H&H Auto Parts

What H&H Auto Parts does

H&H Auto Parts is a family-owned automotive recycling and salvage business that has operated a single physical yard in Sussex, Wisconsin since 1974. The company purchases end-of-life and unwanted vehicles from individuals, dismantles them in-house, and resells the recovered components as used auto parts, primarily to individual vehicle owners and independent repair shops in the Greater Waukesha and Milwaukee area of southeastern Wisconsin. Its inventory spans over 900 late-model vehicles across more than 20 brands including Acura, Audi, BMW, Honda, Lexus, Mercedes-Benz, Porsche, and Volvo.

The core commercial platform is hhautowi.com, a marketplace interface where customers submit part inquiries by entering vehicle year, make, model, VIN, and the specific part required; staff then respond with availability, condition photos, and pricing via phone, text, or email. A distinguishing operational feature is two dedicated in-house photo studios that document virtually every inventoried part, producing over 15,000 images annually — a content asset the company uses to differentiate against other Milwaukee-area salvage yards that rely on stock photos or limited imagery. A secondary vehicle-pickup / "Sell Your Car" service closes the supply loop by purchasing junk vehicles directly from owners.

Revenue is generated through three streams: transactional sales of used parts from inventory, vehicle purchase and dismantling (with resale of usable components and recycling of fluids and metals), and a small Amazon Associates affiliate referral arrangement. The business is private, family-controlled, with no external funding, no parent company, and no disclosed management team; open postings for a Dismantler ($15–28/hr) and a Bookkeeper indicate a small team consistent with the 11–50 employee range.

Name

H&H Auto Parts

Legal name

H and H Auto Parts

Website

https://hhautowi.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

H&H Auto Parts is a family-owned salvage yard in Sussex, Wisconsin, operating since 1974 that buys junk vehicles, dismantles them, and resells used auto parts online and onsite to individual vehicle owners and independent repair shops in the Greater Waukesha/Milwaukee area.

Ownership category

akta.pro rank

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Used Auto Parts Sales: Revenue generated from selling quality recycled/used auto parts extracted from dismantled vehicles. Customers purchase parts for specific vehicle makes and models from an inventory of 900+ late model vehicles.
2. Vehicle Purchase/Recycling: Revenue from buying unwanted junk cars in any condition, dismantling them for parts, and recycling usable components and fluids.
3. Amazon Associates Affiliate: Participant in the Amazon Services LLC Associates Program, earning advertising revenues by linking to Amazon.com for automotive parts purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

H&H Auto Parts buys junk and end-of-life vehicles from individuals, dismantles them, and sells the recovered used auto parts through an online inventory marketplace with photographic documentation. The company also purchases unwanted vehicles directly from owners in southeastern Wisconsin and recycles usable components and fluids.

Product overview

H&H Auto Parts operates a single core product: an online marketplace and physical salvage yard for used automotive parts, connected to a vehicle purchase/removal service. The company specializes in late model vehicles and maintains an inventory of over 900 vehicles spanning brands including Acura, Audi, BMW, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Mazda, Mercedes-Benz, Mini, Nissan, Porsche, Saab, Subaru, Toyota, Volkswagen, and Volvo. Customers can search the parts inventory online using vehicle details and VIN, purchase parts, or sell their unwanted vehicles. A supplementary Amazon shop offers additional automotive parts through an affiliate arrangement.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Auto Parts Online Marketplace An online marketplace where customers can search for and purchase used automotive parts extracted from over 900 late-model dismantled vehicles, with photo documentation of nearly every part.
• Vehicle Pickup / Sell Your Car Service A service where H&H Auto Parts purchases unwanted or junk vehicles from individuals in any condition, handling removal and recycling usable parts and fluids.
• Amazon Affiliate Shop An Amazon storefront where H&H Auto Parts links customers to various affordable automotive parts, earning affiliate advertising revenue through the Amazon Associates Program.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Amazon Services LLCminorGTM or Marketing PartnerH and H Auto Parts is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program. The company earns advertising revenues by advertising and linking to Amazon.com for automotive parts purchases. This provides an additional revenue stream through referral commissions.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Car-Part.com: Car-Part.com is an online marketplace aggregating used auto parts inventories from thousands of recyclers, including smaller yards like H&H. It enables H&H to reach buyers beyond SE Wisconsin but also exposes it to nationwide pricing transparency.
• Hollander Parts: Hollander provides recycled parts interchange, pricing, and inventory software to salvage yards and connects them to buyers. It is adjacent infrastructure that powers parts of the industry H&H operates in.

Direct peers

• Pull-A-Part: Pull-A-Part operates self-service salvage yards across the U.S. where customers pull their own parts. It competes with H&H for the same DIY and small-shop buyer, though its model is self-service rather than full-service dismantling.
• Pick-n-Pull: Pick-n-Pull is a self-service used auto parts retailer with yards across multiple U.S. states. It mirrors H&H's buyer profile (DIYers, mechanics, budget-conscious vehicle owners) and competes for regional share.
• U-Pull-&-Pay: U-Pull-&-Pay operates self-service salvage yards focused on late-model vehicles, similar to H&H's inventory positioning. Direct overlap in product and customer use case.

Broad incumbents

• Copart: Copart runs the largest online salvage auto auctions, supplying dismantlers and resellers (including H&H's peers) with end-of-life inventory. It is a key upstream supplier and indirect competitor for vehicle acquisition.
• RockAuto: RockAuto is an online catalog retailer of aftermarket and OE-style auto parts. While primarily new parts, it competes for the same budget-conscious repair-shop and DIY segment that H&H serves with recycled components.
• eBay Motors: eBay Motors is a major online channel for individual and commercial sellers of used auto parts. It competes with H&H for the same DIY and mechanic buyers and represents a digital-native alternative to H&H's inquiry-based flow.
• LKQ Corporation: LKQ is the largest U.S. distributor of recycled and aftermarket auto parts, operating salvage yards and a national wholesale network. It is the dominant scaled incumbent in H&H's category and the most relevant comparable for unit economics and competitive dynamics.

Regional players

• Greenbrier Auto Parts / regional SE Wisconsin recyclers: Regional Wisconsin/Midwest salvage yards compete directly with H&H for local vehicle acquisition and parts sales in the Greater Waukesha/Milwaukee area, defining its immediate competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hhautoWI
• Xx.com/HandHAutoParts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&H Auto Parts