Northside Collision

What Northside Collision does

Northside Collision is a privately held, independently owned auto body and collision repair operator headquartered in the Syracuse/Central New York market. Established in 1974, the company runs eight locations spanning Central and Western New York (Syracuse, Eastwood, Cicero, Liverpool, Baldwinsville, DeWitt, Camillus, and Greece/Rochester). It serves individual vehicle owners as its primary segment, and also targets commercial fleet operators, RV and recreational-vehicle owners, and boat owners. The Cicero site houses what the company describes as Central New York's largest Fleet Repair Center, capable of servicing large trucks, tractor trailers, RVs, and boats.

The core offering is full-service collision and auto body repair — frame and uni-body work, custom painting and refinishing with guaranteed color matching, paintless dent repair, mechanical repairs (alignment, brakes, suspension), air bag system replacement, and interior/upholstery work — for all vehicle makes and models. Delivery relies on state-of-the-art shop equipment including Chief frame equipment, Velocity computerized measuring, Hunter wheel alignment, Pro-Spot resistance welding, and downdraft baking paint booths. The company holds AAA Approved facility status, employs I-CAR and ASE certified technicians, and is a member of the General Motors Collision Repair Network. Adjacent services include free loaner vehicles, insurance claims coordination (with an on-site Geico representative), and towing referrals.

The business model is direct-to-consumer, quote-based, per-job service revenue. Pricing is not publicly disclosed and is set from damage assessment; free estimates are provided and paintless dent repair starts at $100. Go-to-market is dominated by word-of-mouth (approximately 85% of business from referrals and prior customers), reinforced by local brand reputation, insurance-company referral partnerships (Geico, MetLife, AAA), the CarWise online scheduling platform, community sports sponsorships (Syracuse Crunch, Syracuse Mets), and a website/social media presence. Leadership is led by President and CEO Scott Jones, with employee testimonials referencing owner Gary Bell, indicating a founder/family-led management structure.

Name

Northside Collision

Legal name

Northside Collision

Website

https://northsidecollision.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Northside Collision is a Syracuse-based auto body and collision repair operator running eight locations across Central and Western New York, serving individual vehicle owners plus commercial fleet, RV, truck, and boat owners with per-job repair services.

Ownership category

akta.pro rank

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Commercial Vehicle Collision Repair (Trucks, Buses, Vans) (TLAKAEAB), Frame & Structural Straightening (Unibody/Chassis) (TLAKAEAE)

Keywords

• Collision repair services
• Auto body repair
• Paintless dent repair
• Fleet vehicle repair
• Insurance claim coordination

Headquarters

HQ city

Cicero

HQ country

United States

HQ region

North America

Offices8 records

Markets served

Revenue model

1. Collision Repair Services: One-time service revenue from collision repair, auto body repair, frame repair, and related mechanical services. Customers pay per repair job based on damage assessment and estimates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Northside Collision provides collision and auto body repair services for passenger cars, fleets, RVs, boats, and trucks across eight locations in Central and Western New York (headquartered in Syracuse, NY). Offerings include frame and structural repair, paintless dent removal, custom refinishing and paint, mechanical repairs, and direct insurance claim coordination. The business was founded in 1974 and derives roughly 85% of its volume from referrals.

Product overview

Northside Collision is a multi-location auto body and collision repair facility serving Central and Western New York with nine locations. The core offering is auto body and collision repair services for all vehicle makes and models, complemented by specialized fleet, RV, boat, truck, and trailer repair capabilities. The company provides a comprehensive range of repair and maintenance services including mechanical repairs, custom painting, paintless dent repair, frame and uni-body work, and interior services. Additional offerings include free loaner vehicles, insurance claims coordination, and towing referrals. The Cicero location houses Central New York's largest Fleet Repair Center, and all locations feature state-of-the-art equipment including Chief frame equipment, Velocity computerized measuring systems, and downdraft baking paint booths. Services are designed for individual vehicle owners, commercial fleet operators, and recreational vehicle owners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 85% of business from word-of-mouth referrals and prior customers
• +3 more outcomes

Named customers5 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GeicocoreGTM or Marketing PartnerGeico is a primary insurance partner. Northside Collision has an on-site Geico representative Monday through Friday from 9-5 to assist with insurance claims. The company works directly with Geico to help accident victims with forms, loaner cars, and quick vehicle turnaround. Mentioned in multiple customer testimonials.
• CarWisecoreTechnology or IntegrationCarWise is an online platform for scheduling auto body shop appointments. Northside Collision maintains listings on CarWise for all locations, allowing customers to schedule online appointments and view shop information. Used across all 8 locations.
• Syracuse CrunchminorGTM or Marketing PartnerOfficial collision repair provider of Syracuse Crunch (hockey team). Sports sponsorship for brand visibility in the local community.
• Syracuse MetsminorGTM or Marketing PartnerOfficial collision repair provider of Syracuse Mets (baseball team). Sports sponsorship for community brand presence.
• MetLifeminorGTM or Marketing PartnerInsurance company partner mentioned in customer testimonials. Customers with MetLife insurance choose Northside Collision for collision repair services.
• Enterprise Rent-A-CarminorGTM or Marketing PartnerEnterprise provides loaner vehicles for customers during repair period. Enterprise representative located on-site at Cicero location to facilitate loaner car arrangements.
• General Motors Collision Repair NetworkcoreTechnology or IntegrationNorthside Collision is a member of the General Motors Collision Repair Network, indicating certification and authorization to perform GM collision repairs using genuine GM parts. Also part of the GM Dealer Collision Repair Network 2020.
• AAA (American Automobile Association)coreGTM or Marketing PartnerAAA Approved Auto Body Repair Facility designation. AAA recommends Northside Collision to its members for collision repair services.
• Nobles Tire & TowingminorGTM or Marketing PartnerRecommended towing partner for customers who need their vehicle towed to Northside Collision. Contact: 315-635-3983

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Service King Collision: National MSO operating collision repair centers across multiple US states, working with major insurance carriers. Direct comparable in DRP relationships, scale, and service-line breadth including fleet work.
• ABRA Auto Body & Glass: Multi-shop collision and glass repair operator with locations across multiple US states. Closely comparable MSO peer in scale, service mix, and insurance carrier alignment.
• Gerber Collision & Glass (Boyd Group): Operates the largest network of collision repair facilities in North America under Boyd Group, offering similar collision, glass, and fleet services. Direct MSO peer with same insurance-aligned go-to-market.
• Caliber Collision: Largest US multi-shop collision repair operator with ~1,800+ locations nationwide. Directly comparable as a multi-shop collision platform serving insurers and consumers, with the same DRP-driven business model, just at national scale.
• Crash Champions: Large US multi-shop collision repair MSO with several hundred locations, founded from a regional platform and grown via roll-ups. Same business model, customer mix, and certification focus as Northside at greater scale.

Broad incumbents

• Fix Auto USA: Franchised collision repair network with presence across the US, focused on insurer-direct relationships and standardized repair processes. Adjacent comparable given shared DRP-driven model.
• CARSTAR Auto Body Repair Experts: North American franchised collision repair network with 700+ locations. Comparable in service mix and insurance relationships, but franchise-based and broader geographically.
• Maaco: National franchised auto body and paint chain with ~500 locations focused on paint and collision work. Comparable in service offering and customer profile, but franchise model differs from Northside's corporate multi-site structure.

Emerging players

• Joe Hudson's Collision Center: Fast-growing regional MSO in the Southeast US, also built via acquisitions and focused on insurance DRP volume. Comparable as a scaling regional operator with similar culture-and-certification-driven model.

Others

• Hagerty (Broad Arrow / Classic Car Services): Specialty auto services platform. Not a direct competitor but an adjacent services player in the broader automotive enthusiast and specialty vehicle space — relevant as a peripheral comparable for shop quality and customer-experience benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northside-collision-150268381679342
• Instagraminstagram.com/northsidecollisioncny
• LinkedInlinkedin.com/company/northside-collision-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northside Collision