What Celloglas does

Celloglas, legally Celloglas Mirri Ltd, is a UK-based private decorative print finishing company operating three manufacturing sites in Leeds, Leicester, and Reading. It provides multi-process finishing services — varnishing, lamination, foil blocking, embossing, cutting and creasing, special effect finishes, and high-speed folder makeup — to publishers, retailers, luxury brands, packaging converters, and commercial print buyers. The company's core technology stack is anchored by capital-intensive equipment including Heidelberg twin coaters (15,000 sheets/hour), B1 foil blockers (7,500 sheets/hour), and Brausse Bobst die cutters (6,500 sheets/hour), supported by BRCGS AA food-safety certification and BPIF Seals of Excellence across HR, Health & Safety, and Environmental disciplines.

The firm monetizes print finishing through per-job, quote-based transaction pricing on production runs (job sizes from 100,000 to 750,000 sheets cited), and additionally derives revenue from worldwide distribution of its proprietary Mirri metallic paper and board range — including Mirri H, Mirri Silk, Mirri Duo, Mirri Lens, Mirri Holographic, and the world-first Mirri Eco plastic-free substrate. A secondary revenue stream is the exclusive UK coating partnership for N9 Pure Silver antimicrobial technology, which underpins the Cellomed antimicrobial lamination and varnish product line.

Go-to-market is direct B2B enterprise field sales led by a Sales Director and Business Development Director, complemented by sample-driven demand generation, an inspiration/portfolio gallery, the Finishing School content-marketing blog, and active participation in PPA, RetailEXPO, Packaging Innovations, and Visual Media Conference events. Customer segments are diversified across publishing (Vogue, Wired, Glamour, Esquire, Computer Arts), retail and luxury (Harrods, Harvey Nichols, Ted Baker, YSL, Cadbury, Lakeland), packaging (Aldi, Royal Tokaji, whisky brands), and travel/hospitality (Easyjet, Thomas Cook, Betty's Tea Room).

Name

Celloglas

Legal name

Celloglas Mirri Ltd

Website

https://celloglas.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Celloglas is a UK-based private decorative print finisher operating three manufacturing sites, providing varnishing, lamination, foil blocking, embossing, and special effect finishes to publishers, retailers, luxury brands, and packaging clients, alongside global distribution of its proprietary Mirri metallic substrate range.

Ownership category

akta.pro rank

Product category

Print Finishing Services

NAICS

Support Activities for Printing (323120), Paperboard Container Manufacturing (32221), Paper Manufacturing (322)

SIC

Coating, Engraving & Allied Services (3470), Paperboard Containers & Boxes (2650), Papers & Allied Products (2600)

akta.pro primary industry

Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL)

akta.pro secondary industries

Finishing, Converting & Die-Cutting Services (IMALAKAN), Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)

Keywords

• Print finishing services
• Decorative coatings
• Metallic substrates
• Lamination services
• Foil blocking

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Print Finishing Services: Provides decorative print finishing services including varnishing, lamination, foil blocking, embossing, die cutting, and specialty finishes. Revenue generated through per-job/production run pricing for commercial print, publishing, retail, and packaging clients.
2. Mirri Product Distribution: Distributes Mirri metallic paper and board products worldwide. Offers standard and bespoke metallic substrates including Mirri Eco, Mirri H, Mirri Duo for point of sale, packaging, publishing, and promotional applications.
3. N9 Pure Silver Coating Technology: Exclusive UK coating partner and preferred sales agent for N9 Pure Silver antimicrobial technology, offering antibacterial varnish and coating applications for print materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Celloglas provides decorative and protective print finishing services — varnishing, lamination, foil blocking, embossing, cutting and creasing, and special effect finishes — for publishers, retailers, brand owners and packaging converters across three UK manufacturing sites. The company also distributes the proprietary Mirri range of metallic paper and board substrates worldwide and operates an exclusive UK partnership for N9 Pure Silver antimicrobial coating technology.

Product overview

Celloglas is a UK-based decorative print finishing company offering a broad portfolio of services and branded products. The core offering is Print Finishing — a multi-process service covering varnishing, lamination, special effect finishes, cutting & creasing, foil blocking, and embossing — delivered across three UK sites (Leeds, Leicester, Reading). The Mirri sub-brand is a world-leading metallic paper and board product range distributed globally, including Mirri H, Mirri Silk, Mirri Duo, Mirri Lens, Mirri Holographic, and Mirri Eco (plastic-free variant). thefolderworks is the in-house folder makeup service producing folders, sleeves, and cartons at high speed. Specialty offerings include N9 Pure Silver antibacterial coatings, Cellomed antimicrobial laminates/varnishes, and food-safe packaging finishes. The company holds BRCGS AA certification and BPIF Seal of Business Excellence.

Differentiator

Problem solved

Functional benefit

Brands

• Mirri: World leading supplier of metallic paper and board. Metallic silvers, golds, a vast range of colours and holographic films distributed worldwide across numerous markets including point of sale, packaging, publishing, multimedia, social stationery, greetings, commercial print and direct mail.

Products and services

• Print Finishing Services Multi-process decorative print finishing service covering varnishing, lamination, foil blocking, embossing, cutting and creasing, and special effect finishes, delivered across three UK manufacturing sites for publishers, retailers, brand owners and packaging converters.
• Mirri Metallic Paper and Board Substrates World-leading proprietary range of metallic paper and board substrates including Mirri H, Mirri Silk, Mirri Duo, Mirri Lens, Mirri Holographic, and Mirri Eco, distributed globally for point of sale, packaging, publishing, multimedia, social stationery, greetings, commercial print and direct mail applications.
• Mirri Eco World's first large-format plastic-free biodegradable metallic substrate, fully recyclable and repulpable, offered at the same cost and quality as Mirri H and suitable for pharmaceutical, multimedia, POS, publications, drinks, and cosmetics packaging applications.
• Folder Makeup (thefolderworks) High-speed bespoke folder makeup service producing wallets, folding, carton gluing (straight line, crash lock, charity boxes, pillow packs), specialist folding (maltese cross, infinity mailer), and sleeves at up to 5,000 folders per hour on high-speed machines and up to 1,000 capacity folders per hour.
• Foil Blocking Metallic and decorative foil application service using heated dies on paper or board, including hot foil, cold foil, textured/fluted foil (foil plus emboss in one pass), security/holographic foil, and coloured foils, with B1 foilers running up to 7,500 sheets per hour at the Leicester site.
• Lamination Lamination service including soft touch lamination (Cellotouch), silk lamination, gloss lamination, and antimicrobial lamination (Cellomed), offered as roll-fed and Ecotack B1 sheet-fed lamination.
• Special Effect Finishes Decorative screen-applied finishes including fragrance burst (scratch n sniff), glow in the dark (phosphorescent inks), photochromic, thermochromic, silver latex (scratch-off), glitter varnish, embossing, and fluted foil (textured 3D emboss with foil in one pass).
• N9 Pure Silver Antibacterial Coating Exclusive UK partnership service offering N9 Pure Silver antimicrobial varnish and coating application for print — non-migrating, non-water-soluble pure silver particle technology effective against E.coli, MRSA, C. diff, and the Covid family of viruses.
• Cellomed Antimicrobial Lamination and Varnish Antimicrobial lamination and varnish coatings proven to help protect against the Covid family of viruses, applied to paper and board for frequently handled printed materials such as menus, magazines, and packaging.
• Food Safe Packaging BRCGS-compliant food-safe packaging finishing service suitable for drinks, pharmaceutical, and direct food contact packaging applications across Celloglas' Leicester-certified production site.

Quantifiable outcome

• Heidelberg twin coater can process up to 200,000 sheets in 24 hours
• +3 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Windles GroupminorStrategic or Co-development Partner · 21 August 2019Printing partner that printed the striking British Vogue September issue cover. Worked with Celloglas Mirri to achieve the stunning metallised results on 50,000 sheets.
• AssembliminorStrategic or Co-development Partner · 1 May 2019Dutch creative brand that supplied insects for Mirri's RetailEXPO 2019 stand. Made use of Mirri Silk for colourful insect pieces that added life to the botanical-themed display.
• The Bigger BoatminorImplementation/ SI/ Consulting Partner · 1 May 2019Digital agency that designed and built Celloglas' new responsive website. Chosen for their experience building sites in the print/marketing industry.
• Professional Publishers Association (PPA)coreStrategic or Co-development Partner · 4 March 2014Formal PPA member since October 2013. Sponsors PPA New Talent Awards and PPA Independent Publisher Conference. Celloglas Sales Director presents 'New Designer of the Year' award. PPA represents 200+ companies covering consumer magazines to business-to-business data providers.
• N9 Pure SilvercoreStrategic or Co-development PartnerExclusive UK coating partner and preferred sales agent for N9 Pure Silver antimicrobial technology. Developed easy-to-apply varnish using N9 Pure Silver solution combined with Celloglas varnishes. N9 technology is non-migrating, not water soluble, highly durable and environmentally friendly using microscopic pure silver particles suspended in deionised water. Effective against E.coli, MRSA, C diff, and the Covid family of viruses.
• Die Cut FinishcoreStrategic or Co-development PartnerOn-site partnership at Leeds site providing comprehensive die cutting and forme making services. Die Cut Finish operates B1 and B2 die cutting equipment with in-house forme-making and laser cutting. Complements Celloglas' decorative coatings and folderworks range for one-stop-shop capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PressOn: UK large-format print finisher with finishing services including lamination, mounting and special-effect coatings, serving retail, exhibition and brand activation markets. Highly comparable on the finishing-services side of Celloglas's portfolio.
• Taylor Bloxham Group: UK-based multi-process print finisher offering foil blocking, lamination, embossing and special-effect finishes, with packaging and publishing customers across the UK. Directly comparable in service mix, geographic footprint, and customer verticals to Celloglas.
• Foilco: UK specialist in hot foiling, cold foiling, and holographic foils for print and packaging, with a finishing school and sample library analogous to Celloglas's Finishing School. Closest direct competitor on the foil blocking dimension of Celloglas's service portfolio.
• Royle Print: UK commercial printer with integrated finishing capabilities serving publishing, retail and direct mail customers. Comparable on customer mix and on combining print and finishing under one roof, similar to Celloglas's multi-process model.
• BDB Labels: UK label printer and finisher producing premium labels with foil, embossing and special-effect finishes for spirits, cosmetics and luxury markets. Directly comparable to Celloglas's luxury packaging and premium finishing offering.

Broad incumbents

• Smurfit Kappa: World-leading paper-based packaging group with UK operations serving retail, FMCG and luxury packaging end markets. Comparable as a broad incumbent in paperboard packaging, where Celloglas competes at the specialty finishing end of the value chain.
• DS Smith: Global packaging giant with significant UK corrugated and paperboard operations and growing presence in display, POS and decorative packaging. Comparable as a much larger incumbent competing for the same retail, FMCG and luxury packaging customers.
• Coveris: European packaging manufacturer with UK operations producing paper-based, flexible and rigid packaging for food, beverage and consumer goods. Comparable to Celloglas on food-grade packaging finishing and customer overlap with Aldi and luxury alcohol brands.

Others

• Fenner Paper: UK specialist paper merchant distributing premium and environmentally certified papers (including Fedrigoni, G.F Smith ranges) to designers, printers and finishers. Adjacent to Celloglas on the specialty paper/board supply side and as a route-to-market for premium substrates.
• Denmaur Paper Media: UK paper merchant and converter distributing and converting specialty papers and boards to UK printers and finishers. Adjacent peer as both a competitor for specialty substrate distribution (analogous to Mirri) and a potential upstream supplier to Celloglas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Celloglas
• Facebookfacebook.com/celloglasuk
• LinkedInlinkedin.com/company/celloglas

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celloglas