Southern Orthodontic Specialists

What Southern Orthodontic Specialists does

Southern Orthodontic Specialists is a dental practice that offers dental treatment, orthodontics, and cosmetic dentistry. The damon system, transparent aligners, and propel system technologies were used in their treatment. They offer services such as dental cleanings, dental hygiene, night guards, athletic mouth guards, children’s dentistry, cosmetic dentistry, root canal therapy, orthodontics, and invisalign.

Name

Southern Orthodontic Specialists

Legal name

Southern Orthodontic Specialists P C.

Website

https://www.sosbraces.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Orthodontic Specialists provides dental treatment, orthodontics, and dental cosmetic services.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Dental Laboratories (339116)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAD

Clear Aligner Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAJAD

Orthodontic Appliances & Aligners Fabrication

Healthcare & Life Sciences/Dental Care Services/Dental Laboratories & Prosthetic Fabrication

Keywords

• Orthodontic treatment services
• Traditional metal braces
• Clear aligner therapy
• Orthodontic appliances
• Orthodontic practice

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through orthodontic treatment services including braces (Damon, Norris, ceramic), clear aligners, retainers, and related procedures. Treatment costs vary based on individual needs and treatment plans. The practice accepts major credit cards, insurance plans, and offers payment plans to make treatment affordable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southern Orthodontic Specialists is a private orthodontic practice providing comprehensive orthodontic care including Damon self-ligating braces (metal and clear ceramic), Norris self-ligating braces, in-house 3D-printed clear aligners, custom retainers, TADs, diode laser treatment, corrective jaw surgery, impacted canine treatment, TMJ/TMD treatment, dentofacial orthopedics, and early Phase One orthodontic treatment for children. The practice features an in-house 3D printing lab with intra-oral scanners for same-day custom appliance fabrication and operates two office locations in the Memphis metropolitan area.

Product overview

Southern Orthodontic Specialists offers a comprehensive range of orthodontic treatments led by Dr. Hunter Harrison, including Damon™ Ultima self-ligating braces, Damon™ Clear ceramic braces, Norris System self-ligating braces, and in-house 3D-printed clear aligners. The practice provides the full orthodontic care continuum: early Phase One treatment for children, traditional and ceramic braces for teens and adults, clear aligner therapy, TMJ/TMD treatment, surgical orthodontics, and dentofacial orthopedics. Supporting treatments include diode laser procedures, TADs (Temporary Anchorage Devices), impacted canine exposure, and custom retainers. Their in-house lab with 3D printing capabilities enables same-day retainer production and faster aligner fabrication.

Differentiator

Problem solved

Functional benefit

Products and services

• Damon Ultima Self-Ligating Braces Passive self-ligating braces that use a slide mechanism to hold the archwire, reducing pressure on teeth and allowing them to move more freely, quickly, and comfortably. Eliminates the need for elastic or metal ties. For orthodontic patients seeking traditional bracket treatment with reduced friction.
• Damon Clear Braces Clear ceramic self-ligating braces that are discreet and resistant to staining. Uses a slide mechanism allowing teeth to move quickly and comfortably with a nearly invisible aesthetic. For older teens and adults seeking less visible bracket treatment.
• Norris System Self-Ligating Braces Passive self-ligating stainless steel braces that use a specialized clip instead of elastics to guide teeth into place with reduced pressure and fewer appointments.
• Ceramic Braces Clear ceramic braces that are less visible than metal braces, primarily used on upper front teeth for cosmetic concerns in older teenagers and adults.
• In-House Clear Aligners Custom-made clear plastic aligners that straighten teeth without metal wires or brackets. Created in-office using 3D printing technology for faster treatment start times. For adults and teens seeking discreet orthodontic treatment.
• Custom Retainers Custom-made retainers, including clear aligner-style Essix retainers and fixed bonded wires, used to maintain teeth alignment after braces treatment.
• Temporary Anchorage Devices (TADs) Small titanium anchors placed in the jawbone to help achieve quicker tooth movement with more efficiency and comfort, used as an alternative to headgear.
• Diode Laser Treatment Laser treatment for gum tissue sculpting, exposing tooth surfaces for bracket placement, assisting impacted tooth eruption, and aesthetic gingival recontouring after braces removal.
• Corrective Jaw Surgery Surgical orthodontic procedure to move teeth and jaws into more balanced, functional, and healthy positions for patients with severe jaw misalignment.
• Impacted Canine Treatment Surgical and orthodontic treatment to expose impacted canine teeth and guide them into proper position using orthodontic brackets.
• Early Orthodontic Treatment (Phase One) Early orthodontic intervention for children around age 8-9 to correct jaw growth and certain bite problems before Phase Two treatment begins around age 11.
• TMJ/TMD Treatment Treatment for Temporomandibular Disorder, addressing jaw joint pain, chronic face and neck pains, and recurring headaches associated with jaw dysfunction.
• Dentofacial Orthopedics Specialized treatment combining tooth movement with guidance of facial growth and development, typically for children and early adolescents with jaw discrepancies.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: The largest ortho-focused DSO in the US, operating hundreds of affiliated orthodontic locations. Directly comparable as a multi-location orthodontic group practice offering braces and aligners, though at significantly larger scale and with corporate backing.
• Rock Dental Brands: DSO-backed multi-specialty dental and orthodontic group with affiliated clinics across multiple states. Comparable as a DSO-affiliated orthodontic practice offering braces, aligners, and related treatments with similar patient mix.
• Dental Depot: Multi-location dental and orthodontic group practice operating across several US markets. Comparable as a direct peer offering comprehensive orthodontic services in a multi-location group practice format.

Broad incumbents

• Great Expressions Dental Centers: Large multi-specialty dental DSO providing general dentistry, orthodontics, and specialty services across the US. Comparable as a larger established practice organization offering orthodontic treatment alongside broader dental services.
• Heartland Dental: Largest dental support organization in the US, supporting thousands of dentist offices including orthodontic services. Comparable as a scaled DSO whose affiliated practices compete for the same orthodontic patient pool.
• Aspen Dental: National DSO with hundreds of locations offering general dentistry and orthodontic services. Comparable as a broad incumbent with overlapping orthodontic offerings and stronger brand/marketing budgets.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners - a key supplier and category-defining competitor for clear aligner orthodontic treatment. Comparable as the dominant aligner brand that practices like SOS either use or compete against for adult aesthetic cases.
• Ormco (Envista): Orthodontic appliance manufacturer (Damon System, braces, brackets). Comparable as a key supplier of the Damon self-ligating bracket system that Southern Orthodontic Specialists uses as a core technology, and an indirect peer in the orthodontic value chain.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner brand offering remote orthodontic treatment at lower price points. Comparable as a disruptor competing for mild adult ortho cases that would otherwise go to traditional practices like SOS.

Regional players

• Waldron & Lee Orthodontics: Independent multi-doctor orthodontic practice operating in the broader Memphis/Mid-South region. Comparable as a regional independent peer offering similar braces and aligner treatments with comparable scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Orthodontic Specialists