B95.5 FM

What B95.5 FM does

B95.5 FM (FCC call sign WYJB) is a classic hits-format radio station broadcasting at 95.5 MHz from studios at 6 Johnson Road in Latham, New York, serving the Capital Region of New York State (Albany, Schenectady, Saratoga Springs, Troy and surrounding counties). Founded in 1988 and rebranded around an "80s to Now" music format, the station is owned and operated by Pamal Broadcasting, Ltd. (d/b/a Albany Broadcasting Company) as one of six-plus stations in a regional cluster. Its product portfolio centers on a traditional FM broadcast, supplemented by web streaming (b95.com/player), iOS and Android mobile applications, an Amazon Alexa skill, and HD Radio digital broadcast. Adjacent features include local news and weather coverage, concert and event listings, on-air and online contests, and the free B-Mail Club loyalty membership program.

The station's core technology is conventional FM radio transmission extended through digital distribution channels; the website is powered by the Aiir radio CMS platform, which enables content management, contest mechanics, and online streaming infrastructure. No proprietary software stack, APIs, SDKs, or AI/ML capabilities are disclosed in the available source material.

B95.5 generates revenue through two primary streams: on-air advertising sold to local Capital Region businesses, national advertisers, and co-sponsored promotions, plus event sponsorships tied to local concerts, community events, and venue partnerships. Its go-to-market is event-driven and community-anchored, with marketing executed across Facebook, X, Instagram, email (B-Mail Club), website content, and mobile app push notifications. The listener base is geographically segmented (Capital Region adults seeking music, local news, weather, traffic, and community information), while the paying customer base consists of fragmented local SMB advertisers supplemented by named enterprise partnerships with Saratoga Performing Arts Center (SPAC) and Live Nation for concert promotion. Pricing is quote-based and not publicly disclosed; listener access to the broadcast is free.

Name

B95.5 FM

Legal name

Pamal Broadcasting, Ltd.

Website

https://b95.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

B95.5 FM (WYJB) is a classic hits-format radio station broadcasting at 95.5 MHz from Latham, New York, serving Capital Region adults with music from the 1980s to today, local news, weather, and community event coverage, monetized through local advertising and event sponsorships under Pamal Broadcasting.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• FM radio broadcast
• Classic hits format
• Radio advertising sales
• Local radio station
• Music streaming service

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising Revenue: The station generates primary revenue through on-air advertising sold to local Capital Region businesses, national advertisers, and client co-sponsored promotions. This includes commercial spots during programming.
2. Event Sponsorships: The station sponsors and promotes local concerts, community events, and contests, generating revenue through event partnerships and sponsorship deals with local businesses and venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

B95.5 FM is a privately held classic hits FM radio station (WYJB at 95.5 MHz) broadcasting from Latham, New York under the brand "The Capital Region's 80s to Now!" serving the Albany/Schenectady/Saratoga area. Its primary product is free over-the-air radio programming complemented by online streaming, mobile applications for iOS/Android, and Alexa voice integration, with audience engagement driven by the free B-Mail Club loyalty program and contest-driven promotions. Revenue is generated through the sale of on-air and digital advertising to local Capital Region businesses and national advertisers.

Product overview

B95.5 FM is a traditional radio broadcast station serving the Capital Region of New York under the '80s to Now' format. The station operates as a unified product offering centered on its core radio broadcast, complemented by multiple digital access points and engagement features. The product portfolio includes the traditional AM/FM radio broadcast, a web-based online streaming player for digital listening, native mobile applications for iOS and Android, and the B-Mail Club membership program for enhanced listener engagement. Additional features include local weather forecasting, news coverage, concert and events listings, and periodic contest promotions. The station is owned and operated by Pamal Broadcasting (Albany Broadcasting Company) and powered by Aiir radio website CMS technology.

Differentiator

Problem solved

Functional benefit

Products and services

• B95.5 FM Radio Broadcast Traditional FM radio broadcast at 95.5 MHz (call sign WYJB) featuring a classic hits format branded "The Capital Region's 80s to Now!", serving adult listeners in the Albany/Schenectady/Saratoga area with continuous music, local news, weather, traffic, and community event content.
• B95.5 Mobile App Native mobile application available on iOS (App Store) and Android (Google Play) for streaming the B95.5 FM station live and on-demand on mobile devices, with push notification capability for listener engagement.
• B95.5 Online Player Web-based audio streaming player hosted at b95.com that enables listeners to tune in to the live radio broadcast online from desktop and mobile browsers.
• B-Mail Club Free listener loyalty/membership program providing subscribers with exclusive event information, sneak peeks at upcoming promotions, exclusive contests, bonus chances to win, and streamlined contest entry for the B95.5 FM audience.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pamal Broadcasting / Albany Broadcasting CompanycoreOthersB95.5 (WYJB) is owned and operated by Pamal Broadcasting, Ltd. d/b/a Albany Broadcasting Company. The company operates multiple radio stations in the Capital Region including FLY 92.3 (WFLY), JAMZ 96.3 (WAJZ), 100.9/107.1 The Cat (WKLI), Big Country 104.9/97.9 (WINU), Magic 100.5 and AM 590 (WROW).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Townsquare Media: Operates a portfolio of local radio stations across mid-sized US markets, including competing stations in the Albany/Capital Region (e.g., WGNA-FM). Comparable cluster-based local radio operator targeting similar SMB advertisers.
• iHeartMedia: Largest US radio broadcaster with extensive local market presence including competing stations in the Albany/Capital Region market (e.g., WTRY, WPYX). Direct competitor for both listener share and local advertising dollars in the same geography.
• Audacy: Major US commercial radio broadcaster with multi-market station clusters, multi-platform streaming distribution, and event/ticketing partnerships. Operates competing stations in similar mid-sized markets.
• Cumulus Media: Large US radio operator with regional station clusters and digital distribution (Westwood One). Comparable business model of operating multiple FM stations in mid-sized markets with shared sales infrastructure.

Regional players

• Saga Communications: Privately held radio broadcaster operating station clusters in mid-sized US markets. Most similar in size and ownership structure to Pamal Broadcasting's cluster model, making it a strong operational comparable.
• Alpha Media: Private US radio operator with stations in mid-sized markets. Similar cluster-based operating model targeting local advertisers with music-and-personality formats.
• Emmis Communications: Independent radio broadcaster with owned-and-operated stations in select US markets. Similar private ownership profile and mid-sized market focus to the Pamal Broadcasting cluster.
• Beasley Media Group: Operates radio station clusters in mid-sized and mid-major US markets. Comparable local-cluster operating model and SMB advertiser focus to B95.5's parent.

Direct peers

• WGNA-FM (Townsquare Media, Albany): Country-formatted FM radio station competing for the same adult listener base and local advertising dollars in the Albany/Capital Region market. Direct competitive peer within the same geography.
• WPYX 106.5 (iHeartMedia, Albany): Classic rock formatted FM radio station operating in the Albany/Capital Region. Directly competes for the same 80s-leaning adult demographic and the same local SMB advertising budgets as B95.5.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/B955
• Facebookfacebook.com/TodaysB95
• Instagraminstagram.com/b95albany
• LinkedInlinkedin.com/company/albany-broadcasting-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B95.5 FM