What All-Lines Training does

All-Lines Training is a U.S.-based online insurance licensing and continuing education (CE) platform headquartered in Bonham, Texas, and operating as the producer-market brand of the AdjusterPro family of companies. Founded in 2009 (with origins in 2005 live training by co-founders Adam Gardiner and Dan Kerr), the company offers state-approved pre-licensing, exam prep, and CE courses for insurance producers across all 50 states, plus dedicated enterprise training programs for large carriers and agencies. Its flagship products include state-specific exam prep courses ($179-$199 typical), Florida 4-40 Customer Representative and 2-20 License Conversion courses ($199-$249), Virginia CE packages ($39-$59+), and a Florida CIR Designation that substitutes for the state exam under Florida Statute 626.221(J). The platform runs on a proprietary learning management system featuring Smart Quizzes, unlimited Practice Exams, a Performance Dashboard, Exam Readiness Reporting, and a Quiz Builder that lets students re-test on previously missed questions; enterprise customers additionally receive a Manager Tool Kit, white-label customization, and reporting dashboards that integrate with third-party licensing management providers and state testing vendors (PearsonVue, PSI, Prometric). Video delivery is handled through a Wistia integration.

The company operates a hybrid go-to-market: a digital self-serve storefront for individual students who self-enroll and pay one-time perpetual license fees, and a dedicated enterprise sales motion (led by Director of Enterprise Sales Robbie Warren) serving insurance carriers and agencies needing bulk licensing, white-label branding, and team reporting. Spanish-language versions of select courses extend reach into Hispanic-majority markets. Revenue streams combine one-time course sales ($179-$269), recurring-style CE package purchases ($5/hour unit-priced, plus 16-hour bundles), and custom enterprise contracts. The company is bootstrapped and founder-owned with no external institutional investment disclosed, employs 11-50 staff, and claims 98.4% customer satisfaction, 2,456+ course reviews on its Florida 4-40 product, and 50,000+ insurance professionals trained across the AdjusterPro and All-Lines brands. Its enterprise customer base includes 8 of the country's top 10 insurance carriers (served via AdjusterPro).

Name

All-Lines Training

Legal name

All-Lines Training

Website

https://alllinestraining.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

All-Lines offers insurance training, licensing, and courses to help people start their careers as insurance agents.

Ownership category

akta.pro rank

Product category

Insurance Licensing Education

NAICS

Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

akta.pro secondary industries

Insurance Licensure & Designation Prep (Life/Health/Property & Casualty, Series insurance exams) (EDANAIAI), Insurance (EDABALAQ), Insurance (EDAAAPAH)

Keywords

• Insurance licensing courses
• Continuing education training
• Pre-licensing exam prep
• Insurance agent training
• Producer licensing education

Headquarters

HQ city

Bonham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Course Sales: One-time purchase model for individual exam prep and pre-licensing courses sold directly to students. Course prices range from $179-$249 depending on course type and state. Students self-enroll through the website and receive lifetime access to course materials.
2. Continuing Education Packages: Recurring CE course sales for license renewal requirements. Virginia CE priced at $5/hour with bulk discounts (16-hour packages at $59). Florida 4-40 License + CE bundle at $269. Sold to individuals needing license compliance.
3. Enterprise/Corporate Training: Bulk licensing and CE training solutions for insurance carriers and agencies. Customized team training programs with white-label options and dedicated support. Enterprise sales team manages these accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

All-Lines Training provides online pre-licensing, state exam preparation, and continuing education courses for insurance producers (agents) across all 50 U.S. states. The platform serves individual students pursuing insurance producer licenses as well as enterprise clients such as insurance carriers and agencies that need to license or train teams of agents and underwriters. Courses are delivered through a proprietary learning management system featuring interactive study tools, adaptive smart quizzes, unlimited practice exams, performance dashboards, and exam readiness reporting. The Florida 4-40 Customer Representative License Course with Certified Insurance Representative (CIR) Designation is a flagship state-approved offering that exempts holders from the Florida state exam under Florida Statute 626.221(J).

Product overview

All-Lines Training is an online insurance licensing and CE platform offering a unified portfolio of products for insurance professionals. The core offering consists of Insurance Agent Licensing Courses (pre-licensing and exam prep) and Continuing Education Courses, which together cover the full licensing lifecycle. Supporting products include the All-Lines Training Toolkit (Smart Quizzes, Practice Exams, Performance Dashboard, Exam Readiness Reporting), state-specific exam prep courses across 50+ states/territories, Florida 4-40 Customer Representative License Course with CIR Designation, Florida 2-20 License Conversion Course, Enterprise/Corporate Training with white-label options, and Spanish language course versions. The platform is integrated with Wistia for video content delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Agent Licensing Courses Pre-licensing and exam prep courses that satisfy state requirements for obtaining insurance producer licenses, covering Property & Casualty, Personal Lines, and various lines of authority across most U.S. states. Targeted at individuals starting insurance careers and at enterprise teams needing pre-licensing preparation.
• Continuing Education (CE) Courses Nationally available continuing education courses for insurance producers to maintain license compliance, including state-specific CE packages and customizable 'Credits by the Hour' options. Priced by hour or as discounted packages, with filing fees included.
• Florida 4-40 Customer Representative License Course 40-hour online course for obtaining the Florida Customer Service Representative (4-40) license, including the CIR (Certified Insurance Representative) Designation and an included exam. The state-approved curriculum exempts holders from the Florida state exam. Also available in Spanish.
• Florida 2-20 License Conversion Course

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• AdjusterProcoreStrategic or Co-development PartnerAdjusterPro is the sister company and parent organization of All-Lines Training. Both companies operate under the same ownership and leadership team. AdjusterPro, established in 2009, is the nation's leading provider of adjuster licensing and training with 10+ years of experience. All-Lines Training extends the AdjusterPro platform and expertise to the insurance producer market. The companies share technology infrastructure, customer support infrastructure, and corporate team members.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ExamFX: A leading provider of online insurance pre-licensing and continuing education courses, ExamFX directly competes with All-Lines Training across the same state exam prep and CE categories, serving individual producers and enterprise carriers with similar pricing models.
• A.D. Banker & Company: A long-standing provider of insurance pre-licensing and continuing education courses covering most US states, A.D. Banker targets the same individual producer and agency customers as All-Lines Training with comparable course structures and pricing.
• WebCE: WebCE is a major online insurance continuing education platform serving producers nationwide, directly competing with All-Lines Training's national CE offerings and bulk/enterprise distribution model.
• Xcel Continuing Education: An online insurance continuing education provider operating across multiple states, Xcel Continuing Education competes directly with All-Lines Training's national CE business for individual and agency customers.
• PreLicense.com: An online insurance pre-licensing course provider covering multiple states and lines of authority, PreLicense.com competes head-to-head with All-Lines Training in state-specific exam prep for new producers.
• At-Your-Pace Online (A.D. Banker affiliate): An online insurance and financial services CE platform offering self-paced courses across many states, overlapping with All-Lines Training's recurring CE value proposition for individual producers.

Broad incumbents

• Kaplan Financial Education: Kaplan is a broad incumbent in professional licensing and continuing education with deep insurance pre-licensing and CE offerings, serving individuals and enterprise customers nationwide — directly overlapping with All-Lines Training's product set.
• 360training: A large online training provider spanning multiple regulated industries including insurance CE and pre-licensing, 360training competes in the same producer licensing and continuing education market with a broader regulatory training portfolio.

Others

• AdjusterPro: Sister company under the same ownership as All-Lines Training, AdjusterPro is the nation's leading adjuster licensing provider. It is both a parent brand and a cross-sell partner, sharing infrastructure, leadership, and the carrier relationships that All-Lines leverages.

Emerging players

• Securities Training Corporation (STC): While primarily known for securities licensing (Series 6, 7, 63), STC has expanded into insurance pre-licensing and CE, making it an emerging competitor with partial product overlap to All-Lines Training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alllinestraining
• LinkedInlinkedin.com/company/all-lines-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All-Lines Training