Soccer America

What Soccer America does

Soccer America is a privately held, subscription-based digital soccer journalism publication founded in 1971 by Clay Berling. The company serves passionate American soccer fans, providing comprehensive coverage of the US Men's and Women's National Teams (USMNT/USWNT), Major League Soccer (MLS), the National Women's Soccer League (NWSL), the USL, college soccer, youth soccer, Americans playing abroad, and the FIFA World Cup, with a dedicated editorial hub for the 2026 World Cup. Its core product is the 'Soccer America Pro' membership, a self-serve recurring subscription that unlocks a suite of editorial newsletters: Soccer America Daily (weekday morning brief), Soccer on TV (daily TV/streaming listings), Top of the News (daily analysis), Game Reports (player grades during USMNT/USWNT matches), and Soccer America Confidential (2-3x/week exclusive interviews and reporting). The underlying technology is a digital news publication platform with email newsletter distribution, supplemented by a Weekly Trivia Contest engagement feature.

The business operates on a recurring subscription revenue model priced at an undisclosed monthly rate, with a 30-day free trial as the primary acquisition funnel; secondary revenue comes from participation in the Amazon Services LLC Associates Program for affiliate referral fees. Content is distributed globally via the socceramerica.com website, email newsletters, and organic social channels (Twitter and Facebook). Soccer America maintains offices in Wilton, CT (headquarters at 145 Pipers Hill Road) and Albany, CA (editorial office at 1009 Stannage Avenue), employs 11-50 staff, and is led by Editor in Chief & General Manager Paul Kennedy, Executive Editor Mike Woitalla (an eight-time United Soccer Coaches Writing Contest award winner), and Director of Sales & Marketing Doug Murdock. The company has operated continuously since 1971 without any disclosed parent company, institutional investor, external funding round, merger, acquisition, or public-market event in the supplied data.

Name

Soccer America

Legal name

Soccer America

Website

https://socceramerica.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Soccer America is the longest-running American soccer journalism publication (founded 1971), operating a subscription-based digital platform that delivers newsletters, TV listings, and expert analysis covering MLS, NWSL, US National Teams, and World Cup soccer to passionate US soccer fans.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Pro Membership Subscription: Subscription-based revenue model offering Pro membership with exclusive newsletters including Soccer America Daily (daily M-F), Soccer on TV (daily listings), Top of the News (analysis), Game Reports during USMNT & USWNT matches, and Soccer America Confidential (2-3 times weekly). Members receive exclusive interviews, expert analysis, and insider access.
2. Affiliate Advertising: Participant in Amazon Services LLC Associates Program, an affiliate advertising program that earns advertising fees by linking to amazon.com

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Soccer America is a digital soccer journalism publication that sells a Pro membership subscription granting access to a portfolio of editorial products: a weekday morning newsletter (Soccer America Daily), a daily TV listings service (Soccer on TV), topical analysis (Top of the News), USMNT/USWNT match grades (Game Report), and premium exclusive interviews (Soccer America Confidential). Content covers U.S. national teams, MLS, NWSL, USL, college, youth, international soccer, and the World Cup, supplemented by a Weekly Trivia Contest with subscription prize incentives.

Product overview

Soccer America is a media publication platform offering a suite of soccer journalism products. The core offering consists of Soccer America Pro membership, which provides access to multiple content products: Soccer America Daily (weekday newsletter), Soccer on TV (TV listings), Top of the News (analysis), Game Report (match coverage), and Soccer America Confidential (exclusive interviews). Additional engagement features include the Weekly Trivia Contest. The company was founded in 1971 and covers US, international, MLS, college, youth, and World Cup soccer.

Differentiator

Problem solved

Functional benefit

Brands

• Soccer America Pro: Premium subscription membership offering daily newsletters including Soccer America Daily, Soccer on TV, Top of the News, Game Reports during USMNT & USWNT matches, and Soccer America Confidential 2-3 times per week.

Products and services

• Soccer America Pro Membership Premium subscription service providing unlimited access to all Soccer America content, including exclusive interviews, expert analysis, daily TV listings, and inside access to USA's 2026 World Cup preparation, available with a 30-day free trial to individual soccer fans.
• Soccer America Daily Newsletter Weekday email newsletter delivered at 6 a.m. ET providing a five-minute read of the top American soccer news with insights from Soccer America's award-winning editorial staff, available to Pro members.
• Soccer on TV Daily TV and streaming listings service delivered at 4 a.m. ET, providing comprehensive schedules of all domestic and foreign soccer games on television and streaming platforms, available to Pro members.
• Top of the News Near-daily email analysis product delivering expert commentary on the top American soccer news stories, including Saturday morning previews of weekend action, for Pro members.
• Game Report Post-match coverage service in which Soccer America's expert staff grades U.S. players after each USMNT and USWNT match, with member participation through match commentary, included in the Pro membership.
• Soccer America Confidential Premium newsletter content published 2-3 times per week featuring exclusive interviews with soccer newsmakers and in-depth reporting on the most important topics in the sport, available to Pro members.
• Weekly Trivia Contest Engagement product consisting of trivia quizzes running through the World Cup period, with multiple chances to win a free annual Soccer America Pro subscription, aimed at fans and driving subscription conversion.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerSoccerAmerica.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The18: The18 is a digital soccer media outlet with strong social video presence targeting younger American soccer fans. It overlaps with Soccer America's audience but differentiates through video and social-first distribution.
• Pro Soccer USA: Pro Soccer USA is a smaller digital outlet covering American professional soccer (MLS, NWSL, USL). It is a direct subject-matter competitor to Soccer America with a similar American-soccer-pyramid focus, though at smaller scale.

Broad incumbents

• Fox Sports: Fox Sports holds primary US English-language rights to World Cup 2026 and produces substantial soccer content. As the rights holder, it has first-party access and content advantage over Soccer America on the marquee US soccer events.
• Sports Illustrated: Sports Illustrated is a legacy US sports media brand with national soccer coverage. It overlaps with Soccer America in subject matter but is a broad multi-sport generalist rather than a soccer specialist.
• ESPN: ESPN is the largest US sports media company, producing extensive free soccer news, analysis, and video across MLS, USMNT/USWNT, and international competitions. It competes for the same audience as Soccer America but as part of a much broader multi-sport portfolio.

Direct peers

• Goal.com: Goal.com is a leading global digital soccer news outlet with substantial US coverage. It competes directly with Soccer America for soccer-fan attention through free news, analysis, and video content globally.
• MLSsoccer.com: MLSsoccer.com is the official digital media property of Major League Soccer, covering the league Soccer America covers extensively. It is free and first-party, representing both an important source for and a major competitive threat to Soccer America's MLS coverage.
• World Soccer Talk: World Soccer Talk is a US-focused digital soccer media outlet covering TV schedules, leagues, and news. It is a direct comparable in subject matter (American soccer fan) and product mix (TV listings plus news), though it is free/ad-supported rather than subscription.
• The Guardian (US Soccer coverage): The Guardian produces high-quality free soccer journalism with significant US and international coverage. It is a direct content competitor for soccer-fan attention and has a strong writer brand similar to Soccer America's editorial recognition.
• The Athletic: The Athletic is a subscription-based sports journalism outlet covering multiple US sports including soccer. It is the most direct comparable business model (paid digital subscription) and the primary competitive threat to Soccer America's Pro membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/socceramerica
• Facebookfacebook.com/Soccer-America-46755440132
• LinkedInlinkedin.com/company/soccer-america-comunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer America