Horizontes
Horizontes Nature Experiences is a Costa Rica-founded custom tour operator established in 1984 that designs personalized nature and adventure itineraries for international travelers across Costa Rica, Nicaragua, and Panama.
- Company typePrivate
- Founded1984
- HeadquartersSan José, Costa Rica
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Horizontes does
Horizontes Nature Experiences is a Costa Rica-based custom tour operator founded in 1984 that designs personalized nature and adventure travel itineraries for international travelers visiting Central America. The company serves affluent nature enthusiasts, families, luxury travelers, and specialist segments such as birdwatchers, with a sales-led go-to-market in which dedicated travel designers craft customized multi-destination packages spanning Costa Rica, Nicaragua, and Panama. Core product offerings include standard, superior, and luxury package tiers priced at $250–$450+ per person per day, with total package prices ranging from $1,940 to $19,386. The operational footprint is built around 12+ multilingual expert guides with 25–33+ years of individual field tenure and curated relationships with 60+ accommodation properties across the three countries; there is no proprietary technology platform — the moat is human expertise and supplier relationships, not software.
The business model is direct-to-consumer, with bookings originating from the company website and a network of independent travel designers rather than OTAs. Certifications (CST Elite, USTOA, ATTA, Connections Luxury) and reputational signals (5.0 TripAdvisor across 215+ reviews, TripAdvisor Travelers' Choice 2026) support a premium positioning. Revenue is generated per booking with package-level pricing; a notable structural feature is the 2009-established Horizontes Foundation, a wholly-owned NGO that receives 30% of company revenue to fund community and conservation initiatives, which functions as both a sustainability asset and a brand differentiator.
Horizontes is privately held, family/founder-owned, and has not disclosed any external funding rounds. Senior leadership comprises CEO Ana Saborío (12+ years VC/IB experience), Operations Manager Patricia Forero (25+ years in tourism), and Marketing lead Federico Solano (20+ years, ex-Rainforest Alliance). The company operates without any disclosed AI/ML capability — its competitive differentiation rests on human itinerary design, deep guide expertise, and accumulated supplier relationships built over four decades.
Horizontes firmographics
Firmographics- Name
- Horizontes
- Legal name
- Horizontes Nature Experiences
- Website
- https://horizontes.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horizontes Nature Experiences is a Costa Rica-founded custom tour operator established in 1984 that designs personalized nature and adventure itineraries for international travelers across Costa Rica, Nicaragua, and Panama.
- Ownership category
- akta.pro rank
Horizontes industry classification
Industry- Product category
- Custom Nature & Ecotourism Travel Services
- NAICS
- Tour Operators (56152)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Adventure & Expedition Custom Itinerary Planning (THAKAOAC)
- akta.pro secondary industries
- Adventure & Expedition Multi-Day Tour Operators (THAKADAD), Adventure & Expedition Travel Agencies (THAKAFAB), Jungle/Rainforest Expedition & Survival Tour Operators (THAAADAI), Rainforest & Jungle Ecotourism Tours (THAAAEAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where Horizontes is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices1 record
Markets served
Horizontes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Customized Tour Packages: Horizontes generates revenue through bundled custom tour packages that include accommodation, ground transportation, guided excursions, and select meals. Pricing varies by accommodation tier (3-star to 5-star), trip duration, group size, and activities selected. Packages are sold as all-inclusive experiences with per-person pricing based on double occupancy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard Tier - 3-Star Accommodation with Shared Services |
| Unit Pricing | Multi-year contract | Superior Tier - 4-Star Accommodation with Private Transfers |
| Unit Pricing | Multi-year contract | Luxury Tier - 5-Star Accommodation with Private Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Horizontes product offering
Product offeringCore offering
Horizontes Nature Experiences is a Costa Rica tour operator that designs and delivers customized, sustainable nature travel itineraries. Each trip is built collaboratively with customers through a planning process, then executed using expert local guides, vetted accommodations from a network of 60+ properties, and coordinated logistics across multiple regions of Costa Rica (and optional extensions to Nicaragua and Panama). Services are sold as bundled packages priced per person per day across Standard, Superior, and Luxury accommodation tiers.
Product overview
Horizontes Nature Experiences is a Costa Rica-based travel company (operating since 1984) offering customized nature tours and sustainable travel experiences. The core offering consists of a personalized itinerary design service with expert local guides, supported by a curated portfolio of over 60 accommodation partners across Costa Rica. The product portfolio includes themed tour packages ranging from budget-friendly 8-day escapes ($1,940/person) to luxury 14-day expeditions ($19,386/person), covering segments including family adventures, wellness retreats, birdwatching journeys, bare-foot luxury, and off-the-beaten-track explorations. Key flagship itineraries include the Costa Rica Nature Tour (12 days, $3,525), Costa Rica Highlights (15 days, $5,150), and Birdwatching Journey (13 days, $6,450). The company also offers multi-country extensions to Nicaragua and Panama, maintains an NGO foundation for sustainable tourism, and provides travel planning tools, a blog with expert insights, and comprehensive travel FAQs. All tours include multilingual naturalist guides, eco-certified accommodations, and community-focused sustainable tourism practices.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5.0 TripAdvisor rating from 215+ reviews
- +2 more outcomes
Companies that use Horizontes
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Horizontes technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Horizontes partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Horizontes competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Horizontes social profiles
Digital presenceHorizontes compliance and trust
Trust signalCompliance5 records
Horizontes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horizontes leadership team
Management profileNumber of profiles
Profiles5 records
Horizontes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Horizontes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horizontes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horizontes
What does Horizontes do?
Horizontes Nature Experiences is a Costa Rica tour operator that designs and delivers customized, sustainable nature travel itineraries. Each trip is built collaboratively with customers through a planning process, then executed using expert local guides, vetted accommodations from a network of 60+ properties, and coordinated logistics across multiple regions of Costa Rica (and optional extensions to Nicaragua and Panama). Services are sold as bundled packages priced per person per day across Standard, Superior, and Luxury accommodation tiers.
Is Horizontes a public or private company?
Horizontes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Horizontes founded?
Horizontes was founded in 1984. It employs 11 to 50 people.
Where is Horizontes based?
Horizontes is headquartered in San José, Costa Rica, in the Latin America region.
How does Horizontes make money?
One revenue line is on record: customized Tour Packages.
Does Horizontes have an API?
No public API is recorded for Horizontes.
What industry is Horizontes in?
Horizontes's product category is Custom Nature & Ecotourism Travel Services. Its primary akta.pro industry code is THAKAOAC, Adventure & Expedition Custom Itinerary Planning, with a secondary code of THAKADAD, Adventure & Expedition Multi-Day Tour Operators. Its NAICS code is 56152 and its SIC code is 7990.