What Knowliom does

Knowliom is a Riyadh-headquartered experience design and production company that designs, builds, and operates immersive cultural, educational, and entertainment experiences for Saudi Arabian government and institutional clients. Its service offering is organized around five interconnected pillars — Engagement Planning and Strategy, Experience Design, Design Development, Production and Implementation, and Operation and Training — covering the full lifecycle of an experience from concept and spatial/storytelling design through fabrication, installation, and ongoing visitor center operations. Notable technical capabilities include VR/XR and interactive technology integration, theatrical and musical production (e.g., Areeb Story Musical Show), fabrication and prototyping, and operations management of multi-site visitor centers.

The business model is B2B/B2G professional services delivered through project-based, multi-year contracts. Knowliom secures work via direct institutional relationships with Saudi government ministries (Ministry of Culture, MCIT, Museums Commission, Saudi Space Authority), cultural commissions (Royal Commission for AlUla), and major public/cultural institutions (Ithra, KAUST, Qassim Science Center), operating as an asset of the Cultural Assets Group. The company is headquartered in Riyadh and delivers projects across five Saudi regions — Riyadh, Qassim, Makkah Al-Mukarramah, Eastern Province, and AlUla (Medina) — including 10 strategically located visitor centers in AlUla and a 36-month operating mandate at the 47,000 m² Qassim Science Center.

Operations are financed internally within the Cultural Assets Group, with no external venture or growth-equity funding disclosed. Pricing is contractually negotiated and not publicly disclosed. The company employs more than 200 professionals and has executed a portfolio of 20+ major projects, including recurring programs such as the Ignite digital content series and the ThinkTech initiative, which together have reached several hundred thousand beneficiaries across Saudi Arabia.

Name

Knowliom

Legal name

Knowliom

Website

https://knowliom.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Knowliom is a Riyadh-based experience design and production company that designs, builds, and operates immersive cultural, educational, and entertainment experiences for Saudi Arabian government ministries, cultural commissions, and public institutions across five regions.

Ownership category

akta.pro rank

Product category

Experience Design and Cultural Production Services

NAICS

Professional, Scientific, and Technical Services (541), Tour Operators (56152), Interior Design Services (541410)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Tour & Artist Management Services (HSACAHAN)

Keywords

• Experience design services
• Cultural experience production
• Immersive visitor experiences
• Museum and heritage activation
• STEM education programs

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government Cultural & Educational Projects: Knowliom generates revenue through government contracts and project-based engagements with Saudi ministries (Ministry of Culture, Ministry of Communications and Information Technology), cultural commissions (Royal Commission for AlUla, Museums Commission), and public institutions. Projects include experience design, production, and operations for museums, science centers, visitor centers, festivals, and cultural events aligned with Saudi Vision 2030.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Knowliom designs, develops, produces, and operates immersive cultural, educational, and entertainment experiences for government and institutional clients in Saudi Arabia. The company delivers end-to-end experience lifecycle services across five pillars: engagement planning and strategy, experience design, design development, production and implementation, and operations and training, covering museums, science centers, heritage sites, visitor centers, festivals, and theatrical productions.

Product overview

Knowliom offers a comprehensive suite of experience design and management services organized into five interconnected service pillars: Engagement Planning & Strategy, Experience Design, Design Development, Production & Implementation, and Operation & Training. The company specializes in creating interactive cultural, scientific, and educational experiences for museums, heritage sites, festivals, and cultural institutions across Saudi Arabia. Knowliom operates as a service-based company rather than a software product platform, delivering bespoke experiences through visitor center operations, exhibitions, festivals, theatrical shows, and educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Planning & Strategy

Quantifiable outcome

• 300,000+ beneficiaries across ThinkTech Virtual Fablab and Future Trucks initiatives
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Ministry of Culture (Saudi Arabia)coreStrategic or Co-development PartnerKnowliom partners with the Ministry of Culture on multiple projects including the Ithra Knowledge Festival (Arts Cafe), the Ignite digital content series, and cultural programming. The Ministry serves as both a strategic partner and client for Vision 2030-aligned cultural engagement initiatives.
• Ministry of Communications and Information Technology (MCIT)coreStrategic or Co-development PartnerKnowliom collaborates with MCIT on digital awareness and technology education initiatives including the Ata'a Digital Initiative, ThinkTech (Virtual Fablab and Future Trucks), and the Ignite digital content program series. These partnerships aim to raise digital awareness and explore Fourth Industrial Revolution technologies.
• Royal Commission for AlUla (RCU)coreStrategic or Co-development PartnerKnowliom operates 10 visitor centers across AlUla and delivers multiple heritage experience projects including Wadi Alnaam, heritage workshops, and children's heritage activities. AlUla is a flagship operational account for Knowliom.
• King Abdulaziz Center for World Culture (Ithra)coreStrategic or Co-development PartnerKnowliom collaborates with Ithra on the Ithra Knowledge Festival (Arts Cafe), the Van Gogh Exhibition (part of Sharqiah Season), and other cultural programming. Ithra is a major cultural partner in the Eastern Province.
• King Abdullah University of Science and Technology (KAUST)coreStrategic or Co-development PartnerKnowliom organized and executed the KAUST Science Festival held in conjunction with the university's annual Winter Enrichment Program, celebrating student projects through games, competitions, activities, and interactive science shows.
• Saudi Space AuthorityminorStrategic or Co-development PartnerKnowliom developed the strategy and identity for the Saudi Space Authority's space sector awareness and knowledge program, including six key elements: situation analysis, gap identification, benchmarking, strategic planning, activity development, and dedicated program identity with media plan.
• Museums Commission (Saudi Arabia)minorStrategic or Co-development PartnerKnowliom executed the first activation for the Museums Commission — the Saudi National Day 91 celebrations at Al Masmak Palace, featuring a live theatrical performance and projection show.
• Cultural Assets GroupcoreStrategic or Co-development PartnerKnowliom is one of the assets of the Cultural Assets Group, which leads an innovative approach supporting the sustainability and development of the cultural and creative sector. The Group manages collaboration among diverse entities engaged in multifaceted cultural commitments.
• General Entertainment Authority (GEA)minorStrategic or Co-development PartnerPartner listed in the Knowliom journey partners section, indicating collaboration on entertainment sector initiatives.
• Saudi Data & AI Authority (SDAIA)minorStrategic or Co-development PartnerPartner listed in the Knowliom journey partners section, indicating collaboration on data and AI-related awareness and education initiatives.
• Public Investment Fund (PIF)minorStrategic or Co-development PartnerPartner listed in the Knowliom journey partners section.
• AramcominorStrategic or Co-development PartnerPartner listed in the Knowliom journey partners section.
• Misk FoundationminorStrategic or Co-development PartnerPartner listed in the Knowliom journey partners section, indicating collaboration on youth-focused cultural and knowledge initiatives.
• Qassim Science CentercoreStrategic or Co-development PartnerKnowliom delivered the full visitor experience design, operations management, and programming for Qassim Science Center over 36 months, including science festivals, school visits, and STEM training programs. The center covers 47,000 m² and operates through two branches: Abdullah Hamad Al-Zamil Oasis for Sciences and Mohammed Al-Shubeili Scientific Academy.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ralph Appelbaum Associates: Pioneering museum and visitor-center exhibition design firm with deep expertise in interpretive planning, content development, and spatial design for cultural institutions — a closely comparable specialty practice to Knowliom's museum and science center work.
• Thinkwell Group: Global experience design and production firm specializing in theme parks, museums, cultural attractions, and brand experiences. Directly comparable to Knowliom in the 'design + produce + operate immersive experiences for institutional clients' business model, though with broader international footprint.
• BRC Imagination Arts: Experience design and production company focused on museums, brand attractions, and cultural destinations worldwide. Closely mirrors Knowliom's end-to-end approach (strategy, design, production) for large institutional clients in the cultural and entertainment sector.
• Casson Mann: London-based exhibition and interpretive design firm working with major museums and cultural institutions globally. Comparable to Knowliom in the museum/heritage visitor-experience design space and in delivering interpretive graphic and spatial design at scale.
• Mather & Co: UK-based visitor experience design firm specializing in museums, visitor centers, and cultural attractions. Comparable in scale and in the design + production + operations integration that Knowliom offers for heritage and science-center clients.

Broad incumbents

• HOK: Global architecture and design firm with significant cultural attractions, museum, and experience-design practices. Comparable to Knowliom in museum/cultural project delivery but operates as a much broader, multi-discipline incumbent rather than a specialist.
• Populous: Global architecture firm specializing in sports and entertainment venues, including cultural and event experiences. Overlaps with Knowliom on the venue/experience production side but is significantly larger and focused on sports-led briefs.
• Snøhetta: International architecture, landscape, and experience design firm working on cultural venues, visitor centers, and public realm projects. Comparable to Knowliom's cultural/visitor-center design work but as a broader multidisciplinary design practice.
• Gensler: Global architecture and design firm with experience design capabilities for cultural, hospitality, and entertainment venues. Adjacent to Knowliom through cultural venue and immersive experience design, though much larger and broader in scope.
• Foster + Partners: Global architecture and integrated design practice with high-profile cultural and museum projects (e.g., Apple Park visitor experience, Lusail Stadium). Comparable through museum/cultural project delivery but as a much broader architectural incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/knowliom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knowliom