Brands

• Cook&Go: Airtight and watertight glass storage containers for lunch and food storage
• Cook&Freeze
• Cook&Heat
• Cook&Store
• Infinity
• Optima+
• Cook&Care
• GLIDE
• asimetriA
• Création
• Zero Plastic
• My First Pyrex+
• Cook&Save

Products and services

• Glass Airfryer Dish with Removable Handle Borosilicate glass dish designed for air fryers with a removable stainless steel handle, compatible with single or dual basket air fryers. For home cooks using air fryers.
• Cook&Freeze Rectangular Glass Dish with Plastic Lid Freezer-safe glass storage dish with specialized freezer lid for long-term food preservation. For meal preppers and households engaged in batch cooking.
• Stainless Steel Frying Pan - Infinity Uncoated stainless steel frying pan with fixed handle suitable for all hobs including induction and oven use. For home cooks seeking durable, multi-stovetop cookware.
• Multi-Purpose Glass Baking Tray
• Zero Plastic Rectangular Glass Storage Box Eco-friendly food storage container with both base and lid made of glass, eliminating plastic. For health- and environmentally-conscious consumers seeking plastic-free kitchen storage.
• Cook&Heat Round Glass Dish with Patented Microwave-Safe Lid Microwave-safe glass food container with patented steam valve lid for safe reheating. For consumers seeking convenient leftover storage and microwave reheating.
• Non-Stick Frying Pan OPTIMA+ PFAS-free non-stick frying pan suitable for all stovetops, available in sizes from 20cm to 30cm. For everyday home cooking.
• Cast Iron Casserole Dish - SlowCook Cast iron round casserole dish compatible with oven and induction hobs. For home cooks preparing slow-cooked family meals.
• Cook&Go Glass Lunch Box Airtight and watertight glass lunch container for meal prep and on-the-go food storage. For commuters and meal planners.
• Cook&Save Vacuum Glass Food Storage Vacuum-sealed glass storage containers that keep food fresh longer with a manual vacuum pump. For consumers focused on extended food preservation.
• Oval Glass Oven Dish - Essentials Oval glass baking dish ideal for individual portions, available in sizes from 21x13cm to 39x27cm. For everyday home oven cooking.
• Borosilicate Glass Cake Tins - Bake & Enjoy Borosilicate glass cake tins including loaf tins, tart tins, springform pans, ramekins, and souffle dishes. For home bakers.
• Glass Loaf Tin Borosilicate glass loaf tin for baking bread and cakes. For home bakers.
• Classic Glass Measuring Jug Heat-resistant glass measuring jug available in 0.25L, 0.5L, and 1.0L capacities. For home bakers and cooks.
• Spare Parts (Replacement Lids) Replacement lids for various Pyrex glass dishes including plastic lids, glass lids, and specialized steam valve lids. For existing Pyrex customers who need replacement components.

Quantifiable outcome

• Products withstand thermal shock from -40°C to +350°C
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OXO (Helen of Troy): OXO is a household brand offering kitchen tools, bakeware, food storage, and cooking gadgets. Its Good Grips bakeware and POP food storage lines compete in the same mass-market consumer kitchenware categories as Pyrex's bakeware and storage products.
• Duralex: Duralex is a French tempered glass tableware and kitchenware manufacturer producing iconic glassware for households and foodservice. It directly competes with Pyrex in the French and European glass kitchenware and tableware markets with overlapping product lines.
• Staub: Staub produces premium enameled cast iron cookware and ceramic bakeware, competing with Pyrex in casserole dishes, ovenware, and high-end cookware. Its products target similar premium home cook segments with comparable price points.
• Lock & Lock: Lock & Lock is a major food storage container brand offering airtight plastic and glass storage solutions, directly competing with Pyrex's Cook&Go, Cook&Freeze, and Cook&Save ranges. It addresses the same meal prep and food preservation use cases for global consumers.
• Joseph Joseph: Joseph Joseph is a UK-based design-led kitchenware brand specializing in food storage, prep tools, and innovative kitchen organization. It overlaps directly with Pyrex's UK home market in glass storage and meal prep categories.
• Le Creuset: Le Creuset is a premium French cookware brand best known for enameled cast iron Dutch ovens and casseroles, directly overlapping with Pyrex's SlowCook cast iron and ovenware lines. Both brands target premium home cooks and emphasize European manufacturing heritage.
• Tupperware Brands: Tupperware is an iconic global food storage and kitchenware brand competing in airtight containers, food preservation, and plastic-free alternatives. It overlaps with Pyrex's food storage and meal prep categories for similar household consumer segments.
• Wilton Brands: Wilton is a leading US bakeware and cake decorating brand, also named alongside Pyrex as a key player in the $5.2B bakeware market. It competes directly in pans, baking accessories, and home baking categories serving overlapping consumer segments.
• Nordic Ware: Nordic Ware is a US-based bakeware manufacturer specializing in cast aluminum and steel pans, Bundt cakes, and cookie sheets. It is explicitly listed alongside Pyrex as a key player in the $5.2B global bakeware market and competes directly in the same consumer bakeware and cookware categories.

Broad incumbents

• Corning Incorporated: Corning is the original creator of Pyrex glassware and current owner of the Pyrex® trademark. As the brand's licensor and a Fortune 500 materials science company with deep glass manufacturing expertise, it is the ultimate parent authority on the brand's glass technology and identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvS6DNxqZkNJv3AaPI0V-UQ
• Facebookfacebook.com/PyrexUKOfficial
• Instagraminstagram.com/pyrexukofficial/?hl=fr
• TikToktiktok.com/@pyrexcuisine?lang=fr
• LinkedInlinkedin.com/company/pyrex-uk-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyrex